Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E48 An Interview with Kelle Sparta and Michael A Forman, Public Speaker
Transcript
- 0:14Hello and welcome back to Networking Unleashed,
- 0:17Building Profitable Connections. Welcome to the
- 0:20show, folks. I'm your host, Michael Foreman,
- 0:23and you're listening to the podcast where networking
- 0:26is more than just awkward handshakes and bad
- 0:30coffee. It's an art and a talent. But here's
- 0:33the twist. It's an art and talent you can actually
- 0:36learn. Yes, even if you're the person hiding
- 0:40in the corner at every event, pretending to check
- 0:42emails. Networking isn't just a nice skill to
- 0:46have, it's a game changer. When you get good
- 0:49at it, you'll wonder why you didn't start sooner.
- 0:52More connections, more opportunities, more profits.
- 0:56It's like unlocking a cheat code for life. I
- 1:00have a very nice guest today. Her name is Kelly
- 1:04Sparta, and she's got... A huge background, so
- 1:08I don't want to really butcher it, but I will
- 1:11just read the first sentence. She's a spiritual
- 1:14business coach, transformational shaman, and
- 1:19energy healer with 50 years experience in personal
- 1:22growth, spiritual practices, and 38 years in
- 1:26business. So Kelly, welcome to the show, and
- 1:31why don't you give us a little bit of more in
- 1:33-depth knowledge of your background. Sure, Michael.
- 1:36Thank you for having me. So I'm going to tailor
- 1:39this a bit to the people that are listening to
- 1:42you because I'm going to do a little bit different
- 1:43bio than I usually do because not a lot of people
- 1:46know this about me anymore, but I used to be
- 1:48a national trainer in the real estate industry.
- 1:51And so I've actually got a book out in the marketplace
- 1:54called The Consultative Real Estate Agent. I
- 1:56did not choose that title. It was terrible. And
- 1:58I trained real estate agents for about a decade
- 2:02and a half. background in the spiritual world
- 2:06is I've been doing this stuff since I was five
- 2:08years old. My mom said I was talking to ghosts
- 2:10in my crib. And so these days, what I do, and
- 2:14you're probably going, what does that have to
- 2:16do with networking? I am also a super connector.
- 2:18And the work I do these days is very much about
- 2:21bringing people into alignment with their purpose
- 2:24and their business. And so your purpose is the
- 2:27fullest expression of your authentic self. And
- 2:30when you are in the fullest expression of your
- 2:32authentic self, then you are in alignment. with
- 2:35what you're doing. And that alignment creates
- 2:38profit because people will be naturally attracted
- 2:41to you. And a classic example was back when I
- 2:44was selling real estate in the 90s and I came
- 2:48out of the spiritual closet, right? I was desperately
- 2:51afraid to share what was going on with me. And
- 2:54every single client I had at the time was like...
- 2:58That's so cool. Did you know about this? Did
- 3:00you know about that? Can you tell us the history
- 3:02of the house? And does it, is it haunted? And
- 3:04all this stuff. It was so great because everybody,
- 3:07nobody looked at me like I had three heads. It
- 3:10was amazing. And that's just because I was drawing
- 3:13in the people that were in alignment with me.
- 3:17And nobody was talking about it in the 90s because
- 3:20if you talked about it, you were a nut job. And
- 3:22now. People are like, oh, you can talk about
- 3:25it now, mostly. Mostly. I'm okay with the not
- 3:28mostly signs, though. That's okay. But I want
- 3:31to, your opening just spoke to me so much. I
- 3:35want to jump right into that, if that's okay.
- 3:37Absolutely. You talked about people standing
- 3:39up against the wall and I want to give you guys
- 3:41my favorite trick for networking because I am
- 3:44a super connector and I just, I talk to people
- 3:48and I know everybody, right? And the reason that
- 3:51works for me is because I was a very shy child
- 3:54and the military forced me to be less shy or
- 3:58have no friends, right? So I learned how to talk
- 4:00to people. But the thing that I found most useful
- 4:03in networking was to assign myself a role. at
- 4:07the event. And it wasn't an official role. It
- 4:10was an unofficial role. So however I was feeling,
- 4:14which was usually unwelcome, right? However I
- 4:17was feeling, I would assume that the other people
- 4:19were feeling that way too. And I would designate
- 4:21myself the welcome committee. And so anybody
- 4:24walking, standing around the outside edges of
- 4:26the room, I would walk up and say, Hey, who are
- 4:29you? What you doing? How's it going? has, what
- 4:32do you do? Talk to me. And then the minute we
- 4:34would exchange information and we got to the
- 4:37end of our two or three minute conversation,
- 4:38which is really the only time you should be spending,
- 4:41right? I would say, oh, great. Come with me.
