Latest / The Jasmine Star Show / What Showing Up Really Feels Like | Interview on the Made for More Podcast with Carly Meyers

Transcript

What Showing Up Really Feels Like | Interview on the Made for More Podcast with Carly Meyers · The Jasmine Star Show

• 0:13
  Welcome to the Jasmine Star Show.
• 0:15
  My name is Jade and I work closely with Jasmine as the c o o.
• 0:18
  And I have to be honest with you, the episode you're about to hear today is a good one.
• 0:22
  Jasmine was recently invited to speak on Carly Myers, made for More podcast, and their conversation was so honest and genuine that we had to share it with you.
• 0:31
  If you've ever wished you could be a fly on the wall and learn about what it's actually like to run a business, just keep listening.
• 0:37
  This conversation will give you all that and more.
• 0:41
  Ah, hey Jasmine, how you doing?
• 0:44
  I'm doing spectacular. Thank you so much.
• 0:46
  Ah, I'm so excited to have you on my podcast. I've followed you for a really, really long time.
• 0:51
  You're actually one of the first people that I really started following and really kind of like fully bought into in this female entrepreneur space.
• 0:59
  I was like, she's killing it.
• 0:59
  And I, something that I really, really admire about you is that I followed you for a few, quite a few years now, and you have consistently shown up like all the time.
• 1:13
  There has never been a time, I know in that time you've had babies and you've had life changes, but you have always shown up and I really massively admire that.
• 1:21
  So I wanted to let you know that first all.
• 1:23
  Wow, thank you. That got me off guard. Thank you. I appreciate that.
• 1:26
  I appreciate that.
• 1:28
  Yeah, well, I think it's good. I think consistency is such a, you know, it's, it's so hard and it's the thing that people struggle with the most and it's people, you know, it is so hard when you do have life things that happen as we all do, um, still showing up and still bring in that, you know, 10 out of 10 energy and intention all the time I think is something that is really, really cool. So.
• 1:48
  And I think if we could start, like we, if we could start there for a second, because what happens is whenever we hear about this, the mind, like our brain likes to map to similarities or differences. Mm-hmm.
• 1:57
  .
• 1:57
  And so people who immediately create an affinity for somebody is somebody like them. And so when we started a conversation and be like, you've had babies, you've had life changes, entrepreneur, some people are saying already different, like their brain is saying she's different. This is different.
• 2:11
  I'm more skeptical. But what I want to actually counter is, while that is true, while consistency is a fact, there are dates that, uh, posts have gone out and there is efforts and like, this is what we call receipts.
• 2:21
  Like receipts are printed, they're out there if people wanna look. But what happens is, I kind of wanna go back to the why.
• 2:26
  It's not enough to say, oh, consistency's important it for your ambitions. I mean, we're talking about if you wanna run a marathon, if you wanna start a business, if you wanna write a book or become a poet, consistency across the board sounds like an extreme form of self-discipline.
• 2:42
  And while that could be true, I have never identified as somebody who's just like, oh, I'm disciplined.
• 2:47
  I know how to hit my metrics.
• 2:48
  I come from a school of thought that I have never really traditionally been, um, an an outlier, somebody spectacular.
• 2:55
  I've never been the one that somebody looks at and says, oh, that's the person we're gonna bet on success.
• 2:59
  I've never been the person who's really distinctly qualified to do the thing that I do. And so if anybody's ever felt along those lines, I think it's an easier story to tell myself instead of saying, I am consistent, or I am not the person who's a standout, I simply say that results, results are clear indication and facts of things that I have done in the past to get me to where I wanna go.
• 3:21
  And I wanna get to where I wanna go a hell of a lot faster than I had at any other point in my time in my life. And so, results become the markers and directions of your success.
• 3:36
  So just like any scientific experiment, the more results you have, the more informed decisions you can make.
• 3:39
  So when somebody says, wow, you've um, you know, grown in success or you've grown in this, or you've grown in that, whatever that thing may be for a listener, the reason why we're able to see massive jumps of growth is not luck, it's not talent. And it's not exactly on the back of self discipline.
• 3:57
  It is simply somebody who does enough.
• 3:57
  Like they put in the reps to say, these are results. So based on my results, I can make a different, quicker and more informed decision about what it is I wanna do. So as a listener, being like, I might not be this be good, welcome to the club, but if you like me, wanna get to where you wanna go faster than, the quickest way to do that is actually to have results.
• 4:18
  The results might not be, and most often for me are not the thing I want aspire or imagine.
• 4:26
  The results I hope for are big and glamorous and sexy breaking and record breaking. I want that. It hardly ever works that way, but it is the result period that gets me to where I wanna go. So on that note, that's where I wanna start the conversation.
• 4:39
  More of a likeness than dissimilarities.
• 4:42
  Oh, it's so true. But I, I think that's, that's the, that's what we need to hear more of anyway, you know, and I think realizing that we are, we are also different and you know, results do talk so much, don't we?
• 4:54
  The results are massive.
• 4:54
  But how do you, oh God, I wanna go back into your story, but now I'm just going off on a tangent I wanna ask you. Well.
• 4:59
  Let's say, let's start, yeah, let's start on the tangent because the story will come, the story comes in all the different questions. Exactly.
• 5:04
  But the tangent is where people get to the act like the practical things.
• 5:07
  So yes.
• 5:08
  Totally. I knew this would happen.
• 5:09
  I knew I was just excited to get on and chat to you and then I know I'm gonna get carried away and just ask you all the questions that I wanna ask you.
• 5:14
  Good, good.
• 5:16
  There's the best ones anyway, aren't they? So if you are, you talk about results and that being like the kind of driver and that's the thing that you need. So the person that's been putting in the work, the person that's been like, like doing the do and is just not seeing the results, like how does that, what's your advice to that person to just be like, just keep going, keep going for those results?
• 5:37
  Well, oftentimes there, it's a, it's a two-pronged assessment.
