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Is website copy still THAT important? With Andrea Shah · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  And
• 0:00
  I
• 0:00
  think
• 0:00
  voice
• 0:00
  notes
• 0:01
  are
• 0:01
  a
• 0:01
  really
• 0:01
  clever
• 0:01
  thing
• 0:02
  too
• 0:02
  because
• 0:02
  I
• 0:03
  think
• 0:03
  about
• 0:03
  when
• 0:03
  I
• 0:03
  was
• 0:04
  planning
• 0:04
  my
• 0:04
  wedding
• 0:04
  and
• 0:05
  I
• 0:05
  was
• 0:05
  also
• 0:05
  working
• 0:05
  a
• 0:06
  very
• 0:06
  traditional
• 0:07
  hours
• 0:07
  office
• 0:08
  job.
• 0:08
  I
• 0:09
  didn't
• 0:09
  have
• 0:09
  the
• 0:09
  time
• 0:09
  or
• 0:10
  the
• 0:10
  freedom
• 0:10
  to
• 0:11
  get
• 0:11
  on
• 0:11
  calls
• 0:12
  outside
• 0:12
  of
• 0:12
  my
• 0:12
  lunch
• 0:12
  hour.
• 0:13
  But
• 0:13
  it
• 0:13
  would
• 0:13
  have
• 0:14
  been
• 0:14
  super
• 0:14
  easy
• 0:15
  to
• 0:15
  walk
• 0:15
  out
• 0:16
  to
• 0:16
  the
• 0:16
  parking
• 0:16
  lot
• 0:16
  for
• 0:17
  five
• 0:17
  minutes
• 0:17
  and
• 0:18
  leave
• 0:18
  someone
• 0:18
  a
• 0:19
  short
• 0:19
  voice
• 0:19
  note
• 0:20
  saying,
• 0:20
  yes,
• 0:20
  we're
• 0:20
  having
• 0:20
  a
• 0:21
  wedding
• 0:21
  on
• 0:21
  these
• 0:21
  dates.
• 0:22
  It's
• 0:23
  this
• 0:23
  number
• 0:23
  of
• 0:23
  guests
• 0:24
  we're
• 0:24
  really
• 0:24
  interested
• 0:24
  in
• 0:24
  booking
• 0:25
  with
• 0:25
  you.
• 1:21
  I'm
• 1:22
  Becca
• 1:22
  Poutney,
• 1:22
  wedding
• 1:23
  business
• 1:23
  marketing
• 1:24
  expert,
• 1:24
  speaker
• 1:24
  and
• 1:25
  blogger,
• 1:25
  and
• 1:25
  you're
• 1:25
  listening
• 1:26
  to
• 1:26
  the
• 1:26
  Wedding
• 1:26
  Program
• 1:27
  Pros
• 1:27
  who
• 1:27
  Are
• 1:27
  Ready
• 1:27
  to
• 1:27
  Grow
• 1:28
  podcast.
• 1:29
  I'm
• 1:29
  here
• 1:29
  to
• 1:30
  share
• 1:30
  with
• 1:30
  you
• 1:30
  actionable
• 1:31
  tips,
• 1:31
  strategies
• 1:32
  and
• 1:32
  real
• 1:32
  life
• 1:32
  examples
• 1:33
  to
• 1:33
  help
• 1:34
  you
• 1:34
  take
• 1:34
  your
• 1:34
  wedding
• 1:34
  business
• 1:35
  to
• 1:35
  the
• 1:35
  next
• 1:35
  level.
• 1:36
  If
• 1:36
  you
• 1:36
  are
• 1:37
  an
• 1:37
  ambitious
• 1:37
  wedding
• 1:38
  business
• 1:38
  owner
• 1:38
  that
• 1:39
  wants
• 1:39
  to
• 1:39
  take
• 1:39
  your
• 1:39
  passion
• 1:40
  and
• 1:40
  use
• 1:40
  it
• 1:40
  to
• 1:40
  build
• 1:41
  a
• 1:41
  profitable,
• 1:41
  sustainable
• 1:42
  business
• 1:43
  doing
• 1:43
  what
• 1:43
  you
• 1:43
  love,
• 1:43
  then
• 1:44
  you're
• 1:44
  in
• 1:44
  the
• 1:44
  right
• 1:44
  place.
• 1:45
  Let's
• 1:46
  get
• 1:46
  going
• 1:46
  with
• 1:46
  today's
• 0:51
  episode.
• 1:49
  Today
• 1:50
  I'm
• 1:50
  chatting
• 1:50
  with
• 1:51
  Andrea
• 1:51
  Shah,
• 1:51
  a
• 1:52
  wedding
• 1:52
  industry
• 1:52
  copywriter
• 1:53
  for
• 1:53
  Creatives
• 1:54
  and
• 1:54
  Educators.
• 1:55
  She
• 1:55
  loves
• 1:55
  helping
• 1:56
  small
• 1:56
  business
• 1:56
  owners
• 1:57
  just
• 1:57
  like
• 1:57
  you
• 1:57
  get
• 1:58
  clarity
• 1:58
  on
• 1:59
  just
• 1:59
  how
• 1:59
  brilliant
• 1:59
  they
• 1:59
  are.
• 2:00
  In
• 2:00
  her
• 2:00
  opinion,
• 2:01
  your
• 2:01
  website
• 2:01
  copy
• 2:02
  isn't
• 2:02
  just
• 2:02
  about
• 2:02
  words.
• 2:03
  Instead,
• 2:03
  your
• 2:03
  copy
• 2:04
  should
• 2:04
  be
• 2:04
  an
• 2:04
  entire
• 2:05
  vibe.
• 2:05
  She
• 2:05
  is
• 2:06
  truly
• 2:06
  fabulous
• 2:07
  and
• 2:07
  I
• 2:07
  cannot
• 2:07
  wait
• 2:07
  to
• 2:08
  catch
• 2:08
  up
• 2:08
  with
• 2:08
  her.
• 2:08
  Andrea,
• 2:09
  welcome
• 2:09
  to
• 2:09
  the
• 2:10
  podcast.
• 2:10
  It's
• 2:10
  so
• 2:11
  good
• 2:11
  to
• 2:11
  be
• 2:11
  back.
• 2:11
  I'm
• 2:11
  so
• 2:12
  excited.
• 2:12
  Yes,
• 2:12
  well,
• 2:13
  I
• 2:13
  should
• 2:13
  have
• 2:13
  said,
• 2:13
  you're
• 2:14
  right.
• 2:14
  Welcome
• 2:14
  back
• 2:15
  to
• 2:15
  the
• 2:15
  podcast.
• 2:15
  Now,
• 2:15
  I
• 2:16
  did
• 2:16
  a
• 2:16
  deep
• 2:16
  dive
• 2:16
  to
• 2:17
  see
• 2:17
  when
• 2:17
  you
• 2:17
  were
• 2:17
  last
• 2:18
  on
• 2:18
  the
• 2:18
  podcast.
• 2:18
  I've
• 2:19
  been
• 2:19
  asking
• 2:19
  this
• 2:19
  trivia
• 2:19
  question
• 2:20
  to
• 2:20
  quite
• 2:20
  a
• 2:20
  few
• 2:21
  of
• 2:21
  my
• 2:21
  guests
• 2:21
  recently
• 2:22
  because
• 2:22
  they
• 2:23
  are
• 2:23
  repeat
• 2:23
  guests.
• 2:24
  And
• 2:24
  I
• 2:25
  was
• 2:25
  like,
• 2:25
  right.
• 2:25
  I
• 2:25
  started
• 2:26
  my
• 2:26
  podcast
• 2:26
  in
• 2:26
  2022.
• 2:27
  We're
• 2:28
  now
• 2:28
  in
• 2:28
  2026.
• 2:29
  Any
• 2:29
  guesses
• 2:29
  where
• 2:30
  in
• 2:30
  that
• 2:30
  period
• 2:31
  you
• 2:31
  last
• 2:31
  appeared
• 2:31
  on
• 2:32
  the
• 2:32
  podcast?
• 2:32
  I
• 2:33
  think
• 2:33
  it
• 2:33
  was
• 2:33
  like
• 2:33
  early
• 2:34
  2023,
• 2:35
  because
• 2:35
  2023
• 2:36
  is
• 2:36
  the
• 2:36
  time
• 2:36
  we
• 2:37
  the
• 2:37
  year
• 2:37
  we
• 2:37
  first
• 2:38
  met
• 2:38
  at
• 2:38
  Wedding
• 2:38
  mba.
• 2:39
  And
• 2:39
  so
• 2:39
  I
• 2:39
  knew
• 2:40
  you
• 2:40
  from
• 2:40
  the
• 2:40
  podcast.
• 2:40
  So
• 2:41
  sometime
• 2:41
  before
• 2:41
  that.
• 2:42
  Do
• 2:42
  you.
• 2:42
  I'm
• 2:42
  guessing
• 2:42
  you
• 2:43
  have
• 2:43
  the
• 2:43
  answer.
• 2:43
  I
• 2:44
  have
• 2:44
  the
• 2:44
  answer.
• 2:44
  You're
• 2:44
  right
• 2:44
  on
• 2:45
  the
• 2:45
  money
• 2:45
  though.
• 2:45
  You
• 2:45
  were
• 2:46
  episode
• 2:46
  49.
• 2:47
  So
• 2:47
  we're
• 2:48
  well
• 2:48
  in
• 2:48
  the
• 2:48
  200
• 2:48
  now.
• 2:49
  So
• 2:49
  you
• 2:49
  were
• 2:49
  in
• 2:49
  the
• 2:50
  first
• 2:50
  50
• 2:50
  episodes
• 2:51
  of
• 2:51
  the
• 2:51
  podcast.
• 2:51
  February
• 2:52
  2023
• 2:54
  was
• 2:54
  your
• 2:54
  last
• 2:55
  appearance.
• 2:55
  So
• 2:55
  if
• 2:56
  people
• 2:56
  want
• 2:56
  to
• 2:56
  go
• 2:56
  listen
• 2:56
  to
• 2:57
  what
• 2:57
  we
• 2:57
  talked
• 2:57
  about
• 2:57
  back
• 2:58
  in
• 2:58
  2023,
• 2:59
  go
• 2:59
  find
• 2:59
  episode
• 3:00
  49.
• 3:01
  But
• 3:01
  wow,
• 3:01
  what
• 3:02
  a
• 3:02
  long
• 3:02
  way
• 3:02
  we've
• 3:02
  come.
• 3:02
  In
• 3:03
  three
• 3:03
  years,
• 3:03
  we've
• 3:03
  met
• 3:04
  multiple
• 3:04
  Times
• 3:04
  we've
• 3:05
  worked
• 3:05
  together,
• 3:05
  multiple
• 3:06
  times
• 3:06
  we've
• 3:06
  spoken
• 3:07
  on
• 3:07
  stage
• 3:07
  together.
• 3:08
  Well,
• 3:08
  not
• 3:08
  actually
• 3:09
  together,
• 3:09
  but
• 3:09
  in
• 3:09
  the
• 3:09
  same
• 3:10
  place
• 3:10
  at
• 3:10
  wedding
• 3:10
  NBA.
• 3:11
  And
• 3:12
  it's
• 3:12
  great
• 3:12
  to
• 3:13
  continue
• 3:13
  on
• 3:14
  that
• 3:14
  journey
• 3:14
  and
• 3:15
  see
• 3:15
  how
• 3:15
  far
• 3:16
  you've
• 3:16
  come.
• 3:16
  See
• 3:16
  how
• 3:17
  far
• 3:17
  I've
• 3:17
  come.
• 3:18
  And
• 3:18
  yeah,
• 3:18
  it's
• 3:19
  always
• 3:19
  fun
• 3:19
  to
• 3:19
  have
• 3:19
  returning
• 3:20
  guests.
• 3:21
  So
• 3:21
  if
• 3:21
  anyone
• 3:21
  didn't
• 3:22
  hear
• 3:22
  that
• 3:22
  episode
• 3:23
  back
• 3:23
  in
• 3:23
  2023
• 3:24
  or
• 3:24
  hasn't
• 3:24
  seen
• 3:24
  you
• 3:25
  around
• 3:25
  in
• 3:25
  my
• 3:26
  community,
• 3:26
  just
• 3:26
  give
• 3:27
  a
• 3:27
  quick
• 3:27
  recap
• 3:27
  for
• 3:28
  people
• 3:28
  about
• 3:28
  who
• 3:29
  you
• 3:29
  are
• 3:29
  and
• 3:29
  what
• 3:30
  you
• 3:30
  do
• 3:30
  and
• 3:30
  how
• 3:30
  you
• 3:30
  ended
• 3:31
  up
• 3:31
  in
• 3:31
  the
• 3:31
  industry.
• 3:32
  So
• 3:32
  I
• 3:32
  am
• 3:32
  a
• 3:33
  website
• 3:33
  copywriter,
• 3:34
  mostly
• 3:34
  for
• 3:35
  wedding
• 3:35
  pros
• 3:35
  and
• 3:36
  educators
• 3:36
  within
• 3:37
  the
• 3:37
  wedding
• 3:37
  industry.
• 3:38
  And
• 3:39
  so
• 3:39
  I
• 3:39
  write
• 3:39
  websites
• 3:40
  that
• 3:40
  are
• 3:40
  search
• 3:40
  optimized
• 3:41
  but
• 3:41
  also
• 3:42
  have
• 3:42
  your
• 3:42
  personality
• 3:43
  and
• 3:43
  give
• 3:43
  your
• 3:43
  work
• 3:44
  some
• 3:44
  context
• 3:44
  so
• 3:45
  that
• 3:45
  people
• 3:45
  know
• 3:45
  what
• 3:45
  they're
• 3:45
  getting
• 3:45
  into
• 3:46
  when
• 3:46
  they
• 3:46
  book
• 3:46
  you
• 3:46
  and
• 3:47
  they're
• 3:47
  really
• 3:47
  excited
• 3:47
  to
• 3:48
  do
• 3:48
  it.
