Latest / The High-Performing Technical Leader
Ep.4- Beyond the Demo: How PreSales Drives Real Growth w/ Michael McDowell
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Join me and Michael McDowell, GTM leader and author of Demotainment, for an unfiltered conversation on how PreSales can drive more than just demos, it drives growth.
We’ll cover:
→ The role of PreSales in modern GTM strategy
→ Why most demo experiences fall flat and how to fix them
→ How to align Product, Sales, and Marketing for buyer impact
→ Tactical tips from Michael’s experience scaling technical sales motions
If you’re in PreSales, leading GTM, or care about how buying decisions actually happen, this one’s for you.
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