Latest / RedTech daily podcast - Powered by AI / IBC2026 Advocacy, Cumulus Media's Charity, and Benztown-Zeno Collaboration
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
- 0:04I'm Marguerite Clark, here to bring you the latest in business and technology for the
- 0:09global radio broadcast and digital audio industries.
- 0:13Today we'll cover the advocacy for broadcast radio in all new vehicles, Cumulus’ KSKS
- 0:19station's support for a children's hospital, and a new streaming deal between Benztown and
- 0:24Zeno Media.
- 0:28At the IBC2026 event, World D.A.B.
- 0:32and Broadcast Networks Europe advocated for the Digital Networks Act to mandate terrestrial
- 0:37radio in all new vehicles.
- 0:40The current Annex V requires digital radio reception but not a fitted receiver.
- 0:47Jacqueline Bierhorst, WorldDAB president, emphasized the need for access rather than just
- 0:52technology protection.
- 0:55The campaign also aims to include commercial vehicles and minicars, with a final European
- 1:00Union agreement expected by the end of 2027.
- 1:05Cumulus Media's KSKS 93.7 Kiss Country in Fresno, California, wrapped up its 28th annual
- 1:12Kiss Country for Kids Radiothon on September 10th.
- 1:16Broadcasting live from the rotunda at Valley Children's Hospital in Madera, California, the
- 1:21team was on air a.m.
- 1:246 a.m. to 7 p.m.
- 1:25The event raised over one hundred and three thousand dollars for the hospital.
- 1:29Program Director Andy Winford expressed pride in the air talent and partners at Valley
- 1:33Children's Hospital for their contributions to the Central Valley community.
- 1:39Benztown, an audio content producer, has partnered with Zeno Media, an international
- 1:44audio distribution and streaming service provider.
- 1:47This collaboration will offer Benztown's radio station clients access to Zeno Media's
- 1:52comprehensive streaming and content production services.
- 1:55Benztown President Chachi Denes highlighted that this partnership will help stations
- 2:00strengthen their digital presence and create new revenue opportunities by leveraging Zeno's
- 2:05robust streaming infrastructure and programmatic advertising tools.
- 2:10Zeno Media provides dedicated customer support and a seamless integration with existing live
- 2:15streaming configurations.
- 2:17Their tools simplify broadcasters' daily operations, including music reporting and
- 2:22compliance.
- 2:24Zeno Media’s Nikols Latuff emphasized the importance of digital listening growth,
- 2:29providing broadcasters with technology to expand and monetize their audiences
- 2:33effectively.
- 2:34This partnership marks a significant step in making streaming more accessible and profitable
- 2:39for radio stations.
- 2:41That's all for today's episode.
- 2:44Thanks for tuning in to the RedTech Daily Podcast, powered by artificial intelligence.
- 2:49For more details on these stories and other updates, visit us at redtech.pro.
- 2:54I'm Marguerite Clark, and I'll catch you next time.