• 3:48
  And
• 3:49
  like
• 3:49
  any
• 3:49
  good
• 3:50
  copywriter,
• 3:50
  I
• 3:50
  totally
• 3:51
  backed
• 3:51
  into
• 3:51
  the
• 3:51
  industry
• 3:52
  and
• 3:52
  did
• 3:52
  not
• 3:53
  like
• 3:53
  graduate
• 3:53
  college
• 3:54
  thinking
• 3:54
  I
• 3:54
  would
• 3:54
  do
• 3:55
  this.
• 3:55
  But
• 3:55
  I
• 3:55
  worked
• 3:56
  for
• 3:56
  a
• 3:56
  while
• 3:56
  with
• 3:56
  a
• 3:56
  company
• 3:57
  that
• 3:57
  built
• 3:57
  websites
• 3:58
  and
• 3:58
  it
• 3:58
  was
• 3:58
  kind
• 3:58
  of
• 3:58
  a
• 3:58
  gradual
• 3:59
  process
• 3:59
  from
• 3:59
  there.
• 4:00
  And
• 4:00
  then
• 4:00
  when
• 4:00
  I
• 4:00
  worked
• 4:00
  with
• 4:01
  someone
• 4:01
  in
• 4:01
  the
• 4:01
  wedding
• 4:01
  industry
• 4:01
  for
• 4:02
  the
• 4:02
  first
• 4:02
  time,
• 4:02
  I
• 4:02
  absolutely
• 4:03
  fell
• 4:03
  in
• 4:03
  love
• 4:03
  with
• 4:03
  it.
• 4:03
  And
• 4:04
  now
• 4:04
  I
• 4:04
  have
• 4:05
  the
• 4:05
  best
• 4:05
  job
• 4:05
  ever.
• 4:05
  Like,
• 4:06
  I
• 4:06
  get
• 4:06
  to
• 4:06
  go
• 4:06
  to
• 4:06
  really
• 4:06
  great
• 4:07
  events
• 4:07
  and
• 4:08
  meet
• 4:08
  creative
• 4:09
  people
• 4:09
  and
• 4:09
  it's
• 4:10
  so
• 4:10
  much
• 4:10
  fun.
• 4:10
  It's
• 4:10
  such
• 4:11
  a
• 4:11
  pleasure.
• 4:11
  And
• 4:11
  which
• 4:12
  parts
• 4:12
  of
• 4:12
  your
• 4:13
  job
• 4:13
  do
• 4:13
  you
• 4:13
  like
• 4:14
  the
• 4:14
  most?
• 4:14
  So
• 4:14
  if
• 4:14
  I
• 4:14
  was
• 4:15
  to
• 4:15
  come
• 4:15
  to
• 4:15
  you
• 4:15
  for
• 4:15
  some
• 4:15
  copy,
• 4:16
  do
• 4:16
  you
• 4:16
  love
• 4:16
  writing
• 4:16
  web
• 4:17
  pages?
• 4:17
  Do
• 4:17
  you
• 4:17
  love
• 4:17
  writing
• 4:18
  emails?
• 4:18
  Do
• 4:19
  you
• 4:19
  love
• 4:19
  social
• 4:19
  media
• 4:19
  copy?
• 4:20
  What's
• 4:20
  your
• 4:20
  like,
• 4:21
  favorite
• 4:22
  thing
• 4:22
  to
• 4:22
  do?
• 4:22
  Websites?
• 4:23
  100%.
• 4:24
  I
• 4:24
  love
• 4:24
  writing
• 4:25
  someone
• 4:25
  a
• 4:25
  good
• 4:25
  website
• 4:25
  because
• 4:26
  that's
• 4:26
  kind
• 4:26
  of
• 4:26
  like
• 4:26
  your
• 4:27
  hub,
• 4:27
  right?
• 4:27
  That's
• 4:27
  where
• 4:27
  your
• 4:28
  social
• 4:28
  is
• 4:28
  going
• 4:28
  to
• 4:28
  send
• 4:29
  people,
• 4:29
  that's
• 4:29
  where
• 4:29
  your
• 4:29
  email
• 4:29
  is
• 4:30
  going
• 4:30
  to
• 4:30
  send
• 4:30
  people.
• 4:31
  And
• 4:31
  it's
• 4:31
  one
• 4:32
  of
• 4:32
  the
• 4:32
  best
• 4:32
  ways
• 4:32
  to
• 4:33
  just
• 4:33
  showcase
• 4:33
  like
• 4:33
  that
• 4:34
  balance
• 4:34
  between
• 4:34
  your
• 4:34
  beautiful
• 4:35
  images
• 4:35
  of
• 4:36
  whatever
• 4:36
  work
• 4:36
  you
• 4:36
  do
• 4:37
  and
• 4:37
  why
• 4:38
  your
• 4:38
  work
• 4:38
  is
• 4:39
  worth
• 4:39
  what
• 4:39
  you
• 4:39
  charge.
• 4:40
  And
• 4:40
  I
• 4:40
  absolutely
• 4:41
  love
• 4:41
  what
• 4:41
  I
• 4:41
  said
• 4:41
  about
• 4:41
  you
• 4:41
  in
• 4:41
  the
• 4:42
  intro
• 4:42
  about
• 4:42
  how
• 4:42
  you
• 4:42
  want
• 4:43
  your
• 4:43
  copy
• 4:43
  not
• 4:44
  to
• 4:44
  just
• 4:44
  be
• 4:44
  words
• 4:44
  on
• 4:45
  a
• 4:45
  website,
• 4:45
  to
• 4:45
  be
• 4:45
  an
• 4:45
  entire
• 4:46
  vibe.
• 4:47
  And
• 4:47
  I
• 4:47
  think
• 4:47
  even
• 4:47
  more
• 4:48
  so
• 4:48
  than
• 4:48
  when
• 4:49
  we
• 4:49
  last
• 4:49
  spoke
• 4:49
  in
• 4:49
  2023,
• 4:50
  that's
• 4:51
  really
• 4:51
  needed
• 4:52
  right
• 4:52
  now
• 4:52
  in
• 4:53
  our
• 4:53
  marketing.
• 4:53
  People
• 4:54
  buy
• 4:54
  from
• 4:54
  people.
• 4:55
  That's
• 4:55
  always
• 4:55
  been
• 4:55
  the
• 4:55
  same.
• 4:56
  But
• 4:56
  there
• 4:56
  is
• 4:56
  definitely
• 4:57
  this
• 4:57
  shift
• 4:57
  away
• 4:57
  from
• 4:58
  everything
• 4:58
  being
• 4:58
  vanilla
• 4:59
  and
• 4:59
  perfect
• 4:59
  and
• 5:00
  people
• 5:00
  wanting
• 5:00
  to
• 5:00
  see
• 5:01
  the
• 5:01
  real
• 5:01
  person.
• 5:01
  I
• 5:02
  mean,
• 5:02
  even
• 5:02
  just
• 5:03
  in
• 5:03
  my
• 5:03
  world
• 5:04
  when
• 5:04
  I'm
• 5:04
  doing
• 5:04
  stuff,
• 5:04
  I'm
• 5:04
  always
• 5:05
  trying
• 5:05
  to
• 5:05
  bring
• 5:05
  what
• 5:05
  I
• 5:05
  call
• 5:05
  My
• 5:06
  Becca
• 5:06
  vibe
• 5:07
  to
• 5:07
  the
• 5:07
  front
• 5:07
  and
• 5:07
  center.
• 5:08
  People
• 5:08
  know
• 5:09
  what
• 5:09
  I'm
• 5:10
  like.
• 5:10
  They
• 5:10
  know
• 5:10
  who
• 5:10
  I
• 5:11
  am
• 5:11
  based
• 5:11
  on
• 5:12
  all
• 5:12
  of
• 5:12
  that
• 5:13
  good
• 5:13
  stuff.
• 5:13
  So
• 5:14
  do
• 5:14
  you
• 5:14
  agree?
• 5:14
  Do
• 5:14
  you
• 5:15
  think
• 5:15
  being
• 5:15
  your
• 5:16
  own
• 5:16
  vibe
• 5:16
  is
• 5:16
  becoming
• 5:17
  increasingly
• 5:17
  important?
• 5:18
  Oh,
• 5:18
  my.
• 5:19
  Yeah.
• 5:19
  Yeah,
• 5:19
  100%.
• 5:20
  I.
• 5:20
  If
• 5:21
  you
• 5:21
  look
• 5:21
  around
• 5:21
  on
• 5:21
  like
• 5:22
  Instagram
• 5:22
  too,
• 5:22
  you
• 5:23
  can
• 5:23
  see
• 5:23
  a
• 5:23
  shift
• 5:23
  away
• 5:23
  from
• 5:24
  like,
• 5:24
  the
• 5:24
  polished
• 5:25
  posts
• 5:25
  and
• 5:25
  carousels
• 5:26
  to
• 5:26
  like
• 5:26
  real
• 5:26
  photos
• 5:27
  of
• 5:27
  yourselves
• 5:27
  and
• 5:28
  a
• 5:28
  little
• 5:28
  bit
• 5:28
  of,
• 5:29
  I
• 5:29
  don't
• 5:29
  want
• 5:29
  to
• 5:29
  say
• 5:29
  vulnerability,
• 5:30
  but
• 5:30
  just
• 5:30
  like
• 5:30
  a
• 5:30
  little
• 5:31
  bit
• 5:31
  of
• 5:31
  behind
• 5:31
  the
• 5:31
  scenes
• 5:32
  content
• 5:32
  and
• 5:32
  that
• 5:32
  sort
• 5:32
  of
• 5:32
  thing.
• 5:33
  People
• 5:33
  want
• 5:34
  to
• 5:34
  know
• 5:34
  who
• 5:34
  they're
• 5:34
  working
• 5:34
  with,
• 5:35
  with,
• 5:35
  and
• 5:35
  especially
• 5:35
  for
• 5:35
  their
• 5:36
  wedding,
• 5:36
  when
• 5:37
  they're
• 5:37
  going
• 5:37
  to
• 5:37
  be
• 5:37
  interacting
• 5:38
  with
• 5:38
  you
• 5:38
  a
• 5:38
  bunch
• 5:39
  is
• 5:39
  maybe
• 5:40
  on
• 5:40
  a
• 5:40
  day
• 5:40
  where
• 5:41
  you
• 5:41
  know
• 5:41
  there's
• 5:41
  a
• 5:41
  lot
• 5:41
  of
• 5:41
  emotional
• 5:42
  highs,
• 5:42
  maybe
• 5:43
  some
• 5:43
  emotional
• 5:43
  lows,
• 5:44
  they
• 5:44
  want
• 5:44
  to
• 5:44
  trust
• 5:45
  you.
• 5:45
  They
• 5:45
  want
• 5:45
  to
• 5:45
  feel
• 5:46
  like
• 5:46
  you're
• 5:46
  someone
• 5:47
  they
• 5:47
  can
• 5:47
  really
• 5:47
  let
• 5:47
  into
• 5:48
  their
• 5:48
  world.
• 5:48
  And
• 5:48
  if
• 5:49
  you
• 5:49
  don't
• 5:49
  have
• 5:49
  any
• 5:49
  personality
• 5:50
  on
• 5:50
  your
• 5:50
  website,
• 5:50
  it's
• 5:51
  going
• 5:51
  to
• 5:51
  be
• 5:51
  really
• 5:51
  hard
• 5:52
  for
• 5:52
  you
• 5:52
  to
• 5:53
  outrank
• 5:54
  or
• 5:54
  outperform
• 5:55
  the
• 5:55
  person
• 5:55
  who
• 5:55
  does.
• 5:56
  Yeah.
• 5:56
  And
• 5:56
  I
• 5:56
  mean,
• 5:56
  I've
• 5:57
  leaned
• 5:57
  really
• 5:57
  hard
• 5:58
  into
• 5:58
  that
• 5:58
  and
• 5:58
  I
• 5:58
  love
• 5:59
  it.
• 5:59
  But
• 5:59
  I
• 5:59
  also
• 5:59
  know
• 6:00
  that
• 6:00
  a
• 6:00
  lot
• 6:00
  of
• 6:00
  people
• 6:00
  I
• 6:01
  work
• 6:01
  with,
• 6:01
  the
• 6:02
  thought
• 6:02
  of
• 6:02
  it
• 6:02
  feels
• 6:03
  scary.
• 6:04
  So
• 6:04
  I
• 6:04
  definitely
• 6:04
  see
• 6:05
  people
• 6:05
  pushing
• 6:05
  back
• 6:06
  and
• 6:06
  going,
• 6:06
  oh,
• 6:06
  I
• 6:07
  don't
• 6:07
  want
• 6:07
  to
• 6:07
  look
• 6:07
  unprofessional.
• 6:08
  What
• 6:08
  if
• 6:08
  they
• 6:08
  don't
• 6:09
  like
• 6:09
  musical
• 6:10
  theater
• 6:10
  and
• 6:10
  you're
• 6:10
  talking
• 6:10
  about
• 6:11
  it?
• 6:11
  So
• 6:11
  when
• 6:11
  people
• 6:12
  say
• 6:12
  to
• 6:12
  you,
• 6:13
  oh,
• 6:13
  I
• 6:13
  don't
• 6:13
  want
• 6:13
  to
• 6:13
  go
• 6:14
  that
• 6:14
  far,
• 6:14
  how
• 6:15
  do
• 6:15
  you
• 6:15
  encourage
• 6:16
  them
• 6:16
  that
• 6:16
  it's
• 6:17
  a
• 6:17
  good
• 6:17
  thing
• 6:17
  rather
• 6:18
  than
• 6:18
  looking
• 6:18
  unprofessional?