- 4:44And I grab them by the hand and I drag them to
- 4:45a group of people who were talking and I butt
- 4:48into the group of people. And I would say, have
- 4:51you met so -and -so? And they, that I would introduce
- 4:53them and they would say, that's awesome. They
- 4:55would introduce themselves and then they say,
- 4:57who are you? And that would give me an excuse
- 4:59to be in the circle, right? And so by facilitating
- 5:02other people's network, I got to facilitate my
- 5:06own. And then when the conversation would die
- 5:08down a little bit and people would start to blah,
- 5:10blah, blah, and there wasn't anything else to
- 5:12say, I'd grab somebody and say, who hasn't been
- 5:14around the room? And I'd grab them by the hand
- 5:15and walk them over to the next group. And I just,
- 5:18that's what I do every time. And it makes it
- 5:21so much easier. You hit upon so many points of
- 5:25interest that I speak about when I go on stages
- 5:28or do workshops in companies. But you really
- 5:32spoke about being an extrovert versus an introvert
- 5:35and what you have to do and everything else.
- 5:37And I go in a lot about that. But that's very
- 5:40good what you did and what you picked up on.
- 5:44And that was just that was great. You brought
- 5:46up the military. Were you in the military? My
- 5:50mother and my ex -husband were both military.
- 5:52So when we moved down here, I live in Bukete,
- 5:55Panama now. This was my 40th move, 4 -0. So yeah,
- 6:01if I didn't make friends fast, I didn't make
- 6:02friends. Absolutely. No, I spent nine years in
- 6:06the Air Force. That's why I asked. You understand.
- 6:08I understand completely. Okay, so how about we...
- 6:14We go right into this. And how does your spiritual
- 6:17background influence your networking approach?
- 6:23You're going to love this. So I do, when I go
- 6:26networking, I do what I call finding the bright
- 6:28and shiny in the room. Okay. I can walk into
- 6:31a room and I have walked into a room of 500 people.
- 6:34And just what I do is just turn on my extra sensory
- 6:38perception. I'm looking at the auras in the room
- 6:40and I'm like, who's bright, who's lightened up
- 6:43for me. And I go and I talk to them and I actually,
- 6:46it's very funny. You're going to, it's hysterical.
- 6:48There was this guy and the networking event I
- 6:52was at was a, it was a weird one. It was a combination
- 6:55singles event. and business networking, which
- 7:01was odd. And so this guy, I talked to him and
- 7:03he's, you know, help me find somebody. And we
- 7:06walked around the room and walked around and
- 7:07he's like, how about this one? I'm like, no,
- 7:09not that one. Why? And I would tell him why and
- 7:10we'd keep going. And finally, I saw somebody
- 7:12from across the room. I'm like, her. And he started
- 7:14laughing. And I'm like, what? He said, that's
- 7:17my wife of 12 years. I'm like, perfect fit. So
- 7:26that's the thing is that you're, what you're
- 7:30looking for is the bright and shiny. And so I'll
- 7:33say this from two perspectives. One is if you're
- 7:35in a physical space, you're looking for the person
- 7:37who's attracts your attention more than anybody
- 7:39else. So you want to sit at the edge of the room,
- 7:42not engage with anybody and just allow yourself
- 7:44to look over the room and see who you feel like
- 7:50you want to go talk to. OK, and it's not an in
- 7:53your head feeling. It's an in your body feeling.
- 7:55It's a right with that energy. And then the other
- 7:58side of it from a networking perspective is it's
- 8:02also from a prospecting perspective, because
- 8:04I used to use this all the time in my real estate
- 8:07practice. Anytime somebody's name would come
- 8:11to mind that I hadn't thought of in a while,
- 8:12I would pick up the phone immediately and call
- 8:14them and they would always be getting ready to
- 8:17put their house on the market. Really? Yeah.
