The Hardest Part Isn’t Building the Thing—It’s Getting People to Believe in It

R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness · Oct 18, 2025 · 9m

I’ve spent the last 10 years building a platform to make research better.

To make it less lonely.

To make it more joyful.

To make rejection less painful.

At first, I thought people would jump in.

I assumed: “If I build something good—something that helps—people will just show up.”

They didn’t.

I kept building anyway.

And along the way, I learned the hardest part of innovation isn’t the tech.

It’s not funding.

It’s not even the science.

It’s belief.

Getting people to believe something new is possible…

That’s the game.

And most of us are too tired, too overworked, too skeptical, or too burned…