• 6:19
  So
• 6:19
  I
• 6:19
  feel
• 6:20
  like
• 6:20
  professionalism
• 6:21
  is
• 6:21
  all
• 6:21
  about
• 6:22
  how
• 6:22
  you
• 6:22
  deliver.
• 6:22
  Right.
• 6:23
  If
• 6:23
  you
• 6:23
  deliver
• 6:23
  good
• 6:23
  work,
• 6:24
  you're
• 6:24
  timely,
• 6:25
  you
• 6:25
  communicate
• 6:26
  well,
• 6:26
  you're
• 6:26
  awesome
• 6:26
  to
• 6:27
  be
• 6:27
  around.
• 6:27
  The
• 6:27
  way
• 6:28
  you
• 6:28
  show
• 6:28
  up
• 6:28
  online,
• 6:29
  it
• 6:29
  doesn't
• 6:30
  have
• 6:30
  to
• 6:30
  be
• 6:30
  quote
• 6:30
  unquote
• 6:31
  professional.
• 6:32
  And
• 6:32
  it
• 6:32
  really
• 6:32
  depends.
• 6:33
  Everyone's
• 6:33
  a
• 6:33
  little
• 6:33
  bit
• 6:34
  different.
• 6:34
  So
• 6:35
  there
• 6:35
  are
• 6:35
  people
• 6:35
  who
• 6:36
  could
• 6:36
  swear
• 6:36
  up
• 6:37
  a
• 6:37
  storm
• 6:37
  and
• 6:38
  they
• 6:38
  still
• 6:38
  show
• 6:38
  up
• 6:38
  and
• 6:38
  they
• 6:38
  deliver
• 6:39
  amazing
• 6:39
  work
• 6:39
  and
• 6:40
  they're
• 6:40
  booked
• 6:40
  out.
• 6:40
  And
• 6:40
  then
• 6:40
  there
• 6:41
  are
• 6:41
  people
• 6:41
  who
• 6:41
  are
• 6:41
  a
• 6:41
  little
• 6:42
  bit
• 6:42
  more
• 6:42
  reserved.
• 6:42
  And
• 6:42
  it's
• 6:43
  okay
• 6:43
  if
• 6:43
  you're
• 6:43
  a
• 6:43
  little
• 6:43
  bit
• 6:44
  more
• 6:44
  reserved.
• 6:44
  You
• 6:44
  just
• 6:45
  have
• 6:45
  to
• 6:45
  find
• 6:45
  those
• 6:46
  points
• 6:46
  of
• 6:46
  connection
• 6:47
  with
• 6:47
  your
• 6:47
  people.
• 6:47
  So
• 6:47
  like
• 6:47
  you
• 6:48
  mentioned
• 6:48
  musical
• 6:48
  theater.
• 6:49
  If
• 6:49
  someone's
• 6:49
  super
• 6:49
  into
• 6:50
  musical
• 6:50
  theater,
• 6:51
  it
• 6:51
  doesn't
• 6:51
  mean
• 6:52
  all
• 6:52
  your
• 6:52
  ideal
• 6:52
  clients
• 6:53
  are
• 6:53
  going
• 6:53
  to
• 6:53
  like
• 6:53
  it,
• 6:53
  but
• 6:53
  it
• 6:54
  gives
• 6:54
  some
• 6:54
  people
• 6:54
  a
• 6:55
  point
• 6:55
  where
• 6:55
  they're
• 6:55
  like,
• 6:55
  oh,
• 6:56
  yeah,
• 6:56
  I
• 6:56
  love
• 6:56
  that
• 6:57
  too.
• 6:57
  Let's
• 6:57
  talk
• 6:57
  about
• 6:58
  it.
• 6:58
  And
• 6:58
  it's
• 6:58
  also
• 6:58
  just
• 6:59
  memorable,
• 6:59
  right?
• 6:59
  You're
• 7:00
  going
• 7:00
  to
• 7:00
  be
• 7:00
  like,
• 7:00
  that's
• 7:00
  the
• 7:00
  wedding
• 7:01
  planner
• 7:01
  who
• 7:01
  likes
• 7:01
  musical
• 7:02
  theater.
• 7:02
  It's
• 7:03
  just
• 7:03
  a
• 7:03
  little
• 7:03
  hook
• 7:03
  that
• 7:04
  gets
• 7:04
  in
• 7:04
  their
• 7:04
  brain
• 7:04
  because
• 7:05
  they
• 7:05
  have
• 7:05
  so
• 7:05
  many
• 7:05
  tabs
• 7:06
  open.
• 7:06
  They
• 7:06
  are
• 7:07
  looking
• 7:07
  at
• 7:07
  so
• 7:07
  many
• 7:07
  websites
• 7:08
  and
• 7:08
  so
• 7:08
  many
• 7:08
  Instagram
• 7:09
  profiles
• 7:10
  that
• 7:10
  you've
• 7:10
  got
• 7:10
  to
• 7:10
  give
• 7:11
  them
• 7:11
  something
• 7:11
  to
• 7:11
  remember.
• 7:12
  Yes.
• 7:12
  So,
• 7:13
  so
• 7:13
  true.
• 7:13
  Okay,
• 7:14
  so
• 7:14
  the
• 7:14
  industry
• 7:14
  has
• 7:15
  shifted
• 7:15
  a
• 7:15
  huge
• 7:16
  amount
• 7:16
  in
• 7:16
  the
• 7:17
  last
• 7:17
  even
• 7:17
  three
• 7:17
  years
• 7:18
  since
• 7:18
  we
• 7:18
  last
• 7:18
  spoke
• 7:19
  in
• 7:20
  the
• 7:20
  world
• 7:20
  of
• 7:20
  copy,
• 7:20
  in
• 7:21
  the
• 7:21
  world
• 7:21
  of
• 7:21
  websites.
• 7:21
  But
• 7:21
  just
• 7:22
  generally,
• 7:22
  the
• 7:22
  industry
• 7:23
  has
• 7:23
  shifted
• 7:23
  a
• 7:23
  huge
• 7:24
  amount.
• 7:24
  I
• 7:24
  wonder
• 7:24
  what
• 7:25
  you're
• 7:25
  seeing
• 7:25
  on
• 7:26
  the
• 7:26
  ground,
• 7:26
  whether
• 7:26
  there's
• 7:27
  any
• 7:27
  things
• 7:27
  that
• 7:27
  you're
• 7:28
  seeing
• 7:28
  that
• 7:28
  clients
• 7:28
  used
• 7:28
  to
• 7:29
  do
• 7:29
  that
• 7:29
  aren't
• 7:29
  so
• 7:29
  important
• 7:30
  anymore,
• 7:31
  or
• 7:31
  if
• 7:31
  there's
• 7:31
  more
• 7:31
  emphasis
• 7:32
  on
• 7:32
  certain
• 7:32
  parts
• 7:32
  of
• 7:33
  their
• 7:33
  website.
• 7:33
  What
• 7:34
  industry
• 7:34
  shifts
• 7:35
  can
• 7:35
  you
• 7:35
  see
• 7:35
  in
• 7:36
  your
• 7:36
  job
• 7:36
  day
• 7:36
  to
• 7:36
  day?
• 7:37
  I
• 7:37
  see
• 7:37
  people
• 7:38
  screaming
• 7:38
  for
• 7:38
  pricing
• 7:39
  on
• 7:39
  websites.
• 7:40
  They
• 7:40
  are
• 7:40
  desperate
• 7:41
  to
• 7:41
  see
• 7:41
  pricing
• 7:42
  on
• 7:42
  websites
• 7:43
  even
• 7:43
  at
• 7:43
  the
• 7:43
  higher
• 7:44
  end
• 7:44
  of
• 7:44
  the
• 7:45
  budget
• 7:45
  range.
• 7:45
  I
• 7:46
  see
• 7:46
  people,
• 7:46
  if
• 7:46
  they
• 7:46
  can't
• 7:47
  find
• 7:47
  your
• 7:47
  pricing,
• 7:47
  they
• 7:48
  will
• 7:48
  go
• 7:48
  to
• 7:48
  Reddit
• 7:48
  and
• 7:49
  they
• 7:49
  will
• 7:49
  ask
• 7:49
  around
• 7:49
  and
• 7:50
  they'll
• 7:50
  be
• 7:50
  like,
• 7:50
  hey,
• 7:50
  how
• 7:51
  much
• 7:51
  does
• 7:51
  this
• 7:51
  person
• 7:51
  cost?
• 7:52
  And
• 7:52
  they
• 7:52
  could
• 7:52
  be
• 7:52
  a
• 7:53
  photographer
• 7:53
  that
• 7:53
  cost
• 7:53
  $25,000,
• 7:54
  but
• 7:55
  people
• 7:55
  still
• 7:55
  want
• 7:55
  to
• 7:55
  know
• 7:56
  before
• 7:56
  they
• 7:56
  inquire.
• 7:57
  I
• 7:57
  the
• 7:57
  vibe
• 7:58
  I
• 7:58
  get
• 7:58
  from
• 7:58
  people
• 7:59
  is,
• 7:59
  I'm
• 8:00
  busy,
• 8:00
  I
• 8:00
  have
• 8:00
  a
• 8:00
  job,
• 8:01
  I
• 8:01
  have
• 8:01
  a
• 8:01
  social
• 8:01
  life,
• 8:02
  I
• 8:02
  have
• 8:02
  a
• 8:02
  lot
• 8:02
  going
• 8:03
  on.
• 8:03
  I
• 8:03
  do
• 8:04
  not
• 8:04
  want
• 8:04
  to
• 8:04
  send
• 8:04
  100
• 8:05
  emails
• 8:05
  just
• 8:05
  to
• 8:05
  get
• 8:06
  the
• 8:06
  pricing
• 8:06
  of
• 8:07
  everybody
• 8:07
  I
• 8:07
  might
• 8:07
  be
• 8:07
  interested
• 8:08
  in
• 8:08
  inquiring
• 8:09
  with.
• 8:09
  So
• 8:09
  that's
• 8:09
  a
• 8:09
  huge
• 8:10
  thing.
• 8:10
  Whereas
• 8:11
  I
• 8:11
  feel
• 8:11
  like
• 8:11
  back
• 8:11
  in
• 8:11
  the
• 8:11
  day
• 8:12
  when
• 8:12
  I
• 8:12
  got
• 8:12
  married,
• 8:13
  it
• 8:13
  was
• 8:13
  way
• 8:13
  more
• 8:13
  normal
• 8:14
  for
• 8:14
  a
• 8:14
  vendor
• 8:14
  to
• 8:14
  say,
• 8:14
  oh,
• 8:15
  I'll
• 8:15
  give
• 8:15
  you
• 8:15
  custom
• 8:15
  pricing.
• 8:16
  And
• 8:16
  you're
• 8:16
  like,
• 8:17
  ooh,
• 8:17
  custom
• 8:17
  pricing.
• 8:18
  That
• 8:18
  feels
• 8:19
  fancy.
• 8:19
  And
• 8:19
  you'd
• 8:20
  wait
• 8:20
  for
• 8:20
  it.
• 8:20
  Now
• 8:20
  people
• 8:21
  are
• 8:21
  used
• 8:21
  to
• 8:21
  having
• 8:21
  everything
• 8:22
  at
• 8:22
  their
• 8:22
  fingertips.
• 8:23
  Another
• 8:23
  really
• 8:24
  interesting
• 8:24
  thing,
• 8:24
  and
• 8:24
  I
• 8:25
  know
• 8:25
  you're
• 8:25
  all
• 8:25
  up
• 8:25
  on
• 8:25
  this
• 8:26
  too,
• 8:26
  is
• 8:26
  that
• 8:26
  they're
• 8:27
  searching
• 8:27
  for
• 8:27
  vendors
• 8:28
  in
• 8:28
  chat
• 8:28
  G.
• 8:29
  Still
• 8:29
  nowhere
• 8:29
  near
• 8:30
  as
• 8:30
  much
• 8:30
  as
• 8:30
  Google,
• 8:31
  but
• 8:31
  people
• 8:31
  are
• 8:31
  using
• 8:32
  ChatGPT
• 8:33
  to
• 8:33
  look
• 8:33
  for
• 8:34
  vendors,
• 8:34
  and
• 8:35
  we
• 8:35
  need
• 8:35
  to
• 8:35
  be
• 8:35
  preparing
• 8:36
  for
• 8:36
  that.
• 8:36
  Yeah,
• 8:37
  and
• 8:37
  pricing
• 8:37
  is
• 8:37
  important
• 8:38
  in
• 8:38
  that
• 8:38
  we
• 8:39
  recently
• 8:39
  had
• 8:39
  an
• 8:39
  AI
• 8:40
  expert
• 8:40
  on
• 8:40
  the
• 8:40
  podcast
• 8:41
  and
• 8:41
  they
• 8:41
  were
• 8:41
  talking
• 8:41
  about,
• 8:42
  actually,
• 8:42
  not
• 8:42
  only
• 8:43
  is
• 8:43
  it
• 8:43
  helpful
• 8:43
  for
• 8:44
  your
• 8:44
  couples
• 8:44
  to
• 8:44
  have
• 8:44
  price
• 8:45
  transparency,
• 8:46
  AI
• 8:46
  search
• 8:46
  is
• 8:47
  looking
• 8:47
  for
• 8:47
  it
• 8:47
  on
• 8:47
  your
• 8:48
  website
• 8:48
  because
• 8:48
  so
• 8:48
  often
• 8:49
  they
• 8:49
  put
• 8:49
  the
• 8:49
  information
• 8:50
  into
• 8:50
  tables
• 8:51
  and
• 8:51
  if
• 8:51
  it's
• 8:51
  not
• 8:51
  there,
• 8:51
  they
• 8:52
  can't
• 8:52
  find
• 8:52
  it.
• 8:52
  You're
• 8:53
  just
• 8:53
  not
• 8:53
  going
• 8:53
  to
• 8:53
  show
• 8:53
  up.
