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AI, Authenticity & Alignment: What 2025 Businesses Need to Thrive Without Burning Out · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  All
• 0:00
  right,
• 0:00
  Jess,
• 0:01
  real
• 0:01
  talk.
• 0:02
  Does
• 0:02
  it
• 0:02
  feel
• 0:03
  like
• 0:03
  2025
• 0:04
  is
• 0:04
  moving
• 0:05
  at
• 0:05
  double
• 0:05
  the
• 0:06
  speed
• 0:06
  or
• 0:06
  is
• 0:06
  that
• 0:06
  just
• 0:07
  me?
• 0:07
  Nope.
• 0:08
  Yes,
• 0:08
  definitely.
• 0:10
  I
• 0:10
  have
• 0:10
  definitely
• 0:11
  been
• 0:11
  feeling
• 0:11
  the
• 0:12
  vibe
• 0:12
  shift
• 0:13
  in
• 0:13
  a
• 0:13
  lot
• 0:13
  of
• 0:14
  different
• 0:14
  industries
• 0:15
  I
• 0:15
  support,
• 0:16
  in
• 0:16
  my
• 0:16
  own
• 0:16
  audience
• 0:17
  and
• 0:17
  even
• 0:17
  in
• 0:17
  my
• 0:18
  own
• 0:18
  business
• 0:18
  direction.
• 0:19
  So
• 0:19
  if
• 0:20
  you
• 0:20
  are
• 0:20
  also
• 0:20
  feeling
• 0:21
  those
• 0:21
  things,
• 0:22
  we
• 0:22
  are
• 0:22
  here
• 0:22
  to
• 0:23
  tell
• 0:23
  you
• 0:23
  that
• 0:23
  you
• 0:24
  are
• 0:24
  not
• 0:24
  alone.
• 0:25
  What
• 0:25
  we're
• 0:26
  going
• 0:26
  to
• 0:26
  be
• 0:26
  diving
• 0:26
  into
• 0:27
  today
• 0:27
  is
• 0:27
  what
• 0:27
  we
• 0:28
  see
• 0:28
  working
• 0:28
  right
• 0:29
  now
• 0:29
  for
• 0:30
  health
• 0:30
  and
• 0:30
  wellness
• 0:30
  professionals,
• 0:31
  coaches,
• 0:32
  consultants
• 0:32
  and
• 0:33
  founders,
• 0:33
  especially
• 0:34
  those
• 0:35
  that
• 0:35
  feel
• 0:36
  like
• 0:36
  they're
• 0:36
  navigating
• 0:37
  the
• 0:37
  tightrope
• 0:38
  between
• 0:38
  staying
• 0:38
  relevant
• 0:39
  and
• 0:39
  staying
• 0:40
  real.
• 0:41
  But
• 0:41
  first,
• 0:41
  if
• 0:42
  you're
• 0:42
  new
• 0:42
  around
• 0:42
  here,
• 0:42
  welcome
• 0:43
  to
• 0:43
  the
• 0:43
  Growing
• 0:44
  A
• 0:44
  Deeply
• 0:44
  Rooted
• 0:45
  Business
• 0:45
  podcast.
• 0:46
  My
• 0:47
  name
• 0:47
  is
• 0:47
  Jessica
• 0:48
  Walther,
• 0:48
  your
• 0:48
  systems
• 0:49
  expert.
• 0:50
  I'm
• 0:50
  here
• 0:50
  with
• 0:51
  Rachel
• 0:51
  Lopez,
• 0:52
  our
• 0:53
  marketing
• 0:54
  mastermind.
• 0:54
  And
• 0:55
  today
• 0:55
  we're
• 0:55
  going
• 0:55
  to
• 0:55
  be
• 0:55
  jumping
• 0:56
  into
• 0:56
  or
• 0:56
  sharing
• 0:57
  the
• 0:57
  four,
• 0:57
  four
• 0:57
  key
• 0:58
  trends
• 0:58
  that
• 0:58
  we
• 0:58
  see
• 0:59
  shaping
• 0:59
  the
• 1:00
  second
• 1:00
  half
• 1:00
  of
• 1:01
  2025
• 1:02
  and
• 1:02
  how
• 1:02
  you
• 1:02
  can
• 1:02
  apply
• 1:03
  them
• 1:03
  to
• 1:03
  your
• 1:03
  business
• 1:03
  in
• 1:04
  a
• 1:04
  way
• 1:04
  that
• 1:04
  feels
• 1:04
  grounded,
• 1:05
  sustainable,
• 1:05
  and
• 1:05
  truly
• 1:06
  aligned
• 1:06
  with
• 1:06
  the
• 1:07
  kind
• 1:07
  of
• 1:07
  business
• 1:08
  you
• 1:08
  want
• 1:08
  to
• 1:08
  grow.
• 1:09
  So,
• 1:09
  without
• 1:09
  further
• 1:10
  ado,
• 1:10
  let's
• 1:11
  get
• 1:11
  into
• 1:11
  it.
• 1:11
  So
• 1:11
  trend
• 1:12
  number
• 1:12
  one
• 1:12
  is
• 1:13
  one
• 1:13
  we
• 1:13
  talk
• 1:13
  around
• 1:13
  a
• 1:13
  lot,
• 1:14
  which
• 1:14
  is
• 1:14
  humanizing
• 1:15
  AI
• 1:16
  in
• 1:16
  your
• 1:16
  business.
• 1:18
  Yeah,
• 1:18
  I
• 1:18
  think
• 1:18
  we
• 1:18
  see
• 1:19
  AI
• 1:19
  popping
• 1:20
  up
• 1:20
  everywhere
• 1:22
  and
• 1:22
  it
• 1:23
  is
• 1:23
  one
• 1:23
  of
• 1:23
  those
• 1:23
  things
• 1:23
  that
• 1:23
  it's
• 1:24
  kind
• 1:24
  of
• 1:24
  unavoidable.
• 1:25
  Right.
• 1:26
  AI
• 1:26
  can
• 1:26
  be
• 1:26
  extremely
• 1:28
  helpful
• 1:28
  when
• 1:28
  it's
• 1:29
  used
• 1:29
  properly.
• 1:30
  And
• 1:30
  this
• 1:30
  is
• 1:31
  something
• 1:31
  that
• 1:31
  Jess
• 1:31
  and
• 1:31
  I
• 1:32
  talk
• 1:32
  about
• 1:32
  through
• 1:33
  and
• 1:33
  through.
• 1:33
  Like,
• 1:33
  you
• 1:34
  have
• 1:34
  to
• 1:34
  be
• 1:34
  able
• 1:34
  to
• 1:34
  prompt
• 1:35
  it
• 1:35
  well
• 1:35
  so
• 1:36
  that
• 1:36
  it
• 1:36
  actually
• 1:36
  can
• 1:37
  save
• 1:37
  you
• 1:37
  time
• 1:38
  with
• 1:38
  whatever
• 1:39
  you're
• 1:39
  putting
• 1:39
  into
• 1:40
  it,
• 1:40
  whether
• 1:40
  that
• 1:40
  be
• 1:40
  outlines,
• 1:41
  captions,
• 1:42
  emails,
• 1:42
  content,
• 1:43
  ideas,
• 1:43
  whatever
• 1:44
  that
• 1:44
  may
• 1:44
  be.
• 1:45
  But
• 1:45
  it's
• 1:45
  also
• 1:46
  not
• 1:46
  the
• 1:47
  magic
• 1:47
  end
• 1:48
  all
• 1:48
  be
• 1:48
  all
• 1:49
  to,
• 1:49
  like,
• 1:49
  have
• 1:49
  you
• 1:50
  not
• 1:50
  hiring
• 1:51
  geniuses
• 1:52
  in
• 1:52
  your
• 1:52
  business
• 1:52
  to
• 1:53
  do
• 1:53
  those
• 1:53
  certain
• 1:53
  things.
• 1:54
  The
• 1:54
  way
• 1:55
  that
• 1:55
  AI
• 1:55
  can
• 1:56
  be
• 1:56
  powerful
• 1:57
  and
• 1:57
  really
• 1:58
  impactful
• 1:58
  in
• 1:58
  your
• 1:59
  business
• 1:59
  is
• 1:59
  by
• 1:59
  bringing
• 2:00
  more
• 2:00
  of
• 2:00
  you
• 2:01
  into
• 2:01
  it.
• 2:01
  So
• 2:02
  humanizing
• 2:03
  it
• 2:03
  in
• 2:03
  a
• 2:03
  way
• 2:04
  that
• 2:04
  allows
• 2:05
  you
• 2:05
  to
• 2:06
  use
• 2:06
  it
• 2:07
  as
• 2:07
  like
• 2:07
  a
• 2:07
  starting
• 2:08
  point
• 2:08
  to
• 2:08
  get
• 2:08
  you
• 2:09
  to
• 2:09
  like
• 2:09
  60%,
• 2:10
  and
• 2:11
  then
• 2:11
  you
• 2:11
  use
• 2:11
  your
• 2:12
  zone
• 2:12
  of
• 2:12
  genius
• 2:12
  to
• 2:13
  get
• 2:13
  it
• 2:13
  through
• 2:14
  the
• 2:14
  rest.
• 2:15
  So
• 2:15
  a
• 2:15
  lot
• 2:15
  of
• 2:16
  our
• 2:16
  clients
• 2:16
  we
• 2:17
  see
• 2:17
  using
• 2:18
  AI
• 2:18
  really
• 2:19
  impactfully
• 2:20
  right
• 2:20
  now
• 2:20
  are
• 2:21
  the
• 2:21
  clients
• 2:21
  that
• 2:22
  are
• 2:22
  using
• 2:22
  them
• 2:22
  to
• 2:22
  like,
• 2:22
  organize
• 2:23
  your
• 2:23
  ideas.
• 2:24
  If
• 2:24
  you're
• 2:24
  anything
• 2:25
  like
• 2:25
  me
• 2:25
  and
• 2:26
  Jess,
• 2:26
  specifically
• 2:27
  Jess,
• 2:27
  where
• 2:28
  you're
• 2:28
  shooting
• 2:28
  out
• 2:28
  like
• 2:29
  25,
• 2:29
  like
• 2:29
  genius
• 2:30
  level
• 2:30
  ideas
• 2:31
  at
• 2:31
  a
• 2:31
  time,
• 2:32
  you
• 2:32
  can
• 2:32
  really
• 2:33
  use
• 2:33
  it
• 2:33
  to
• 2:33
  structure
• 2:34
  and
• 2:34
  really
• 2:34
  bring
• 2:35
  things,
• 2:36
  like,
• 2:36
  into
• 2:37
  reality
• 2:37
  a
• 2:37
  lot
• 2:38
  faster
• 2:38
  versus
• 2:39
  kind
• 2:39
  of
• 2:40
  using
• 2:40
  your
• 2:40
  own
• 2:41
  brain
• 2:41
  space.