- 8:21So I called that intuitive prospecting. Okay.
- 8:24That's intuitive prospecting. Okay. How do you
- 8:27align networking efforts with your soul's permission?
- 8:34Your soul. So when you're networking, so networking
- 8:41is all about finding the connections to the clients
- 8:43that you want, right? Absolutely. And so it's
- 8:48very much about. being in alignment with that
- 8:51person. It's less about the networking and more
- 8:54about the target marketing, right? So you need
- 8:57to be really clear that you're in alignment with
- 9:01your target market. I actually just talked to
- 9:02somebody earlier today who's doing some consulting
- 9:04work. She's working with people on Wall Street
- 9:07and she comes from Wall Street and that's great
- 9:10and it's making her money, but she's not in alignment.
- 9:12It's not, doesn't make her soul sing. So she's
- 9:15looking for the next thing. And so the thing
- 9:17that you have to be clear on is what makes your
- 9:20soul sing? What is it that you're excited about?
- 9:22The reason I was so happy in real estate is because
- 9:25at my heart, I am the person who stands at the
- 9:29threshold of initiation from one identity to
- 9:32the next. And real estate, when you move, you
- 9:35change identity in a lot of ways. And so it was
- 9:38in alignment with who I was at my core, right?
- 9:41You have to... Be clear about who you are and
- 9:45what's important to you and what your values
- 9:47are. Make sure you're living by your values and
- 9:49not your parents' values because otherwise that's
- 9:51a recipe for misery. And then you can come about
- 9:55that and say, okay, now I'm clear on who it is
- 9:58I want to talk to. Now I need to find the intuitive
- 10:01connections and the networking connections that
- 10:04get me there. And that is also about connecting
- 10:08with people with similar values. Right. So I
- 10:11just had a guy on my podcast. I've got a spiritual
- 10:14podcast called Spirit Sherpa. And I just had
- 10:17a guy on who was a financial manager. And why
- 10:21would you have a financial manager on a spiritual
- 10:23podcast, which normally I would never do. But
- 10:25the guy's so aligned. He's heart centered. He's
- 10:28aligned. It's all about purpose. It's all about
- 10:30it. I'm like, yes, I want my people to know that.
- 10:32Right. But it's all about finding the alignment
- 10:35and values. I had somebody on my podcast. His
- 10:40main thing is a servant's heart. And his main
- 10:44goal is just to give and help and everything.
- 10:48And he is so on point with everything. And you
- 10:53can tell that it's genuine just by the way that
- 10:56he speaks. So I understand that completely. How
- 11:00do you balance building profitable connections?
- 11:03while staying true to your spiritual values.
- 11:07You can't let your pocketbook dictate your actions,
- 11:13okay? Hard to do. Yeah, I see this all the time
- 11:17in the real estate world and mortgages where...
- 11:20They'll prospect, end up with a ton of business
- 11:22and then they don't prospect and then they end
- 11:24up with no business. And then they have to, they
- 11:26up and down and up and down and up and down.
- 11:27And at the bottom of that cycle, inevitably they
- 11:30will pick up somebody who will make them miserable
- 11:32and who will take all their time and all their
- 11:35energy and give them nothing in return and probably
- 11:38not even buy. And that's where things go south
- 11:41as you can, the better you can take care of yourself
- 11:44by creating consistency in your business, by
- 11:48automating your system. so that your marketing
- 11:50goes out consistently without you having to touch
- 11:52it and making sure that the business keeps coming
- 11:55in even when you're busy. The more you can do
- 11:58that, the less likely you are to make those bad
- 12:00decisions. Now, if you happen to be in that position
- 12:03where you're like, money isn't there, I gotta
- 12:07pay the bills, taxes are coming, whatever, then
- 12:10you have to... You have to center yourself and
- 12:14you have to trust. You have to go back into your
- 12:17knowledge base of saying, look, there has always
- 12:20been money there. There will be money there again.