• 8:54
  And
• 8:54
  so,
• 8:54
  yeah,
• 8:55
  I
• 8:55
  think
• 8:55
  that's
• 8:55
  really
• 8:55
  interesting.
• 8:56
  And
• 8:56
  I
• 8:56
  think
• 8:56
  the
• 8:56
  thing
• 8:57
  is,
• 8:57
  all
• 8:57
  of
• 8:57
  us
• 8:57
  feel
• 8:58
  in
• 8:58
  some
• 8:58
  ways
• 8:58
  busier.
• 8:59
  Like,
• 8:59
  it's
• 8:59
  a
• 8:59
  noisy
• 9:00
  environment
• 9:00
  right
• 9:01
  now,
• 9:01
  so
• 9:01
  our
• 9:01
  couples
• 9:02
  feel
• 9:02
  busier.
• 9:02
  And
• 9:03
  I
• 9:03
  also
• 9:03
  see
• 9:03
  the
• 9:04
  suppliers
• 9:04
  feel
• 9:05
  busier
• 9:05
  and
• 9:05
  they're
• 9:05
  trying
• 9:05
  to
• 9:06
  do
• 9:06
  all
• 9:06
  of
• 9:06
  the
• 9:07
  things.
• 9:08
  So
• 9:08
  why
• 9:08
  is
• 9:09
  it
• 9:09
  key
• 9:09
  to
• 9:09
  get
• 9:10
  copy
• 9:11
  and
• 9:11
  their
• 9:11
  website
• 9:11
  and
• 9:12
  their
• 9:12
  vibe
• 9:12
  on
• 9:13
  their
• 9:13
  website
• 9:13
  so
• 9:14
  important?
• 9:14
  Because
• 9:15
  often
• 9:15
  I
• 9:15
  think
• 9:15
  it
• 9:15
  probably
• 9:16
  goes
• 9:16
  to
• 9:16
  the
• 9:16
  bottom
• 9:16
  of
• 9:16
  people's
• 9:17
  lists.
• 9:17
  Because
• 9:18
  once
• 9:18
  you
• 9:18
  get
• 9:18
  people
• 9:19
  to
• 9:19
  your
• 9:19
  website,
• 9:19
  whether
• 9:20
  it's
• 9:20
  through
• 9:20
  search
• 9:21
  or
• 9:21
  you
• 9:21
  gave
• 9:21
  them
• 9:21
  your
• 9:22
  business
• 9:22
  card
• 9:22
  or
• 9:23
  they
• 9:23
  found
• 9:23
  your
• 9:23
  Instagram
• 9:24
  profile,
• 9:24
  your
• 9:24
  website
• 9:25
  is
• 9:25
  what
• 9:25
  closes
• 9:25
  the
• 9:25
  deal
• 9:26
  and
• 9:26
  gets
• 9:26
  them
• 9:26
  to
• 9:26
  inquire
• 9:27
  with
• 9:27
  you.
• 9:27
  It's
• 9:27
  what
• 9:27
  takes
• 9:28
  them
• 9:28
  from
• 9:28
  intrigued,
• 9:30
  an
• 9:30
  inquiry
• 9:30
  in
• 9:31
  your
• 9:31
  inbox.
• 9:32
  And
• 9:32
  you
• 9:33
  need
• 9:33
  to
• 9:33
  just
• 9:34
  show
• 9:34
  up
• 9:34
  and
• 9:34
  tell
• 9:34
  them
• 9:35
  why
• 9:35
  you're
• 9:35
  worth
• 9:36
  what
• 9:36
  you
• 9:36
  charge
• 9:37
  and
• 9:37
  what
• 9:37
  they're
• 9:38
  going
• 9:38
  to
• 9:38
  get
• 9:38
  out
• 9:38
  of
• 9:38
  it
• 9:39
  and
• 9:39
  really
• 9:40
  make
• 9:40
  it
• 9:40
  easy
• 9:40
  on
• 9:41
  them.
• 9:41
  If
• 9:41
  you
• 9:41
  can
• 9:41
  make
• 9:42
  it
• 9:42
  easy
• 9:42
  on
• 9:42
  them
• 9:43
  to
• 9:43
  know
• 9:43
  what
• 9:43
  they're
• 9:44
  going
• 9:44
  to
• 9:44
  get,
• 9:44
  understand
• 9:44
  the
• 9:45
  decision
• 9:45
  they're
• 9:45
  making,
• 9:46
  they
• 9:46
  are
• 9:46
  going
• 9:46
  to
• 9:46
  be
• 9:47
  more
• 9:47
  likely
• 9:47
  to
• 9:47
  get
• 9:47
  on
• 9:47
  that
• 9:48
  call
• 9:48
  or
• 9:48
  show
• 9:48
  up
• 9:48
  at
• 9:49
  that
• 9:49
  meeting
• 9:49
  or
• 9:49
  even
• 9:50
  just
• 9:50
  request
• 9:50
  information
• 9:51
  from
• 9:51
  you
• 9:51
  about
• 9:52
  how
• 9:52
  they
• 9:52
  can
• 9:52
  move
• 9:52
  forward
• 9:53
  with
• 9:53
  booking
• 9:53
  you.
• 9:54
  They
• 9:54
  just
• 9:55
  don't
• 9:55
  want
• 9:55
  to
• 9:55
  spend
• 9:56
  the
• 9:56
  time
• 9:56
  looking
• 9:57
  at
• 9:57
  50
• 9:57
  people
• 9:58
  to
• 9:58
  get
• 9:59
  10
• 9:59
  possible
• 10:00
  vendors.
• 10:01
  They
• 10:01
  really
• 10:01
  want
• 10:02
  to
• 10:02
  have
• 10:02
  the
• 10:02
  information
• 10:02
  right
• 10:03
  there
• 10:03
  and
• 10:03
  your
• 10:04
  copy
• 10:04
  is
• 10:04
  what
• 10:05
  nudges
• 10:05
  them
• 10:05
  in
• 10:05
  that
• 10:06
  direction.
• 10:06
  So
• 10:06
  true.
• 10:07
  Okay,
• 10:07
  I
• 10:07
  want
• 10:07
  to
• 10:07
  revisit
• 10:08
  the
• 10:08
  pricing
• 10:08
  page
• 10:09
  for
• 10:09
  a
• 10:09
  moment
• 10:09
  because
• 10:10
  I
• 10:10
  think,
• 10:10
  I'm
• 10:11
  guessing
• 10:11
  if
• 10:11
  you've
• 10:11
  done
• 10:12
  copy
• 10:12
  for
• 10:12
  websites,
• 10:13
  you've
• 10:13
  done
• 10:13
  copy
• 10:13
  for
• 10:13
  people's
• 10:14
  pricing
• 10:14
  page.
• 10:14
  And
• 10:15
  I
• 10:15
  think
• 10:15
  what
• 10:15
  with
• 10:16
  every
• 10:16
  area
• 10:16
  of
• 10:16
  the
• 10:16
  website,
• 10:17
  but
• 10:17
  particularly
• 10:17
  on
• 10:17
  the
• 10:18
  pricing
• 10:18
  page
• 10:18
  as
• 10:18
  well,
• 10:18
  it's
• 10:19
  really
• 10:19
  hard
• 10:19
  to
• 10:19
  get
• 10:20
  that
• 10:20
  balance
• 10:20
  between
• 10:21
  being
• 10:21
  clear
• 10:22
  and
• 10:23
  direct
• 10:24
  and
• 10:24
  also
• 10:24
  having
• 10:25
  that
• 10:25
  personality
• 10:26
  and
• 10:26
  that
• 10:26
  vibe.
• 10:27
  Because,
• 10:27
  for
• 10:27
  example,
• 10:28
  a
• 10:28
  pricing
• 10:28
  page,
• 10:29
  ultimately,
• 10:29
  if
• 10:29
  you
• 10:29
  want
• 10:30
  everyone
• 10:30
  to
• 10:30
  know
• 10:30
  it's
• 10:31
  pricing,
• 10:31
  we
• 10:31
  can
• 10:31
  call
• 10:32
  it
• 10:32
  pricing.
• 10:32
  Whereas
• 10:33
  I
• 10:33
  think
• 10:33
  sometimes
• 10:34
  people
• 10:34
  are
• 10:34
  worried
• 10:34
  if
• 10:34
  they
• 10:34
  use
• 10:35
  a
• 10:35
  copywriter
• 10:35
  that
• 10:35
  will
• 10:36
  come
• 10:36
  up
• 10:36
  with
• 10:36
  some
• 10:36
  flowery
• 10:37
  word
• 10:37
  for
• 10:37
  it
• 10:38
  to
• 10:38
  make
• 10:38
  it
• 10:38
  sound
• 10:39
  really
• 10:39
  exciting.
• 10:40
  But
• 10:40
  then
• 10:40
  it
• 10:40
  doesn't
• 10:41
  really
• 10:41
  work
• 10:41
  with
• 10:41
  the
• 10:42
  AI
• 10:42
  search
• 10:42
  or
• 10:43
  the
• 10:43
  SEO.
• 10:43
  So
• 10:44
  how
• 10:44
  do
• 10:44
  you
• 10:45
  make
• 10:45
  sure
• 10:45
  that
• 10:46
  you
• 10:46
  balance
• 10:47
  that
• 10:47
  creativity,
• 10:48
  but
• 10:49
  also
• 10:49
  making
• 10:49
  sure
• 10:50
  it's
• 10:51
  working
• 10:51
  for
• 10:51
  the
• 10:51
  business?
• 10:52
  I
• 10:52
  do
• 10:52
  feel
• 10:52
  like
• 10:52
  your
• 10:53
  pricing
• 10:53
  page
• 10:53
  is
• 10:53
  the
• 10:54
  place
• 10:54
  to
• 10:54
  be
• 10:54
  clear
• 10:55
  over
• 10:55
  clever.
• 10:55
  Which
• 10:56
  isn't
• 10:56
  to
• 10:56
  say
• 10:56
  we
• 10:56
  can't
• 10:57
  have
• 10:57
  a
• 10:57
  little
• 10:57
  personality
• 10:58
  on
• 10:58
  it,
• 10:58
  but
• 10:58
  we
• 10:58
  want
• 10:59
  to
• 10:59
  make
• 10:59
  sure
• 10:59
  that
• 11:00
  especially
• 11:00
  if
• 11:01
  you're
• 11:01
  a
• 11:01
  business
• 11:01
  that
• 11:01
  does
• 11:02
  packages
• 11:03
  you
• 11:04
  want
• 11:04
  to
• 11:04
  like.
• 11:04
  You
• 11:04
  know,
• 11:04
  I've
• 11:05
  worked
• 11:05
  with
• 11:05
  Mike
• 11:06
  the
• 11:06
  DJ
• 11:06
  and
• 11:07
  we
• 11:07
  have
• 11:07
  done
• 11:07
  a
• 11:08
  pricing
• 11:08
  page
• 11:08
  for
• 11:08
  him
• 11:08
  which
• 11:09
  is
• 11:09
  very
• 11:09
  package
• 11:09
  based.
• 11:10
  It's
• 11:10
  not
• 11:10
  there's
• 11:11
  no
• 11:11
  questions.
• 11:11
  Like
• 11:11
  you
• 11:12
  don't
• 11:12
  leave
• 11:12
  that
• 11:12
  page
• 11:12
  with
• 11:13
  any
• 11:13
  question
• 11:13
  in
• 11:13
  your
• 11:13
  mind
• 11:14
  about
• 11:14
  what
• 11:14
  it's
• 11:14
  going
• 11:14
  to
• 11:14
  cost
• 11:14
  to
• 11:15
  book
• 11:15
  him.
• 11:15
  You
• 11:16
  go
• 11:16
  through
• 11:16
  the
• 11:16
  packages,
• 11:16
  you
• 11:17
  look
• 11:17
  at
• 11:17
  the
• 11:17
  add
• 11:17
  ons
• 11:18
  and
• 11:18
  you
• 11:18
  can
• 11:18
  whip
• 11:18
  out
• 11:18
  your
• 11:19
  calculator
• 11:19
  and
• 11:19
  no
• 11:20
  before
• 11:20
  you
• 11:20
  even
• 11:20
  inquire.
• 11:21
  And
• 11:21
  I
• 11:21
  think
• 11:22
  that's
• 11:22
  so
• 11:22
  valuable
• 11:23
  to
• 11:23
  people
• 11:23
  who
• 11:23
  are
• 11:23
  looking.
• 11:24
  You
• 11:24
  still
• 11:24
  get
• 11:24
  a
• 11:24
  sense
• 11:25
  of
• 11:25
  his
• 11:25
  personality.
• 11:26
  There's
• 11:26
  still
• 11:26
  a
• 11:26
  fun
• 11:27
  headline.
• 11:28
  We've
• 11:28
  organized
• 11:28
  it,
• 11:29
  you
• 11:29
  know,
• 11:29
  with
• 11:29
  frequently
• 11:30
  asked
• 11:30
  questions
• 11:30
  and
• 11:30
  that
• 11:31
  thing,
• 11:31
  that
• 11:31
  sort
• 11:32
  of
• 11:32
  thing
• 11:32
  in
• 11:32
  a
• 11:32
  way
• 11:32
  that
• 11:33
  makes
• 11:33
  it
• 11:33
  easy
• 11:34
  to
• 11:34
  read.
• 11:34
  But
• 11:35
  they
• 11:35
  want
• 11:36
  that
• 11:36
  information
• 11:36
  straight
• 11:37
  up
• 11:37
  there.
• 11:37
  And
• 11:37
  yeah,
• 11:38
  we,
• 11:38
  we
• 11:38
  don't
• 11:38
  want
• 11:38
  to
• 11:38
  use
• 11:39
  super
• 11:39
  flowery
• 11:39
  terms
• 11:40
  for
• 11:40
  it.