• 2:42
  Yeah,
• 2:42
  I
• 2:42
  think
• 2:43
  this
• 2:43
  year
• 2:43
  we've
• 2:44
  really
• 2:44
  Seen
• 2:44
  the
• 2:44
  shift
• 2:45
  from
• 2:45
  AI
• 2:46
  is
• 2:47
  a
• 2:47
  nice
• 2:48
  to
• 2:48
  do,
• 2:48
  like
• 2:48
  where
• 2:49
  people
• 2:49
  were
• 2:49
  dabbling
• 2:50
  in
• 2:50
  it,
• 2:50
  exploring
• 2:51
  it,
• 2:51
  you
• 2:52
  know,
• 2:52
  figuring
• 2:52
  out
• 2:52
  the
• 2:53
  benefits
• 2:53
  to
• 2:53
  this
• 2:54
  is
• 2:54
  now
• 2:54
  something
• 2:54
  that
• 2:55
  you
• 2:55
  have
• 2:56
  to
• 2:56
  integrate
• 2:57
  into
• 2:57
  every
• 2:57
  single
• 2:58
  workflow
• 2:58
  in
• 2:59
  your
• 2:59
  business
• 2:59
  or
• 3:00
  you're
• 3:00
  going
• 3:00
  to
• 3:00
  get
• 3:00
  left
• 3:00
  behind.
• 3:01
  And
• 3:01
  that's
• 3:01
  like
• 3:02
  not
• 3:02
  fear
• 3:02
  mongering,
• 3:03
  that's
• 3:03
  just
• 3:03
  the
• 3:04
  way
• 3:04
  that
• 3:04
  the
• 3:05
  world
• 3:05
  is
• 3:05
  moving
• 3:06
  to.
• 3:06
  And
• 3:06
  as
• 3:07
  a
• 3:07
  systems
• 3:07
  person,
• 3:08
  you
• 3:08
  know,
• 3:08
  I'm
• 3:08
  really
• 3:09
  having
• 3:09
  to
• 3:09
  go
• 3:09
  back
• 3:10
  through
• 3:10
  each
• 3:10
  one
• 3:10
  of
• 3:11
  these
• 3:11
  systems
• 3:11
  that
• 3:11
  I've
• 3:12
  created
• 3:12
  for
• 3:12
  my
• 3:12
  clients
• 3:12
  already
• 3:13
  and
• 3:13
  seeing
• 3:14
  like
• 3:14
  where
• 3:14
  are
• 3:15
  the
• 3:15
  strategic
• 3:15
  points
• 3:16
  where
• 3:16
  we
• 3:16
  can
• 3:17
  insert
• 3:17
  AI
• 3:18
  so
• 3:18
  that
• 3:18
  we're
• 3:19
  still
• 3:19
  staying
• 3:19
  true
• 3:20
  to
• 3:20
  us,
• 3:21
  our
• 3:21
  business,
• 3:22
  our
• 3:22
  voice,
• 3:23
  our
• 3:23
  tone,
• 3:23
  our
• 3:24
  values,
• 3:24
  but
• 3:25
  being
• 3:25
  able
• 3:26
  to
• 3:26
  accelerate
• 3:27
  our
• 3:28
  productivity
• 3:28
  in
• 3:29
  a
• 3:29
  way
• 3:29
  that
• 3:29
  allows
• 3:30
  us
• 3:30
  to
• 3:31
  make
• 3:31
  a
• 3:31
  bigger
• 3:32
  impact.
• 3:32
  I
• 3:32
  think
• 3:33
  a
• 3:33
  lot
• 3:33
  of
• 3:33
  people,
• 3:34
  you
• 3:34
  know,
• 3:34
  think
• 3:34
  that
• 3:35
  AI
• 3:35
  is
• 3:35
  kind
• 3:35
  of
• 3:35
  like
• 3:36
  cheating
• 3:36
  or
• 3:36
  like
• 3:37
  I'm
• 3:37
  going
• 3:37
  to
• 3:37
  use
• 3:37
  AI
• 3:38
  to
• 3:38
  be
• 3:38
  more
• 3:38
  productive.
• 3:39
  But
• 3:39
  the
• 3:39
  way
• 3:39
  that
• 3:40
  I
• 3:40
  really
• 3:40
  like
• 3:40
  to
• 3:40
  approach
• 3:41
  AI
• 3:41
  is
• 3:41
  that
• 3:42
  it's
• 3:42
  giving
• 3:42
  you
• 3:43
  the
• 3:43
  ability
• 3:44
  to
• 3:44
  be
• 3:44
  able
• 3:44
  to
• 3:45
  plant
• 3:46
  more
• 3:46
  seeds
• 3:46
  and
• 3:47
  spread
• 3:47
  your
• 3:47
  message
• 3:48
  at
• 3:48
  a
• 3:49
  more
• 3:49
  rapid
• 3:50
  pace
• 3:51
  or
• 3:51
  to
• 3:51
  get
• 3:52
  a
• 3:52
  better
• 3:52
  output.
• 3:53
  So,
• 3:53
  you
• 3:53
  know,
• 3:54
  in
• 3:54
  the
• 3:54
  past
• 3:55
  I
• 3:55
  would
• 3:55
  spend
• 3:56
  four
• 3:56
  hours
• 3:57
  doing
• 3:58
  my
• 3:58
  newsletter.
• 3:59
  Now,
• 4:00
  you
• 4:00
  know,
• 4:00
  I
• 4:00
  kind
• 4:00
  of
• 4:00
  start
• 4:01
  with
• 4:01
  like
• 4:01
  a.
• 4:01
  And
• 4:02
  my
• 4:02
  rule
• 4:02
  is
• 4:02
  like
• 4:03
  first
• 4:03
  human,
• 4:04
  like
• 4:04
  when
• 4:04
  you're
• 4:04
  going
• 4:04
  into
• 4:05
  AI,
• 4:05
  like
• 4:05
  human
• 4:06
  touch
• 4:06
  first,
• 4:06
  human
• 4:07
  touch
• 4:07
  last.
• 4:08
  That
• 4:08
  first
• 4:08
  and
• 4:08
  last
• 4:09
  touch
• 4:09
  rule
• 4:09
  with
• 4:09
  AI
• 4:10
  is
• 4:10
  really
• 4:10
  important.
• 4:11
  So
• 4:11
  I'm
• 4:11
  going
• 4:11
  into
• 4:12
  AI
• 4:12
  and
• 4:12
  I'm
• 4:12
  not
• 4:13
  just
• 4:13
  saying
• 4:13
  like
• 4:13
  write
• 4:13
  my
• 4:13
  weekly
• 4:14
  newsletter.
• 4:14
  I'm
• 4:15
  brain
• 4:15
  dumping
• 4:15
  the
• 4:16
  things
• 4:16
  that
• 4:16
  I
• 4:16
  want
• 4:16
  to
• 4:16
  talk
• 4:17
  about.
• 4:17
  It's
• 4:18
  giving
• 4:18
  me
• 4:19
  a
• 4:20
  output
• 4:21
  and
• 4:21
  then
• 4:21
  I'm
• 4:21
  going
• 4:22
  back
• 4:22
  and
• 4:22
  forth
• 4:22
  with
• 4:22
  it,
• 4:23
  refining
• 4:23
  it.
• 4:23
  So
• 4:24
  it's
• 4:24
  not
• 4:24
  just
• 4:24
  like
• 4:24
  an
• 4:25
  in
• 4:25
  and
• 4:25
  out
• 4:25
  kind
• 4:26
  of
• 4:26
  thing.
• 4:26
  It's
• 4:26
  really
• 4:27
  using
• 4:27
  AI
• 4:27
  is
• 4:28
  like
• 4:28
  a
• 4:28
  collaborative
• 4:29
  partner
• 4:29
  and
• 4:30
  tool
• 4:30
  to
• 4:30
  get
• 4:30
  more
• 4:31
  done.
• 4:31
  Yeah.
• 4:31
  And
• 4:32
  it's
• 4:32
  one
• 4:32
  of
• 4:32
  those
• 4:32
  things
• 4:32
  that
• 4:33
  it
• 4:33
  really
• 4:33
  just
• 4:34
  streamlines
• 4:35
  efficiencies
• 4:36
  because
• 4:36
  if
• 4:37
  you
• 4:37
  have
• 4:38
  prompt
• 4:38
  saves
• 4:39
  that
• 4:39
  are
• 4:39
  very
• 4:39
  structured
• 4:40
  in
• 4:40
  the
• 4:40
  way,
• 4:41
  like
• 4:41
  I'll
• 4:41
  use
• 4:42
  our
• 4:42
  one
• 4:42
  hour
• 4:42
  content
• 4:43
  system,
• 4:43
  for
• 4:44
  example.
• 4:44
  That
• 4:44
  is
• 4:45
  something
• 4:45
  that
• 4:45
  we
• 4:46
  have
• 4:46
  it
• 4:46
  so
• 4:46
  structured
• 4:47
  so
• 4:47
  that
• 4:47
  the
• 4:48
  output
• 4:49
  is
• 4:49
  in
• 4:50
  a
• 4:50
  way,
• 4:50
  it's
• 4:51
  digestible
• 4:51
  in
• 4:51
  a
• 4:51
  way
• 4:52
  that
• 4:52
  you
• 4:52
  can
• 4:52
  like
• 4:53
  say,
• 4:53
  okay,
• 4:53
  this
• 4:53
  is
• 4:54
  my
• 4:54
  content
• 4:54
  idea
• 4:55
  for
• 4:55
  this
• 4:55
  week
• 4:55
  and
• 4:56
  this
• 4:56
  is
• 4:56
  a
• 4:56
  proven
• 4:57
  reels
• 4:58
  format.
• 4:59
  Take
• 5:00
  this
• 5:00
  content
• 5:00
  idea
• 5:01
  and
• 5:01
  output
• 5:02
  it
• 5:02
  into
• 5:02
  my
• 5:02
  proven
• 5:03
  reels
• 5:03
  format
• 5:04
  in
• 5:04
  a
• 5:04
  way
• 5:05
  that
• 5:05
  saves
• 5:05
  me
• 5:06
  time
• 5:06
  from
• 5:06
  having
• 5:06
  to
• 5:07
  chop
• 5:07
  this
• 5:07
  up
• 5:08
  into
• 5:08
  five
• 5:08
  different
• 5:08
  types
• 5:09
  of
• 5:09
  content
• 5:09
  pieces
• 5:10
  and
• 5:10
  stuff.
• 5:10
  And
• 5:10
  so
• 5:11
  what
• 5:11
  you're
• 5:12
  not
• 5:12
  going
• 5:12
  to
• 5:12
  do
• 5:13
  is
• 5:13
  go
• 5:13
  into
• 5:13
  AI
• 5:14
  and
• 5:14
  say,
• 5:15
  generate
• 5:15
  me
• 5:15
  a
• 5:16
  personal
• 5:16
  Story
• 5:17
  one
• 5:17
  that's
• 5:17
  super
• 5:18
  inauthentic
• 5:19
  and
• 5:19
  probably
• 5:21
  unethical.
• 5:22
  Somewhere
• 5:22
  around
• 5:22
  the
• 5:22
  lines,
• 5:23
  if
• 5:23
  you're
• 5:23
  making
• 5:23
  marketing
• 5:24
  about
• 5:24
  stories
• 5:24
  that
• 5:25
  like
• 5:25
  aren't
• 5:26
  happening,
• 5:27
  but
• 5:27
  you
• 5:27
  take
• 5:28
  that
• 5:28
  and
• 5:28
  flip
• 5:28
  it
• 5:29
  and
• 5:29
  like
• 5:29
  what
• 5:29
  Jess
• 5:29
  said,
• 5:30
  human
• 5:30
  first,
• 5:30
  AI,
• 5:31
  human
• 5:32
  end.
• 5:32
  And
• 5:33
  you
• 5:33
  say,
• 5:34
  this
• 5:34
  is
• 5:34
  my
• 5:34
  personal
• 5:35
  story.