• 5:41
  Number one is somebody o oftentimes, and this is it Carly, I'm just gonna be very honest, I have coached and empowered tens of thousands of people.
• 5:49
  Now that's not humble brag. What I'm going back is I'm lo using numbers, data and analytics to find trends.
• 5:52
  And when I have those trends, I share the trends.
• 5:55
  And this is the number one trend I always see whenever somebody says, I've been doing the work, my first question is, how long?
• 6:04
  Because in our mind, what we say is I'm gonna become consistent and then the minute I've decided to become consistent, or the minute I've set a cadence in which I think is appropriate, I shall then see results. And oftentimes, I'm telling you, nine times out of 10 they will say, I've been doing it five months.
• 6:22
  And I'm like, oh baby, let's chat in five years. And then the second thing, if somebody hit says, I've been consistent and it's been five years, I then ask, can you define your level of consistency? And oftentimes, nine times outta 10 on that question, is their version of consistency. Well, great, something is better than nothing.
• 6:44
  It's really a big question of are your actions mapping your ambitions?
• 6:49
  Because if your goal is to, you know, get a a hundred million or a million dollars or a hundred thousand dollars, well what kind of actions are you taking to get to that number?
• 6:59
  And what type of frequency?
• 7:00
  So when you look at other people who are running a hundred million businesses, 1 million businesses or a hundred thousand businesses, what are they doing?
• 7:06
  Are your actions mapping similarly to your ambitions?
• 7:09
  I am telling you those two questions. Number one, how long have you been doing it? And number two, what is truly your definition of consistency and how against others?
• 7:19
  I am telling you the vast majority fall into those two categories.
• 7:22
  And if we're not getting very clear answers on that, there is a reason why we're not getting the results that we want.
• 7:26
  So true. That's the thing, isn't it?
• 7:28
  Most of the time you're actually just not doing enough of the thing.
• 7:30
  Like we are all, I think a lot of people are quite diluted to the volume of things that you need to do or the amount you need to do and the the, you know, the, the length of time that you need to do it for. And you are exactly right.
• 7:40
  Just it's, you're normally just not doing it long enough.
• 7:43
  And I also think as well, getting mega clear on what a result actually looks like.
• 7:48
  If you are only focusing on like that big result, if the only thing you're going for is like I'm, you know, I've only been successful when I hit that number.
• 7:55
  There are a lot of a results along the way that you are hitting, but you'd probably just blind to them cuz you're just so stuck on that big wand.
• 8:01
  Would you agree?
• 8:03
  I do agree. And then I wanna back up a tiny bit because what happens is, again, when we talk about similarities and dissimilarities, what we do is we give ourselves a way out by saying, I can't.
• 8:14
  So if I say, oh, well you're just not doing enough.
• 8:16
  And then there's somebody who's hearing this be like, listen, I have four children, I'm a single mom, I have a full-time job.
• 8:22
  So what happens is they hear dissimilarities and a misunderstanding.
• 8:25
  All I'm really saying is when you evaluate what time you have available, are you maximizing that?
• 8:34
  And that looks very different for people at, if you're a caretaker, if you're a student, you have multiple jobs. If this is a side hustle, if you're a parent, if you're a partner, there's a lot of things that come into consideration.
• 8:43
  So we're gonna focus on the similarities and the similarity across any type of timeframe or availability that one has is are you maximizing the time you have?
• 8:52
  That's where I really wanna like hedge that bet.
• 8:54
  And then secondly goes a little bit closer to what you were referring to quite now is yes, there is the big picture and then there are markers of success.
• 9:03
  So we have to be able to celebrate the small markers of success because those are the things that ultimately guide you to where you wanna go.
• 9:10
  And then they reinform your version of success.
• 9:12
  So I can't tell you how many times someone's like, oh, you know, my goal is to make a million dollars this year and I love that and I like support people and this is like a complete dream.
• 9:20
  And then all of a sudden when they start reaching certain levels of success and they realize that, you know, they could probably get to a million dollars on their own, but if they brought it in a couple people on their team, they could get there faster. And then all of a sudden there's a whole skillset set that they didn't experience before. Like, I'm a solopreneur and then all of a sudden I have to bring people on because I wanna grow faster and do more.
• 9:37
  And then all of a sudden you are being challenged on your leadership abilities, on your vision setting, and you're used to doing things on your own.
• 9:43
  And so then all of a sudden you weigh, if getting to a million dollars in the time and way that you want was actually what you wanted, if it required an entirely new skillset like growing a team that was never in your ambition to begin with.
• 9:56
  So it is totally okay for you to celebrate the small successes, but then also use the small successes to reassess what the overall big picture is. It is okay to change your mind.
• 10:04
  It is okay to redefine your success.
• 10:08
  In fact, that is the kindest thing if you do yourself as a business owner.
• 10:11
  Yeah, and I've heard you speak about that before actually.
• 10:13
  One of the things I heard on one of your podcasts is you spoke about your kind of evolution of entrepreneurship, like who you are now and your niche now was not how you started out.
• 10:25
  You weren't like, I'm gonna start a business and I'm gonna get involved in social media and I'm gonna coach people how to do it. And I remember you saying like, you've been, you had so many different niches, so can you take us back and show us, kind of just tell us us a little bit about what that journey's been.
• 10:39
  Because I think so many people are so stuck on this is what I've decided to do and so this is what I have to do forever.
• 10:46
  And they just don't give themselves that growth to be able to change.
• 10:51
  It's crazy because I stood on a stage and I was speaking at a conference and it was January, 2023 and it was a very small slide.
• 10:58
  I think the slide in the presentation was up less than 20 seconds.
• 11:02
  But it was to give an overview that I understood the idea of growing multiple businesses at different times, but it was during q and a that people, I would say probably 50% of the questions kept on going to that one slide.