- 12:24I have not been doing the things I was supposed
- 12:26to do to get the money in the door. All I have
- 12:29to do is breathe. It'll be fine. And I'm going
- 12:32to trust that the universe is going to send me
- 12:34something, somebody who is perfect, who is going
- 12:37to be easy and profitable and grateful and send
- 12:40me lots of referrals. And then instead of acting
- 12:43out of panic, you sit down, get centered and
- 12:46just open your mind and say, okay, who needs
- 12:49to hear from me? And open your mind to all of
- 12:52your past clients, all of the people you know,
- 12:55and see whose name pops up and call them and
- 12:58see why they need to talk to you. Now, sometimes
- 13:00it'll be business and sometimes it won't. Sometimes
- 13:03it'll be a referral. Sometimes it'll just be
- 13:06a social call, but they'll remember you two weeks
- 13:07from now when they have a conversation with somebody
- 13:09else. You never know. Right. But you got to trust
- 13:12what shows up. Yeah, there's a I was in the mortgage
- 13:16industry for 10 years. So I really understand
- 13:19that we had a system to keep yourself in front
- 13:23of all of your clients, your past clients. So,
- 13:27you know, it goes along that way. But I learned
- 13:31a very valuable lesson. I learned how to fire
- 13:34my clients. Yes. OK. Yes. I fired them and they're
- 13:41always so, what do you mean you don't want to
- 13:43work with me? You're so difficult and everything
- 13:45else. It's better that you work with somebody
- 13:48else because honestly, I won't have the patience
- 13:50to do it. But that's, I had to learn that the
- 13:53hard way. The very hard way. Happiest places
- 13:57were the people I fired. Yes, absolutely. Absolutely.
- 14:01You were making me crazy. Okay, so. What's your
- 14:06top tip for networking authentically in the business
- 14:10world? So the one thing that I see happen a lot
- 14:16with people who are out there networking is that
- 14:19they're so busy pitching, they're not listening.
- 14:22Active listening. Yeah, active listening. It's
- 14:27great to want to go out and talk about yourself.
- 14:29And I am the queen of talking about myself. Look
- 14:31at me here. But you really, before you can tell
- 14:34anybody anything about what you do, you first
- 14:37need to understand who they are and what they
- 14:38need. Because I don't know about you, but I got
- 14:41toolkits mile wide and 20 miles deep. So if I
- 14:44talk about everything I do, we'll be here for
- 14:46several hours and you'll be bored. I need to
- 14:49find out what's going on with them. And so I
- 14:51might give a one liner that's just enough to
- 14:54get people interested. When you're in an industry
- 14:57like real estate or mortgage or insurance, there's
- 15:00a lot of people who are probably at the same
- 15:02event as you who are in real estate, mortgage
- 15:04and insurance. And I used to run these groups
- 15:06in Boston and that was 90 % of the room. that
- 15:09those four categories and financial planner in
- 15:11there too, right? The four categories were the
- 15:13most people in the room. So how do you make yourself
- 15:16sound different? So that's the first thing is
- 15:19you're like, okay, my differentiation is I am
- 15:21the goddess of real estate or I am the queen
- 15:25of making happy change or something, right? Something
- 15:28just enough that people go, what's that? And
- 15:30then you can talk about yourself. But I generally,
- 15:32I start with them. I start with saying, who are
- 15:35you and what are you doing? What's going on for
- 15:37you? Because that's the first thing I'm going
- 15:39to do. The second thing I'm going to do is say,
- 15:41who do I know that I can connect with? Okay.
- 15:45Now here's a super connectors, very hard one
- 15:49piece of information. Do not commit yourself
- 15:52to following up with them. Make the offer. Tell
- 15:55them that you're happy to give it to them. Hand
- 15:57out a card and say, if you send me an email,
- 15:59I'll give you the information. Because 99 times
- 16:02out of 100, they do not send you an email. And
- 16:05if you are the one who has to follow up with
- 16:07them every time, you'll be spending two or three
- 16:09hours after every event following up with all
- 16:11the people that you promised something to who
- 16:13never will read it, never will appreciate it,
- 16:15never will do anything with it. So say, I'm happy
- 16:18to help you here. Here's my card. Please follow
- 16:21up and I'll give you the information. And then
- 16:24after I've known about them, given them something,
- 16:28then I will offer them information about me because
- 16:31the social contract is if I give you something,
- 16:35you should give me something in return. And in
- 16:38this case, it's your attention and maybe your
- 16:41referral or your business. The first thing that
- 16:45the networking rule is when you go to a networking
- 16:49event, you look to give, not to receive. So when
- 16:53you're asking that other person all about them,
- 16:57there's a methodology we use. It's called form,
- 17:01family, occupation, recreation, and a message.