• 5:35
  How
• 5:36
  can
• 5:36
  I
• 5:36
  work
• 5:36
  this
• 5:37
  content
• 5:37
  idea
• 5:38
  into
• 5:38
  it
• 5:39
  and
• 5:39
  tie
• 5:40
  all
• 5:40
  of
• 5:40
  the
• 5:40
  pieces
• 5:41
  together
• 5:41
  kind
• 5:41
  of
• 5:41
  thing.
• 5:42
  Those
• 5:42
  are
• 5:42
  the
• 5:43
  things
• 5:43
  that
• 5:43
  I
• 5:44
  can't
• 5:44
  give
• 5:44
  you,
• 5:45
  which
• 5:45
  is
• 5:46
  those
• 5:46
  like
• 5:47
  lack
• 5:47
  the
• 5:47
  human
• 5:48
  components
• 5:48
  of
• 5:48
  your
• 5:49
  life
• 5:49
  that
• 5:49
  you
• 5:49
  bring
• 5:50
  into
• 5:50
  your
• 5:50
  business.
• 5:50
  Just
• 5:51
  want
• 5:51
  to
• 5:51
  drop
• 5:51
  in
• 5:51
  like
• 5:52
  a
• 5:52
  few
• 5:52
  different,
• 5:52
  like
• 5:53
  tactical
• 5:53
  ways
• 5:54
  that
• 5:54
  we're
• 5:54
  like
• 5:54
  shifting
• 5:55
  systems
• 5:56
  inside
• 5:56
  of
• 5:56
  my
• 5:56
  client's
• 5:57
  business
• 5:57
  to
• 5:58
  make
• 5:58
  using
• 5:58
  AI
• 5:59
  easier.
• 6:00
  So
• 6:00
  number
• 6:00
  one
• 6:00
  is
• 6:00
  prompt
• 6:01
  libraries
• 6:01
  are,
• 6:02
  you
• 6:02
  know,
• 6:02
  we
• 6:02
  have
• 6:02
  a
• 6:03
  prompt
• 6:03
  library
• 6:03
  inside
• 6:04
  of
• 6:04
  the
• 6:04
  cut
• 6:05
  one
• 6:05
  hour
• 6:05
  market
• 6:05
  marketing
• 6:06
  system
• 6:06
  that
• 6:06
  we
• 6:06
  have,
• 6:06
  but
• 6:06
  I
• 6:07
  recommend
• 6:07
  everybody,
• 6:08
  whether
• 6:08
  you're
• 6:08
  getting
• 6:08
  that
• 6:08
  system
• 6:09
  or
• 6:09
  not,
• 6:09
  have
• 6:10
  a
• 6:10
  prompt
• 6:10
  library
• 6:10
  after
• 6:11
  you
• 6:11
  go
• 6:11
  back
• 6:11
  and
• 6:11
  forth
• 6:12
  with
• 6:12
  your
• 6:12
  ChatGPT
• 6:13
  or
• 6:13
  your
• 6:14
  Tober,
• 6:14
  whatever
• 6:15
  named
• 6:15
  your
• 6:16
  robot.
• 6:16
  Once
• 6:17
  you
• 6:17
  get
• 6:17
  that
• 6:17
  outcome,
• 6:17
  ask
• 6:18
  it,
• 6:18
  what
• 6:18
  prompt
• 6:18
  would
• 6:19
  I
• 6:19
  need
• 6:19
  to
• 6:19
  give
• 6:19
  you
• 6:20
  at
• 6:20
  the
• 6:20
  beginning
• 6:20
  of
• 6:20
  this
• 6:21
  to
• 6:21
  be
• 6:21
  able
• 6:21
  to
• 6:21
  get
• 6:21
  this
• 6:22
  output
• 6:22
  faster
• 6:23
  and
• 6:23
  then
• 6:24
  save
• 6:24
  that
• 6:24
  prompt
• 6:24
  into
• 6:24
  your
• 6:25
  prompt
• 6:25
  library?
• 6:25
  So
• 6:25
  number
• 6:26
  one,
• 6:26
  integrating
• 6:26
  a
• 6:27
  prompt
• 6:27
  library.
• 6:27
  Number
• 6:27
  two,
• 6:28
  collecting
• 6:29
  your
• 6:29
  stories,
• 6:29
  your
• 6:30
  client,
• 6:30
  case
• 6:30
  stories,
• 6:31
  your
• 6:31
  client
• 6:31
  wins.
• 6:31
  So
• 6:32
  a
• 6:32
  lot
• 6:32
  of
• 6:32
  work
• 6:32
  that
• 6:32
  I've
• 6:33
  done
• 6:33
  this
• 6:33
  month
• 6:33
  is
• 6:34
  inside
• 6:34
  of
• 6:34
  one
• 6:34
  particular
• 6:35
  client's
• 6:35
  notion
• 6:36
  workspace
• 6:37
  and
• 6:37
  we're
• 6:37
  creating
• 6:38
  a
• 6:38
  database
• 6:38
  in
• 6:38
  her
• 6:39
  content
• 6:39
  marketing
• 6:39
  hub
• 6:40
  where
• 6:40
  we
• 6:40
  can
• 6:40
  drop
• 6:41
  case
• 6:41
  studies
• 6:41
  from
• 6:42
  her
• 6:42
  practitioners,
• 6:43
  screenshots
• 6:44
  from
• 6:44
  client
• 6:44
  wins,
• 6:46
  weekly
• 6:46
  check
• 6:46
  ins
• 6:46
  from
• 6:47
  clients,
• 6:47
  their
• 6:47
  Google
• 6:48
  reviews.
• 6:48
  We're
• 6:49
  collating
• 6:49
  all
• 6:49
  of
• 6:50
  that
• 6:50
  into
• 6:50
  like
• 6:50
  one
• 6:51
  space
• 6:51
  so
• 6:51
  that
• 6:51
  all
• 6:52
  we
• 6:52
  have
• 6:52
  to
• 6:52
  do
• 6:52
  is,
• 6:53
  you
• 6:53
  know,
• 6:53
  export,
• 6:54
  delete
• 6:54
  the
• 6:54
  name
• 6:54
  column
• 6:55
  so
• 6:55
  we're
• 6:55
  HIPAA
• 6:55
  compliant
• 6:56
  and
• 6:56
  then
• 6:56
  feed
• 6:57
  it
• 6:57
  into
• 6:58
  our
• 6:58
  chatgpt.
• 6:59
  And
• 6:59
  now
• 7:00
  we've
• 7:00
  trained
• 7:00
  our
• 7:01
  chatgpt
• 7:01
  on
• 7:01
  real
• 7:02
  life
• 7:02
  problems
• 7:02
  that
• 7:03
  our
• 7:03
  clients
• 7:03
  are
• 7:03
  having,
• 7:04
  how
• 7:04
  we're
• 7:04
  really
• 7:04
  impacting
• 7:05
  them
• 7:05
  and
• 7:05
  then
• 7:06
  that's
• 7:06
  how
• 7:06
  we're
• 7:06
  getting
• 7:07
  like
• 7:07
  keeping
• 7:07
  like
• 7:08
  the
• 7:08
  human
• 7:08
  and
• 7:08
  the
• 7:08
  real
• 7:09
  results
• 7:09
  or
• 7:10
  simply
• 7:10
  taking
• 7:10
  a
• 7:10
  case
• 7:11
  study
• 7:11
  that
• 7:11
  you've
• 7:11
  completed
• 7:12
  with
• 7:12
  the
• 7:12
  client
• 7:12
  and
• 7:12
  putting
• 7:13
  that
• 7:13
  into
• 7:13
  ChatGPT
• 7:14
  and
• 7:14
  prompting
• 7:14
  it
• 7:14
  to
• 7:15
  help
• 7:15
  you
• 7:15
  come
• 7:15
  up
• 7:15
  with
• 7:15
  some
• 7:16
  social
• 7:16
  content
• 7:16
  with
• 7:17
  it.
• 7:17
  So
• 7:17
  those
• 7:18
  are
• 7:18
  just
• 7:18
  some
• 7:18
  like
• 7:18
  systems
• 7:19
  because
• 7:19
  AI
• 7:20
  can
• 7:20
  be
• 7:20
  really
• 7:20
  powerful.
• 7:21
  But
• 7:21
  like
• 7:21
  as
• 7:21
  someone
• 7:21
  who
• 7:21
  plays
• 7:22
  in
• 7:22
  a
• 7:22
  lot
• 7:22
  of
• 7:22
  AI,
• 7:23
  it
• 7:23
  can
• 7:23
  be
• 7:23
  a
• 7:23
  big
• 7:23
  time
• 7:23
  waster
• 7:24
  too
• 7:24
  if
• 7:24
  you're
• 7:24
  not
• 7:25
  integrating
• 7:25
  it
• 7:25
  into
• 7:26
  an
• 7:26
  actual
• 7:26
  system.
• 7:27
  Like
• 7:28
  you.
• 7:28
  I
• 7:28
  have
• 7:29
  plenty
• 7:29
  of
• 7:29
  chats
• 7:30
  where,
• 7:30
  you
• 7:30
  know,
• 7:30
  I
• 7:31
  kind
• 7:31
  of
• 7:31
  let
• 7:31
  myself
• 7:31
  get
• 7:31
  away
• 7:32
  with
• 7:32
  it
• 7:32
  because
• 7:32
  I
• 7:33
  view
• 7:33
  myself
• 7:33
  as
• 7:33
  an
• 7:33
  explorer.
• 7:34
  But
• 7:34
  if
• 7:34
  Any
• 7:35
  other
• 7:35
  person
• 7:35
  who
• 7:36
  really
• 7:36
  wasn't
• 7:36
  a
• 7:37
  systems
• 7:37
  person
• 7:37
  was
• 7:37
  doing
• 7:37
  what
• 7:38
  I
• 7:38
  was
• 7:38
  doing.
• 7:38
  I
• 7:39
  really
• 7:39
  inefficient
• 7:39
  in
• 7:39
  their
• 7:40
  business.
• 7:40
  It's
• 7:40
  really
• 7:41
  important
• 7:41
  that
• 7:41
  you're
• 7:41
  using
• 7:42
  AI
• 7:42
  within
• 7:42
  your
• 7:43
  systems
• 7:43
  that
• 7:43
  you
• 7:44
  already
• 7:44
  have
• 7:44
  created
• 7:45
  and
• 7:45
  not
• 7:45
  just
• 7:45
  kind
• 7:46
  of
• 7:46
  like
• 7:46
  dilly
• 7:47
  dallying
• 7:47
  it
• 7:47
  all
• 7:47
  over
• 7:48
  the
• 7:48
  place.
• 7:49
  Yep,
• 7:50
  exactly.
• 7:50
  All
• 7:51
  right,
• 7:51
  let's
• 7:51
  get
• 7:51
  into
• 7:52
  trend
• 7:53
  number
• 7:53
  two
• 7:53
  that
• 7:54
  we
• 7:54
  are
• 7:54
  seeing,
• 7:55
  which
• 7:55
  I
• 7:55
  want
• 7:56
  to
• 7:56
  like
• 7:56
  scream
• 7:57
  this
• 7:58
  all
• 7:58
  over
• 7:59
  the
• 7:59
  world
• 7:59
  and
• 8:00
  the
• 8:00
  Internet,
• 8:00
  which
• 8:00
  is
• 8:01
  depth
• 8:01
  over
• 8:02
  volume.
