Latest / What's Your Problem? / Launching Drone Delivery
Transcript
- 0:15Speaker 1: Pushkin. I'm Jacob Goldstein and this is What's Your Problem,
- 0:26Speaker 1: the show where we talk to entrepreneurs and engineers about
- 0:29Speaker 1: the future they're going to build once they solve a
- 0:31Speaker 1: few problems. My guest today is Keenan Wirobek. He's the
- 0:36Speaker 1: co founder of the drone delivery company zip Line, and
- 0:39Speaker 1: he has a message for the world. The drones are coming.
- 0:43Speaker 1: There's going to be more planes and flying cars flying
- 0:46Speaker 1: the airspace in twenty years by a factor of one
- 0:48Speaker 1: hundred than there are aircraft flying in the air today,
- 0:50Speaker 1: flying taxis, aerial pizza delivery. It could all be coming.
- 0:55Speaker 1: In fact, Keenan's company, zip Line is already doing hundreds
- 0:59Speaker 1: of drone deliveries a day every day in Rwanda and Ghana.
- 1:03Speaker 1: But the company has come up against a really interesting,
- 1:06Speaker 1: kind of surprising problem as it tries to expand the US.
- 1:10Speaker 1: It's not really a technological problem. It's more a problem
- 1:13Speaker 1: about the way America thinks about airspace, about the way
- 1:16Speaker 1: we regulate the sky itself, and this problem it goes
- 1:20Speaker 1: back to the early days of flight, but it also
- 1:23Speaker 1: has a huge impact on the present right now. Keenan's
- 1:27Speaker 1: a robotics engineer by training, and by the time he
- 1:30Speaker 1: co founded zip Line back in twenty fourteen, he'd already
- 1:33Speaker 1: worked on a few successful projects. So he was at
- 1:36Speaker 1: this moment when he could really think hard about what
- 1:38Speaker 1: his next big thing should be. And he told me
- 1:41Speaker 1: he went around looking for a problem to solve, kept
- 1:44Speaker 1: coming up with ideas, but when he went and asked
- 1:47Speaker 1: experts in the real world, is this a problem, they'd
- 1:50Speaker 1: be like, actually, no, that is not really a problem
- 1:54Speaker 1: for us. Finally, his wife pointed him in a new direction.
- 1:59Speaker 1: My wife's an epidemiologist, and she was telling me to
- 2:02Speaker 1: see these stories about health campaigns, you know, vaccine campaigns,
- 2:06Speaker 1: they just get stuck on logistics, and so of course
- 2:08Speaker 1: the wheels are turning. It's like, okay, maybe drones and
- 2:10Speaker 1: that actually that that seems like maybe there's a there's
- 2:12Speaker 1: a real problem to solve here that people are going
- 2:14Speaker 1: to really care about. Um. But at the same time,
- 2:17Speaker 1: I will learn you I'm a very skeptical person, so
- 2:19Speaker 1: it's like, Okay, I'm gonna dig into this, We're gonna
- 2:21Speaker 1: go learn about this, and I'm just sure there's gonna
- 2:23Speaker 1: be a thousand reasons why you know, they're never gonna work.
- 2:25Speaker 1: We can't ever solve this problem. Uh, And so we
- 2:28Speaker 1: spend a bunch of time and intential America, where my
- 2:30Speaker 1: wife is from. In Africa, we visited this one medical
- 2:34Speaker 1: supply warehouse in Tanzania, and outside the warehouse as far
- 2:38Speaker 1: as you could see, you know, football fields of palette stacked,
- 2:42Speaker 1: you know, two stories high in places. We're just outside
- 2:45Speaker 1: this warehouse. We're like, what's why do you have all
- 2:47Speaker 1: these medical supplies you know, vaccines, pharmaceuticals, other things. Why
- 2:50Speaker 1: are they outside? And you know, one of the people
- 2:52Speaker 1: in the delegation sort of quietly because they were kind
- 2:54Speaker 1: of embarrassed about it, they're like, yeah, that's all expired medicine.