• 11:40
  I
• 11:40
  am
• 11:41
  anti
• 11:41
  flowery
• 11:42
  words
• 11:42
  in
• 11:42
  like
• 11:43
  the
• 11:43
  navigation
• 11:43
  on
• 11:43
  your
• 11:44
  website
• 11:44
  and
• 11:44
  that
• 11:45
  sort
• 11:45
  of
• 11:45
  thing.
• 11:45
  Like
• 11:45
  if
• 11:46
  people
• 11:46
  are
• 11:46
  looking
• 11:46
  for
• 11:46
  a
• 11:46
  blog,
• 11:47
  I
• 11:47
  know
• 11:47
  it's
• 11:47
  an
• 11:48
  ugly
• 11:48
  word,
• 11:48
  but
• 11:48
  call
• 11:49
  it
• 11:49
  a
• 11:49
  blog,
• 11:49
  that's
• 11:50
  what
• 11:50
  they're
• 11:50
  looking
• 11:50
  for.
• 11:51
  We
• 11:51
  make
• 11:51
  all
• 11:52
  of
• 11:52
  these
• 11:52
  decisions
• 11:52
  in
• 11:53
  split
• 11:53
  seconds
• 11:54
  about
• 11:54
  our
• 11:54
  websites
• 11:55
  or
• 11:55
  when
• 11:55
  we're
• 11:55
  surfing
• 11:56
  website,
• 11:56
  we
• 11:56
  make
• 11:57
  split
• 11:57
  second
• 11:57
  decisions
• 11:58
  and
• 11:58
  if
• 11:58
  you
• 11:59
  cause
• 11:59
  any
• 11:59
  friction,
• 11:59
  if
• 12:00
  you
• 12:00
  make
• 12:00
  it
• 12:00
  harder
• 12:00
  for
• 12:01
  them,
• 12:01
  they'll
• 12:01
  close
• 12:01
  out
• 12:02
  the
• 12:02
  tab
• 12:02
  and
• 12:02
  on.
• 12:03
  I
• 12:03
  really
• 12:03
  like
• 12:03
  the
• 12:03
  phrase
• 12:04
  you
• 12:04
  said.
• 12:04
  I've
• 12:04
  written
• 12:04
  it
• 12:04
  down.
• 12:06
  Clear
• 12:06
  over
• 12:07
  clever.
• 12:07
  The
• 12:08
  pricing
• 12:08
  page
• 12:08
  is
• 12:09
  a
• 12:09
  place
• 12:09
  to
• 12:09
  be
• 12:09
  clear
• 12:10
  over
• 12:10
  clever.
• 12:11
  So
• 12:11
  I
• 12:11
  love
• 12:11
  that
• 12:11
  term.
• 12:12
  So
• 12:12
  let's
• 12:12
  think
• 12:12
  of
• 12:13
  the
• 12:13
  website
• 12:13
  as
• 12:13
  a
• 12:14
  whole
• 12:14
  then.
• 12:14
  For
• 12:14
  a
• 12:14
  wedding
• 12:15
  professional,
• 12:16
  are
• 12:16
  there
• 12:16
  places
• 12:17
  on
• 12:17
  your
• 12:17
  website
• 12:18
  where
• 12:18
  you
• 12:18
  can
• 12:18
  try
• 12:19
  and
• 12:19
  be
• 12:19
  more
• 12:19
  creative
• 12:20
  and
• 12:20
  more
• 12:20
  clear?
• 12:21
  Like
• 12:21
  more
• 12:22
  creative
• 12:22
  and
• 12:22
  are
• 12:22
  there
• 12:23
  places
• 12:23
  where
• 12:23
  you
• 12:24
  absolutely
• 12:24
  need
• 12:24
  to
• 12:24
  just
• 12:24
  be
• 12:25
  clear
• 12:25
  and
• 12:25
  how
• 12:25
  do
• 12:25
  we
• 12:26
  work
• 12:26
  that
• 12:26
  out?
• 12:27
  Yes.
• 12:27
  So
• 12:28
  I
• 12:28
  think
• 12:28
  on
• 12:28
  your
• 12:28
  homepage,
• 12:29
  what
• 12:30
  goes
• 12:30
  at
• 12:30
  the
• 12:30
  top
• 12:30
  of
• 12:30
  your
• 12:30
  homepage
• 12:31
  is
• 12:31
  another
• 12:31
  place
• 12:32
  where
• 12:32
  you
• 12:32
  need
• 12:33
  to
• 12:33
  be
• 12:33
  clear
• 12:33
  first
• 12:34
  of
• 12:34
  all.
• 12:34
  And
• 12:34
  then
• 12:35
  if
• 12:35
  you
• 12:35
  want
• 12:35
  to
• 12:35
  have
• 12:35
  a
• 12:35
  pretty,
• 12:36
  you
• 12:36
  know,
• 12:37
  descriptive
• 12:37
  tagline,
• 12:37
  you
• 12:38
  can.
• 12:38
  But
• 12:38
  if
• 12:39
  you
• 12:39
  are
• 12:39
  a
• 12:40
  wedding
• 12:40
  planner
• 12:41
  and
• 12:41
  you're
• 12:41
  based
• 12:42
  in
• 12:42
  London,
• 12:43
  you
• 12:43
  need
• 12:43
  to
• 12:43
  tell
• 12:43
  people
• 12:44
  so
• 12:44
  straight
• 12:44
  up,
• 12:45
  you're
• 12:45
  a
• 12:45
  London
• 12:45
  wedding
• 12:46
  planner
• 12:46
  because
• 12:46
  you
• 12:46
  have
• 12:47
  such
• 12:47
  little
• 12:47
  time
• 12:48
  to
• 12:48
  make
• 12:48
  that
• 12:48
  first
• 12:48
  impression
• 12:49
  and
• 12:49
  they
• 12:49
  need
• 12:49
  to
• 12:49
  know,
• 12:50
  I
• 12:50
  always
• 12:50
  say
• 12:51
  when
• 12:51
  your
• 12:51
  homepage
• 12:51
  loads,
• 12:52
  they
• 12:52
  need
• 12:52
  to
• 12:52
  know
• 12:52
  right
• 12:53
  away
• 12:53
  who
• 12:53
  you
• 12:53
  are,
• 12:54
  what
• 12:54
  you
• 12:54
  do,
• 12:55
  where
• 12:55
  you
• 12:55
  are,
• 12:55
  if
• 12:56
  location
• 12:56
  matters
• 12:56
  for
• 12:57
  the
• 12:57
  type
• 12:57
  of
• 12:57
  service
• 12:57
  you're
• 12:57
  selling,
• 12:58
  which
• 12:58
  isn't
• 12:58
  true
• 12:58
  for
• 12:59
  everybody,
• 12:59
  then
• 12:59
  you
• 13:00
  can
• 13:00
  have
• 13:00
  a
• 13:00
  fun
• 13:00
  tagline
• 13:00
  and
• 13:01
  then
• 13:01
  later
• 13:01
  down
• 13:01
  the
• 13:01
  homepage
• 13:02
  you
• 13:02
  can
• 13:02
  do
• 13:02
  some
• 13:02
  storytelling,
• 13:03
  you
• 13:03
  can
• 13:03
  talk
• 13:03
  about
• 13:04
  the
• 13:04
  experience
• 13:04
  you
• 13:05
  create
• 13:05
  for
• 13:05
  people,
• 13:05
  you
• 13:06
  can
• 13:06
  get
• 13:06
  a
• 13:06
  little
• 13:06
  creative.
• 13:07
  Same
• 13:07
  with
• 13:08
  your
• 13:08
  about
• 13:08
  page.
• 13:09
  I
• 13:09
  don't
• 13:09
  want
• 13:09
  to
• 13:09
  read
• 13:09
  an
• 13:09
  about
• 13:10
  page
• 13:10
  that
• 13:10
  reads
• 13:11
  like
• 13:11
  a
• 13:11
  LinkedIn
• 13:11
  page.
• 13:12
  I
• 13:12
  want
• 13:12
  A
• 13:12
  little.
• 13:13
  I
• 13:13
  want
• 13:13
  to
• 13:13
  know
• 13:13
  who's
• 13:14
  behind
• 13:14
  this,
• 13:14
  I
• 13:14
  want
• 13:14
  to
• 13:15
  know
• 13:15
  how
• 13:15
  you
• 13:15
  started
• 13:15
  this
• 13:16
  work,
• 13:16
  what
• 13:17
  interesting
• 13:17
  experience
• 13:18
  you
• 13:18
  bring
• 13:18
  to
• 13:19
  the
• 13:19
  job
• 13:19
  that's
• 13:19
  going
• 13:20
  to
• 13:20
  make
• 13:20
  you
• 13:20
  the
• 13:20
  person
• 13:20
  for
• 13:21
  it.
• 13:21
  Whereas
• 13:22
  your
• 13:22
  pricing
• 13:22
  page,
• 13:23
  the
• 13:23
  top
• 13:23
  of
• 13:24
  your
• 13:24
  homepage
• 13:24
  and
• 13:25
  I
• 13:25
  would
• 13:25
  also
• 13:25
  say
• 13:25
  your
• 13:26
  contact
• 13:26
  page,
• 13:27
  don't
• 13:27
  get
• 13:27
  too
• 13:28
  fun
• 13:28
  and
• 13:28
  funky
• 13:28
  with
• 13:29
  the
• 13:29
  questions
• 13:29
  on
• 13:29
  your
• 13:29
  inquiry
• 13:30
  form.
• 13:30
  Keep
• 13:30
  it
• 13:31
  short,
• 13:31
  keep
• 13:31
  it
• 13:31
  relevant.
• 13:32
  And
• 13:32
  I
• 13:33
  always
• 13:33
  say,
• 13:34
  like,
• 13:34
  ask
• 13:34
  an
• 13:34
  open
• 13:35
  ended
• 13:35
  question
• 13:35
  and
• 13:36
  give
• 13:36
  the
• 13:36
  yappers
• 13:37
  room
• 13:37
  to
• 13:37
  yap
• 13:37
  about
• 13:38
  their
• 13:38
  wedding.
• 13:38
  But
• 13:39
  know
• 13:39
  that
• 13:39
  there
• 13:39
  are
• 13:39
  also
• 13:39
  some
• 13:40
  people
• 13:40
  who
• 13:40
  just
• 13:40
  want
• 13:40
  to
• 13:40
  be
• 13:41
  like,
• 13:41
  we're
• 13:41
  having
• 13:41
  a
• 13:42
  wedding
• 13:42
  in
• 13:42
  Edinburgh
• 13:43
  on
• 13:43
  this
• 13:43
  day,
• 13:44
  we're
• 13:44
  expecting
• 13:44
  200
• 13:45
  people
• 13:45
  and
• 13:45
  that's
• 13:46
  all
• 13:46
  the
• 13:46
  details
• 13:46
  you're
• 13:46
  going
• 13:46
  to
• 13:47
  get
• 13:47
  from
• 13:47
  them
• 13:48
  in
• 13:48
  the
• 13:48
  very
• 13:48
  beginning
• 13:48
  and
• 13:49
  that's
• 13:49
  fine
• 13:49
  too.
• 13:49
  And
• 13:49
  then
• 13:49
  you
• 13:49
  have
• 13:50
  someone
• 13:50
  else
• 13:50
  who's
• 13:50
  going
• 13:50
  to
• 13:50
  tell
• 13:50
  you
• 13:51
  their
• 13:51
  entire
• 13:51
  love
• 13:51
  story,
• 13:52
  start
• 13:52
  to
• 13:52
  finish
• 13:53
  in
• 13:53
  that
• 13:53
  little
• 13:53
  space
• 13:53
  on
• 13:54
  your
• 13:54
  form.
• 13:54
  Give
• 13:54
  them
• 13:55
  each
• 13:55
  the
• 13:55
  option
• 13:55
  to
• 13:55
  do
• 13:56
  that
• 13:56
  and
• 13:56
  just
• 13:56
  let
• 13:57
  them,
• 13:57
  you
• 13:57
  know,
• 13:58
  fill
• 13:58
  in
• 13:58
  what
• 13:58
  details
• 13:58
  feel
• 13:59
  relevant
• 13:59
  to
• 13:59
  them.
• 13:59
  That's
• 14:00
  so
• 14:00
  interesting.
• 14:00
  It's
• 14:01
  actually
• 14:01
  bringing
• 14:01
  up
• 14:01
  something
• 14:01
  in
• 14:02
  my
• 14:02
  mind.
• 14:02
  Sometimes
• 14:02
  I
• 14:02
  spend
• 14:03
  a
• 14:03
  lot
• 14:03
  of
• 14:03
  time
• 14:03
  when
• 14:03
  I'm
• 14:04
  working
• 14:04
  with
• 14:04
  clients
• 14:04
  and
• 14:04
  we're
• 14:05
  looking
• 14:05
  at
• 14:05
  their
• 14:05
  form,
• 14:06
  deciding
• 14:06
  which
• 14:07
  fields
• 14:07
  should
• 14:08
  be,
• 14:08
  you
• 14:08
  have
• 14:09
  to
• 14:09
  fill
• 14:09
  them
• 14:09
  in
• 14:09
  and
• 14:10
  which
• 14:10
  fields
• 14:10
  should
• 14:11
  be,
• 14:11
  you
• 14:11
  don't
• 14:12
  have
• 14:12
  to
• 14:12
  fill
• 14:12
  them
• 14:12
  in
• 14:12
  because
• 14:13
  I
• 14:13
  think
• 14:13
  sometimes
• 14:13
  we
• 14:13
  have
• 14:14
  a
• 14:14
  tendency
• 14:14
  to
• 14:14
  just
• 14:14
  set
• 14:14
  the
• 14:14
  form
• 14:15
  up
• 14:15
  and
• 14:15
  make
• 14:16
  everything
• 14:16
  that
• 14:16
  it
• 14:16
  has
• 14:16
  to
• 14:17
  be
• 14:17
  filled
• 14:17
  in.