• 8:02
  Especially
• 8:03
  when
• 8:03
  it
• 8:03
  comes
• 8:04
  to
• 8:04
  like
• 8:04
  marketing
• 8:05
  output.
• 8:06
  You
• 8:06
  see
• 8:07
  so
• 8:07
  many
• 8:07
  people
• 8:07
  will
• 8:08
  say
• 8:08
  like
• 8:08
  post
• 8:09
  daily,
• 8:09
  be
• 8:09
  everywhere,
• 8:10
  do
• 8:11
  more
• 8:11
  all
• 8:12
  about
• 8:12
  that
• 8:12
  stuff.
• 8:13
  It
• 8:13
  really
• 8:14
  in
• 8:14
  the
• 8:14
  space
• 8:14
  that
• 8:15
  we're
• 8:15
  in,
• 8:16
  just
• 8:16
  in
• 8:16
  the
• 8:16
  world,
• 8:17
  in
• 8:17
  how
• 8:18
  busy
• 8:18
  things
• 8:18
  have
• 8:19
  been
• 8:19
  in
• 8:19
  business,
• 8:20
  it
• 8:20
  leads
• 8:21
  to
• 8:21
  burnout
• 8:21
  like
• 8:22
  period.
• 8:22
  So
• 8:23
  really
• 8:23
  making
• 8:23
  sure
• 8:24
  that
• 8:24
  like
• 8:24
  what
• 8:24
  I'm.
• 8:25
  Well
• 8:25
  I
• 8:25
  would
• 8:25
  say
• 8:26
  what
• 8:26
  I'm
• 8:26
  seeing
• 8:26
  in
• 8:27
  my
• 8:27
  clients
• 8:28
  business
• 8:29
  is
• 8:29
  that
• 8:29
  we're
• 8:29
  doing
• 8:30
  less
• 8:30
  but
• 8:31
  we're
• 8:31
  going
• 8:31
  deeper
• 8:32
  with
• 8:32
  what
• 8:32
  we're
• 8:33
  doing.
• 8:33
  So
• 8:34
  we
• 8:34
  still
• 8:34
  give
• 8:35
  the
• 8:35
  illusion
• 8:36
  of
• 8:36
  omnipresence.
• 8:37
  But
• 8:38
  it's
• 8:38
  a
• 8:38
  super
• 8:39
  focused
• 8:39
  on
• 8:40
  the
• 8:40
  marketing
• 8:41
  ecosystem,
• 8:42
  but
• 8:42
  like
• 8:43
  intentional
• 8:44
  marketing
• 8:44
  ecosystem.
• 8:45
  Yeah.
• 8:46
  And
• 8:46
  I
• 8:46
  really
• 8:46
  do
• 8:46
  think,
• 8:47
  you
• 8:47
  know,
• 8:47
  with
• 8:47
  the
• 8:48
  rise
• 8:49
  of
• 8:49
  AI
• 8:49
  and
• 8:49
  the
• 8:50
  ability
• 8:50
  to
• 8:50
  be
• 8:50
  able
• 8:50
  to
• 8:50
  pump
• 8:51
  out
• 8:51
  marketing
• 8:52
  so
• 8:52
  quickly,
• 8:53
  anything
• 8:54
  that
• 8:54
  view,
• 8:55
  you
• 8:55
  know,
• 8:55
  has
• 8:55
  your
• 8:55
  own
• 8:56
  face
• 8:56
  in
• 8:56
  it.
• 8:56
  Anything
• 8:57
  that
• 8:57
  like
• 8:58
  a
• 8:58
  robot
• 8:58
  can't
• 8:59
  do
• 8:59
  is
• 8:59
  going
• 9:00
  to
• 9:00
  become
• 9:00
  extremely
• 9:00
  valuable.
• 9:01
  Anything
• 9:01
  that's
• 9:02
  longer,
• 9:02
  anything
• 9:02
  that's
• 9:03
  more
• 9:03
  thoughtful,
• 9:03
  anything
• 9:04
  that's
• 9:04
  more
• 9:04
  intentional,
• 9:05
  I
• 9:05
  think
• 9:05
  we're
• 9:05
  definitely
• 9:05
  going
• 9:06
  to
• 9:06
  start
• 9:06
  to
• 9:06
  see,
• 9:06
  we're
• 9:06
  already
• 9:07
  seeing
• 9:07
  it
• 9:07
  on
• 9:07
  TikTok
• 9:08
  where
• 9:08
  it's
• 9:08
  like
• 9:09
  less
• 9:09
  dancing
• 9:09
  videos,
• 9:10
  more
• 9:10
  just
• 9:10
  face
• 9:10
  to
• 9:11
  cam.
• 9:11
  Like
• 9:11
  you
• 9:12
  know,
• 9:12
  those
• 9:12
  FaceTime
• 9:12
  style
• 9:13
  videos
• 9:13
  or
• 9:14
  talking
• 9:14
  head
• 9:14
  videos,
• 9:15
  those
• 9:15
  are
• 9:15
  going
• 9:15
  to
• 9:15
  make
• 9:15
  it
• 9:16
  over
• 9:16
  to
• 9:16
  Instagram
• 9:16
  soon.
• 9:16
  Like
• 9:17
  Instagram's
• 9:17
  always
• 9:17
  a
• 9:18
  little
• 9:18
  like
• 9:18
  further
• 9:19
  delaying
• 9:20
  or
• 9:21
  podcasts
• 9:21
  having
• 9:22
  a
• 9:22
  rise,
• 9:22
  YouTube
• 9:23
  having
• 9:24
  a
• 9:24
  rise.
• 9:24
  Because
• 9:24
  those
• 9:25
  are
• 9:25
  all
• 9:25
  platforms
• 9:26
  where
• 9:27
  yeah,
• 9:27
  I
• 9:28
  can
• 9:28
  do
• 9:28
  it,
• 9:28
  but
• 9:29
  it's
• 9:29
  a
• 9:30
  lot
• 9:30
  harder
• 9:30
  to
• 9:31
  do
• 9:31
  it,
• 9:31
  you
• 9:31
  know,
• 9:32
  take
• 9:32
  a
• 9:32
  lot
• 9:33
  more
• 9:33
  effort.
• 9:33
  You're
• 9:34
  always
• 9:34
  going
• 9:34
  to
• 9:34
  stand
• 9:34
  out
• 9:34
  when
• 9:35
  you're
• 9:35
  doing
• 9:35
  something
• 9:35
  that
• 9:36
  everybody
• 9:36
  else
• 9:36
  isn't
• 9:37
  doing.
• 9:38
  Yeah.
• 9:38
  And
• 9:38
  then
• 9:38
  going
• 9:39
  back
• 9:39
  to
• 9:39
  this
• 9:39
  like
• 9:40
  the
• 9:40
  feel
• 9:40
  of
• 9:40
  omnipresence,
• 9:41
  but
• 9:42
  like
• 9:42
  not
• 9:42
  actually
• 9:43
  creating
• 9:44
  25
• 9:45
  variable
• 9:45
  different
• 9:46
  content
• 9:46
  pieces
• 9:48
  is
• 9:48
  essentially
• 9:49
  what
• 9:49
  we've
• 9:49
  designed
• 9:50
  in
• 9:50
  our
• 9:51
  one
• 9:51
  hour
• 9:51
  content
• 9:52
  system
• 9:52
  where
• 9:52
  we're
• 9:52
  using
• 9:53
  the
• 9:53
  waterfall
• 9:53
  where
• 9:54
  we're
• 9:54
  saying
• 9:54
  okay,
• 9:54
  we
• 9:55
  have
• 9:55
  this
• 9:55
  one
• 9:55
  idea
• 9:56
  and
• 9:56
  we're
• 9:56
  going
• 9:57
  to
• 9:57
  then
• 9:57
  break
• 9:57
  it
• 9:58
  down
• 9:58
  into
• 9:59
  20
• 9:59
  or
• 10:00
  10
• 10:00
  different
• 10:01
  components.
• 10:02
  But
• 10:02
  it's
• 10:02
  the
• 10:02
  same
• 10:03
  idea.
• 10:03
  So
• 10:04
  like
• 10:04
  it
• 10:04
  truly
• 10:05
  is
• 10:05
  working
• 10:05
  smarter
• 10:06
  and
• 10:06
  not
• 10:06
  harder.
• 10:07
  So
• 10:07
  if
• 10:07
  you
• 10:07
  have
• 10:07
  A
• 10:07
  case
• 10:08
  study.
• 10:08
  How
• 10:08
  do
• 10:09
  we
• 10:09
  take
• 10:09
  that
• 10:09
  case
• 10:09
  study
• 10:09
  and
• 10:10
  turn
• 10:10
  it
• 10:10
  into
• 10:11
  a
• 10:11
  real.
• 10:11
  A
• 10:12
  carousel,
• 10:12
  a
• 10:12
  story
• 10:13
  feed,
• 10:13
  or
• 10:14
  whatever
• 10:14
  they
• 10:14
  call
• 10:15
  those
• 10:15
  things?
• 10:15
  I
• 10:15
  feel
• 10:16
  like
• 10:16
  an
• 10:16
  elderly
• 10:16
  woman
• 10:16
  right
• 10:17
  now
• 10:18
  on
• 10:18
  the
• 10:18
  interwebs.
• 10:19
  And
• 10:20
  how
• 10:20
  do
• 10:20
  we
• 10:20
  really
• 10:20
  work
• 10:21
  in
• 10:21
  a
• 10:21
  way
• 10:21
  that
• 10:21
  isn't
• 10:22
  us
• 10:22
  sitting
• 10:23
  down
• 10:23
  and
• 10:23
  saying,
• 10:23
  okay,
• 10:24
  now
• 10:24
  I
• 10:24
  have
• 10:24
  to
• 10:25
  write
• 10:25
  this
• 10:26
  and
• 10:26
  what's
• 10:26
  my
• 10:26
  concept
• 10:27
  going
• 10:27
  to
• 10:27
  be
• 10:27
  for
• 10:28
  this
• 10:28
  kind
• 10:28
  of
• 10:28
  thing?
• 10:29
  Working
• 10:29
  on
• 10:30
  that
• 10:30
  long
• 10:30
  form
• 10:31
  content
• 10:32
  and
• 10:32
  then
• 10:32
  chopping
• 10:33
  it
• 10:33
  up
• 10:34
  and
• 10:34
  positioning
• 10:35
  them
• 10:35
  in
• 10:36
  their
• 10:36
  additional
• 10:37
  formats,
• 10:37
  I
• 10:37
  think
• 10:38
  is
• 10:38
  really
• 10:39
  the
• 10:39
  smartest
• 10:40
  way
• 10:40
  to
• 10:40
  go
• 10:40
  about
• 10:40
  it.
• 10:41
  Yep,
• 10:41
  for
• 10:41
  sure.
• 10:42
  Right.
• 10:42
  Trend
• 10:43
  number
• 10:43
  three,
• 10:43
  community
• 10:44
  as
• 10:44
  currency.
• 10:45
  So
• 10:45
  big
• 10:45
  follower
• 10:46
  accounts
• 10:46
  definitely
• 10:47
  do
• 10:47
  not
• 10:47
  mean
• 10:48
  what
• 10:48
  they
• 10:49
  used
• 10:49
  to.