- 2:57Speaker 1: That was one of those like moments where it clicked
- 2:59Speaker 1: of like, Okay, supply is actually not the big problem.
- 3:02Speaker 1: There's actually something much more practical around around how to run,
- 3:06Speaker 1: you know, how to get this supply from you know,
- 3:08Speaker 1: point a these warehouses to these doctors. That was one
- 3:11Speaker 1: of the experiences that kind of just like the bit
- 3:14Speaker 1: flipped in my head from like this is probably not
- 3:16Speaker 1: a problem we can solve to like, holy shit, we
- 3:19Speaker 1: have to solve this problem. And it just became really
- 3:21Speaker 1: clear you could leap frog over all these factors by
- 3:24Speaker 1: doing this with drones in an on demand way. So
- 3:27Speaker 1: this is the rare instance where a robot can solve
- 3:31Speaker 1: a big important problem in the world that the people
- 3:33Speaker 1: dealing with the problem actually agree is a big important
- 3:36Speaker 1: problem exactly. And I'd say that that people agreeing it's
- 3:39Speaker 1: important problem was another big part of my concern. Right,
- 3:42Speaker 1: Like in Silicon Valley, we like to use the word
- 3:45Speaker 1: disruption as a good word. Right, you walk into a
- 3:47Speaker 1: health system, a national health system of a country and say,
- 3:51Speaker 1: let's disrupt this, Like nobody is exciting. Yeah, everybody's like,
- 3:55Speaker 1: here's the door. We're busy. You're like, go' disrupt somebody else,
- 3:58Speaker 1: Like we have a job to do. I was very
- 3:59Speaker 1: worried that there just wasn't going to be an appetite
- 4:01Speaker 1: for change in these health systems. But really the opposite happened,
- 4:06Speaker 1: where we got started getting to know these health systems
- 4:08Speaker 1: and the ministers of health in these countries. And I
- 4:10Speaker 1: still remember the first interaction with the Minister of health
- 4:13Speaker 1: in Rwanda. She said, Okay, you've got two weeks. You know,
- 4:15Speaker 1: we've got all the data, like you've been modeling how
- 4:18Speaker 1: a drone system, like this could work in a health system.
- 4:20Speaker 1: Put together the case, what's the health impact, what's the
- 4:23Speaker 1: economic impact, and then we'll go from there, and that
- 4:25Speaker 1: was just like amazing. The rest is of course history.
- 4:28Speaker 1: The case was really compelling on the health side and
- 4:30Speaker 1: the economic side, and they became our first customer. And specifically,
- 4:35Speaker 1: what is the ask, what is the job? The job
- 4:38Speaker 1: from Rwanda is deliver blood on demand. The obvious answer
- 4:42Speaker 1: in the early days like, okay, cool, which drone are
- 4:44Speaker 1: we going to buy? So went out to all the
- 4:45Speaker 1: drone companies they could make a drone that could do
- 4:47Speaker 1: what we wanted. And this was an incredibly frustrating journey
- 4:51Speaker 1: because the best quote I got for a drone was
- 4:54Speaker 1: two hundred thousand dollars per drone with a two hundred
- 4:57Speaker 1: flight warranty if I didn't fly it in the rain.
- 5:02Speaker 1: And it was like and obviously the economics of that
- 5:04Speaker 1: are just like don't work at all. And you know,
- 5:06Speaker 1: the customers want delivery all the time when it's waning
- 5:08Speaker 1: or this was all really clear and it just became
- 5:11Speaker 1: this is one of those wake up call moments of like, oh,
- 5:14Speaker 1: you gotta do this yourself. Um, and getting this first
- 5:18Speaker 1: product service off the ground for this customer is going
- 5:20Speaker 1: to be a much bigger lift than than you thought.
- 5:22Speaker 1: So you realize you're going to have to build your
- 5:25Speaker 1: own drones from scratch. And one of the things that's
- 5:27Speaker 1: interesting to me about this part of the story is
- 5:30Speaker 1: is it right you wind up basically using iPhone parts.
