#ALB64 - Paul Burton the man who had Plymouth queuing for cardboard sunglasses

Ambitious Lifestyle Business podcast · Apr 2, 2020 · 1h

Paul Burton, was the youngest ever editor of the Plymouth Herald. In this episode, you're going to hear Paul talk about how some cardboard sunglasses persuaded the people of Plymouth to queue around the block to buy a printed newspaper. Paul is also going to talk about the future of printed media, the rise of influencer marketing, and how businesses can write better copy and more effective headlines.

Paul started his career in Bristol around the turn of the century. In his own words he "kind of worked as a reporter for about seven or eight years". The industry went through an enormous amount…