• 10:49
  We're
• 10:50
  really
• 10:50
  seeing
• 10:50
  the
• 10:50
  real
• 10:51
  momentum
• 10:51
  happen
• 10:51
  inside
• 10:52
  small
• 10:53
  intentional
• 10:53
  communities,
• 10:54
  whether
• 10:54
  that
• 10:55
  is
• 10:55
  offering
• 10:56
  like
• 10:56
  a
• 10:56
  behind
• 10:56
  the
• 10:56
  scene
• 10:57
  private
• 10:57
  podcast
• 10:58
  or
• 10:58
  an
• 10:58
  Instagram
• 10:58
  broadcast
• 10:59
  channel,
• 10:59
  or
• 11:00
  a
• 11:00
  coaching
• 11:00
  program,
• 11:01
  or
• 11:01
  even
• 11:02
  a
• 11:02
  highly
• 11:02
  engaged
• 11:03
  email
• 11:03
  list.
• 11:04
  People
• 11:04
  do
• 11:05
  not
• 11:05
  just
• 11:05
  want
• 11:05
  to
• 11:05
  consume
• 11:06
  your
• 11:06
  content
• 11:06
  anymore.
• 11:07
  They
• 11:07
  want
• 11:07
  to
• 11:07
  feel
• 11:07
  connected
• 11:08
  to
• 11:08
  you.
• 11:08
  They
• 11:08
  want
• 11:08
  to
• 11:08
  feel
• 11:09
  like
• 11:09
  they
• 11:09
  belong
• 11:09
  somewhere.
• 11:11
  So
• 11:12
  integrate
• 11:12
  that
• 11:12
  into
• 11:13
  your
• 11:14
  content
• 11:15
  plan
• 11:15
  as
• 11:15
  you're
• 11:16
  moving
• 11:16
  into
• 11:17
  Q3
• 11:17
  and
• 11:18
  Q4.
• 11:19
  Yeah,
• 11:19
  I
• 11:20
  think
• 11:20
  this
• 11:20
  is
• 11:20
  one
• 11:20
  of
• 11:20
  the
• 11:20
  most
• 11:21
  important
• 11:21
  things
• 11:22
  too,
• 11:22
  because
• 11:22
  Jess
• 11:23
  and
• 11:23
  I
• 11:23
  have
• 11:23
  said,
• 11:23
  I
• 11:23
  think
• 11:24
  the
• 11:24
  last,
• 11:24
  like
• 11:25
  seven
• 11:25
  podcast
• 11:26
  episodes
• 11:26
  that
• 11:26
  we've
• 11:26
  done,
• 11:27
  trust
• 11:29
  is
• 11:29
  the
• 11:30
  most
• 11:30
  important
• 11:31
  thing
• 11:31
  right
• 11:31
  now.
• 11:32
  And
• 11:32
  you,
• 11:32
  like,
• 11:32
  nobody's
• 11:33
  just
• 11:33
  showing
• 11:33
  up
• 11:33
  to
• 11:33
  a
• 11:34
  page
• 11:34
  and
• 11:34
  being
• 11:34
  like,
• 11:35
  oh,
• 11:35
  you
• 11:35
  have
• 11:35
  a
• 11:35
  budget
• 11:36
  template.
• 11:36
  And,
• 11:37
  you
• 11:37
  know,
• 11:37
  how
• 11:37
  have
• 11:37
  you
• 11:37
  actually
• 11:37
  given
• 11:38
  me
• 11:38
  context
• 11:39
  into,
• 11:39
  are
• 11:40
  you
• 11:40
  even
• 11:40
  good
• 11:40
  at
• 11:40
  budgeting?
• 11:41
  Like,
• 11:41
  are
• 11:42
  you
• 11:43
  like
• 11:43
  a
• 11:43
  thousand,
• 11:44
  $200,000
• 11:45
  in
• 11:45
  debt
• 11:45
  kind
• 11:46
  of
• 11:46
  thing?
• 11:46
  Like,
• 11:46
  building
• 11:46
  that
• 11:47
  credibility
• 11:48
  and
• 11:48
  that
• 11:48
  trust
• 11:49
  in
• 11:49
  that
• 11:49
  relationship
• 11:50
  all
• 11:50
  leans
• 11:50
  into
• 11:51
  the
• 11:51
  transparency
• 11:52
  of
• 11:53
  how
• 11:53
  you
• 11:54
  work
• 11:54
  back
• 11:55
  and
• 11:55
  forth
• 11:55
  with
• 11:55
  your
• 11:56
  audience
• 11:56
  and
• 11:56
  things
• 11:57
  like
• 11:57
  that.
• 11:57
  So
• 11:58
  it's
• 11:58
  really
• 11:58
  important
• 11:59
  to
• 12:00
  maintain
• 12:01
  that
• 12:01
  as
• 12:01
  your
• 12:02
  foundation
• 12:03
  for
• 12:03
  what
• 12:03
  you're
• 12:03
  doing,
• 12:04
  because
• 12:04
  quality
• 12:05
  over
• 12:05
  quantity
• 12:06
  is
• 12:06
  in.
• 12:06
  Like,
• 12:07
  that's
• 12:07
  what
• 12:07
  we're
• 12:07
  doing
• 12:07
  now
• 12:08
  is
• 12:08
  making
• 12:08
  sure
• 12:09
  that
• 12:09
  the
• 12:09
  people
• 12:10
  who
• 12:10
  are
• 12:10
  buying
• 12:10
  from
• 12:11
  us
• 12:11
  trust
• 12:11
  us.
• 12:12
  We're
• 12:12
  back
• 12:12
  to
• 12:12
  the
• 12:12
  old
• 12:13
  no,
• 12:13
  like,
• 12:13
  trust.
• 12:14
  Yep,
• 12:15
  period.
• 12:16
  We're
• 12:16
  back
• 12:16
  there.
• 12:16
  We're
• 12:17
  back
• 12:17
  there.
• 12:17
  So
• 12:17
  as
• 12:17
  you're
• 12:17
  moving
• 12:18
  into
• 12:18
  Q3
• 12:18
  and
• 12:18
  Q4
• 12:19
  planning,
• 12:19
  some
• 12:20
  of
• 12:20
  the
• 12:20
  questions
• 12:20
  you
• 12:20
  can
• 12:21
  ask
• 12:21
  yourself
• 12:21
  is,
• 12:21
  what
• 12:22
  pieces
• 12:22
  am
• 12:22
  I
• 12:22
  integrating
• 12:23
  into
• 12:23
  my
• 12:24
  marketing
• 12:24
  funnel?
• 12:25
  That
• 12:25
  will
• 12:25
  help
• 12:26
  build
• 12:26
  trust.
• 12:26
  That
• 12:26
  will
• 12:27
  help
• 12:27
  create
• 12:27
  more
• 12:28
  connection
• 12:28
  with
• 12:29
  your
• 12:29
  offers.
• 12:29
  How
• 12:30
  can
• 12:30
  you
• 12:30
  serve
• 12:30
  more
• 12:30
  people
• 12:31
  more
• 12:31
  intimately,
• 12:32
  even
• 12:32
  at
• 12:32
  scale?
• 12:33
  And
• 12:34
  how
• 12:34
  do
• 12:34
  you
• 12:34
  make
• 12:35
  your
• 12:35
  clients
• 12:35
  really
• 12:35
  feel
• 12:35
  seen
• 12:36
  and
• 12:36
  supported
• 12:37
  and
• 12:37
  not
• 12:37
  just
• 12:38
  sold
• 12:38
  to?
• 12:39
  So
• 12:39
  those
• 12:40
  are
• 12:40
  three,
• 12:40
  like,
• 12:40
  really
• 12:41
  key
• 12:41
  answers.
• 12:41
  We
• 12:41
  talk
• 12:42
  about
• 12:42
  them
• 12:42
  a
• 12:42
  lot.
• 12:42
  Like,
• 12:43
  I
• 12:43
  can
• 12:43
  give
• 12:44
  you
• 12:44
  all
• 12:44
  of
• 12:44
  our
• 12:44
  selection,
• 12:44
  all
• 12:45
  our
• 12:45
  solutions,
• 12:46
  one
• 12:46
  hour
• 12:46
  marketing
• 12:47
  system
• 12:47
  so
• 12:47
  you
• 12:47
  have
• 12:47
  more
• 12:47
  time
• 12:48
  to
• 12:48
  spend
• 12:48
  with
• 12:48
  your
• 12:48
  clients.
• 12:49
  Our
• 12:49
  quiz
• 12:50
  funnels,
• 12:50
  because
• 12:51
  people,
• 12:51
  those
• 12:51
  are.
• 12:51
  That's
• 12:52
  going
• 12:52
  to
• 12:52
  make
• 12:52
  people
• 12:52
  feel
• 12:52
  seen,
• 12:53
  heard
• 12:53
  and
• 12:54
  understood.
• 12:55
  And
• 12:55
  yeah,
• 12:56
  everything.
• 12:56
  The
• 12:57
  align
• 12:57
  leads
• 12:57
  formula.
• 12:58
  Call
• 12:58
  the
• 12:58
  right
• 12:59
  people
• 12:59
  into
• 12:59
  your
• 12:59
  land.
• 13:00
  We've
• 13:01
  done
• 13:01
  it
• 13:01
  all.
• 13:01
  This
• 13:01
  is
• 13:01
  our
• 13:02
  businesses
• 13:02
  are
• 13:02
  built
• 13:03
  for
• 13:03
  this.
• 13:03
  We
• 13:03
  are
• 13:03
  about
• 13:03
  to
• 13:04
  pull.
• 13:05
  Okay,
• 13:05
  so
• 13:05
  then
• 13:05
  this
• 13:06
  last
• 13:06
  trend
• 13:06
  that
• 13:06
  we're
• 13:07
  seeing,
• 13:07
  kind
• 13:07
  of
• 13:08
  really,
• 13:08
  really
• 13:09
  important
• 13:09
  again,
• 13:10
  is
• 13:10
  authenticity.
• 13:11
  3.0.
• 13:12
  We're
• 13:12
  saying
• 13:13
  we've
• 13:13
  all
• 13:13
  heard
• 13:14
  in
• 13:14
  the
• 13:14
  past,
• 13:14
  be
• 13:15
  authentic,
• 13:15
  be
• 13:15
  yourself.
• 13:16
  Give
• 13:16
  them
• 13:17
  a
• 13:17
  piece
• 13:17
  of,
• 13:17
  you
• 13:17
  know,
• 13:17
  who
• 13:18
  you
• 13:18
  are.
• 13:18
  Kind
• 13:18
  of
• 13:19
  think
• 13:19
  in
• 13:19
  the
• 13:19
  world
• 13:19
  that
• 13:19
  we're
• 13:20
  in
• 13:20
  right
• 13:20
  now,
• 13:20
  it
• 13:20
  has
• 13:21
  to
• 13:21
  go
• 13:21
  deeper.
• 13:22
  And
• 13:22
  it
• 13:22
  is
• 13:22
  going
• 13:22
  deeper.
• 13:23
  It's
• 13:23
  not
• 13:24
  just
• 13:24
  about
• 13:24
  polished,
• 13:25
  posed,
• 13:25
  or
• 13:26
  curated
• 13:26
  vulnerability.
• 13:27
  It's
• 13:27
  about
• 13:28
  being
• 13:28
  willing
• 13:28
  to
• 13:29
  share
• 13:29
  your
• 13:30
  process
• 13:30
  while
• 13:31
  you're
• 13:31
  in
• 13:31
  it.