- 5:33Speaker 1: So the sensors, many of the sensors that make the
- 5:36Speaker 1: drone fly, Um, you know, these are the same sensors
- 5:38Speaker 1: that are in your phone. Uh, And that the tech
- 5:41Speaker 1: like whether or not you know what orientation your phone
- 5:44Speaker 1: is started for your video is like, so your phone
- 5:46Speaker 1: knows the videos should be sideways, are playing those which
- 5:48Speaker 1: way is up? And how to fly without you know,
- 5:50Speaker 1: falling out of the sky. And it's truly the same
- 5:52Speaker 1: basically the same sensors. Oh yeah, made by the same companies.
- 5:56Speaker 1: Like yeah, what if there are others? Can you just
- 6:00Speaker 1: like rattle off like, oh, sure, what sensors that are
- 6:02Speaker 1: in my iPhone more or less are in your drones? Yeah?
- 6:05Speaker 1: So GPS, Uh, the cell modems that are in your
- 6:09Speaker 1: we have in our drones. Even the basically the processors
- 6:12Speaker 1: that are in your phone, we use very similar technology
- 6:14Speaker 1: processing cheap more or less similar exactly. That they're so
- 6:17Speaker 1: power efficient and they're so capable. It's amazing to me.
- 6:21Speaker 1: I guess in part because you know, I've gotten used
- 6:24Speaker 1: to thinking about giant businesses like I don't know, Uber
- 6:30Speaker 1: or Instagram that like, okay, I guess that those you
- 6:34Speaker 1: couldn't have without the iPhone, right, that is intuitive to me.
- 6:37Speaker 1: But the idea that, like, you know, a company sending
- 6:40Speaker 1: drones across sub Saharan Africa to deliver blood, that that
- 6:44Speaker 1: is also built on the iPhone is wild. Like you
- 6:47Speaker 1: needed the cell phone the smartphone revolution. You needed the
- 6:50Speaker 1: iPhone to have come along and made all these components
- 6:53Speaker 1: super cheap, super reliable, super smart exactly. So I want
- 6:57Speaker 1: to try. I want to just talk through in some detail,
- 7:00Speaker 1: how like one on what do you call it delivery?
- 7:02Speaker 1: I guess how one delivery works. So some doctor or
- 7:06Speaker 1: nurse needs something in their hospital. What happens? Yeah, so
- 7:12Speaker 1: a doctor or nurse needs something, they place their order
- 7:14Speaker 1: right And by the way, we're really flexible there. They
- 7:16Speaker 1: can use an app, they can use their phone, they
- 7:18Speaker 1: can use WhatsApp, they can pick up the phone and
- 7:21Speaker 1: call us, whatever's easy for them. So our team they're
- 7:24Speaker 1: they're gonna get the unit of blood out of the
- 7:25Speaker 1: freezer or fridge. They're gonna get the unit off the shelf,
- 7:28Speaker 1: they're gonna pack it up, put it into one of
- 7:31Speaker 1: the drones. The drone gets put into a launcher. And
- 7:34Speaker 1: I'm gonna pause you there because we have a video
- 7:37Speaker 1: and I know we're like watching videos on a podcast
- 7:39Speaker 1: is a questionable move, but let's try it, because like
- 7:42Speaker 1: I do want to see it. Right, it's a it's yeah,
- 7:45Speaker 1: it's cool. So you ready, I'm gonna you push play too, Okay, ready,
- 7:48Speaker 1: go all right? Okay, So, so somebody is loading it
- 7:52Speaker 1: looks like a plane, a plane about the size of
- 7:54Speaker 1: a person, onto some kind of a launcher right onto
- 7:59Speaker 1: like a ramp exactly. Well, there's propellers. The propellers are spinning,
- 8:04Speaker 1: I like your narration. And then there's a guy. What's
- 8:08Speaker 1: the guy there doing? Oh, it just launched. He just
- 8:10Speaker 1: launched it. Yeah, wingspans about ten feet so picture. Yeah,
- 8:14Speaker 1: it's like a big RC plane. Okay, a big remote
- 8:17Speaker 1: control plane. And by the way, I mean, it's not
- 8:20Speaker 1: in fact remote controlled, right, Like what does it is?
