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SBP 236: SBP Interview - Data is not the problem. With Ian Whittaker.
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Marketers have spent years trying to prove marketing works.
Better attribution. Better dashboards. Better measurement. More data.
And yet marketing still struggles to defend investment when budgets come under pressure.
Maybe proof isn't the real problem.
In this episode of the Sleeping Barber Podcast, Marc and V sit down with Ian Whitaker, Founder and Managing Partner of Liberty Sky Advisors and a former equities analyst with more than 20 years covering media, technology and telecommunications.
Ian argues that marketers have learned the vocabulary of finance without…
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