301. UNPLUGGED: ADAS Takeover: Are Drivers Ready to Let Go?
With Ford’s BlueCruise logging 58 million miles in 2024 and GM’s Super Cruise generating hundreds of millions in revenue, more and more drivers are embracing Advanced Driver Assistance Systems (ADAS) to arrive at their destination more relaxed and alert.
In this Unplugged episode of SAE Tomorrow Today, host Grayson Brulte dives into reports from various automakers, Goldman Sachs, and Consumer Reports to show just how widespread ADAS adoption has become. He also explores the surprising benefits of “relaxed driving” and how hands-free driving systems could become as commonplace as cruise…
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