• 13:32
  So
• 13:32
  a
• 13:32
  lot
• 13:32
  of
• 13:33
  the
• 13:33
  behind
• 13:33
  the
• 13:33
  scenes
• 13:34
  of
• 13:35
  if
• 13:35
  you're,
• 13:35
  you
• 13:35
  know,
• 13:36
  maybe
• 13:36
  not
• 13:36
  so
• 13:36
  much
• 13:36
  of
• 13:37
  an
• 13:37
  emotional
• 13:37
  business
• 13:37
  owner
• 13:38
  and
• 13:38
  you
• 13:38
  don't
• 13:38
  share
• 13:38
  that
• 13:39
  thing,
• 13:39
  it's
• 13:40
  learning
• 13:40
  new
• 13:40
  things,
• 13:41
  learning
• 13:41
  new
• 13:41
  skills
• 13:42
  in
• 13:42
  your
• 13:42
  business.
• 13:42
  It's
• 13:43
  understanding
• 13:44
  that
• 13:44
  businesses
• 13:45
  pivot.
• 13:45
  And
• 13:46
  so
• 13:46
  how
• 13:46
  can
• 13:47
  we
• 13:47
  be
• 13:47
  honest
• 13:48
  in
• 13:48
  those
• 13:48
  pivots?
• 13:49
  How
• 13:49
  can
• 13:49
  we
• 13:49
  bring
• 13:49
  our
• 13:49
  audience
• 13:50
  with
• 13:50
  us
• 13:50
  while
• 13:51
  we're
• 13:51
  making
• 13:51
  these
• 13:51
  shifts?
• 13:52
  This
• 13:52
  is
• 13:53
  something
• 13:53
  that
• 13:53
  I'm
• 13:54
  personally
• 13:55
  going
• 13:55
  through
• 13:55
  right
• 13:55
  now
• 13:56
  with
• 13:56
  who
• 13:56
  I
• 13:57
  want
• 13:57
  to
• 13:57
  be
• 13:57
  working
• 13:57
  with
• 13:58
  and
• 13:58
  how
• 13:59
  I
• 13:59
  want
• 13:59
  to
• 13:59
  exist
• 14:00
  in
• 14:00
  my
• 14:00
  own
• 14:00
  business
• 14:00
  after
• 14:01
  becoming
• 14:01
  a
• 14:01
  mom.
• 14:02
  And
• 14:02
  this
• 14:02
  is
• 14:03
  something
• 14:03
  that
• 14:03
  is
• 14:03
  really,
• 14:04
  like,
• 14:04
  it's
• 14:05
  scary
• 14:05
  to
• 14:05
  share
• 14:05
  because
• 14:06
  you're
• 14:06
  like,
• 14:06
  oh,
• 14:06
  my
• 14:06
  gosh,
• 14:06
  I
• 14:07
  have
• 14:07
  all
• 14:07
  these
• 14:07
  people
• 14:07
  that,
• 14:08
  you
• 14:08
  know,
• 14:08
  follow
• 14:09
  me
• 14:09
  and
• 14:09
  trust
• 14:09
  me
• 14:10
  and
• 14:10
  want
• 14:10
  me
• 14:10
  to
• 14:11
  keep
• 14:11
  doing
• 14:11
  my
• 14:11
  email
• 14:12
  marketing.
• 14:12
  But,
• 14:12
  like,
• 14:13
  for
• 14:13
  me,
• 14:13
  that's
• 14:13
  not
• 14:13
  what
• 14:13
  I'm
• 14:14
  vibing
• 14:14
  with
• 14:14
  right
• 14:14
  now.
• 14:15
  So
• 14:15
  it's
• 14:15
  really,
• 14:16
  it's.
• 14:16
  I
• 14:16
  see
• 14:17
  the
• 14:17
  pain
• 14:17
  in
• 14:17
  it
• 14:18
  because,
• 14:18
  like,
• 14:18
  it
• 14:18
  is
• 14:18
  hard
• 14:19
  to
• 14:19
  kind
• 14:19
  of,
• 14:19
  you
• 14:20
  know,
• 14:20
  bring
• 14:21
  it
• 14:21
  to
• 14:21
  light.
• 14:22
  But
• 14:22
  I
• 14:22
  think
• 14:23
  more
• 14:23
  people
• 14:23
  appreciate
• 14:24
  it
• 14:24
  once
• 14:24
  I
• 14:25
  am
• 14:25
  sharing
• 14:25
  this.
• 14:26
  And
• 14:26
  like,
• 14:26
  in
• 14:26
  the
• 14:26
  communities
• 14:27
  that
• 14:27
  I
• 14:27
  have
• 14:27
  shared
• 14:28
  this
• 14:28
  with,
• 14:28
  I
• 14:28
  get
• 14:28
  so
• 14:28
  many,
• 14:29
  like,
• 14:29
  people
• 14:29
  being
• 14:29
  like,
• 14:30
  yes,
• 14:30
  I
• 14:30
  feel
• 14:31
  that
• 14:31
  too.
• 14:32
  There's
• 14:32
  a
• 14:32
  lot
• 14:32
  of
• 14:32
  people
• 14:33
  in
• 14:33
  this
• 14:33
  space
• 14:34
  right
• 14:34
  now
• 14:34
  that
• 14:34
  are
• 14:35
  pivoting
• 14:35
  and
• 14:36
  shifting
• 14:36
  and
• 14:37
  they're
• 14:37
  all
• 14:37
  doing
• 14:37
  it
• 14:38
  behind
• 14:38
  the
• 14:38
  scenes
• 14:38
  and
• 14:39
  it,
• 14:39
  like
• 14:39
  secrets,
• 14:40
  like,
• 14:41
  yeah,
• 14:41
  we
• 14:41
  don't
• 14:41
  do
• 14:42
  that.
• 14:42
  We
• 14:42
  can
• 14:42
  all
• 14:42
  do
• 14:42
  it
• 14:43
  together.
• 14:43
  I
• 14:43
  think
• 14:43
  it's
• 14:43
  really
• 14:44
  fun.
• 14:44
  Yeah.
• 14:44
  And
• 14:44
  I
• 14:44
  think
• 14:44
  if
• 14:45
  you
• 14:45
  want,
• 14:45
  like,
• 14:45
  a
• 14:45
  really
• 14:46
  good
• 14:46
  example,
• 14:47
  and
• 14:47
  I
• 14:47
  talked
• 14:48
  about
• 14:48
  them
• 14:48
  last
• 14:48
  week
• 14:48
  in
• 14:49
  our
• 14:49
  episode
• 14:49
  was
• 14:50
  my
• 14:50
  business
• 14:50
  coaches,
• 14:51
  Jason
• 14:51
  and
• 14:51
  Caroline
• 14:52
  Zuck.
• 14:52
  From
• 14:52
  one
• 14:52
  wandering
• 14:53
  aimfully.
• 14:54
  They
• 14:54
  are
• 14:54
  actually,
• 14:54
  like,
• 14:54
  doing
• 14:55
  their
• 14:55
  last
• 14:55
  launch
• 14:55
  of
• 14:55
  their
• 14:55
  coaching
• 14:56
  program
• 14:56
  program
• 14:56
  right
• 14:57
  now.
• 14:57
  And
• 14:57
  their
• 14:58
  whole
• 14:58
  promotional
• 14:59
  plan
• 15:00
  Leading
• 15:00
  up
• 15:00
  to
• 15:01
  this
• 15:01
  was
• 15:01
  like
• 15:01
  behind
• 15:02
  the
• 15:02
  scenes
• 15:02
  of
• 15:02
  doing
• 15:03
  like
• 15:03
  our
• 15:03
  last
• 15:03
  launch
• 15:04
  of
• 15:04
  our
• 15:04
  promotional
• 15:04
  program.
• 15:05
  So
• 15:05
  how
• 15:05
  they
• 15:06
  communicated
• 15:06
  to
• 15:06
  their
• 15:07
  members
• 15:07
  that
• 15:07
  they
• 15:07
  were
• 15:07
  going
• 15:07
  to
• 15:08
  pivot,
• 15:08
  why
• 15:08
  they
• 15:09
  decided
• 15:09
  to
• 15:09
  pivot,
• 15:10
  what
• 15:10
  their
• 15:10
  process
• 15:11
  looks
• 15:11
  like
• 15:11
  for
• 15:12
  planning
• 15:12
  their
• 15:12
  launch,
• 15:12
  what
• 15:13
  their
• 15:13
  process
• 15:13
  looks
• 15:14
  like
• 15:14
  for
• 15:15
  building
• 15:15
  their
• 15:15
  launch.
• 15:15
  They
• 15:16
  even
• 15:16
  have
• 15:16
  a
• 15:16
  live
• 15:16
  page
• 15:17
  right
• 15:17
  now
• 15:17
  where
• 15:18
  you
• 15:18
  can
• 15:18
  go
• 15:18
  and
• 15:18
  see
• 15:19
  how
• 15:19
  many
• 15:19
  sales
• 15:20
  per
• 15:20
  day
• 15:20
  they're
• 15:21
  getting.
• 15:22
  Like,
• 15:23
  I'll,
• 15:23
  I'll
• 15:24
  find
• 15:24
  the
• 15:24
  link.
• 15:24
  I
• 15:24
  think
• 15:25
  when
• 15:25
  this
• 15:25
  episode
• 15:25
  airs,
• 15:26
  it'll
• 15:26
  be
• 15:26
  like
• 15:26
  one
• 15:26
  of
• 15:26
  the
• 15:26
  final
• 15:27
  days
• 15:27
  to
• 15:27
  kind
• 15:27
  of
• 15:27
  join
• 15:27
  their
• 15:28
  program.
• 15:28
  But
• 15:29
  even
• 15:29
  if
• 15:29
  you
• 15:29
  go
• 15:29
  and
• 15:29
  like
• 15:29
  view
• 15:30
  their
• 15:30
  sales
• 15:30
  page,
• 15:31
  like
• 15:31
  their
• 15:32
  sales
• 15:32
  page
• 15:32
  is
• 15:33
  all
• 15:33
  like
• 15:33
  they
• 15:33
  completely
• 15:34
  reworked
• 15:34
  it.
• 15:34
  They
• 15:34
  sharing,
• 15:35
  showing
• 15:36
  how
• 15:36
  they're
• 15:36
  using
• 15:36
  AI
• 15:37
  in
• 15:37
  their
• 15:37
  business
• 15:37
  to
• 15:37
  completely
• 15:38
  rework
• 15:38
  everything.
• 15:39
  Like
• 15:39
  everything
• 15:39
  these
• 15:39
  two
• 15:40
  people
• 15:40
  touch
• 15:40
  is
• 15:40
  like
• 15:40
  genius
• 15:41
  and
• 15:41
  so
• 15:41
  intentional.
• 15:42
  I
• 15:42
  just
• 15:42
  want
• 15:42
  to
• 15:42
  be
• 15:42
  like,
• 15:43
  how
• 15:44
  do
• 15:44
  you
• 15:44
  get
• 15:44
  this
• 15:44
  so
• 15:44
  intentional?
• 15:45
  Like
• 15:45
  how
• 15:45
  do
• 15:45
  you
• 15:46
  stay
• 15:46
  ahead
• 15:46
  but
• 15:46
  also
• 15:47
  stay
• 15:47
  this
• 15:47
  intentional
• 15:48
  in
• 15:48
  what
• 15:48
  you're
• 15:49
  doing
• 15:49
  is
• 15:49
  like,
• 15:49
  that's
• 15:50
  something
• 15:50
  I'm
• 15:50
  trying
• 15:50
  to
• 15:50
  figure
• 15:50
  out.