• 14:17
  And
• 14:18
  actually
• 14:18
  we
• 14:19
  do
• 14:19
  need
• 14:19
  to
• 14:19
  go
• 14:19
  into
• 14:19
  that
• 14:20
  granular
• 14:20
  detail
• 14:20
  on
• 14:21
  such
• 14:21
  a
• 14:21
  small
• 14:22
  point
• 14:22
  because
• 14:22
  actually
• 14:23
  we
• 14:23
  don't
• 14:23
  need
• 14:24
  everything,
• 14:25
  we
• 14:25
  only
• 14:25
  need
• 14:26
  the
• 14:26
  basics.
• 14:27
  And
• 14:27
  so
• 14:27
  I
• 14:27
  always
• 14:28
  say
• 14:28
  like
• 14:28
  things
• 14:28
  like
• 14:29
  wedding
• 14:29
  date,
• 14:30
  I
• 14:30
  often
• 14:30
  put
• 14:30
  on
• 14:30
  people's
• 14:31
  forms,
• 14:31
  wedding
• 14:32
  day
• 14:32
  if
• 14:32
  known.
• 14:33
  Because
• 14:34
  sometimes
• 14:34
  like
• 14:35
  if
• 14:35
  we
• 14:35
  just
• 14:35
  put
• 14:35
  wedding
• 14:35
  date
• 14:36
  and
• 14:36
  you
• 14:36
  have
• 14:36
  to
• 14:36
  put
• 14:36
  in
• 14:36
  a
• 14:36
  date
• 14:37
  on
• 14:37
  a
• 14:37
  calendar
• 14:37
  and
• 14:37
  they
• 14:38
  haven't
• 14:38
  decided
• 14:38
  yet
• 14:38
  but
• 14:39
  they're
• 14:39
  genuinely
• 14:39
  interested.
• 14:40
  We're
• 14:40
  counting
• 14:41
  them
• 14:41
  out
• 14:41
  immediately.
• 14:42
  And
• 14:42
  so
• 14:43
  it's
• 14:43
  just
• 14:44
  thinking
• 14:44
  things
• 14:44
  through
• 14:44
  like
• 14:45
  that.
• 14:45
  I
• 14:45
  think
• 14:45
  the
• 14:45
  detail
• 14:45
  is
• 14:46
  really
• 14:46
  important,
• 14:46
  where
• 14:46
  it
• 14:47
  needs
• 14:47
  to
• 14:47
  be
• 14:47
  really
• 14:47
  clear
• 14:48
  and
• 14:48
  easy
• 14:49
  and
• 14:49
  where
• 14:49
  we
• 14:49
  can
• 14:49
  be
• 14:50
  clever.
• 14:50
  And
• 14:50
  I
• 14:50
  always
• 14:50
  say
• 14:50
  this,
• 14:51
  copywriters
• 14:52
  always
• 14:52
  have
• 14:52
  the
• 14:52
  best
• 14:53
  about
• 14:53
  pages.
• 14:53
  I
• 14:54
  love
• 14:54
  all
• 14:54
  of
• 14:54
  the
• 14:54
  copywriters
• 14:55
  I
• 14:55
  work
• 14:55
  with.
• 14:56
  I
• 14:56
  go
• 14:56
  to
• 14:56
  your
• 14:56
  about
• 14:57
  pages
• 14:57
  and
• 14:57
  they're
• 14:57
  always
• 14:58
  so
• 14:58
  fun
• 14:58
  and
• 14:59
  full
• 14:59
  of
• 14:59
  personality.
• 15:00
  I
• 15:00
  think
• 15:00
  we
• 15:00
  all
• 15:01
  need
• 15:01
  to
• 15:01
  have
• 15:01
  better
• 15:02
  about
• 15:02
  me
• 15:02
  pages.
• 15:03
  But
• 15:03
  I
• 15:03
  think
• 15:03
  again,
• 15:03
  it
• 15:03
  goes
• 15:03
  to
• 15:04
  the
• 15:04
  bottom
• 15:04
  of
• 15:04
  the
• 15:04
  pile.
• 15:05
  I
• 15:05
  feel
• 15:05
  like
• 15:05
  that
• 15:05
  about
• 15:05
  my
• 15:06
  about
• 15:06
  page.
• 15:06
  I
• 15:06
  think,
• 15:06
  oh,
• 15:07
  I,
• 15:07
  I
• 15:07
  don't
• 15:07
  really
• 15:07
  care
• 15:08
  what
• 15:08
  it
• 15:08
  says,
• 15:08
  but
• 15:08
  actually
• 15:08
  I
• 15:08
  should,
• 15:09
  I
• 15:09
  should
• 15:09
  care
• 15:09
  what
• 15:10
  it
• 15:10
  says.
• 15:10
  And
• 15:10
  I
• 15:10
  probably
• 15:11
  have
• 15:11
  the
• 15:12
  most
• 15:12
  creative
• 15:12
  freedom
• 15:13
  there.
• 15:13
  So
• 15:13
  here's
• 15:14
  a
• 15:14
  little
• 15:14
  reminder
• 15:14
  to
• 15:15
  people,
• 15:15
  Go
• 15:15
  update
• 15:15
  your
• 15:15
  about
• 15:16
  page
• 15:16
  and
• 15:16
  make
• 15:17
  it
• 15:17
  sound
• 15:17
  a
• 15:17
  little
• 15:18
  bit
• 15:18
  more
• 15:18
  exciting
• 15:18
  than
• 15:18
  it
• 15:19
  is
• 15:19
  now.
• 15:19
  Andrew,
• 15:19
  you
• 15:21
  go
• 15:21
  for
• 15:21
  it.
• 15:22
  I
• 15:22
  was,
• 15:22
  I
• 15:23
  was
• 15:23
  gonna
• 15:23
  say
• 15:23
  on
• 15:23
  your
• 15:23
  about
• 15:24
  page.
• 15:24
  The
• 15:24
  other
• 15:24
  thing
• 15:25
  I
• 15:25
  love
• 15:25
  to
• 15:25
  do
• 15:25
  is
• 15:25
  a
• 15:25
  lot
• 15:26
  of
• 15:26
  times,
• 15:26
  if
• 15:26
  you've
• 15:26
  been
• 15:27
  in
• 15:27
  any
• 15:27
  industry
• 15:28
  before
• 15:28
  the
• 15:28
  wedding
• 15:29
  or
• 15:29
  the
• 15:29
  events
• 15:29
  industry,
• 15:29
  a
• 15:30
  lot
• 15:30
  of
• 15:30
  times
• 15:30
  people
• 15:30
  are
• 15:31
  like,
• 15:31
  well,
• 15:31
  that's
• 15:31
  relevant.
• 15:32
  I'm
• 15:32
  gonna
• 15:32
  leave
• 15:32
  it
• 15:32
  out.
• 15:32
  But
• 15:33
  sometimes
• 15:33
  there's
• 15:33
  a
• 15:34
  really
• 15:34
  interesting
• 15:35
  story
• 15:35
  there
• 15:35
  that
• 15:35
  informs
• 15:36
  your
• 15:36
  work.
• 15:36
  And
• 15:37
  that's
• 15:37
  one
• 15:37
  of
• 15:37
  my
• 15:37
  favorite
• 15:37
  things
• 15:38
  to
• 15:38
  dig
• 15:38
  into.
• 15:38
  Like,
• 15:39
  I
• 15:39
  just
• 15:39
  wrote
• 15:40
  about
• 15:40
  page
• 15:41
  copy
• 15:41
  for
• 15:41
  an
• 15:42
  elopement
• 15:42
  photographer
• 15:43
  who
• 15:43
  was
• 15:43
  a
• 15:43
  massage
• 15:44
  therapist.
• 15:44
  And
• 15:44
  you'd
• 15:45
  think,
• 15:45
  oh,
• 15:45
  the
• 15:45
  two
• 15:46
  aren't
• 15:46
  related,
• 15:46
  but
• 15:47
  they
• 15:47
  totally
• 15:47
  are
• 15:47
  because
• 15:48
  it
• 15:48
  taught
• 15:48
  her
• 15:48
  how
• 15:48
  to
• 15:48
  read
• 15:49
  the
• 15:49
  room,
• 15:49
  pick
• 15:49
  up
• 15:50
  on
• 15:50
  someone's
• 15:50
  energy,
• 15:51
  make
• 15:51
  people
• 15:52
  feel
• 15:52
  comfortable,
• 15:53
  and
• 15:53
  now
• 15:53
  those
• 15:53
  skills
• 15:54
  are
• 15:54
  transferable
• 15:54
  to
• 15:54
  her
• 15:55
  new
• 15:55
  job.
• 15:55
  So.
• 15:55
  And
• 15:55
  I
• 15:55
  know
• 15:55
  you
• 15:56
  also
• 15:56
  didn't
• 15:56
  start
• 15:57
  in
• 15:57
  the
• 15:57
  wedding
• 15:57
  industry,
• 15:57
  right?
• 15:58
  So
• 15:58
  you
• 15:58
  and
• 15:58
  I
• 15:58
  are
• 15:58
  kind
• 15:59
  of
• 15:59
  on
• 15:59
  the
• 15:59
  same
• 15:59
  page
• 16:00
  there.
• 16:00
  We
• 16:00
  have
• 16:00
  a
• 16:01
  story
• 16:01
  to
• 16:01
  tell.
• 16:01
  Because
• 16:02
  sometimes
• 16:02
  your
• 16:02
  experience
• 16:03
  outside
• 16:03
  the
• 16:03
  industry
• 16:04
  is
• 16:04
  what
• 16:04
  really
• 16:04
  makes
• 16:05
  you
• 16:05
  expert.
• 16:06
  It
• 16:06
  makes
• 16:06
  you
• 16:06
  interesting.
• 16:07
  And
• 16:07
  I
• 16:07
  don't
• 16:08
  want
• 16:08
  people
• 16:08
  to
• 16:08
  overlook
• 16:09
  that
• 16:09
  story.
• 16:09
  It
• 16:09
  can
• 16:09
  be
• 16:10
  really
• 16:10
  powerful.
• 16:11
  100
• 16:11
  and
• 16:12
  you
• 16:12
  need
• 16:12
  to
• 16:12
  shout
• 16:12
  it
• 16:12
  from
• 16:12
  the
• 16:13
  rooftop
• 16:13
  sometimes
• 16:14
  because
• 16:14
  it's
• 16:15
  interesting.
• 16:15
  Often
• 16:15
  I
• 16:16
  talk
• 16:16
  to
• 16:16
  people
• 16:16
  on
• 16:16
  the
• 16:16
  podcast
• 16:17
  and
• 16:17
  I
• 16:18
  go
• 16:18
  quite
• 16:18
  far
• 16:18
  back
• 16:19
  in
• 16:19
  their
• 16:19
  stories
• 16:20
  and
• 16:20
  always
• 16:21
  there's
• 16:21
  something
• 16:22
  interesting
• 16:22
  to
• 16:23
  learn
• 16:23
  before
• 16:23
  they
• 16:23
  got
• 16:24
  into
• 16:24
  the
• 16:24
  wedding
• 16:24
  industry.
• 16:24
  And
• 16:25
  it
• 16:25
  is
• 16:25
  a
• 16:25
  really
• 16:25
  important
• 16:26
  piece.
• 16:26
  You
• 16:26
  know,
• 16:26
  I've
• 16:26
  spoken
• 16:27
  to
• 16:27
  people
• 16:27
  who've
• 16:27
  worked
• 16:27
  on
• 16:28
  Disney
• 16:28
  cruises.
• 16:29
  I've
• 16:29
  spoken
• 16:29
  to
• 16:29
  people
• 16:29
  who've
• 16:29
  been
• 16:30
  professional
• 16:30
  dancers.
• 16:31
  I've
• 16:31
  spoken
• 16:31
  to
• 16:31
  people
• 16:31
  that
• 16:32
  have,
• 16:32
  you
• 16:32
  know,
• 16:32
  worked
• 16:33
  in
• 16:33
  a
• 16:33
  really
• 16:33
  high
• 16:33
  powered
• 16:34
  job
• 16:34
  in
• 16:35
  London
• 16:35
  and
• 16:35
  then
• 16:35
  decided
• 16:36
  they
• 16:36
  wanted
• 16:36
  to
• 16:36
  quit
• 16:36
  it
• 16:36
  all.
• 16:37
  I've
• 16:37
  had
• 16:37
  people
• 16:37
  own
• 16:37
  other
• 16:37
  businesses
• 16:38
  and
• 16:38
  actually
• 16:39
  it
• 16:39
  makes
• 16:40
  perfect
• 16:40
  sense.
• 16:41
  And
• 16:42
  my
• 16:42
  own
• 16:42
  background
• 16:42
  is
• 16:43
  in
• 16:43
  television
• 16:43
  and
• 16:43
  radio
• 16:44
  production.
• 16:44
  I
• 16:44
  talk
• 16:44
  about
• 16:44
  that
• 16:45
  a
• 16:45
  lot.
• 16:45
  And
• 16:45
  I
• 16:45
  saw
• 16:45
  something
• 16:46
  actually
• 16:46
  that
• 16:47
  wound
• 16:48
  me
• 16:48
  up
• 16:48
  a
• 16:48
  little
• 16:48
  bit.
• 16:48
  I'll
• 16:49
  be
• 16:49
  honest.
• 16:49
  On
• 16:49
  the
• 16:50
  Instagram
• 16:50
  the
• 16:50
  other
• 16:51
  day
• 16:51
  where
• 16:51
  I
• 16:51
  saw
• 16:51
  someone
• 16:51
  say
• 16:52
  we
• 16:52
  shouldn't
• 16:53
  listen
• 16:53
  to
• 16:53
  any
• 16:53
  educators
• 16:54
  that
• 16:55
  didn't
• 16:55
  do
• 16:55
  at
• 16:56
  least
• 16:56
  10
• 16:56
  years
• 16:56
  in
• 16:56
  the
• 16:57
  wedding
• 16:57
  industry,
• 16:57
  something
• 16:58
  like
• 16:58
  that.