• 11:14
  And I realized, oh, I need to go deeper on this topic of pivoting and then adding tools to your arsenal to showcase what kind of business owner you are.
• 11:23
  So let me just talk about what was on the slide. 2006, I became a photographer and I hadn't owned a camera.
• 11:31
  I simply decided that was a thing I wanted to do. And then I asked myself, how might I become a photographer?
• 11:35
  I had no money, I had no education, I had no connections, I had none of it, but I had Google.
• 11:42
  In 2008 I started becoming a content creator, but this is before that title existed.
• 11:48
  What I was simply doing was sharing my journey on how to become a better photographer and market yourself online. Around 2011, I started consulting other businesses were saying, Hey, we like what you're doing. Can you come and do that for us?
• 12:00
  The business got so big and wonderful that I realized I don't wanna have an agency, I don't wanna work with other people. And I asked myself, how could I then scale what I've been doing on a consulting one-to-one basis?
• 12:10
  In 2015, I ventured into the world of course creation, which then scaled my efforts in education.
• 12:16
  And once I had done that for about two years, I realized what I wanted to do was have more consistent conversations around the changing demographics of branding and marketing. And in 2017, I launched a membership and then all of a sudden in the back of the membership I realized that we needed a tech component for people to be able to plan, schedule and post their social marketing post. So for the first time in 2020, your girl who again still finding myself in the same position, not funded, not educated and not connected, decided to become a C E O of a SaaS technology company social curator.
• 12:47
  We are now here in 2023 and people are like, wait, what have you just done in 13 years? And I'm like, oh yeah, but here's the pattern.
• 12:57
  The pattern is I have an idea and I'm unqualified, unconnected, unfunded and uneducated.
• 13:05
  How am might I solved for the thing I wanna do? That's it, Carly, that is a hundred percent what I do again and again. And there's a good chance, there's a really good chance. Then in three years, I'm gonna add something else to that list why I like doing things I don't know how to do to become a stronger owner and create multiple streams of revenue while standing in my purpose and empowering others. Ooh.
• 13:24
  You are speak of my language.
• 13:24
  I absolutely love that.
• 13:28
  I just love the idea that I believe as well that you can be anything that you wanna be. If you just have that mentality of like, I'll just figure it out.
• 13:35
  Like it doesn't matter what's against me, I'm just gonna figure out how to do it.
• 13:38
  And I think so many people right now in my audience are 2008 Jasmine. They're in that place where it's like, yeah, I'm figuring it out, trying my thing kind of feels like it works, kind of feels like it doesn't, but I don't really know what's going on and I just wish that they could see 2023 version of themselves and all those steps in between and where they are right now.
• 14:00
  And I love that you show that so clearly and you just trust that you're gonna end up where you're meant to end up, but you have to be bold in your moves and you have to be courageous and try stuff that you really have no idea what you're doing right now.
• 14:13
  But did you do everything that you start a software company? Never.
• 14:16
  In a million years. I could've laughed anybody, but you know, out of the room.
• 14:19
  But I have to say is two things. Number one, we get caught up comparing our 2023 selves to somebody else's 2023 when what we really should be looking at is if you are in the first one to two years of your business, you should be comparing yourself to nobody but yourself. Mm-hmm. .
• 14:37
  But if you are the type of person who is so genuinely interested in on comparison to see where you're indexing, well go back to that person's 2008, they're proverbial 2008, what were they doing? How much were they making?
• 14:46
  How did it look like?
• 14:47
  Because social media has amplified this idea that everybody's overnight success and that everybody knows what's going on behind the scenes.
• 14:54
  And I kind of just wanna dismantle that.
• 14:55
  Like we have to compare ourselves to just ourselves and what we have. And so I kind of created this analogy when I was explaining to people about different timelines is that when we look at other people's success, we often compare it to the tools and resources that we have. So for instance, let's say that somebody on the internet says, I want to learn how to bake a cake.
• 15:10
  And they have tools to bake a cake.
• 15:13
  And then all of a sudden you, in a short amount of time, same time you decide on one day on Instagram, you're gonna bake a cake and somebody else who you admire decides are gonna make a cake. And then an hour later they're holding a cake and you ask yourself, how did that person make that cake?
• 15:24
  When I'm over here struggling, I don't even have the baking utensils, I don't have the ingredients yet.
• 15:30
  And I always go back and say, you never know the origin of the other person's cake. You don't know if that cake is fake. You don't know if that cake was given to you.
• 15:40
  You don't know if that person went to a patisserie school in France for four years to develop the skis to develop a cake in one hour.
• 15:45
  You don't know if that cake was stolen. I mean, there's so many reasons why somebody else could be having a cake that you have no idea.
• 15:50
  So what you wanna do is compare the fact that you don't have the ingredients or the tools to create the cake and somebody else has a cake when you have no idea how that cake existed.
• 15:57
  So my biggest advice to people who are creating or want to build the businesses, focus on your own dang cake.
• 16:00
  Take the time that you need.
• 16:03
  Your first 18,000 cakes are going to suck. It is after the suck.
• 16:07
  It is after the learning that you too will be able to create a cake on your own timeline and be known for that. But it only comes on the back of what?
• 16:14
  Doing the small things again and again using the results, even if the results are not what you want to indicate and guide future decision making.
• 16:22
  So true. Oh, I love a cake analogy.
• 16:22
  Any kind of analogy gets me.
• 16:28
  Yes. But its so true and I think, you know, so many people can get so caught up in, you know, comparing themselves and it's just a completely pointless comparison because there's no context to it. So you talked about your software, you talked about your, the social curator is basically helping entrepreneurs create content and do it in an amazing way. You create a lot of content.
• 16:50
  Like I always look at your stuff and I'm like, bam, she's pumping out a lot of content.
• 16:52
  I really wanna know your secrets.
• 16:56
  How do you create the level of content you do to the standard that you do?
• 17:01
  Tell me all, tell me your content creating habits.