- 8:22Speaker 1: It actually just flying on its own? Yeah, so it
- 8:25Speaker 1: is flying it's flying automatically all the way out to
- 8:27Speaker 1: the delivery site. Does that mean there are people whose
- 8:31Speaker 1: job is to sit somewhere at the warehouse fan in
- 8:33Speaker 1: office and like look at what a camera from to
- 8:37Speaker 1: basically do air traffic control, to look at what all
- 8:39Speaker 1: the drones are doing and make sure that exactly So
- 8:41Speaker 1: we call our drones zips, and we call those people
- 8:44Speaker 1: ZIP controllers. Their job is very similar to air traffic control.
- 8:47Speaker 1: And do they generally have to do anything or do
- 8:49Speaker 1: the drones take care of themselves? The drones take care
- 8:52Speaker 1: of themselves. Okay, so here, let's keep watching. So now
- 8:56Speaker 1: now that drone is going to make the drop. First
- 8:59Speaker 1: of all, you have to picture a package. So picture
- 9:01Speaker 1: a cake box, right size package with a paper parachute
- 9:05Speaker 1: on it that's in the belly of this drone. And
- 9:07Speaker 1: so the drone flies over the delivery site and when
- 9:11Speaker 1: it drops it, that paper parachute will inflate and the
- 9:13Speaker 1: package drifts to the ground a little bit like a cartoon,
- 9:16Speaker 1: is how I That's how I'm watching it right now. Yeah,
- 9:19Speaker 1: it worked, It worked. It looks kind of fast, it's
- 9:23Speaker 1: coming down kind of fast. Yeah, yeah, it's it does
- 9:25Speaker 1: come down fast. It's a This is the fun of
- 9:27Speaker 1: the engineering challenge here. If you come down really slowly,
- 9:31Speaker 1: that accuracy that basically goes gets worse because the wind
- 9:35Speaker 1: can blow it to the side. More basic, exactly exactly
- 9:38Speaker 1: if it hit you on the head, it looks like
- 9:40Speaker 1: it would hurt. I have been a test subject of
- 9:43Speaker 1: this intentionally to make sure someone who has to do
- 9:46Speaker 1: it under it. So it hit you on the head.
- 9:47Speaker 1: Is that what you're telling me? You know what's happening.
- 9:49Speaker 1: I live to tell the tale. So okay, I'm more seriously,
- 9:52Speaker 1: has anybody ever gotten hurt by one of your drones? No,
- 9:55Speaker 1: No one's gotten hurt by one of our drones. But
- 9:57Speaker 1: there's a lot of engineering work that goes into really
- 9:59Speaker 1: minimizing the chances that you can get hurt by a drone. Okay,
- 10:02Speaker 1: tell me about the end of the flight. It doesn't
- 10:04Speaker 1: land in the way one would think of a little
- 10:06Speaker 1: plane landing. It doesn't land it. Yeah, So there's like
- 10:09Speaker 1: two arms sticking into the air. There's two poles sticking
- 10:12Speaker 1: into the air, and those poles are on motors. Okay,
- 10:14Speaker 1: so they move up and down, but basically you know
- 10:16Speaker 1: they're on motors. Between those two poles. Is a string, okay,
- 10:20Speaker 1: really small string okay. And basically what's happening is our
- 10:23Speaker 1: drone flies between these two poles and at the last second,
- 10:27Speaker 1: look the last fraction of a second. Yeah, if everything
- 10:29Speaker 1: looks good, those poles, the motors on those poles will
- 10:32Speaker 1: snap those polls up, so the line flings into the
- 10:35Speaker 1: tailhook of the plane, capturing the plane and that's how
- 10:39Speaker 1: it lands. That is amazing in a minute, the truly
- 10:45Speaker 1: surprising reason that it's harder to build a drone business
- 10:48Speaker 1: in the United States than in Rwanda. Now, let's get
- 10:56Speaker 1: back to what's your problem. Zipline expanded from Rwanda to
- 10:59Speaker 1: Ghana a few years ago and now delivers lots of
- 11:02Speaker 1: medical supplies across both countries. It's like a normal routine
- 11:06Speaker 1: thing there, hundreds of flights a day every day. But
- 11:09Speaker 1: the company is just starting to expand into the United States.