• 16:58
  And
• 16:58
  I
• 16:59
  was
• 16:59
  like,
• 16:59
  well,
• 16:59
  why
• 17:00
  not?
• 17:01
  Because
• 17:01
  actually,
• 17:02
  maybe,
• 17:03
  you
• 17:03
  know,
• 17:04
  someone
• 17:04
  who's
• 17:04
  worked
• 17:05
  as
• 17:05
  a
• 17:05
  photographer
• 17:05
  for
• 17:06
  10
• 17:06
  years
• 17:07
  doesn't
• 17:07
  have
• 17:07
  as
• 17:07
  much
• 17:07
  marketing
• 17:08
  experience
• 17:08
  as
• 17:08
  someone
• 17:08
  who's
• 17:09
  done
• 17:09
  marketing
• 17:09
  for
• 17:09
  television,
• 17:10
  radio
• 17:10
  and
• 17:10
  big
• 17:11
  brands.
• 17:11
  And
• 17:11
  so
• 17:12
  actually
• 17:12
  it's
• 17:12
  a
• 17:13
  falsehood
• 17:13
  sometimes.
• 17:14
  And
• 17:14
  actually,
• 17:14
  what
• 17:15
  we
• 17:15
  have
• 17:15
  done
• 17:15
  in
• 17:15
  the
• 17:15
  past
• 17:16
  could
• 17:16
  make
• 17:16
  us
• 17:17
  more
• 17:17
  valuable,
• 17:18
  not
• 17:18
  less
• 17:18
  valuable.
• 17:19
  And
• 17:19
  I
• 17:19
  think
• 17:19
  sometimes
• 17:20
  people
• 17:20
  are
• 17:20
  scared
• 17:21
  of
• 17:21
  saying
• 17:21
  that.
• 17:22
  Like
• 17:22
  it's
• 17:22
  easier
• 17:23
  to
• 17:23
  be
• 17:23
  like,
• 17:23
  oh,
• 17:23
  I
• 17:23
  was
• 17:24
  a
• 17:24
  planner
• 17:24
  for
• 17:24
  10
• 17:24
  years
• 17:24
  and
• 17:25
  now
• 17:25
  I'm
• 17:25
  an
• 17:25
  educator.
• 17:26
  But
• 17:26
  that
• 17:26
  doesn't
• 17:27
  necessarily
• 17:27
  mean
• 17:27
  if
• 17:28
  you
• 17:28
  weren't
• 17:28
  a
• 17:28
  planner
• 17:28
  for
• 17:28
  10
• 17:29
  years
• 17:29
  and
• 17:29
  you
• 17:29
  just
• 17:29
  did
• 17:30
  something
• 17:30
  else
• 17:30
  that
• 17:31
  you
• 17:31
  can't
• 17:31
  help
• 17:31
  educate
• 17:32
  because
• 17:32
  you
• 17:33
  probably
• 17:33
  have
• 17:33
  a
• 17:33
  lot
• 17:33
  of
• 17:34
  real
• 17:34
  world
• 17:34
  experience
• 17:35
  in
• 17:35
  that.
• 17:35
  Yeah,
• 17:36
  absolutely,
• 17:36
  I
• 17:36
  agree
• 17:37
  with
• 17:37
  you.
• 17:37
  And
• 17:37
  also,
• 17:37
  sometimes
• 17:38
  people
• 17:38
  from
• 17:39
  outside
• 17:39
  of
• 17:39
  the
• 17:39
  industry
• 17:40
  can
• 17:40
  look
• 17:40
  at
• 17:40
  things
• 17:40
  with
• 17:40
  a
• 17:41
  fresh
• 17:41
  perspective
• 17:41
  and
• 17:42
  things
• 17:42
  that
• 17:42
  are
• 17:42
  obvious
• 17:42
  to
• 17:43
  you
• 17:43
  or
• 17:44
  things
• 17:44
  that
• 17:44
  are
• 17:44
  like
• 17:44
  in
• 17:45
  your
• 17:45
  business,
• 17:45
  you
• 17:45
  know,
• 17:45
  you
• 17:45
  get
• 17:45
  in
• 17:45
  the
• 17:46
  weeds
• 17:46
  in
• 17:46
  your
• 17:46
  business,
• 17:46
  you're
• 17:46
  in
• 17:46
  the
• 17:47
  day
• 17:47
  to
• 17:47
  day,
• 17:47
  you're
• 17:47
  dealing
• 17:48
  with
• 17:48
  all
• 17:48
  this
• 17:48
  stuff
• 17:49
  and
• 17:49
  you
• 17:49
  need
• 17:49
  someone
• 17:50
  to
• 17:50
  come
• 17:50
  in
• 17:50
  and
• 17:50
  tell
• 17:51
  you
• 17:51
  there's
• 17:51
  an
• 17:51
  easier
• 17:52
  way
• 17:52
  to
• 17:52
  do
• 17:52
  this.
• 17:52
  But
• 17:52
  you're
• 17:53
  having
• 17:53
  trouble
• 17:53
  seeing
• 17:54
  it
• 17:54
  because
• 17:55
  none
• 17:55
  of
• 17:55
  us
• 17:55
  can
• 17:55
  see
• 17:56
  our
• 17:56
  own
• 17:56
  business
• 17:56
  clearly
• 17:57
  sometimes.
• 17:57
  You
• 17:57
  know,
• 17:58
  like
• 17:58
  we
• 17:58
  all
• 17:59
  need
• 17:59
  a
• 17:59
  board
• 17:59
  of
• 17:59
  advisors
• 18:00
  to
• 18:00
  come
• 18:01
  in
• 18:01
  and
• 18:01
  tell
• 18:01
  us
• 18:01
  like,
• 18:02
  okay,
• 18:02
  clean
• 18:02
  this
• 18:02
  up.
• 18:03
  It's
• 18:03
  really
• 18:03
  obvious
• 18:04
  to
• 18:04
  me,
• 18:04
  and
• 18:04
  I
• 18:04
  say
• 18:05
  that
• 18:05
  as
• 18:05
  a
• 18:05
  copywriter
• 18:06
  writing
• 18:06
  my
• 18:06
  own
• 18:06
  website
• 18:07
  copy,
• 18:07
  I've
• 18:07
  had
• 18:07
  people
• 18:08
  come
• 18:08
  in
• 18:08
  and
• 18:08
  be
• 18:08
  like,
• 18:08
  but
• 18:08
  you
• 18:08
  do
• 18:09
  all
• 18:09
  this
• 18:09
  awesome
• 18:09
  stuff
• 18:09
  and
• 18:10
  you're
• 18:10
  not
• 18:10
  talking
• 18:10
  about
• 18:10
  it.
• 18:10
  And
• 18:11
  I'm
• 18:11
  like,
• 18:11
  oh,
• 18:11
  I
• 18:11
  didn't
• 18:12
  know
• 18:12
  that
• 18:12
  was
• 18:12
  awesome
• 18:12
  stuff.
• 18:13
  You
• 18:13
  know,
• 18:13
  so
• 18:14
  we
• 18:14
  all
• 18:14
  need
• 18:15
  third
• 18:15
  party
• 18:16
  people.
• 18:16
  Whether
• 18:16
  it's
• 18:17
  someone
• 18:17
  like
• 18:17
  you
• 18:17
  to
• 18:18
  advise
• 18:18
  on
• 18:18
  marketing,
• 18:19
  whether
• 18:19
  it's
• 18:19
  a
• 18:19
  copywriter,
• 18:20
  whether
• 18:20
  it's
• 18:21
  just
• 18:21
  like
• 18:22
  a
• 18:22
  friend
• 18:22
  to
• 18:22
  be
• 18:22
  like,
• 18:23
  hey,
• 18:23
  you're
• 18:24
  excellent
• 18:24
  at
• 18:24
  this.
• 18:24
  Make
• 18:25
  sure
• 18:25
  you
• 18:25
  talk
• 18:25
  about
• 18:25
  it
• 18:26
  more.
• 18:26
  Yeah,
• 18:26
  a
• 18:27
  hundred
• 18:27
  percent.
• 18:27
  I
• 18:27
  totally
• 18:28
  agree
• 18:28
  with
• 18:28
  you.
• 18:29
  Now
• 18:29
  you
• 18:29
  work
• 18:29
  with
• 18:30
  lots
• 18:30
  of
• 18:30
  great
• 18:30
  clients
• 18:30
  and
• 18:31
  I
• 18:31
  always
• 18:31
  think
• 18:31
  it's
• 18:31
  interesting
• 18:32
  because
• 18:32
  when
• 18:32
  I'm
• 18:33
  talking
• 18:33
  to
• 18:33
  someone
• 18:33
  like
• 18:33
  a
• 18:33
  copywriter,
• 18:34
  often
• 18:34
  the
• 18:34
  people
• 18:35
  you're
• 18:35
  working
• 18:35
  with
• 18:35
  are
• 18:36
  people,
• 18:36
  people
• 18:36
  that
• 18:36
  are
• 18:37
  pretty
• 18:37
  successful.
• 18:38
  That's
• 18:38
  why
• 18:38
  they
• 18:38
  feel
• 18:38
  like
• 18:38
  they
• 18:39
  can
• 18:39
  invest
• 18:39
  in
• 18:39
  a
• 18:39
  copywriter.
• 18:40
  Right.
• 18:40
  And
• 18:41
  so
• 18:41
  you're
• 18:41
  working
• 18:41
  with
• 18:42
  some
• 18:42
  of
• 18:42
  the
• 18:42
  most
• 18:43
  successful
• 18:43
  pros
• 18:44
  in
• 18:44
  the
• 18:44
  industry.
• 18:45
  Do
• 18:46
  you
• 18:46
  see
• 18:46
  any
• 18:46
  patterns
• 18:47
  in
• 18:48
  those
• 18:48
  pros
• 18:49
  behavior?
• 18:49
  What,
• 18:49
  what
• 18:50
  are
• 18:50
  you
• 18:50
  seeing
• 18:50
  in
• 18:50
  those
• 18:51
  people
• 18:51
  that
• 18:51
  are
• 18:51
  successful
• 18:52
  right
• 18:52
  now?
• 18:52
  What
• 18:52
  are
• 18:52
  they
• 18:53
  focusing
• 18:53
  on?
• 18:53
  What's
• 18:54
  important
• 18:54
  to
• 18:54
  them?
• 18:55
  So
• 18:55
  I
• 18:55
  would
• 18:56
  say
• 18:56
  that
• 18:56
  they
• 18:57
  are
• 18:57
  working
• 18:57
  on
• 18:57
  their
• 18:57
  visibility.
• 18:58
  They
• 18:58
  always
• 18:58
  have
• 18:59
  a
• 18:59
  strategy
• 18:59
  in
• 18:59
  place
• 19:00
  for
• 19:00
  being
• 19:01
  visible
• 19:01
  within
• 19:01
  the
• 19:02
  industry.
• 19:02
  Whether
• 19:02
  that's
• 19:02
  just
• 19:03
  attending
• 19:03
  conferences,
• 19:04
  speaking
• 19:04
  at
• 19:04
  conferences,
• 19:05
  showing
• 19:05
  up
• 19:05
  and
• 19:05
  creating
• 19:06
  content
• 19:06
  online.
• 19:07
  They
• 19:07
  have.
• 19:08
  PR
• 19:08
  is
• 19:08
  another
• 19:09
  big
• 19:09
  one.
• 19:09
  I
• 19:09
  don't
• 19:10
  know
• 19:10
  how
• 19:10
  big
• 19:10
  the
• 19:10
  wedding
• 19:11
  PR
• 19:11
  market
• 19:11
  is
• 19:11
  in
• 19:11
  the
• 19:12
  uk,
• 19:12
  but
• 19:12
  I
• 19:12
  know
• 19:12
  in
• 19:13
  the
• 19:13
  States
• 19:13
  A
• 19:13
  lot
• 19:14
  of
• 19:14
  successful
• 19:15
  wedding
• 19:15
  professionals
• 19:16
  are
• 19:16
  really
• 19:17
  invested
• 19:17
  in
• 19:17
  getting
• 19:18
  quoted
• 19:18
  in
• 19:18
  major
• 19:19
  newspapers
• 19:19
  and
• 19:20
  magazines,
• 19:21
  getting
• 19:21
  their
• 19:21
  weddings
• 19:22
  published,
• 19:22
  all
• 19:23
  of
• 19:23
  that
• 19:23
  stuff.
• 19:23
  They
• 19:24
  have
• 19:24
  a
• 19:24
  strategy.
• 19:25
  Everyone's
• 19:25
  strategy
• 19:25
  is
• 19:26
  totally
• 19:26
  different.
• 19:27
  Some
• 19:27
  people
• 19:27
  are
• 19:28
  trying
• 19:28
  to
• 19:28
  get
• 19:28
  quoted
• 19:28
  in
• 19:28
  the
• 19:29
  New
• 19:29
  York
• 19:29
  Times,
• 19:29
  some
• 19:30
  people
• 19:30
  are
• 19:31
  trying
• 19:31
  to
• 19:31
  take
• 19:32
  off
• 19:32
  on
• 19:32
  TikTok,
• 19:33
  but
• 19:33
  they're
• 19:33
  thinking
• 19:33
  about
• 19:34
  their
• 19:34
  strategy
• 19:35
  and
• 19:35
  they're
• 19:35
  really
• 19:36
  doing
• 19:36
  it.
