How to Clean Up Bad Press on Google (Step-by-Step)

Online Reputation Management Podcast · Dec 3, 2025 · 7m · transcript

In this episode of the Online Reputation Management Podcast, James Dooley and Kasra Dash break down the fundamentals of repairing and strengthening online reputation. They explain how brand entities (person or company), online platforms (owned, social, and third-party), and search engines interact through a cycle of removal, suppression, and authority building. Through semantic triples such as “Brand — publishes — positive content” and “Third-party websites — validate — brand reputation,” they outline practical ORM actions including Parasite SEO, social fortress activation, review management…