- 11:12Speaker 1: So far, ziplanes work in this country is limited to
- 11:14Speaker 1: a few pilot projects. They're delivering medical supplies for a
- 11:17Speaker 1: hospital system in North Carolina. They're also flying stuff like
- 11:21Speaker 1: bandages and over the counter medicine to Walmart customers in
- 11:24Speaker 1: rural Arkansas. And in their work in the United States,
- 11:28Speaker 1: Zipline is facing one particularly hard problem. A lot of
- 11:32Speaker 1: the challenge comes down to the regulatory environment. In the US,
- 11:36Speaker 1: our airspace is very old fashioned. We have a philosophy
- 11:39Speaker 1: here in the US and the airspace where we kind
- 11:41Speaker 1: of grandfather everything in so not absolutely everything, but mostly everything.
- 11:45Speaker 1: A lot of things you could do in the forties
- 11:47Speaker 1: you can still do in the airspace today, and that
- 11:49Speaker 1: makes things very complicated. Most other countries, basically the way
- 11:51Speaker 1: they talk about it is, say we have modernized our airspace.
- 11:54Speaker 1: We've required things like transponders so all planes can tell
- 11:57Speaker 1: by radio where all the other planes are. We don't
- 11:59Speaker 1: require that here in So you're telling me there's some
- 12:01Speaker 1: device that you can put in a plane that allows
- 12:03Speaker 1: all other planes to know that plane is there, and
- 12:06Speaker 1: in the US you don't have to have that in
- 12:07Speaker 1: your plane. That is correct and as crazy as it sounds.
- 12:10Speaker 1: And so in terms of like regulating airspace, like Ghana
- 12:14Speaker 1: and Rwanda are doing sort of sensible modern things that
- 12:17Speaker 1: the US is not doing. That's exactly right, and that
- 12:21Speaker 1: makes their airspace essentially much simpler to integrate drones into
- 12:25Speaker 1: versus here in the US. Tell me what other problems
- 12:28Speaker 1: are you trying to solve what's a technical one that's
- 12:30Speaker 1: interesting when we're working on that that's extraordinarily hard, which is,
- 12:34Speaker 1: this comes down to operating in airspaces like the United States,
- 12:37Speaker 1: where you have planes flying around that don't have you know,
- 12:41Speaker 1: a radio transponder that tells you where they are, and
- 12:43Speaker 1: so you have to have sensing on the drone that
- 12:46Speaker 1: directly senses where these other aircraft are hard to avoid. Okay,
- 12:50Speaker 1: and this is something that's very hard to do for
- 12:52Speaker 1: a bunch of reasons. We tried radar and radar that
- 12:55Speaker 1: can see in all directions. It just you literally need
- 12:58Speaker 1: hundreds of pounds of radar equipment to see far enough
- 13:01Speaker 1: in all directions, which of course there drones don't weigh
- 13:04Speaker 1: hundreds of pounds to begin with. And camera is the
- 13:08Speaker 1: same problem. So many cameras with so many lenses and
- 13:10Speaker 1: so many you know, pixels if you will see that,
- 13:13Speaker 1: you know, that speck in the air, and of course
- 13:15Speaker 1: cameras they just don't work when it's cloudy, which is
- 13:17Speaker 1: you know, a big deal. So basically you've had to
- 13:19Speaker 1: do a sensor technology development from the ground up for this,
- 13:22Speaker 1: and it's it's something that's been really challenging and really
- 13:26Speaker 1: really exciting because if we can solve this problem, it'll
- 13:29Speaker 1: enable scaled operations for drones, you know, around the world.