- 17:04And that's all to build up the rapport so that
- 17:08you can, when you walk up to somebody, because
- 17:10you think of that before you. Speak with them.
- 17:14And you have them talk about themselves because
- 17:16you know as well as I do, people love to talk
- 17:19about themselves. They do. So you let them. But
- 17:23you end the conversation with, you know what?
- 17:26I like you. I like what you do. I like how you
- 17:29do it. How can I make you more successful? How
- 17:33can I be a good referral source for you? And
- 17:36this is before you even say what you did. And
- 17:39that usually blows them out of the water and
- 17:40everything is good after that. So that's just
- 17:43a little bit, a little tidbit. Which spiritual
- 17:46principles have you found most effective in building
- 17:51meaningful business relationships? Non -judgment
- 17:57is the single most useful one. Because everyone
- 18:02lives in fear of being judged because they spend
- 18:05their whole lives judging themselves and projecting
- 18:07that judgment onto others. And so when you can
- 18:10stand in a place where absolutely nothing that
- 18:13comes out of anybody's mouth is judged, and that's
- 18:16true whether you're talking to the person themselves
- 18:19or talking about someone else. Because if you're
- 18:22going to judge somebody else, they're going to
- 18:23assume you're going to judge them. So non -judgment,
- 18:26if you can stay out of judgment and stay in a
- 18:29compassionate, open -hearted space, then people
- 18:33will trust you at a much higher level and a deeper
- 18:37level. And they are more likely to refer to you
- 18:39because they trust you. Know you, like you, trust
- 18:44you, they'll do business with you. That's the
- 18:47mantra of networking. And it's true no matter
- 18:50how you slice it. It really is. But what you
- 18:52said is so real. Can you share a networking challenge
- 18:55that you faced as a spiritual entrepreneur and
- 18:59how you overcame it? Yes, I can definitely do
- 19:04that. I made the mistake of joining a BNI group
- 19:08when I was promoting myself as the business shaman.
- 19:11And that BNI group. had zero referrals for me.
- 19:16They were not at all interested in anything I
- 19:19was doing. They, in fact, looked at me like I
- 19:22was a nut job. This was about 2006, 2007. And
- 19:26the way I solved it is I left the group and found
- 19:29Better Shores. And BNI, it's either you have
- 19:36it, what everybody's interested in, or nothing.
- 19:39Yeah. And you don't get anything. So that's the
- 19:42way BNI... works, but I completely understand
- 19:45what you're saying. How do you create mutual
- 19:49value in networking while honoring your spiritual
- 19:53beliefs? I don't know that there's a conflict
- 19:59with my spiritual beliefs or my spiritual assumptions
- 20:02about life with any networking. The only difference
- 20:05would be that I don't network with people I don't
- 20:08like. It's a good thing, isn't it? Yeah. If you're
- 20:11not going to like them, then you're not going
- 20:12to send them business. And if you don't like
- 20:14them, the clients they get, aren't going to like
- 20:15you either. There's really no point in being
- 20:18there, but to get to a certain point and really
- 20:21in our, with our ages, we've gotten to a certain
- 20:24point where, you know what? I don't like you.
- 20:27I don't have to deal with you rather than just
- 20:30starting out. And we're like, I'm going to take
- 20:32everybody. I don't care. I'm disliking whatever.
- 20:35I would not recommend that. Even when you're
- 20:37younger, you're going to beat your head against
- 20:40the wall and you're going to be, you're going
- 20:41to feel rejected and miserable all the time because
- 20:43the people that you don't like you, and then
- 20:46you're going to feel rejected. And why would
- 20:48you do that to yourself? Just see, if I knew
- 20:50us a hundred years ago, I wouldn't have, I would
- 20:54look like this. Okay. Because I beat myself up
- 20:56against the wall. What mindfulness practices
- 21:03do you incorporate into your networking strategy?
- 21:09So networking these days for me is a little different.
