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The Ultimate Guide to Setting Up Your E-Commerce Site · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: So let me share my screen and let's see here share.
• 1:07
  Speaker 3: Let's run right over here to this thing, and we're
• 1:10
  Speaker 3: gonna go to slide show from the beginning. So this
• 1:16
  Speaker 3: is week two, Session two of you know, creating your
• 1:19
  Speaker 3: own clothing line. And this week we're going to cover
• 1:23
  Speaker 3: or this session, I'm sorry, we're gonna cover choosing your
• 1:25
  Speaker 3: e commerce platform, designing your store, setting up your payment
• 1:30
  Speaker 3: and your shipping options, and of course.
• 1:33
  Speaker 4: Promoting your store.
• 1:35
  Speaker 3: Okay, so researching your platforms. You know, we're in e commerce,
• 1:42
  Speaker 3: and so it's not like back in the day where
• 1:45
  Speaker 3: you kind of had your own website and then you
• 1:47
  Speaker 3: would have to actually add these things in.
• 1:50
  Speaker 4: I'm dating myself, but I'm from that time.
• 1:52
  Speaker 3: We actually had to like put the code in for
• 1:55
  Speaker 3: the cart and everything. Now we have been so blessed
• 1:58
  Speaker 3: and so fortunate to have platforms like Shopify, wouo Commerce,
• 2:02
  Speaker 3: Big Commerce and things like that that just bring everything
• 2:06
  Speaker 3: in for you.
• 2:06
  Speaker 4: It's literally just like all done for you.
• 2:09
  Speaker 3: So these are some amazing and some of the most
• 2:12
  Speaker 3: popular platforms. So you guys will take a few minutes
• 2:16
  Speaker 3: to assess these and look at the features and the
• 2:19
  Speaker 3: price and the customer support. But please, I want you
• 2:22
  Speaker 3: to do that at the end because I'm gonna provide
• 2:25
  Speaker 3: some information for you that's gonna help inform that decision.
• 2:28
  Speaker 3: And you know, I think it'll just be a little
• 2:30
  Speaker 3: bit better if we wait until the end for you
• 2:33
  Speaker 3: guys to do that, okay, and then you'll also be
• 2:35
  Speaker 3: finishing up some stuff from your workbook. So researching these platforms,
• 2:40
  Speaker 3: we're gonna go with the top three in the game.
• 2:43
  Speaker 3: So we have Shopify, woo Commerce, and Big Commerce. Now pricing,
• 2:48
  Speaker 3: you guys can see they're relatively about the same. Shopify
• 2:51
  Speaker 3: definitely starts at twenty nine a month and it goes
• 2:55
  Speaker 3: up from there. You know, you can get into like
• 2:58
  Speaker 3: definitely the elite or the pro version of it, which is.
• 3:01
  Speaker 4: One that I use.
• 3:02
  Speaker 3: So I just full disclosure, I am not a Shopify affiliate.
• 3:06
  Speaker 3: I don't get any rewards is there any money for
• 3:08
  Speaker 3: recommending anything Shopify? But I do have to inform you
• 3:12
  Speaker 3: of my bias because I've been with Shopify for over
• 3:16
  Speaker 3: ten years now, okay, so that's going to be my
• 3:20
  Speaker 3: go to and so that's the one that I'm really
• 3:22
  Speaker 3: going to lean on or towards because that's what my
• 3:25
  Speaker 3: knowledge base is. But I do know some of these
• 3:28
  Speaker 3: others are also popular and also utilized. So Shopify has
• 3:33
  Speaker 3: over one hundred different options payment gateways, so does commerce.
• 3:38
  Speaker 3: BigCommerce has sixty five. You see the abandoned cart recovery.
• 3:42
  Speaker 3: They're all the same marketing tools, they're all the same.
• 3:44
  Speaker 3: Woo Commerce is limited mobile app, They're all the same.
• 3:47
  Speaker 3: Woo Commerce does not have that customer support.
• 3:50
  Speaker 4: You know.