- 13:33Speaker 1: So how do you solve it? Are you getting closer?
- 13:36Speaker 1: We're getting a lot closer. And this is I have
- 13:39Speaker 1: to tease here because the actual thing I can't talk
- 13:41Speaker 1: about quite. It's a secret because of like intellectual property,
- 13:44Speaker 1: because you're going to try and plent it, literally because
- 13:46Speaker 1: of intellectual property, because we're gonna because we're trying to
- 13:48Speaker 1: patent it. So let me ask a question. If you
- 13:51Speaker 1: haven't solved this problem yet, how are you able to
- 13:53Speaker 1: fly in the US? Yeah? So in the US, and
- 13:55Speaker 1: this is true of all drone operators in the US.
- 13:58Speaker 1: Even even everybody who flies drones in the US is
- 14:01Speaker 1: doing exactly this thing I'm gonna describe, which is not sophisticated.
- 14:05Speaker 1: There are people along those routes looking at the sky. Wow.
- 14:09Speaker 1: So wherever your drones flood, you have people who are
- 14:12Speaker 1: your employees. They are getting paid by the hour to
- 14:14Speaker 1: look at the sky and what text or something if
- 14:18Speaker 1: they push a button, if they see exactly they have
- 14:20Speaker 1: a special app that they can communicate with our controller.
- 14:23Speaker 1: If they see something and then there's a whole protocol
- 14:25Speaker 1: around what do And just to be clear, you don't
- 14:27Speaker 1: have to do this in Rwanda or in Ghana because
- 14:30Speaker 1: all of the planes flying there have transponders, so the
- 14:33Speaker 1: drones automatically know when there's another plane. Yeah, and you know,
- 14:36Speaker 1: we feed our data there into basically their literal air
- 14:39Speaker 1: traffic control, so they have a view of their whole airspace,
- 14:42Speaker 1: including all the aircraft with people and all of our drives.
- 14:45Speaker 1: So wild to me that we don't have that. Maybe
- 14:47Speaker 1: I'm super naive, I guess obviously I am super naive
- 14:51Speaker 1: to be surprised by that. Like is there any broader
- 14:54Speaker 1: lesson from that, Like, is there anything I can conclude
- 14:57Speaker 1: about the way the United States works, the way regulation
- 15:00Speaker 1: works here? I don't know. I mean it is some
- 15:02Speaker 1: of it is a philosophical thing, right like here we
- 15:05Speaker 1: sort of we sort of romanticize and cherish like sort
- 15:09Speaker 1: of the old ways of flying, and so we cowboys
- 15:12Speaker 1: cowboys in the sky and their little cessna or whatever exactly.
- 15:16Speaker 1: They are pilots I've met who have told me to
- 15:18Speaker 1: my face, I'm never going to put a transponder because
- 15:20Speaker 1: that means people know where I am, and some of
- 15:21Speaker 1: it is also just uh, you know, I think this
- 15:24Speaker 1: is one of the things I think a lot about
- 15:25Speaker 1: with this country, right, where As we kind of mature,
- 15:27Speaker 1: if you will, as a country, right, A lot of
- 15:29Speaker 1: these countries like Rwanda and Ghana, these are literally young countries.
- 15:33Speaker 1: Their whole mindset is around growth and becoming, you know,
- 15:37Speaker 1: and becoming the economic power they want to be in
- 15:39Speaker 1: the future and things like that, and they're very willing
- 15:41Speaker 1: to sort of make decisions that are very future focused.
- 15:45Speaker 1: And I think more and more I see, you know,
- 15:47Speaker 1: as a as a society right at the balance between
- 15:49Speaker 1: clinging to the past and and focusing on the future
- 15:52Speaker 1: and how do you do both in the right way?
- 15:54Speaker 1: So we so we actually you know, stay who we
- 15:56Speaker 1: want to be and become who we need to be.
