Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Hit 10K MRR With a Product Relying Entirely on Referrals
Episode 97 of The Indie Hacker Podcast explores the story of a solo developer who grew a B2B SaaS to $10K monthly recurring revenue using a referral program as the sole customer acquisition channel. Lucas and Luna break down the three strategic elements that made it work: a two-sided incentive structure that rewarded both referrer and referee, a frictionless sharing interface that minimized drop-off, and a product designed with inherent network effects. They discuss the specific referral metrics—like a 4% conversion rate and a viral coefficient of 0.3—that turned early users into a…
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