• 3:50
  Speaker 3: Shopify has email, live chat, phone as well as BigCommerce,
• 3:54
  Speaker 3: and wocommerce is very limited on that as well. Ease
• 3:57
  Speaker 3: of use Shopify big Commerce both easy Commerce, moderate and
• 4:02
  Speaker 3: extend customized options. Moderate Commerce is a little bit more
• 4:06
  Speaker 3: extensive on what they have for customization, and Big Commerce
• 4:10
  Speaker 3: is moderate. Well, I will say, and I'm not really sure.
• 4:13
  Speaker 3: One thing that does help me in terms of Shopify
• 4:17
  Speaker 3: and what makes Shopify stand out is their exhaustive and
• 4:20
  Speaker 3: extensive theme store. So whereas Shopify itself you may not
• 4:25
  Speaker 3: see a lot of options, you go to their theme
• 4:28
  Speaker 3: store and people have literally built apps that completely and
• 4:33
  Speaker 3: seamlessly integrate with Shopify for just about anything that you need.
• 4:39
  Speaker 4: So I will say that I'm not too familiar.
• 4:41
  Speaker 3: Food Commerce has their own theme store or BigCommerce, and
• 4:45
  Speaker 3: as you know, developers they like to go with the
• 4:48
  Speaker 3: larger brand. So if you're a developer and you know
• 4:50
  Speaker 3: you're creating a software or an app, they're typically going
• 4:53
  Speaker 3: to go with who's the biggest in the game, and
• 4:55
  Speaker 3: right now that is still Shopify.
• 4:58
  Speaker 4: Okay, So now.
• 5:01
  Speaker 3: Outlining the design process of your store, you're gonna choose
• 5:07
  Speaker 3: your theme, You're gonna choose your template. Of course, you're
• 5:10
  Speaker 3: gonna customize the layout and the branding for your store.
• 5:15
  Speaker 3: You're gonna organize and categorize your brands, and then of
• 5:18
  Speaker 3: course you're gonna add your product descriptions, your photos, and
• 5:21
  Speaker 3: then you're also going to test and optimize your online store.
• 5:26
  Speaker 3: So let's get into some of the things that you're
• 5:28
  Speaker 3: going to consider for that. So one of the biggest things,
• 5:32
  Speaker 3: of course, is going to be your theme. Your theme
• 5:35
  Speaker 3: is basically the template. It's basically like how your store
• 5:39
  Speaker 3: is set up, it's the aesthetics of it.
• 5:41
  Speaker 4: It's what your story looks like.
• 5:43
  Speaker 3: So that's gonna be really really critical, especially and you
• 5:48
  Speaker 3: would think like, okay, well.
• 5:49
  Speaker 5: Just this episode is brought to you by P and
• 5:52
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• 5:55
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• 6:02
  Speaker 5: little by little, day after day. It's like banking with
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• 6:09
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• 6:13
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• 6:15
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• 6:24
  Speaker 5: a service mark of the PNC Financial Service Group, Inc.
• 6:27
  Speaker 5: P and C Bank National Association member fdic Erners. What's up?
• 6:35
  Speaker 5: You ever walk into a small business and everything just
• 6:37
  Speaker 5: works like The checkout is fast, the receipts are digital,
• 6:41
  Speaker 5: tipping is a breeze, and you're out the door before
• 6:44
  Speaker 5: the line even builds. Odds are they're using Square. We
• 6:48
  Speaker 5: love supporting businesses that run on Square because it just
• 6:51
  Speaker 5: feels seamless. Whether it's a local coffee shop, a vendor
• 6:54
  Speaker 5: at a pop up market, or even one of.
• 6:56
  Speaker 2: Our merch partners.
• 6:57
  Speaker 5: Square makes it easy for them to take payments, manage inventory,
• 7:01
  Speaker 5: and run their business with confidence, all from one simple system.
• 7:06
  Speaker 5: If you're a business owner or even just thinking about
• 7:08
  Speaker 5: launching something soon, Square is hands down one of the
• 7:11
  Speaker 5: best tools out there to help you start, run and grow.