• 15:51
  But
• 15:51
  like
• 15:51
  if
• 15:52
  you
• 15:52
  want
• 15:52
  to
• 15:52
  see
• 15:52
  a
• 15:52
  real
• 15:53
  life
• 15:53
  example,
• 15:54
  their
• 15:54
  Instagram,
• 15:54
  they
• 15:54
  did
• 15:55
  a
• 15:55
  40
• 15:55
  day
• 15:55
  lead
• 15:56
  up
• 15:56
  to
• 15:56
  launch
• 15:56
  where
• 15:57
  they
• 15:57
  kind
• 15:57
  of
• 15:57
  took
• 15:57
  your
• 15:57
  behind
• 15:58
  the
• 15:58
  scenes
• 15:58
  every
• 15:58
  day.
• 15:59
  I
• 15:59
  thought
• 15:59
  that
• 15:59
  like
• 15:59
  watch
• 16:00
  our
• 16:00
  sales
• 16:00
  page
• 16:01
  in
• 16:01
  real
• 16:01
  like,
• 16:01
  or
• 16:01
  watch
• 16:02
  our
• 16:02
  sales
• 16:02
  in
• 16:02
  real
• 16:02
  life
• 16:03
  kind
• 16:03
  of
• 16:03
  thing.
• 16:03
  So
• 16:04
  I
• 16:04
  thought
• 16:04
  that
• 16:04
  was
• 16:04
  really
• 16:05
  cool.
• 16:05
  And,
• 16:05
  and
• 16:06
  they
• 16:06
  always
• 16:06
  do
• 16:06
  that.
• 16:07
  They
• 16:07
  call
• 16:07
  it
• 16:07
  like
• 16:07
  building
• 16:08
  live
• 16:08
  or
• 16:08
  something.
• 16:09
  Building
• 16:09
  live
• 16:09
  or
• 16:10
  whatever.
• 16:10
  And
• 16:10
  that's
• 16:10
  kind
• 16:10
  of
• 16:10
  how
• 16:10
  they
• 16:10
  launch
• 16:11
  everything,
• 16:11
  which
• 16:11
  I
• 16:12
  think
• 16:12
  is
• 16:12
  so
• 16:12
  cool
• 16:12
  to
• 16:13
  do
• 16:13
  it.
• 16:13
  But
• 16:14
  you
• 16:14
  have
• 16:14
  to
• 16:14
  be
• 16:14
  really
• 16:14
  organized
• 16:15
  to
• 16:15
  do
• 16:15
  that
• 16:15
  too.
• 16:17
  There
• 16:17
  is
• 16:17
  two
• 16:18
  of
• 16:18
  them,
• 16:18
  so
• 16:18
  I
• 16:18
  try
• 16:18
  not
• 16:18
  to
• 16:19
  compare
• 16:19
  myself
• 16:19
  to
• 16:19
  them.
• 16:19
  Too
• 16:20
  too
• 16:20
  much
• 16:21
  and
• 16:21
  going
• 16:21
  back
• 16:21
  to
• 16:22
  being
• 16:22
  authentic.
• 16:22
  Like
• 16:23
  they're
• 16:23
  not
• 16:23
  doing
• 16:23
  this
• 16:24
  to
• 16:25
  perform
• 16:26
  or
• 16:27
  to
• 16:27
  go
• 16:27
  viral
• 16:28
  or
• 16:28
  whatever.
• 16:28
  Like
• 16:29
  this
• 16:29
  is
• 16:29
  truly
• 16:30
  in
• 16:30
  their
• 16:30
  values
• 16:31
  and
• 16:31
  this
• 16:32
  is
• 16:32
  them.
• 16:33
  Like,
• 16:33
  I
• 16:33
  think
• 16:33
  that's
• 16:34
  what's
• 16:35
  really
• 16:35
  happening
• 16:36
  right
• 16:36
  now
• 16:36
  is
• 16:36
  that
• 16:37
  it's
• 16:37
  super
• 16:38
  impactful
• 16:39
  because
• 16:39
  it's
• 16:40
  just
• 16:40
  so
• 16:41
  aligned
• 16:41
  with
• 16:41
  who
• 16:42
  they
• 16:42
  are
• 16:42
  and
• 16:42
  it's
• 16:43
  not
• 16:43
  some
• 16:44
  phony
• 16:44
  performance
• 16:45
  that
• 16:45
  they're
• 16:45
  putting
• 16:46
  on
• 16:46
  or,
• 16:46
  or
• 16:47
  curated
• 16:47
  content.
• 16:48
  Because
• 16:49
  in
• 16:49
  reality
• 16:50
  launches
• 16:50
  can
• 16:51
  go
• 16:51
  wrong.
• 16:52
  And
• 16:52
  having
• 16:52
  this
• 16:53
  out
• 16:53
  there,
• 16:53
  this
• 16:54
  is
• 16:54
  super
• 16:54
  transparent
• 16:55
  of
• 16:55
  them.
• 16:56
  It's
• 16:56
  their
• 16:56
  last
• 16:57
  launch
• 16:57
  ever,
• 16:58
  but
• 16:58
  you
• 16:58
  know
• 16:58
  what
• 16:58
  I
• 16:58
  mean?
• 16:59
  Like,
• 16:59
  I
• 16:59
  think
• 16:59
  that's
• 17:00
  super
• 17:00
  admirable.
• 17:01
  I
• 17:01
  really,
• 17:02
  I
• 17:02
  love
• 17:02
  that
• 17:03
  because
• 17:03
  I
• 17:03
  think
• 17:03
  more
• 17:03
  businesses
• 17:04
  need
• 17:04
  to
• 17:04
  be
• 17:05
  living
• 17:05
  aligned
• 17:05
  with
• 17:06
  their
• 17:06
  values.
• 17:06
  Like
• 17:07
  front,
• 17:08
  back
• 17:08
  behind
• 17:09
  business,
• 17:09
  all
• 17:09
  around
• 17:10
  their
• 17:10
  businesses.
• 17:11
  I
• 17:11
  think
• 17:11
  that's
• 17:11
  the
• 17:11
  most
• 17:12
  important
• 17:12
  thing.
• 17:12
  Yeah.
• 17:13
  And
• 17:13
  one
• 17:13
  more
• 17:13
  thing
• 17:13
  and
• 17:13
  we're
• 17:14
  at
• 17:14
  our
• 17:14
  20
• 17:14
  minute
• 17:14
  mark.
• 17:14
  But
• 17:14
  I
• 17:15
  just
• 17:15
  had
• 17:15
  one
• 17:15
  more
• 17:15
  spark
• 17:16
  of,
• 17:16
  like,
• 17:16
  thought
• 17:16
  that
• 17:16
  popped
• 17:17
  into
• 17:17
  my
• 17:17
  head
• 17:17
  of
• 17:18
  how
• 17:18
  I've
• 17:18
  been
• 17:18
  shifting,
• 17:19
  how
• 17:19
  I'm
• 17:19
  approaching
• 17:20
  content.
• 17:20
  And
• 17:20
  I
• 17:21
  heard
• 17:21
  it.
• 17:21
  I
• 17:21
  wish
• 17:21
  I
• 17:21
  could
• 17:22
  remember
• 17:22
  who
• 17:22
  I
• 17:22
  heard
• 17:22
  it
• 17:22
  from,
• 17:23
  but
• 17:23
  somebody
• 17:24
  on
• 17:24
  the
• 17:24
  Tiki
• 17:24
  talky,
• 17:25
  and
• 17:25
  they
• 17:25
  were
• 17:25
  like,
• 17:26
  instead
• 17:26
  of
• 17:27
  thinking
• 17:27
  about
• 17:27
  creating
• 17:28
  content,
• 17:29
  think
• 17:29
  about
• 17:30
  documenting.
• 17:31
  Yes,
• 17:31
  doing
• 17:32
  so
• 17:33
  that's
• 17:33
  kind
• 17:33
  of
• 17:34
  how
• 17:34
  I
• 17:34
  have
• 17:35
  been
• 17:35
  approaching
• 17:36
  it
• 17:36
  because
• 17:36
  I've
• 17:37
  always
• 17:37
  felt
• 17:37
  that,
• 17:38
  like,
• 17:38
  the
• 17:38
  offers
• 17:39
  that
• 17:39
  I'm
• 17:40
  trying
• 17:40
  to
• 17:40
  market
• 17:41
  are
• 17:41
  not
• 17:41
  really
• 17:41
  aligned
• 17:42
  with
• 17:42
  what
• 17:42
  I'm
• 17:42
  actually
• 17:43
  doing.
• 17:44
  A
• 17:44
  lot
• 17:44
  of
• 17:44
  the
• 17:44
  times
• 17:44
  I
• 17:45
  don't
• 17:45
  know,
• 17:45
  and
• 17:45
  I
• 17:46
  don't
• 17:46
  know
• 17:46
  why
• 17:46
  there's
• 17:46
  like
• 17:47
  a
• 17:47
  disconnect
• 17:48
  there
• 17:48
  or
• 17:48
  something
• 17:49
  that
• 17:49
  I'm,
• 17:49
  you
• 17:49
  know,
• 17:50
  like,
• 17:51
  still
• 17:51
  trying
• 17:51
  to
• 17:51
  figure
• 17:51
  it
• 17:51
  out.
• 17:52
  But
• 17:52
  at
• 17:52
  the
• 17:52
  end
• 17:52
  of
• 17:53
  the
• 17:53
  week
• 17:53
  now
• 17:53
  when
• 17:53
  I'm
• 17:54
  doing
• 17:54
  my
• 17:54
  weekly
• 17:54
  reset,
• 17:55
  I'm
• 17:55
  like,
• 17:55
  I'm
• 17:55
  trying
• 17:55
  to
• 17:55
  make
• 17:55
  an
• 17:56
  intentional
• 17:56
  thought
• 17:57
  of,
• 17:57
  like,
• 17:57
  what
• 17:58
  did
• 17:58
  I
• 17:58
  do
• 17:58
  this
• 17:58
  week?
• 17:59
  What
• 17:59
  questions
• 17:59
  did
• 18:00
  I
• 18:00
  answer
• 18:00
  for
• 18:00
  my
• 18:01
  clients
• 18:01
  this
• 18:01
  week?
• 18:02
  Like,
• 18:02
  what
• 18:03
  tools
• 18:04
  did
• 18:04
  I
• 18:04
  discover
• 18:05
  this
• 18:05
  week?
• 18:05
  And
• 18:06
  just
• 18:06
  documenting
• 18:07
  that
• 18:07
  instead
• 18:08
  of
• 18:08
  trying
• 18:08
  to
• 18:09
  just
• 18:10
  create
• 18:10
  content.
• 18:11
  For
• 18:11
  creating
• 18:11
  content,
• 18:12
  obviously
• 18:13
  when
• 18:13
  you're
• 18:13
  like
• 18:13
  going
• 18:13
  into
• 18:14
  a
• 18:14
  launch
• 18:14
  or
• 18:14
  something,
• 18:14
  you
• 18:15
  need
• 18:15
  to
• 18:15
  be
• 18:15
  like
• 18:15
  more
• 18:16
  intentional
• 18:16
  with
• 18:17
  your,
• 18:17
  you
• 18:17
  know,
• 18:18
  what
• 18:18
  you're
• 18:18
  actually
• 18:18
  putting
• 18:18
  out
• 18:19
  there.