• 17:04
  Okay, I will, and I'm gonna share it all.
• 17:06
  And then you have to ask a bunch of clarifying questions because I really do want to dismantle people's ideology or philosophy or ideas or suspicions around what it takes to create content in that level. Mm-hmm. , I'm gonna add a caveat at the beginning that I know for me that a form and function of what I've always done prior to ever having a, a name that was recognized or being known or being a figure, uh, uh, prior to any of that, the only thing I had always known was it is important to share the journey.
• 17:37
  Because as consumers function and as they become more intelligent online, they are making intellectual decisions on emotional considerations.
• 17:48
  People are buying and they're making an intellectual decision to buy.
• 17:52
  But based on emotional rationale, there's no good reason why somebody absolutely at one o'clock in the morning while they're going Instagram really does need that face laser. But you get it because you're making an inte intellectual decision on an emotional response.
• 18:05
  It's like, am I aging? So what happens?
• 18:05
  My Amazon Prime account? I'm like, ah, you know, you know my habits.
• 18:10
  No. Cause we've all been there, we've all been there, we've all been there. So here's the thing, this is the psychology of how it works.
• 18:17
  So if then we know that consumers are making intellectual decisions on emotional considerations, then my objective as a business owner, not everybody agrees, but my objective is, can I appeal to the emotional considerations of somebody else?
• 18:27
  And so studies and histories and psychology show that for similarities and dissimilarities.
• 18:33
  And the way that people are getting to the similarities quicker is by way of story, is by way of visual, is by way of communication.
• 18:40
  This goes back to like cavemen ancestors who are telling stories on cave walls.
• 18:45
  We understand and distill heavy amounts of information by wave of story.
• 18:49
  And so if I know that we are selling to people making intellectual decisions on emotional considerations, they're trying to find similarities and they do it the fastest by wave story, then my main objective is to say, how many stories can I tell in the most effective ways?
• 19:02
  So that is not for everybody.
• 19:05
  That is on the back of over a decade of me doing this since the beginning of my career. Having said that, I am creating content every single day.
• 19:13
  Now I am not filming content or editing content every day, but it has to become a discipline.
• 19:18
  It is like going to the gym for me.
• 19:21
  I must do a little bit every day because I realize that the way I work as a creative is that like, if I'm like, okay, here's my four hour block to go through and create four YouTube videos, I would probably fling myself against the wall. Like it doesn't work like that for me. So for me, uh, you know, instead of running three miles in a day, I would kind of be the person to run like 15 minutes a day. You know, like, we're still getting into the three miles. It's just me different.
• 19:45
  And so every single day it's okay, today I'm gonna be writing the newsletter for the week, and then I ask myself, oh, can I turn this newsletter into a blog post? If I reform it, can I change this blog post into a YouTube video and make it under six minutes?
• 19:56
  And so what I'm doing is always thinking, since if you always stay a little bit in content all of the time, you start thinking to yourself, oh, I can make this shorter and put this on a Instagram post. Ooh, I can add a couple more business tips and this can be into LinkedIn. So all of a sudden, one piece of content had like, uh, an octopus, uh, effect the core of the head, and then the tentacles in the arms are like, where else can I put this? That's the smartest way for me to do it.
• 20:16
  And so what I do is I batch videos once a month all day, but they've already been outlined.
• 20:21
  The B-roll has been added.
• 20:24
  What do we want somebody to do?
• 20:24
  How do we want them to feel?
• 20:26
  What's the story that we're adding here?
• 20:29
  And so on the back of that iPhone videos once a month and then I do a half day of videos on a phone. I really do like the mix of D S L R and phone videos.
• 20:38
  I want it to be approachable.
• 20:38
  I want it to be scrappy.
• 20:40
  I want it always stay on the cusp of what's changing, what's getting people's attention. But by and large, a day and a half a month is to filming and producing them.
• 20:49
  That's so good to know because when you're trying to do it, when you're trying to video and record every day, this is what I was doing before.
• 20:55
  Oh lord. Like.
• 20:56
  I know, I felt like, obviously I've got two kids, they're really young most of the time I haven't slept most of the time I haven't showered . I'm like, this is a lot.
• 21:05
  And your energy isn't always in that place, isn't it? It? No. Well, yeah.
• 21:08
  I've actually started recently doing that, like one day of batch and it's, it's made a massive difference.
• 21:13
  Absolutely. Absolutely.
• 21:14
  And so we wanna give ourselves grace and then also give ourselves the permission, like what do we need? And the more you do it, again, the results, the more we do it, the more we can facilitate what it is we need.
• 21:24
  So on the days that I'm like the full batching days for videos like jd, my husband and business partner, we bring in a support structure, either a family member or a babysitter because we need our daughter to be fully attended, taken care of.
• 21:35
  And I don't need to divide my attention between two things. Now, do I understand that as a luxury? Absolutely.
• 21:40
  But we've worked over 13 years to get to this point.
• 21:43
  And every time you do it a little bit more, you start realizing what you need and how your family changes.
• 21:47
  And you have to flex and flex with it.
• 21:49
  Yeah, a hundred percent. I'd love to talk to you actually about, um, I'd love to know the difference between Instagram and TikTok and kind of like angles that you go and, you know, focuses that you do on different, on different platforms.
• 22:00
  Because I feel like TikTok is an amazing way to really go viral it at the moment. Isn't it really scale?
• 22:05
  Do you have a thing that you feel like is really working on TikTok?
• 22:09
  Um, you know, am, if you were to ask me this question a year ago, I would've had like a very distinct, uh, like difference in pathology to the way that I'm approaching it.
• 22:18
  It's for me, oh, I would be very careful with what I say and take it with a grain of salt.
• 22:25
  I am a practitioner, I am a creator, I am a poster, I'm a strategist.
• 22:31
  And if somebody were to say all followers ranked equal, are they worth the same?