• 7:15
  Speaker 5: It's not just about payments, it's about giving you time
• 7:18
  Speaker 5: back so you can focus on what matters most Ready
• 7:21
  Speaker 5: to see how Square can transform your business, visit Square
• 7:25
  Speaker 5: dot com backslash go backslash eyl to learn more that
• 7:29
  Speaker 5: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.
• 7:35
  Speaker 5: Let's Square handle the back end so you can keep
• 7:37
  Speaker 5: pushing your vision forward.
• 7:41
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:44
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 7:49
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:53
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:57
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:01
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 8:04
  Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
• 8:09
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 8:13
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 8:16
  Speaker 1: are here illegally, your next you will be fine nearly
• 8:20
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 8:24
  Speaker 1: never return. But if you register using our CBP home
• 8:28
  Speaker 1: app and leave now, you could be allowed to return legally.
• 8:31
  Speaker 1: Do what's right.
• 8:33
  Speaker 4: Leave.
• 8:33
  Speaker 1: Now under President Trump, America's laws border and families will
• 8:38
  Speaker 1: be protected.
• 8:39
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 8:41
  Speaker 3: The theme and it's you know, no big deal, but
• 8:43
  Speaker 3: it actually is, especially when it comes to you know,
• 8:47
  Speaker 3: people engaging, how your products are set up, and things
• 8:50
  Speaker 3: of that nature. So does it attract your target audience?
• 8:54
  Speaker 4: Right? Does it go with your identity?
• 8:58
  Speaker 3: How many other sellers are using that temp because I
• 9:00
  Speaker 3: know at one point in time Shopify, when we first
• 9:03
  Speaker 3: started out, everyone has like these go to Shopify templates,
• 9:07
  Speaker 3: So you would go to people's store and you know,
• 9:08
  Speaker 3: you can kind of tell like, okay, they're definitely using
• 9:10
  Speaker 3: the template, and it's this template a thing or template
• 9:14
  Speaker 3: the best use for your type. Now, I know the
• 9:16
  Speaker 3: Shopify has greatly increased their themes. They have a lot
• 9:19
  Speaker 3: of free ones and they have a lot of paid ones.
• 9:21
  Speaker 3: And I'm going to give you a hack in just
• 9:23
  Speaker 3: a second to completely differentiate yourself on Shopify, wou Commerce
• 9:27
  Speaker 3: and also big commerce instead of for your theme, so
• 9:32
  Speaker 3: customizing the layout and the branding, right, we talked extensively
• 9:37
  Speaker 3: about branding over the last three sessions. So you know,
• 9:41
  Speaker 3: is your brand, mission and your personality represented well, you know,
• 9:46
  Speaker 3: is it coming through does it just look like something
• 9:49
  Speaker 3: standard or stock? Are you really taking the time to
• 9:52
  Speaker 3: make sure you're adding in those fonts, those graphics, that color,
• 9:55
  Speaker 3: you know, your theme and everything else and making sure
• 9:58
  Speaker 3: that that runs through your site. Do the elements from
• 10:03
  Speaker 3: your style guide match the template and the theme that
• 10:06
  Speaker 3: you've used, you know, so of course you have to
• 10:08
  Speaker 3: think typography, color, scheme, logo, etc.
• 10:12
  Speaker 4: So here is your hack.
• 10:16
  Speaker 3: This is a platform called Inveto and in Veto marketplace.
• 10:22
  Speaker 3: You have to think of it as the Amazon for
• 10:26
  Speaker 3: content creation. This site has everything you need, as you
• 10:32
  Speaker 3: can see, from web things and templates to code, video, audio, graphics, photos,
• 10:38
  Speaker 3: three D files.
• 10:40
  Speaker 4: They have everything literally that you needed. Is so exhaustive.
• 10:44
  Speaker 3: So that's where I'm gonna take you guys right now.
• 10:47
  Speaker 3: So when you get to it, it's a little tricky
• 10:51
  Speaker 3: because Inveto has and I don't want to confuse you guys,
• 10:55
  Speaker 3: but Inveto has a lot of different names. The web
• 10:59
  Speaker 3: thing and the templates they're under what's called themeforest, dot net.
