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Episode 45: With AI, You're Either at the Table or on the Menu

A human who blows one deadline loses your trust for good. An AI blows them constantly, and we shrug, tweak the prompt, and try again. Wes Durow has a theory about why, and about what that double standard is quietly costing marketing.

Wes teaches marketing at UT Dallas, ran marketing as a CMO, and spent three decades in tech. He treats "AI slop" as a strategy failure, not a tooling one. He explains why your model starts agreeing with you too much, and how that makes your work worse, not easier. And he argues trust already sits at a global low that no AI video is going to repair.

His case for…

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