• 22:39
  And in my mind the answer is very clearly no.
• 22:42
  It is much harder to get transaction deep relationships on TikTok then it is even LinkedIn, even Facebook even more than Instagram and like way more on YouTube.
• 22:58
  Somebody who subscribes and engages on YouTube is worth more from a business perspective than, I mean vastly more than somebody on TikTok.
• 23:06
  And on TikTok it's happening for two things. People I little bit kind of sorta agree that the massive growth for a lot of accounts is coming on the back of questioning.
• 23:13
  How real are these followers?
• 23:18
  Mm-hmm.
• 23:18
  specifically because the way that the algorithm presents itself and that TikTok algorithm is the best, I mean hands down better than best.
• 23:25
  It is so intuitive, it is so brilliant.
• 23:27
  But they have indexed TikTok to be for views based on interests that you have denoted.
• 23:33
  And every other social platform is based on indications of interest by what you select. Mm-hmm.
• 23:38
  , TikTok, your actions determine the algorithm.
• 23:40
  And on other social platforms, while that's a component of it, it's really like, who are you following?
• 23:47
  What are your express interests? And TikTok is going to, what do you wanna see?
• 23:50
  What do you wanna post?
• 23:51
  And so what happens is that TikTok is constantly serving up amazing content that keeps you stuck on the platform, but it's not really serving up content from people who have already followed you. And so in my mind, because the caption on TikTok doesn't really exist, they're largely just filled with hashtags, is that the content is quick, sexy, flashy, fun, but is it really made for depth?
• 24:15
  And if I wanted to become popular, I mean TikTok is where it's at.
• 24:19
  If I wanted to become profitable, I would index on other platforms. Mm-hmm.
• 24:22
  .
• 24:22
  But that's only after being on TikTok now for like three years and really diving deep into it.
• 24:27
  I have also noticed this and I'm super geeked out about this stuff.
• 24:30
  I've also noticed that when I create a reel on Instagram, I'll save it and then I'll take it on over to TikTok.
• 24:38
  But TikTok knows everything and Instagram knows everything.
• 24:42
  And I started realizing that when I was creating TOS on TikTok using their editing tools and creating in real time and saving it as a draft, it perf, it always performed so much better than the other stuff that I was importing.
• 24:55
  And, and likely there are tools and editing formats like on TikTok, you know, like the voiceover, like this is my morning breakfast routine that when you import those on Instagram, they have a tendency of not doing as well. Mm-hmm. , in fact, people will say like, if you just like download your TikTok and then you upload your TikTok to Instagram and you still have the TikTok logo, like Instagram knows all, they're not showing that. And so I think it's just really important.
• 25:16
  It's like what is the strategy?
• 25:18
  I think a couple years was I was really hardcore about like, I wanna do half of my shorts, um, on TikTok and half of them on reels.
• 25:24
  And what I've realized, and I'm like, okay, it's important that I'm showing up on TikTok, but I'm not as indexing as I was before where I wanted to do 50%. I would say like 90% of the content that I'm creating is happening negatively in Instagram.
• 25:36
  That is not a rule for anybody, but for where you want your audience to dwell.
• 25:41
  And for me, my dream audience is on Instagram. Mm-hmm. .
• 25:44
  So if I want to cultivate on Instagram, if I want the algorithm to like look favorably on my content, I'm gonna create where I want to most grow. I will repurpose on TikTok.
• 25:52
  I love it. I'm still showing up on TikTok three or four times a week, but it's not as much as my focus anymore because I'm not able to go as deep.
• 25:58
  And you know, for 2023, my big push obviously will still be creating on Instagram, but I'm spending a lot more of my content creation time, building out long form videos for YouTube.
• 26:08
  I think that YouTube long-term is going to be the massive key to growth.
• 26:11
  If you're looking for how you wanna grow your business and where you're at and you're just starting, I'm like, if you can have the time and the energy to build on YouTube, it will pay off in years to come.
• 26:19
  And that's where I've kinda just changed it a little bit on my strategy.
• 26:21
  So we'll see how that FARs for me into coming years.
• 26:24
  Yeah, totally.
• 26:25
  Because people are saying that it's like YouTube is like reality TV for people now, isn't it?
• 26:29
  Like people are just tuning into YouTube and watching their favorite people as opposed to putting on reality tv.
• 26:35
  And I totally agree with you about TikTok because TikTok, I literally ruined my algorithm.
• 26:39
  So I watched one video of this guy popping a blackhead, it was like a two minute video and I watched so big it was so.
• 26:45
  Oh, that's it. Now you have a popping feed.
• 26:48
  It's all I'm getting. Just so many videos. And so they're like, oh, she loves this kind of stuff.
• 26:51
  And I do kind of love that stuff, but I just wasted literally like half a day watching blackheads being popped.
• 26:58
  So I steer away from that . Yeah, it's definitely a different kind of algorithm, isn't it? For sure.
• 27:04
  But that's interesting you say that. And I think it is, again, knowing what your result is, knowing the result that you wanna get, whether you wanna get sales and whether you wanna increase your revenue or whether you want more people to like you and whether you just want more, you know, followers and that kind of van metric of the number, it's important and and there's nothing wrong with that Right. Business model, isn't it? Right.
• 27:23
  Absolutely. Absolutely.
• 27:25
  Amazing. So I need to talk to you about a couple of weeks ago you were in the most ridiculous room of people I've ever seen . You were at Brendan Bouchard's, um, mastermind, weren't you?
• 27:40
  Yes.
• 27:40
  And I literally looked at screenshot of like all the people in that room and the people that were tagged.
• 27:45
  I took a screenshot of the people that were tagged and I was like, I need to be in that room that is the most incredible room of people.
• 27:50
  And I just wanted to ask you what it was like being in that room of all those powerhouse people that are just making such massive moves in this space.
• 27:59
  And I just, I can't not, I can't imagine the conversation, but I would just love to be around that energy.