- 15:58Speaker 1: And that's a that's a tricky thing to do. And
- 16:00Speaker 1: I see when I sit in a room of the
- 16:02Speaker 1: fa leadership and they're literally debating this kind of thing,
- 16:05Speaker 1: like in these kind of terms, the FAA has more
- 16:08Speaker 1: old as regulations that makes it harder for you to
- 16:11Speaker 1: do what you do. You're working closely with the FAA,
- 16:15Speaker 1: and like like where does that sort of land like,
- 16:19Speaker 1: is there some I know there's no endpoint, but if
- 16:21Speaker 1: there's some big like step that's going to happen where
- 16:24Speaker 1: they're going to say, Okay, you can delivered hospitals all
- 16:28Speaker 1: over the country and like what problems do you have
- 16:30Speaker 1: to solve for that to happen. Yeah, So the journey
- 16:33Speaker 1: with the FA, Yeah, it's incremental rights. It's all about
- 16:37Speaker 1: taking the right next step that leads you to the
- 16:39Speaker 1: next step that leads you to the next step, both
- 16:41Speaker 1: for them to get comfortable, for them to learn, for
- 16:44Speaker 1: us to get to know each other. Literally, there's a
- 16:46Speaker 1: lot of trust that has to be built between a
- 16:48Speaker 1: company like Zipline doing something very new and a regulator
- 16:51Speaker 1: like the FA who you know, to their credit, right,
- 16:53Speaker 1: the advent of autonomy in the airspace is like the
- 16:57Speaker 1: biggest change to the airspace literally since flight began. Yeah, right,
- 17:01Speaker 1: and I mean that in every sense of the word. Right.
- 17:03Speaker 1: There's going to be more planes and flying cars flying
- 17:05Speaker 1: in the airspace in twenty years by a factor of
- 17:07Speaker 1: one hundred than there are aircraft flying the air to
- 17:09Speaker 1: It's that big of a change. And you know, to
- 17:12Speaker 1: their credit, like they can't you know, they can't be
- 17:15Speaker 1: reckless here, this is going to be hard to do,
- 17:17Speaker 1: and do it safely in a minute, The Lightning Round,
- 17:21Speaker 1: including Keenan's tips for solving hard problems and the biggest
- 17:25Speaker 1: misconception most people have about drones. Okay, let's get back
- 17:34Speaker 1: to the show. We're gonna close with the Lightning Round.
- 17:36Speaker 1: Are you ready? I'm ready. What is one piece of
- 17:40Speaker 1: advice you'd give to somebody who is trying to solve
- 17:43Speaker 1: a hard problem. If it's a hard business or customer problem,
- 17:47Speaker 1: start with real human customers before you do anything else.
- 17:51Speaker 1: If it's a technology problem, focus on the hardest part
- 17:54Speaker 1: of the technology problem, ignore all the rest, and then
- 17:57Speaker 1: go on to the next hardest and then go on
- 17:58Speaker 1: the next hardest. What's your favorite app on your phone?
- 18:02Speaker 1: My favorite app on my phone. I'm sure I have
- 18:05Speaker 1: such a positive relationship with my phone. Actually, you know,
- 18:08Speaker 1: recently I I got Nebula. I really like Nebula. I
- 18:11Speaker 1: don't know Nebula. What is it? It's basically a bunch
- 18:14Speaker 1: of the more wonkier YouTubers got together and made an
- 18:18Speaker 1: ad free YouTube for to cheat sidestuff to YouTube algorithm,
- 18:21Speaker 1: and they just make some great content. Oh great, Yeah,
- 18:24Speaker 1: that's a good tip. What's the biggest misconception people have
- 18:28Speaker 1: about drones? Biggest misconception people have about drones. I have
- 18:33Speaker 1: a good friend who's now worked at SpaceX and zip Line,
- 18:36Speaker 1: and he likes to joke that rockets are easier than
- 18:38Speaker 1: people think, and drones are harder than people think. Good.