• 11:04
  Speaker 3: Everything that they've named is kind of like organic. So
• 11:07
  Speaker 3: if you see me, let's go here. This site is
• 11:11
  Speaker 3: called Cold Canyon. This site is called video Hive, right,
• 11:17
  Speaker 3: this one is audio Jungle. I mean that's just the
• 11:20
  Speaker 3: things that's separated. So it's all in Veto. But you know,
• 11:25
  Speaker 3: when you get there, so the web the link if
• 11:27
  Speaker 3: you know, if you see themeforest dot net, you may
• 11:29
  Speaker 3: be a little confused, like, wait a minute, what is that?
• 11:31
  Speaker 4: But it is also it's under them Veto umbrella. So
• 11:36
  Speaker 4: when you get here, you could click web things and templates.
• 11:40
  Speaker 3: Right, and so the cool part is you can search
• 11:44
  Speaker 3: for the e commerce templates that you're looking for. So
• 11:48
  Speaker 3: if you come down here, you see WordPress themes if
• 11:51
  Speaker 3: that was what you were into, different site templates that
• 11:54
  Speaker 3: are HTML and website. So that's just for your regular website.
• 11:58
  Speaker 3: If you don't want to build your website, this thing
• 12:00
  Speaker 3: has the entire website for you. All you gonna do
• 12:03
  Speaker 3: is change the images and change the wording. It is
• 12:06
  Speaker 3: literally built for you. And so they have a lot
• 12:08
  Speaker 3: of different ones, even blogging. But what we're gonna focus
• 12:11
  Speaker 3: on are the e commerce templates. Okay, and here's the
• 12:15
  Speaker 3: cool part is you can see e commerce categories. They
• 12:19
  Speaker 3: have templates specifically for Shopify, big Commerce, right, zen Cart, miscellaneous,
• 12:27
  Speaker 3: and some of them actually you can get into miscellaneous,
• 12:29
  Speaker 3: and I believe right here you will see like wool
• 12:31
  Speaker 3: commerce or things like that. They'll tell you in the description.
• 12:35
  Speaker 3: But for the interest of time, we're gonna go to Shopify.
• 12:39
  Speaker 3: So this is so cool because here you can save
• 12:43
  Speaker 3: on Shopify things and templates.
• 12:46
  Speaker 4: These are already built and already designed.
• 12:49
  Speaker 3: So as you see here, they have categories weekly bestseller,
• 12:53
  Speaker 3: things that are hot for under forty nine dollars, the
• 12:55
  Speaker 3: new best sellers if you do furniture right top, Shopify
• 12:59
  Speaker 3: things and stuff like that. So let's just go here
• 13:03
  Speaker 3: and look at some of the new best sellers for example,
• 13:06
  Speaker 3: so I can show you kind of like how this works.
• 13:09
  Speaker 3: So let's check out this one right here. You see
• 13:12
  Speaker 3: the price over there to the side, you can see
• 13:14
  Speaker 3: the ratings. You can see how many people have purchased it.
• 13:18
  Speaker 3: You get extended support if you need that. And I'm
• 13:22
  Speaker 3: also not in affiliate of in Betos, so I don't
• 13:24
  Speaker 3: get any money. But this has been my go to
• 13:27
  Speaker 3: secret for the last six years.
• 13:30
  Speaker 4: Okay.
• 13:30
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:34
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 13:38
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:42
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:46
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:50
  Speaker 1: Donald J. Trump's leadership. I'm Christin Noman, the United States
• 13:54
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 13:59
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 14:02
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 14:05
  Speaker 1: are here illegally, your next you will be fine nearly
• 14:09
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 14:13
  Speaker 1: never return. But if you register using our CBP home
• 14:17
  Speaker 1: app and leave now, you could be allowed to return legally.
• 14:21
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 14:26
  Speaker 1: border and families will be protected.
• 14:28
  Speaker 2: Sponsored by the United States Department of Homeland Security.