• 28:05
  I would love to know what that's like.
• 28:07
  Absolutely. So, because I wanna serve the, the best way possible.
• 28:11
  What is it that you would like to know? Because it's hard. You're like, what was the energy like? And I'm like, well, the energy was palpable. It was, I in the beginning for me, very intimidating.
• 28:21
  I did not know these people in like personal capacities prior to the room.
• 28:24
  I was full of like, uh, anticipation. Um, but in most cases, when I am in those environments, in any environment, so people look at and they immediately assume, oh, you must be an extrovert.
• 28:35
  And I'm like, well, I'm an introvert who plays an extrovert as needed. And so, you know, from a business strategic perspective, I'm outgoing, but, uh, wild, wild, like off the Richter scale introvert. So when I usually find myself going mute. I I just go super, super, super quiet.
• 28:52
  And so I have pages and pages of notes and observations. Um, but you know, I think it's a little bit doing a disservice if I don't really know, like ask any question and I'll answer it. I just, I don't even know where to begin, how to answer. It's.
• 29:05
  Interesting you say that cause I'm exactly the same as well. And I think again, that's something that's really important to show because so many people will be like, oh, it's fine for you because you get on podcasts and you have loads of confidence and blah, blah blah. But actually if you are like a real deep-rooted introvert, even sometimes, you know, having the strength or the courage to, to show up online all the time is a really, is really tough.
• 29:26
  So I just wanted to point on that on that second, but um, I think it's more so like, I would love to know if you felt like there was a a, a common trait between all of those people. Like could you say this, I understand now I understand why all of these people have the businesses that they have because I can see that you are all like this or there's just like something different.
• 29:48
  Like there was something different around those people that you were with that made sense as to why they've created that success.
• 29:55
  I love that question and it was one of the things that I, I took away from the, from the weekend, which was like a distillation and like, what do I need to focus on? So I picked three things I need to focus on, uh, three things I learned and any like three patterns that I noticed with the people in the room. And so there were 26 people in the room and like, the top top one thing that I saw as a similar pattern with everybody was the level of consistency to what they were creating. And um, that's, it's un refutable. Like when you have people who are creating in that capacity, these are people with millions and millions and followers on each of their channels and they have massive, massive businesses and they are still in the thick of leading what they want their content to, to represent.
• 30:35
  Thought that was like a, that was very good and it was amazing cuz like, come maybe had this idea that they must have like a content team behind them and really like, no, they're, they're still in the weeds and the thick of it.
• 30:47
  And I thought that that was really beautiful. Um, number two is they were a lot more vulnerable and open than I had experienced in any other community or group.
• 30:56
  Like I thought I was gonna come in and I'm like, girl, get your strategy hat on, we're going big.
• 31:00
  And then what we completely shifted was people were there to talk about the humanness, the humanity of what it is to build a business.
• 31:08
  And it was in the openness and the brokenness and the were able to extrapolate strategies or pour into each other.
• 31:16
  And so there was no pretense of being like, oh, I, I have my crap together and oh, just another day I'm letting New York Times better seller. Like absolutely not, you know, it's like people are talking about like, I want to be a New York Times bestseller.
• 31:27
  And then you have people in the room who say, I wanted that to, it didn't happen.
• 31:30
  So then I had to shift my focus from the purpose of the book and was the purpose to become popular and like have this thing behind my name that I'm a New York Times bestseller, or was the purpose to get people to read and change their lives.
• 31:40
  And so it became like a, like a soothing balm.
• 31:42
  And then there were other people who got really tactical, like multiple times New York Times bestseller, here are some strategies and everybody was just sharing, but that only came on the back of being like, open with where you were in the journey. So, you know, first was a dedication to their craft and still being in it. And then two was like being open and vulnerable and stating what your truth was and allowing other people to help.
• 32:00
  And then the third was like just a complete and total surrender to also understanding that while you have a successful business, you shift from, oh, I'm making a few million dollars to, if I really want to make tens of millions of dollars, then I need to cultivate a team.
• 32:14
  And then as you cultivated a team, there's a new level of expectation.
• 32:17
  You're no longer a business owner, you are a leader of a business.
• 32:22
  And that skillset, you know, hearing the way that they have cultivated teams and let go of people and create structures and create ways to have like, um, goal-based incentives for a team and what does like human resources look like and who do you have to become as a leader that's so different than just a business owner. That kind of stuff right there.
• 32:41
  It was their leadership qualities and the lessons they've learned that like really like cracked my brain open.
• 32:45
  That is exactly what I was looking for. , thank you so much.
• 32:49
  I'd love to hear it's so good to hear that they're still like in the thick of the content because I feel like I wanted took over girls winning empires.
• 32:56
  There was so many moving parts, there were so much going on that I almost pushed the content to the last mm-hmm.
• 33:02
  Like to the back and I was like, I need to get my, you know, my courses in place and my mm-hmm.
• 33:07
  My things so that I actually have like a monetization strategy and things like that. Mm-hmm. And, and content was definitely not my focus at all.
• 33:13
  And really in the last couple of weeks, it's actually become my number one focus, my really set on doing like 80% of my time being on, on that now.
• 33:20
  And I feel like it feels good actually to be in the thick of it more, you know, like just closest to the audience and understanding that a lot more. And I love the vulnerability piece as well.
• 33:31
  And I think that probably completely shows the power of being a part of a master mastermind, doesn't it?
• 33:37
  And being in that group where you could just say, this feels safe to open up.
• 33:41
  I feel like I'm not, you know, I don't have to pretend to be anyone. And, and just to give the listeners a little bit of context as well, like the people in the, in this room, like Mel Robbins, Jay Shetti, Amy Porterfield, Jenna Kucher, like epic, epic obviously Brennan Brard, um, just incredible people and it's so good to hear that they also have those moments as well of like, you know, just doubt and like, this didn't go how I thought it was gonna go and, you know, and how you learned from that. So yeah, that was, I, I really appreciate you sharing that with me. Thank you.