• 18:19
  I
• 18:19
  guess
• 18:20
  you
• 18:20
  don't
• 18:20
  have
• 18:20
  to.
• 18:20
  I
• 18:20
  mean,
• 18:20
  Jason,
• 18:21
  Caroline,
• 18:21
  they
• 18:21
  were
• 18:22
  just
• 18:22
  documenting
• 18:22
  what
• 18:23
  they
• 18:23
  were
• 18:23
  doing
• 18:23
  every
• 18:24
  single
• 18:24
  day.
• 18:24
  And
• 18:24
  it
• 18:25
  created
• 18:25
  really,
• 18:25
  really
• 18:26
  great
• 18:26
  content
• 18:26
  with
• 18:27
  what
• 18:27
  they
• 18:27
  resonated.
• 18:28
  And
• 18:28
  I
• 18:28
  think
• 18:28
  that's
• 18:28
  what
• 18:29
  people
• 18:29
  want
• 18:29
  to
• 18:29
  see
• 18:29
  right
• 18:29
  now.
• 18:29
  They
• 18:30
  want
• 18:30
  to
• 18:30
  see
• 18:30
  behind
• 18:30
  the
• 18:30
  scenes
• 18:30
  of
• 18:31
  how
• 18:31
  things
• 18:31
  work.
• 18:31
  They
• 18:32
  want
• 18:32
  to
• 18:32
  see
• 18:32
  the
• 18:32
  real.
• 18:33
  The
• 18:33
  real
• 18:33
  real.
• 18:34
  So.
• 18:34
  But
• 18:35
  I
• 18:35
  saw
• 18:35
  that
• 18:35
  video
• 18:35
  too,
• 18:36
  and
• 18:36
  I
• 18:36
  was
• 18:37
  like,
• 18:38
  duh,
• 18:38
  it
• 18:39
  can
• 18:39
  literally
• 18:39
  be
• 18:40
  that
• 18:40
  simple.
• 18:41
  Like,
• 18:42
  document,
• 18:43
  don't
• 18:43
  create.
• 18:44
  Hello.
• 18:44
  Yeah.
• 18:45
  And
• 18:45
  it's
• 18:45
  like,
• 18:45
  oh,
• 18:46
  wait,
• 18:46
  I
• 18:46
  did
• 18:46
  all
• 18:46
  of
• 18:46
  this
• 18:47
  already.
• 18:47
  So
• 18:48
  as
• 18:48
  I'm
• 18:48
  jumping
• 18:48
  back
• 18:48
  into
• 18:49
  YouTube,
• 18:49
  I'm
• 18:49
  just
• 18:49
  like
• 18:50
  thinking
• 18:50
  about,
• 18:50
  like,
• 18:50
  okay,
• 18:50
  what
• 18:51
  is
• 18:51
  everything
• 18:51
  that
• 18:51
  I
• 18:51
  have
• 18:52
  created
• 18:52
  in
• 18:52
  the
• 18:52
  last
• 18:52
  couple
• 18:53
  months
• 18:53
  that
• 18:53
  I
• 18:53
  want
• 18:53
  to
• 18:53
  share
• 18:54
  with
• 18:54
  people
• 18:54
  or
• 18:54
  YouTube
• 18:55
  or
• 18:55
  like
• 18:55
  one
• 18:55
  of
• 18:55
  the
• 18:56
  cool
• 18:56
  tools
• 18:56
  that
• 18:57
  I
• 18:57
  started
• 18:57
  to
• 18:57
  use
• 18:57
  or
• 18:58
  that
• 18:58
  sort
• 18:59
  of
• 18:59
  thing.
• 18:59
  So
• 18:59
  super
• 18:59
  excited
• 19:00
  to
• 19:00
  approach
• 19:00
  content
• 19:01
  in
• 19:01
  that
• 19:01
  way
• 19:02
  going
• 19:02
  into
• 19:03
  the
• 19:03
  last
• 19:03
  half
• 19:04
  of
• 19:04
  the
• 19:04
  year.
• 19:05
  Yeah.
• 19:05
  Okay,
• 19:06
  well,
• 19:06
  to
• 19:06
  wrap
• 19:06
  up,
• 19:06
  we
• 19:06
  have
• 19:07
  some
• 19:07
  quick
• 19:07
  kind
• 19:08
  of
• 19:08
  a
• 19:08
  mid
• 19:08
  year
• 19:09
  check
• 19:09
  in
• 19:09
  questions
• 19:10
  that
• 19:10
  if
• 19:10
  you
• 19:11
  are
• 19:11
  journal
• 19:13
  journalers
• 19:14
  like
• 19:14
  us
• 19:15
  or.
• 19:15
  Or
• 19:15
  you
• 19:15
  like
• 19:15
  to
• 19:16
  kind
• 19:16
  of
• 19:16
  go
• 19:16
  a
• 19:17
  little
• 19:17
  bit
• 19:17
  deeper,
• 19:18
  use
• 19:18
  these
• 19:18
  gentle
• 19:19
  reflection
• 19:19
  questions.
• 19:20
  We'll
• 19:20
  leave
• 19:20
  them
• 19:20
  in
• 19:21
  the
• 19:21
  show
• 19:21
  notes
• 19:21
  and
• 19:21
  they'll
• 19:21
  be
• 19:22
  on
• 19:22
  the
• 19:22
  blog
• 19:22
  as
• 19:22
  well.
• 19:23
  But
• 19:24
  first
• 19:24
  one
• 19:24
  is,
• 19:24
  where
• 19:24
  can
• 19:25
  I
• 19:25
  use
• 19:25
  AI
• 19:25
  to
• 19:26
  simplify
• 19:26
  without
• 19:27
  sacrificing
• 19:28
  my
• 19:28
  voice?
• 19:29
  I
• 19:29
  think
• 19:29
  that
• 19:29
  one's
• 19:30
  really
• 19:30
  important.
• 19:31
  What
• 19:31
  content
• 19:32
  can
• 19:32
  I
• 19:32
  deepen
• 19:33
  rather
• 19:33
  than
• 19:34
  multiply?
• 19:35
  How
• 19:35
  can
• 19:36
  I
• 19:36
  foster
• 19:36
  more
• 19:37
  connection
• 19:37
  inside
• 19:38
  my
• 19:38
  offers
• 19:39
  and
• 19:39
  community?
• 19:40
  And
• 19:40
  then
• 19:40
  how
• 19:41
  can
• 19:41
  I
• 19:41
  share
• 19:41
  my
• 19:41
  process,
• 19:42
  even
• 19:42
  when
• 19:43
  it's
• 19:43
  not
• 19:44
  perfect?
• 19:45
  All
• 19:45
  right,
• 19:46
  so
• 19:46
  if
• 19:46
  you
• 19:47
  made
• 19:47
  it
• 19:47
  this
• 19:47
  far,
• 19:47
  I
• 19:47
  just
• 19:48
  want
• 19:48
  you
• 19:48
  to
• 19:48
  know
• 19:48
  that
• 19:48
  2025
• 19:49
  has
• 19:50
  been
• 19:50
  a
• 19:50
  roller
• 19:50
  coaster
• 19:50
  every
• 19:51
  year,
• 19:51
  and
• 19:51
  there
• 19:51
  is
• 19:51
  a
• 19:52
  lot
• 19:52
  going
• 19:52
  on
• 19:53
  in
• 19:53
  the
• 19:53
  world
• 19:53
  right
• 19:54
  now.
• 19:54
  So
• 19:54
  even
• 19:54
  if
• 19:55
  you
• 19:55
  feel
• 19:55
  like
• 19:55
  Rachel
• 19:55
  and
• 19:56
  I
• 19:56
  talked
• 19:56
  about
• 19:56
  this
• 19:56
  in
• 19:56
  the
• 19:56
  beginning,
• 19:57
  that
• 19:57
  this
• 19:57
  week
• 19:57
  our
• 19:57
  productivity
• 19:58
  was
• 19:59
  shot,
• 19:59
  you're
• 20:00
  still
• 20:00
  doing
• 20:00
  amazing
• 20:01
  work.
• 20:01
  You're
• 20:01
  alive
• 20:01
  in
• 20:02
  2025.
• 20:02
  You
• 20:02
  have
• 20:03
  a
• 20:03
  business
• 20:03
  still.
• 20:03
  You
• 20:03
  made
• 20:04
  it
• 20:04
  through
• 20:04
  2024.
• 20:05
  Recession,
• 20:06
  you
• 20:06
  made
• 20:06
  it
• 20:06
  through
• 20:07
  2020.
• 20:08
  Covid
• 20:09
  like,
• 20:09
  you
• 20:09
  have
• 20:09
  got
• 20:10
  this.
• 20:10
  And
• 20:10
  you
• 20:10
  don't
• 20:11
  need
• 20:11
  to
• 20:11
  trace
• 20:11
  trends.
• 20:11
  You
• 20:12
  just
• 20:12
  need
• 20:12
  to
• 20:12
  stay
• 20:12
  aware
• 20:13
  of
• 20:13
  how
• 20:14
  the
• 20:14
  landscape
• 20:14
  is
• 20:14
  shifting
• 20:15
  and
• 20:15
  find
• 20:16
  ways
• 20:16
  that
• 20:16
  authentically
• 20:17
  align
• 20:17
  with
• 20:18
  how
• 20:18
  you
• 20:18
  want
• 20:18
  to
• 20:19
  do
• 20:19
  business.
• 20:20
  So
• 20:20
  if
• 20:20
  you
• 20:21
  found
• 20:21
  this
• 20:21
  episode
• 20:21
  helpful,
• 20:22
  thank
• 20:22
  you
• 20:22
  for
• 20:22
  being
• 20:23
  here.
• 20:23
  Make
• 20:23
  sure
• 20:23
  you
• 20:23
  share
• 20:23
  it
• 20:24
  with
• 20:24
  a
• 20:24
  business
• 20:25
  bestie.
• 20:26
  Talk
• 20:26
  to
• 20:26
  us
• 20:26
  on
• 20:26
  Instagram,
• 20:27
  share
• 20:28
  our
• 20:28
  episodes
• 20:28
  on
• 20:29
  your
• 20:29
  social
• 20:29
  media
• 20:29
  if
• 20:30
  that
• 20:30
  helps,
• 20:31
  that
• 20:31
  that
• 20:32
  resonates
• 20:32
  with
• 20:32
  you.
• 20:33
  And
• 20:33
  so
• 20:33
  be
• 20:33
  sure
• 20:34
  to
• 20:34
  subscribe
• 20:34
  if
• 20:34
  you
• 20:34
  haven't
• 20:35
  already.
• 20:35
  But
• 20:35
  we
• 20:36
  have
• 20:36
  got
• 20:37
  some
• 20:37
  really
• 20:38
  fun
• 20:38
  and
• 20:38
  valuable
• 20:38
  episodes
• 20:39
  lined
• 20:39
  up.
• 20:39
  We
• 20:40
  did
• 20:40
  some
• 20:40
  quarterly
• 20:40
  planning,
• 20:41
  so
• 20:41
  we're,
• 20:41
  we're
• 20:42
  stacked
• 20:42
  until
• 20:42
  September
• 20:43
  and
• 20:43
  until
• 20:44
  next
• 20:44
  week,
• 20:46
  we
• 20:46
  are
• 20:46
  rooting
• 20:47
  for
• 20:47
  you.