- 18:41Speaker 1: A lot of people they look at the little you know,
- 18:43Speaker 1: they look at a drone that you play with as
- 18:44Speaker 1: a hobby, and they're like, what's the big deal. Let's
- 18:46Speaker 1: put a package on the bottom and deliver stuff. And
- 18:48Speaker 1: I'll be honest, I was a little guilty of that
- 18:50Speaker 1: too when I started zip Line two, two or three
- 18:53Speaker 1: more favorite trait and a co worker, Oh easy, someone
- 18:58Speaker 1: who has a lot of fun when ship gets hard. Yeah,
- 19:01Speaker 1: it's actually this actually the main thing I interview for.
- 19:03Speaker 1: It's sort of funny because they're so much fun because
- 19:05Speaker 1: startups so just like it's one hard thing to the next, right,
- 19:08Speaker 1: and and people who really are going to enjoy that,
- 19:10Speaker 1: And are you're gonna have fun with through that? You know?
- 19:13Speaker 1: People who love the problem? Yeah, exactly. Um, what would
- 19:17Speaker 1: you do if you couldn't do what you do? Oh goodness,
- 19:20Speaker 1: I've looked. Yeah, this this is this is interesting if
- 19:23Speaker 1: I carbon sequestration, how will you know when it's time
- 19:27Speaker 1: to retire that I have? I have no idea, you know.
- 19:30Speaker 1: I think the you know, zip Line today is the
- 19:33Speaker 1: biggest company I've ever worked at by a lot. How
- 19:35Speaker 1: big is it? Going on? Seven hundred folks? Yeah, um
- 19:41Speaker 1: and um yeah. You know, if you had asked me
- 19:44Speaker 1: eight years ago, if I'd still be here when were
- 19:45Speaker 1: seven hundred people, I would have been like, Nope, that
- 19:48Speaker 1: doesn't sound like me. So it's a painful growth for sure.
- 19:51Speaker 1: I work hard at it, and I have a lot
- 19:53Speaker 1: of awesome people around me who don't hesitate to give
- 19:55Speaker 1: me feedback, which is, you know, the only way to grow, right. So,
- 19:59Speaker 1: but at the same time, like it's hard to imagine
- 20:01Speaker 1: that I can keep up the zip Line forever. Keenan
- 20:08Speaker 1: Wyrobek is the founder of Ziplan. On the next few
- 20:12Speaker 1: episodes of What's Your Problem, I'll be talking to people
- 20:14Speaker 1: about artificial intelligence. What problems do we have to solve
- 20:18Speaker 1: to get to self driving cars and to chatpots that
- 20:20Speaker 1: we can actually chat with chatbot's good enough to teach
- 20:24Speaker 1: us a new language. Today's show was produced by Edith Russelo.
- 20:29Speaker 1: It was edited by Kate Parkinson Morgan and Robert Smith,
- 20:31Speaker 1: and it was engineered by Amanda kay Wong. Theme music
- 20:34Speaker 1: by Luis Garra. Our development team is Lee, Tom Mulad
- 20:37Speaker 1: and Justine Lang. A huge team of people makes What's
- 20:40Speaker 1: Your Problem possible. That team includes, but is not limited to,
- 20:44Speaker 1: Jacob Weisberg, Mia Lobell, Heather Fame, John Schnars, Kerrey Brodie,
- 20:47Speaker 1: Carli Mcglehory, Christina Sullivan, Jason Gambrell, Brand Hayes, Eric Sandler,
- 20:52Speaker 1: Maggie Taylor, Morgan Ratner, Nicolemrano, Mary Beth Smith, Royston Deserve,
- 20:55Speaker 1: Maya Kanig, Danielle Lakhan, Kazia Tan and David Clever. What's
- 20:59Speaker 1: Your Problem is a co production of Pushkin Industries and iHeartMedia.
- 21:03Speaker 1: To find more Pushkin podcast listen on the iHeartRadio app,
- 21:06Speaker 1: Apple Podcasts, or where I'm Jacob Goldstein and I'll be
- 21:10Speaker 1: back next week with another episode of What's Your Problem,