• 34:12
  Yes, of course. Thank you.
• 34:14
  So I would love to know now what's the drive now?
• 34:16
  Like what's the thing that's really getting you so what's your vision for where you're going?
• 34:23
  So, okay, I, when you were talking about it, I was like, should I, should I add on or just leave it be, and I'm like, I'll just let it be.
• 34:28
  But I think it kind of was, it dovetails into you saying like how um, maybe you kind of stepped a little bit back from the content creation.
• 34:36
  I will definitely say that, uh, much to my chagrin, I was still creating content.
• 34:41
  I was not doing the amount of content that I think is necessary to really stay in control of vision, messaging, ideology.
• 34:48
  And I was doing 10,000 things and I really loved, loved our content team and I trusted them and they're great.
• 34:54
  They're just never you. Yeah.
• 34:57
  And I think I stepped away from it a little too long. And so when you said, I actually really like being back in the thick of it and I was like, bless, I'm not, I'm not, I'm not, I'm not, I'm thankful and I know it is the right decision, but it still feels very heavy.
• 35:13
  Mm-hmm.
• 35:16
  Because I went from not having to carry that load as much to I am carrying all of the load and I made, I am in control of the decision.
• 35:25
  I made the decision, I was empowered by the decision.
• 35:27
  But just because you're making the right decision and an empowered decision, it doesn't mean that it's easy or, and it doesn't mean that it's simple.
• 35:32
  And so when you talk about, okay, so what's your vision? Um, the end of 2022, I had to do a deep dive and just really have like, I feel like 2022, you know, handed me a pile of poop in a blender and then added a straw.
• 35:47
  That's how I feel tw my 2022 was.
• 35:49
  And I feel like there's gonna come a day where I can actually talk about the specifics.
• 35:52
  That day is not today and it's probably not anytime soon. There's so much that I really had to look back and reflect and ask myself, were you in control of the situations?
• 36:00
  Were you mapping your aspirations to your actions? Where did you get caught up?
• 36:04
  Where did things slow? What happened?
• 36:04
  And it was dec uh, mid-December, uh, 2022 where I just took some time.
• 36:11
  I went by the water and I just journaled and I wrote everything that I wanted to do. I wasn't gonna dwell for 20 to 22. I had to say, what are you doing in 2023?
• 36:21
  But what are you doing in 2023 to get you to where you wanna go in 2027?
• 36:25
  You know, I was just like, what are we actually doing here?
• 36:28
  Because without a big picture goal, it's really hard to assess what you're gonna say yes and no to.
• 36:33
  And I was saying yes to so many things.
• 36:35
  I was running a thousand miles a minute and for all intents and purposes to be outside, it's like, wow, cool. Look at her go. And I'm like, yeah, look at me.
• 36:42
  I am like sprinting, I'm, I'm just sprinting. And I'm like, you're sprinting in place.
• 36:45
  Where are you going?
• 36:48
  And saying no is such a powerful tool as a business owner, but you don't know what to say no to until you have a much bigger vision where you have this beautiful, amazing, sparkly opportunity and be like, hell yeah, we're gonna do this. We're gonna make some money, it's gonna be great.
• 37:00
  And then you're like, great, but why, like, did you put more distance between you and your ultimate vision?
• 37:07
  And that's what I did a lot of in 2022. A lot of, and lots of lessons learned in like 2023 is the year of no.
• 37:15
  Like my mantra is, if it's not a hell yes, it's a hell no. Mm-hmm.
• 37:19
  , I am only doing things that are like, hell yes.
• 37:21
  Because that's getting us to where we wanna go. Not easy and not simple.
• 37:26
  Mm-hmm. .
• 37:26
  But when it's grounded by you have a limited amount of time, what are you gonna do? Where are you gonna spend it? Then it it kind of, the things just like fade away naturally.
• 37:36
  It's so important to get clear on that as well, isn't it?
• 37:38
  Especially if you are someone who gets caught up in being busy.
• 37:41
  Like I've definitely made that mistake probably for 2022. For me, actually the whole year was about just being busy.
• 37:47
  I'm looking like I look at how much I'm doing, look how much I can achieve.
• 37:52
  I'm a mom and I can do all this and aren't I amazing? And actually, like you say, you're just actually doing it on the spot and not going anywhere.
• 37:57
  So yeah, getting clear on where you're going is so important.
• 38:00
  And I do actually have to admit that although I'm enjoying being in it mentally of like understanding my content more, the reality of it is tough. Like this week both my kids are off sick, there's been no childcare, they've both been home and I've been trying to create, this is my content week, this, I've been trying to create those content and I have been stressed.
• 38:22
  Like it has not felt an enjoyable experience today.
• 38:25
  So although I'm really enjoying like the research and the being in, in that part of it, the reality of of it is, um, is testing is.
• 38:33
  Tough. You know, I have to tell you though, I'm gonna share what my husband said and half of me is just like I fall madly in love with him when he says it.
• 38:39
  And the other half of me just wants to punch him in the face. You know, yesterday I was saying, I'm like, you know, you alwa you have a list of things to do and you really firmly believe, and I'm pretty self-aware.
• 38:46
  I know my capacity.
• 38:49
  So if I say I can get what's done on my list, it's based on decades of doing that work.
• 38:53
  So it's really odd that the consistent pattern of 2023 is like, I'm not getting done what's on my list. And my husband had asked like, do you think it's because you're in a content creation mode that's getting you back into shape and how you used to create content creation? It's like the person who used to run, you know, a seven minute mile and then you just stop running for a little bit and oh, you're pissed that you're running a nine minute mile. And I was like, um, okay, maybe I can take that.
• 39:15
  And so we kinda sat with that and then at the end of the day I'm like, I think I'm just really frustrated that I just didn't finish what was on my list and I just feel like every day I'm not finishing what's on my list.