- 21:12So I'm going to actually jump into online networking
- 21:14to have that conversation because I live in Boquete,
- 21:17Panama, but my market is in the U .S. And so
- 21:20all of my networking these days is online. And
- 21:23so the first thing that I'm doing is I am researching
- 21:27people before I talk to them. Everybody and their
- 21:30brother wants some of my time right now. Every
- 21:33time I turn around, somebody's, oh, let's hop
- 21:34on a networking call. And I'm like. I've got
- 21:3712 calls this week and I've got four podcasts
- 21:40and I have to actually get some work done at
- 21:43some point. And you have to recognize, especially
- 21:45if you're talking to somebody who's busier, the
- 21:48more successful someone is, the more you have
- 21:50to justify the reason for the call and the more
- 21:54you need to honor the time that they give you.
- 21:56whether it's 15 minutes or an hour and a half.
- 21:58If I'm giving you more than 15 minutes of my
- 22:01time at this point in my career for networking,
- 22:04it's because I feel like there's something to
- 22:06be had here. I don't call people just to talk
- 22:08to people at this stage. And a lot of that's
- 22:12just because I don't want to be on the computer
- 22:13all the time. And so this is about aligning my
- 22:16level of need to have time away from the computer.
- 22:20And this is about balancing for myself. So it's
- 22:23not actually about the networking. It's about
- 22:26the time management for myself around networking.
- 22:30Because if you go to a new networking event online,
- 22:35Give it one or two tries. If you don't get anything
- 22:37out of it, move on, go to something else. If
- 22:40you're not coming in, especially if it's like
- 22:42a two hour event, I went to a two hour event
- 22:44two weeks ago, got zero out of it. I've got another
- 22:47one coming up tomorrow. If nothing comes out
- 22:49of that one, I will not be going back to that
- 22:51event. It's very much about honoring your own
- 22:54energy levels and knowing what you can and cannot
- 22:58do. Because the problem is that, especially when
- 23:02you're working one -on -one with people, if you
- 23:03start to burn out, they will feel that and cancel
- 23:07their appointments with you. That has happened
- 23:09to so many people I know because they get burned
- 23:13out and they're like. want to have any calls
- 23:15today and suddenly the calls are just dropping
- 23:18like flies and you're like oh but i needed that
- 23:20business and that's problematic so you really
- 23:22do have to manage your own energy really well
- 23:25and make sure that you have a clear agenda for
- 23:27the conversation that you're having even if it's
- 23:30a hey i really like what you do let's learn about
- 23:33each other that is a clear agenda but the hey
- 23:36let's just jump on a call because we happen to
- 23:38jump and there's no value there and don't lie
- 23:40to people about why you're setting the meeting
- 23:42by the way because they know Right? Of course
- 23:45they know. But you have to have, there has to
- 23:48be a goal for the call. There has to be a reason.
- 23:52Unless it's just a friend of yours that you want
- 23:54to catch up with. But if you're in business,
- 23:57there has to be a little structure, a goal for
- 24:00the end of the conversation. There's got to be
- 24:02a reason why you spoke. So that's all comes with
- 24:05it. How do you attract and identify networking
- 24:09opportunities that align with your spiritual
- 24:12and business goals? You're going to laugh again.
- 24:17I see so many things come across my desk and
- 24:20so many opportunities. And for me, a lot of it
- 24:24is simply. just feeling into it if i so your
- 24:29body knows what is good for you and what isn't
- 24:32your body can feel into the energy of what's
- 24:35going on in the room and so if you get your head
- 24:38out of the way and just close your eyes and put
- 24:40the idea of going to that on the table don't
- 24:43think about it just put the concept of it on
- 24:46the table and then listen to your body if your
- 24:48body goes then you go if your body goes then
- 24:52you don't if your body goes then I usually don't
- 24:55go. An eh is not enough for my time. For somebody
- 24:59just getting started, an eh might be useful,
- 25:01right? It might be. You're absolutely right.
- 25:04But again, it's because of where we are in our
- 25:08venture. You don't have time for stupid people.
- 25:13I don't have time for this. That's true. That's
- 25:18true. That's true. Who don't have anything to
- 25:20offer me and who I probably don't have anything
- 25:24to offer. If it's not a fit, I don't have time
- 25:26for non -fits. Yeah. Okay. You're not wrong.
