Latest / Arroe Collins Like It's Live / The Daily Mess Who Are You When Nobody Else Is Around Plus Popular Songs In Commercials
Transcript
- 0:00Speaker 1: The goal was to create a podcast network to give
- 0:02Speaker 1: you the power of choice, because I know what it's
- 0:05Speaker 1: like to get caught up in a podcast and then
- 0:06Speaker 1: all of a sudden you have a brain drain and
- 0:08Speaker 1: it's like, Okay, why am I here again? I don't
- 0:11Speaker 1: want to stop listening to podcasts. I need an immediate fix.
- 0:15Speaker 1: Aro dot net twenty different podcasts every day to choose from.
- 0:19Speaker 1: One of the biggest shows is street Speak Alexa and Clarence.
- 0:23Speaker 1: We talk about real things. She's AI, I am reality.
- 0:28Speaker 1: How does that get together? Oh? There's many times that
- 0:31Speaker 1: we stump Alexa, Alexa and Clarence street Speak only on
- 0:36Speaker 1: Arrow dot Net, Aroe dot net. Enjoy your exploration. Hates
- 0:42Speaker 1: me that question guy, that guy that's always asking questions
- 0:45Speaker 1: because it's so much fun to start researching for answers
- 0:48Speaker 1: such as, who are we when nobody else is around? Ooh,
- 0:54Speaker 1: think about that? Who are we when nobody else is around?
- 0:58Speaker 1: That is a heavy, heavy question that is so easily
- 1:00Speaker 1: set aside because it's not connected to keeping up with
- 1:03Speaker 1: the Joneses. Plus, who decides what popular song from the
- 1:07Speaker 1: past is actually going to be featured in a company's
- 1:09Speaker 1: advertising campaign? My name is errow. I'm a daily writer,
- 1:13Speaker 1: a silent wolf. That means I stand on the sidelines
- 1:16Speaker 1: and do nothing but watch, listen, study, then activate. I
- 1:19Speaker 1: happen to call it the daily mess. It is a
- 1:21Speaker 1: chronological walk through an everyday world. It is my morning
- 1:24Speaker 1: writing as a receiver of thoughts and ideas. We as
- 1:27Speaker 1: people tend to throw things to the side because we're
- 1:30Speaker 1: gonna deal with it later on. Well, when a subject
- 1:33Speaker 1: arrives inside of me, dude, it is time to dig in.
- 1:37Speaker 1: It's still keeping that daily journal, but by doing the research,
- 1:41Speaker 1: the picture becomes clearer. This is the daily Mess? Who
- 1:46Speaker 1: are we when nobody else is around? I first came
- 1:50Speaker 1: across this question in the soon to be released movie
- 1:53Speaker 1: Lost with You. So who are we when nobody else
- 1:56Speaker 1: is around? Here's what's important. When nobody else is around you,
- 1:59Speaker 1: you don't feel this need to perform what you choose
- 2:03Speaker 1: to do when there's nobody watching. There's a huge chance
- 2:07Speaker 1: you're just relaxing, creating, escaping, and reflecting. You've gotten closer
- 2:13Speaker 1: to the real priorities. When you are alone is when
- 2:17Speaker 1: you are more brutally honest against yourself or very good
- 2:21Speaker 1: at avoiding the truth. Who are we when nobody else
- 2:24Speaker 1: is around? It's the version of you who can sit.
- 2:28Speaker 1: It's the version of you who can sit with reality
- 2:31Speaker 1: without distractions. Now here's the twist. You are shaped by
- 2:36Speaker 1: what you repeat? Ooh, you are shaped by what you repeat.
- 2:42Speaker 1: Who you are when nobody else is around isn't something
- 2:45Speaker 1: that you uncover. It's actually something that you build. If
- 2:49Speaker 1: you don't like this version of you, you just locate
- 2:52Speaker 1: a brand new starting point. Who are you when nobody
- 2:56Speaker 1: else is around? Hey? Coming up next, who desigides what
- 3:00Speaker 1: popular song from the past is going to be a
- 3:02Speaker 1: part of a brand new advertising campaign? Hey, thanks for
- 3:08Speaker 1: coming back to the Daily mess. So who decides what
- 3:11Speaker 1: popular song from the past is going to become a
- 3:13Speaker 1: part of a new advertising campaign? Because you're getting the
- 3:17Speaker 1: songs on Spotify and Ihearten Now you're getting them inside commercials.
- 3:21Speaker 1: These songs are everywhere. Well, it's not the decision for
- 3:25Speaker 1: a single gatekeeper. It is the requirement of a chain
- 3:28Speaker 1: of decision makers that includes legal permission. In most cases,
- 3:34Speaker 1: three things are needed. Nostalgia, energy, and credibility. Music supervisors
- 3:41Speaker 1: whittle it down to a song's lyrics, recognition, and cultural association. Now,
- 3:47Speaker 1: if you want a Beatles song, You're dealing with multiple
- 3:50Speaker 1: stakeholders who have the power to approve or reject your
- 3:54Speaker 1: advertising idea. Prance was a hard ass man, whereas Bob
- 3:58Speaker 1: Dylan didn't turn down on much stuff. Money talks thousands
- 4:03Speaker 1: of dollars for lesser known songs, while millions of dollars
- 4:06Speaker 1: are made into the pockets of people like justin Timberlake,
- 4:10Speaker 1: it can actually ruin a musical artist reputation. Stand back
- 4:14Speaker 1: on that one. Has it ever happened? You hear a
- 4:16Speaker 1: song over and over again in a commercial and suddenly
- 4:20Speaker 1: if you hear it on the radio, I'm out of here?
- 4:22Speaker 1: All right, Let's put the Beatles in there, Okay. Their
- 4:24Speaker 1: nineteen sixty eight track Revolution It was licensed to Nike
- 4:28Speaker 1: in a nineteen eighties commercial. Well, fans of the Beatles
- 4:33Speaker 1: felt betrayed, and the song suddenly became a non favorite.
- 4:38Speaker 1: What about the Violent Films? The alternative rock band's reputation
- 4:42Speaker 1: took a steep dive in the nineteen nineties and two
- 4:44Speaker 1: thousands when frontman Gordon Ganout licensed tracks for a string
- 4:49Speaker 1: of ads, most notably a Windy's commercial and Moby. In
- 4:53Speaker 1: the early two thousands, he licensed every single track on
- 4:57Speaker 1: his breakthrough album play to various films, TV shows and advertisements.
- 5:02Speaker 1: And here's the thing, the fans didn't follow along. And
- 5:05Speaker 1: there's even iggy pop with Royal Caribbean. I mean things
- 5:09Speaker 1: happen there too, for the song LUs for Life. See,
- 5:12Speaker 1: it's not always a positive thing with those that they're
- 5:15Speaker 1: trying to reach through advertising. It's actually less of who
- 5:20Speaker 1: decides versus who agrees. It's all about creative vision, strategic
- 5:26Speaker 1: selection and legal approval. And many times you gotta ask
- 5:32Speaker 1: the artists for their approval as well. It doesn't just happen.
- 5:37Speaker 1: I'm Marrow and that's the daily mess.