• 39:23
  And then he had said, could you not choose to believe that that content wasn't supposed to be created today?
• 39:28
  Ooh.
• 39:29
  Right. It's like, so again here you too are like, oh, I love that. It's so deep.
• 39:33
  But if it's your partner, you're probably gonna wanna like punch 'em in the face. Be like, I don't need to hear that super woo woo Yoda.
• 39:39
  I am so enlightened that the content wasn't coming from me. Um, but it's right and it's true.
• 39:43
  Cause after I slept on it, he's, it's true that content, content comes through us.
• 39:50
  If we are not the vessel and the vehicle and that moment, we have to trust that if we're disciplined and we're building in that time, when the time comes, it will happen. And yeah, it's a much better way to approach life in a peaceful way. .
• 40:04
  That's the thing. I mean, whether it's true or not, it makes you feel better in that moment. So that's absolutely.
• 40:08
  It's gotta be the right thing to say.
• 40:09
  That's right. That's right.
• 40:09
  That's why I always, I'm like, you're gonna live forever.
• 40:11
  I'm gonna die young.
• 40:13
  Like you just are never stressed about anything .
• 40:16
  I like it.
• 40:17
  And I think sometimes we can make this entrepreneurial journey a bit easier on ourselves by just not trying to, you know, nail everything all the time, every single day. Like my mantra, um, you know, Susie Moore.
• 40:29
  She's amazing. Yes, I do.
• 40:29
  I love her. I love her.
• 40:31
  I love her book. Let It Be Easy. And that's been like my mantra, just, is there an easier way of doing this?
• 40:35
  Can I, can this like, and that's really, really served me a lot actually.
• 40:39
  And I feel like that's an easier way of thinking about thinking about content.
• 40:43
  So I, I could talk to you forever, but I have some quick fire questions to round up if that's okay. So perfect.
• 40:49
  Last two is just sentences that I would love you to finish. So happiness is.
• 40:55
  Family time.
• 40:57
  Success is.
• 41:00
  Working with inspiring people who I can be creative with on my own terms and celebrate the journey.
• 41:06
  Oh really? Um, what is a book or a podcast that's changed your life?
• 41:12
  Um, early, early on it was the Big Leap by Gay Hendrix and then rather recent.
• 41:17
  Him recently, and he, he was epic. He's, oh.
• 41:21
  I have a literary crush on. I mean, I'm just dying. I'm dying. I'm dying. It, that book was transformative for me.
• 41:27
  I just feel like I can't say enough good things about it.
• 41:29
  And then rather recently I read, uh, Ryan holidays, um, discipline is Destiny and that was a really good kick in the pants.
• 41:36
  It's like stoic philosophy and they're short chapters.
• 41:38
  I think it's like super inspiring. It's super readable. One chapter before bed, I think it was really great.
• 41:41
  It was really good read.
• 41:44
  Oh, I love a short chapter.
• 41:44
  I haven't got the attention chapter and a really white.
• 41:52
  And if there's like stick drawings, I'm still, I I I'm even like here for it too.
• 41:55
  Yeah, I'm so for it. Yeah, you should definitely try and get on a call with Gay Hendrix because he's even better like in the flesh. No.
• 42:04
  I love it. Okay, I will.
• 42:05
  And then, um, my other thing is what is the best piece of advice you've ever been given?
• 42:11
  It was in 2005, 2006 in somebody in a room randomly, as I said, I wanted to be a photographer and I didn't own a camera and he had said Jump and the net will appear.
• 42:21
  And I thought that was the stupidest thing that I had ever heard. But I, all these years later it was just jump, jump and the net has always appeared and so I'm forever grateful and that's the thing that I wanna tell people.
• 42:30
  It will always appear always.
• 42:32
  You just have to have the courage to.
• 42:34
  Oh, I love that. Thank you so much.
• 42:34
  I've absolutely loved chatting to you.
• 42:37
  Can you tell us about, um, quickly about Social Curator, because I feel like the audience are gonna love that it's what they need and uh, yeah, I'd love them to know all about it.
• 42:47
  So we empower small business owners to build a brand and market in social media.
• 42:51
  So how do we actually do this?
• 42:51
  We have, uh, caption templates.
• 42:54
  We have an editor, which means it'll give you inspiration.
• 42:57
  We have daily actions that you can do to make sure that they're under five minutes and still engaging with your audience, having a strategy.
• 43:02
  If you don't know what dms to send, we have educational resources for that.
• 43:06
  If you don't know how to create reels and you wanna do them in less than five minutes, we have tutorials through camera tutorials for that.
• 43:10
  It's basically a digital marketing agency in your pocket.
• 43:13
  Do you have something to say and you wanna market it?
• 43:15
  Social curator will help you get it out there, create it, schedule it, and post it. And so, um, it's been an honor to work with such amazing business owners and then really find a way is like, can you actually market your business in less than 15 minutes a day by building genuine, authentic relationships with great content that you like?
• 43:31
  And the answer has been, yes, it's a discipline, but we help make it easier.
• 43:35
  Oh, I love that. It's so, so good. I'm so excited about it. Um, where can everyone find you? Where can they find all things? Jasmine star.
• 43:42
  Jasmine star.com at Jasmine star on all social platforms and social curator.com.
• 43:48
  Aw, thank you so much.
• 43:48
  I love chatting to you.
• 43:50
  I've got so much from our conversation.
• 43:51
  Thank you.
• 43:52
  Appreciate your time. Thank.
• 43:54
  You.
• 43:56
  Welcome back.
• 43:57
  I hope you enjoyed Jasmine and Carly's conversation and their honest reflections on how doing the things you know are the best things to do.
• 44:04
  Like creating content for your business can also feel really hard at times.
• 44:08
  It encouraged our team today, and I hope it did the same for you.
• 44:11
  Thanks again for listening and we'll see you again soon.