- 25:31Bringing this full circle, how do you see networking
- 25:35evolving for the spiritual entrepreneurs in the
- 25:39coming years? Oh, what a great question. See,
- 25:43here's the thing. When I work with spiritual
- 25:46entrepreneurs, and what I'm saying is people
- 25:49who are teaching spirituality and doing spiritual
- 25:52services and things, the biggest challenge that
- 25:56they have is that they are tech -phobic. And
- 26:00they really don't want to be running a business
- 26:0290 % of the time. And the reason that they are
- 26:06running a business is because there's nobody
- 26:07who can employ them. And so if they could get
- 26:10a job doing it, they would. And so that's the
- 26:13biggest challenge for them right now. And so
- 26:15in the coming years, I think that anybody who
- 26:18can translate tech is going to be greatly in
- 26:22demand for them. And anybody who can help them
- 26:26use AI is going to be greatly in demand for them.
- 26:30And in terms of their networking, one of the
- 26:34first rules of networking is how do you Find,
- 26:40go to the places where your clients are going
- 26:43to be, right? Or the people who have your clients
- 26:46are going to be one or the other, right? Or both,
- 26:48ideally. And they need to be able to find those
- 26:51venues. So when I left the BNI, I actually switched
- 26:54to a different group that was entirely made up
- 26:58of people in that wellness market. And that was
- 27:02slightly more useful, but not terribly more useful
- 27:06because they still had sort of poverty mindset.
- 27:10And so when you're surrounding yourself, don't
- 27:12surround yourself with people with poverty mindsets
- 27:14is what I'm going to say, because your income
- 27:16is the average of the 10 people you spend the
- 27:18most time with. You have to realize that you
- 27:23are who you surround yourself with. And I used
- 27:26to think that, no, that's not the way it goes,
- 27:29but it actually is the way it goes. And that
- 27:3310 is a good number. You take the 10 people that
- 27:36you surround yourself with. Look at them because
- 27:39that's pretty much where you are. That's very
- 27:42insightful. Kelly, this was great. I got to tell
- 27:46you, this was a great podcast. I can probably
- 27:48talk to you for another two hours. But if anybody
- 27:52wants to get hold of you, either to be coached,
- 27:55to figure a website or whatever the case may
- 27:58be, I'm going to get hold of you. Yes, my website
- 28:01is kellysparta .com. Like you see on the screen,
- 28:04it's K -E -L -L -E. There is no I, no other E,
- 28:08no other Y, just K -E -L -L -E. Yes, my mother
- 28:11was phonetically stupid. kellysparta .com. And
- 28:14my podcast is Spirit Sherpa. So you can find
- 28:17Spirit Sherpa on any podcast player. Or if you
- 28:20don't know how to do a podcast player, one, learn
- 28:23some tech. And two, it's at spiritsherpapodcast
- 28:26.com. Like I said, my people are tech phobics.
- 28:32Okay. Okay. Very good, Kelly. And I look forward
- 28:36to talking with you in the future. Thank you.
- 28:39Well, hold on, folks. Don't go anywhere. Let
- 28:42me just read a few of our sponsors that we have.
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- 29:26this is a nonprofit called Revved Up Kids. This
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- 29:47to revvedupkids .org. That's R -E -V -V -E -D
- 29:52-U -P -K -I -D -S .org. Well, that's a wrap,
- 29:59folks. A huge thank you to our special guests
- 30:02for sharing such incredible insights today. And
- 30:05of course, a big shout out to you, our amazing
- 30:09listeners, for tuning in and spending your time
- 30:12with us. Remember, networking isn't about being
- 30:15perfect. It's about being present. So take what
- 30:19you've learned today, get out there, and make
- 30:21some meaningful connections. If you enjoyed this
- 30:24episode, don't forget to subscribe, leave us
- 30:27a review, and share it with someone who could
- 30:30use a little networking inspiration. Let's keep
- 30:33the conversation going. You can find me on Apple,
- 30:37Spotify, YouTube, or my website, Michael. Remember.
- 30:42Until next time, keep practicing, keep connecting,
- 30:45and keep building those relationships. This is
- 30:49Michael signing off. Take care and happy networking.