• 19:36
  As
• 19:36
  far
• 19:36
  as
• 19:36
  their
• 19:37
  websites
• 19:37
  go,
• 19:38
  I
• 19:38
  will
• 19:38
  say
• 19:38
  that
• 19:39
  one
• 19:39
  of
• 19:39
  the
• 19:39
  traps
• 19:39
  I
• 19:40
  see
• 19:40
  people
• 19:40
  fall
• 19:41
  into
• 19:41
  is
• 19:41
  thinking
• 19:42
  that
• 19:42
  your
• 19:43
  industry
• 19:43
  role
• 19:43
  models,
• 19:44
  website
• 19:44
  is
• 19:44
  going
• 19:45
  to
• 19:45
  work
• 19:45
  for
• 19:45
  you
• 19:46
  especially,
• 19:47
  especially
• 19:47
  photographers.
• 19:48
  Because
• 19:48
  a
• 19:48
  lot
• 19:48
  of
• 19:49
  times
• 19:49
  really
• 19:50
  successful
• 19:50
  photographers
• 19:51
  who've
• 19:51
  been
• 19:51
  in
• 19:51
  business
• 19:51
  for
• 19:52
  15,
• 19:52
  20
• 19:52
  years,
• 19:53
  they
• 19:53
  have
• 19:53
  these
• 19:53
  minimalist
• 19:54
  websites
• 19:54
  with
• 19:55
  tons
• 19:55
  of
• 19:55
  images
• 19:55
  and
• 19:56
  all
• 19:56
  of
• 19:56
  that,
• 19:56
  and
• 19:56
  they're
• 19:57
  beautiful
• 19:57
  to
• 19:57
  look
• 19:57
  at,
• 19:58
  but
• 19:58
  that
• 19:58
  person's
• 19:59
  not
• 19:59
  relying
• 19:59
  on
• 19:59
  their
• 19:59
  website
• 20:00
  to
• 20:00
  book
• 20:00
  them
• 20:00
  clients,
• 20:01
  they
• 20:01
  are,
• 20:02
  or
• 20:02
  they're
• 20:03
  just
• 20:03
  using
• 20:03
  it
• 20:03
  as
• 20:03
  kind
• 20:04
  of
• 20:04
  a
• 20:04
  portfol.
• 20:05
  They
• 20:05
  get
• 20:05
  their
• 20:05
  referrals
• 20:06
  from
• 20:06
  planners.
• 20:06
  They're
• 20:07
  really
• 20:07
  well
• 20:07
  known.
• 20:07
  They've
• 20:08
  been
• 20:08
  published
• 20:08
  in
• 20:09
  Brides
• 20:10
  and
• 20:10
  Vogue.
• 20:10
  You
• 20:11
  have
• 20:11
  to
• 20:11
  take
• 20:11
  a
• 20:11
  slightly
• 20:12
  different
• 20:12
  tack
• 20:12
  if
• 20:13
  you're
• 20:13
  up
• 20:13
  and
• 20:13
  coming
• 20:13
  in
• 20:13
  the
• 20:14
  industry
• 20:14
  and
• 20:14
  you
• 20:14
  have
• 20:14
  to
• 20:14
  do
• 20:15
  what's
• 20:15
  working
• 20:15
  for
• 20:15
  people
• 20:15
  now.
• 20:16
  You
• 20:16
  have
• 20:16
  to
• 20:16
  think
• 20:17
  about
• 20:17
  SEO,
• 20:17
  you
• 20:17
  have
• 20:18
  to
• 20:18
  think
• 20:18
  about
• 20:18
  AI,
• 20:18
  you
• 20:19
  have
• 20:19
  to
• 20:19
  be
• 20:19
  active
• 20:20
  on
• 20:20
  Instagram,
• 20:21
  like
• 20:21
  it
• 20:21
  or
• 20:21
  not,
• 20:21
  these
• 20:22
  are
• 20:22
  the
• 20:22
  things
• 20:22
  that
• 20:22
  are
• 20:22
  working
• 20:23
  right
• 20:23
  now.
• 20:23
  And
• 20:24
  what's
• 20:24
  the
• 20:24
  most
• 20:24
  important
• 20:24
  part
• 20:25
  of
• 20:25
  what
• 20:25
  you
• 20:25
  just
• 20:25
  said
• 20:25
  is
• 20:26
  the
• 20:26
  most
• 20:26
  successful
• 20:26
  pros
• 20:27
  right
• 20:27
  now
• 20:27
  have
• 20:27
  a
• 20:27
  strategy.
• 20:28
  And
• 20:28
  I
• 20:29
  think
• 20:29
  that
• 20:29
  is
• 20:29
  a
• 20:30
  big
• 20:30
  learning
• 20:30
  piece
• 20:30
  for
• 20:31
  a
• 20:31
  lot
• 20:31
  of
• 20:31
  people
• 20:31
  listening
• 20:31
  to
• 20:32
  this
• 20:32
  podcast.
• 20:32
  And
• 20:33
  a
• 20:33
  lot
• 20:33
  of
• 20:33
  the
• 20:33
  people
• 20:33
  I
• 20:33
  work
• 20:33
  with,
• 20:34
  one
• 20:34
  to
• 20:34
  one,
• 20:35
  where
• 20:35
  I
• 20:35
  meet
• 20:35
  with
• 20:35
  them,
• 20:36
  I'm
• 20:36
  like,
• 20:36
  right,
• 20:36
  what?
• 20:36
  They
• 20:37
  say,
• 20:37
  what
• 20:37
  do
• 20:37
  I
• 20:37
  got
• 20:38
  to
• 20:38
  do?
• 20:38
  And
• 20:38
  my
• 20:38
  first
• 20:39
  question
• 20:39
  is,
• 20:39
  what
• 20:39
  is
• 20:40
  working
• 20:40
  right
• 20:40
  now?
• 20:41
  And
• 20:41
  then
• 20:41
  they
• 20:41
  say,
• 20:41
  I
• 20:41
  don't
• 20:42
  know.
• 20:42
  And
• 20:43
  so
• 20:43
  they're
• 20:43
  going
• 20:43
  into
• 20:43
  it
• 20:44
  cold.
• 20:44
  And
• 20:44
  when
• 20:44
  you
• 20:44
  haven't
• 20:45
  got
• 20:45
  a
• 20:45
  proper
• 20:45
  strategy,
• 20:46
  what
• 20:46
  happens
• 20:46
  is
• 20:47
  you
• 20:47
  end
• 20:47
  up
• 20:47
  doing
• 20:48
  a
• 20:48
  bit
• 20:48
  over
• 20:48
  here,
• 20:48
  doing
• 20:49
  a
• 20:49
  bit
• 20:49
  over
• 20:49
  there,
• 20:49
  then
• 20:50
  wondering
• 20:50
  why
• 20:50
  that
• 20:50
  doesn't
• 20:51
  work,
• 20:51
  and
• 20:51
  then
• 20:51
  signing
• 20:52
  up
• 20:52
  for
• 20:52
  this
• 20:52
  course,
• 20:53
  going
• 20:53
  on
• 20:53
  to
• 20:53
  this
• 20:53
  training,
• 20:54
  and
• 20:54
  then
• 20:54
  you're
• 20:54
  so
• 20:55
  buzzy
• 20:55
  with
• 20:55
  all
• 20:56
  these
• 20:56
  different
• 20:56
  ideas,
• 20:56
  and
• 20:57
  then
• 20:57
  you
• 20:57
  try
• 20:57
  a
• 20:57
  bit
• 20:57
  of
• 20:57
  everything,
• 20:58
  and
• 20:58
  then
• 20:58
  you
• 20:58
  get
• 20:58
  frustrated
• 20:59
  that
• 20:59
  nothing
• 20:59
  works.
• 21:00
  And
• 21:00
  actually,
• 21:01
  if
• 21:01
  you
• 21:01
  sit
• 21:01
  down
• 21:02
  and
• 21:02
  you
• 21:02
  go,
• 21:02
  right,
• 21:02
  what's
• 21:03
  my
• 21:03
  strategy?
• 21:03
  I
• 21:04
  want
• 21:04
  to
• 21:04
  be
• 21:04
  more
• 21:04
  visible.
• 21:04
  I
• 21:05
  want
• 21:05
  to
• 21:05
  show
• 21:05
  up
• 21:05
  on
• 21:05
  Google
• 21:05
  more.
• 21:06
  I
• 21:06
  want
• 21:06
  to
• 21:06
  show
• 21:06
  more
• 21:06
  of
• 21:06
  my
• 21:07
  vibe.
• 21:07
  Okay,
• 21:08
  well,
• 21:08
  maybe
• 21:08
  I
• 21:08
  need
• 21:09
  to
• 21:09
  invest
• 21:09
  in
• 21:09
  someone
• 21:09
  to
• 21:10
  write
• 21:10
  some
• 21:10
  copy
• 21:10
  for
• 21:10
  me
• 21:11
  so
• 21:11
  that
• 21:11
  I
• 21:12
  can
• 21:12
  do
• 21:12
  that
• 21:12
  at
• 21:12
  the
• 21:12
  best
• 21:13
  standard.
• 21:13
  Or
• 21:13
  maybe
• 21:14
  I
• 21:14
  need
• 21:14
  to
• 21:14
  Invest
• 21:14
  in
• 21:15
  someone
• 21:15
  to
• 21:15
  help
• 21:15
  me
• 21:15
  make
• 21:16
  content.
• 21:16
  Whatever
• 21:16
  your
• 21:17
  strategy
• 21:17
  is
• 21:18
  will
• 21:18
  then
• 21:18
  impact
• 21:19
  your
• 21:19
  decisions.
• 21:20
  But
• 21:20
  so
• 21:20
  many
• 21:20
  people
• 21:20
  in
• 21:21
  this
• 21:21
  industry
• 21:21
  do
• 21:22
  not
• 21:22
  have
• 21:22
  a
• 21:22
  strategy.
• 21:23
  And
• 21:23
  so
• 21:23
  if
• 21:23
  you're
• 21:23
  hearing
• 21:24
  this
• 21:24
  and
• 21:24
  you're
• 21:24
  thinking,
• 21:25
  that's
• 21:25
  me,
• 21:26
  then
• 21:26
  let
• 21:26
  me
• 21:26
  encourage
• 21:27
  you.
• 21:27
  Before
• 21:27
  you
• 21:27
  invest
• 21:27
  in
• 21:28
  anything
• 21:28
  else,
• 21:29
  work
• 21:29
  out
• 21:29
  what
• 21:29
  your
• 21:29
  strategy
• 21:30
  is,
• 21:30
  either
• 21:30
  alone
• 21:31
  with
• 21:31
  an
• 21:32
  AI
• 21:32
  tool
• 21:32
  or
• 21:33
  in
• 21:33
  person
• 21:33
  with
• 21:34
  someone
• 21:34
  like
• 21:34
  me,
• 21:34
  because
• 21:34
  we
• 21:35
  will
• 21:35
  sit
• 21:36
  down
• 21:36
  and
• 21:36
  do
• 21:36
  that.
• 21:37
  So
• 21:37
  you
• 21:37
  can
• 21:38
  then
• 21:38
  make
• 21:38
  informed
• 21:38
  decisions
• 21:39
  and
• 21:39
  spend
• 21:39
  your
• 21:40
  money
• 21:40
  and
• 21:40
  your
• 21:40
  time
• 21:41
  wisely.
• 21:41
  Right,
• 21:42
  Rant
• 21:42
  over.
• 21:42
  I
• 21:42
  feel
• 21:43
  like
• 21:43
  I've
• 21:43
  ranted
• 21:43
  a
• 21:43
  lot
• 21:44
  today,
• 21:44
  Andrew.
• 21:44
  I'm
• 21:44
  sorry,
• 21:45
  I'm
• 21:45
  sorry,
• 21:45
  I'm
• 21:45
  in
• 21:45
  a
• 21:46
  ranting
• 21:46
  kind
• 21:47
  of
• 21:47
  mood.
• 21:47
  Oh,
• 21:48
  yeah,
• 21:48
  I
• 21:48
  absolutely
• 21:49
  agree
• 21:50
  with
• 21:50
  you
• 21:50
  on
• 21:50
  that
• 21:50
  one.
• 21:50
  And
• 21:51
  I
• 21:51
  would
• 21:51
  also
• 21:51
  say
• 21:51
  that
• 21:52
  when
• 21:52
  you
• 21:52
  pick
• 21:52
  a
• 21:53
  strategy,
• 21:53
  understand
• 21:53
  how
• 21:54
  long
• 21:54
  it's
• 21:54
  going
• 21:54
  to
• 21:55
  take
• 21:55
  to
• 21:55
  work
• 21:55
  before
• 21:56
  you
• 21:56
  invest
• 21:56
  your
• 21:56
  time
• 21:57
  and
• 21:57
  your
• 21:57
  energy
• 21:57
  and
• 21:57
  your
• 21:58
  money.
• 21:58
  And
• 21:58
  then
• 21:59
  don't
• 21:59
  panic
• 22:00
  if
• 22:00
  you
• 22:00
  don't
• 22:00
  get
• 22:01
  instant
• 22:01
  results.
• 22:01
  Like,
• 22:02
  I'm
• 22:02
  like
• 22:02
  that
• 22:03
  I'll
• 22:03
  post
• 22:03
  on
• 22:03
  Instagram.
• 22:04
  And
• 22:04
  then
• 22:04
  I'm
• 22:04
  like,
• 22:04
  well,
• 22:04
  I
• 22:04
  don't
• 22:04
  have
• 22:05
  five
• 22:05
  new
• 22:05
  clients.
• 22:05
  Instagram's
• 22:06
  not
• 22:06
  working
• 22:06
  after
• 22:07
  I
• 22:07
  made
• 22:07
  one
• 22:07
  post
• 22:08
  a
• 22:08
  month.
• 22:08
  It's
• 22:08
  like,
• 22:08
  obviously
• 22:09
  not.
• 22:10
  You
• 22:10
  have
• 22:10
  to
• 22:10
  commit
• 22:11
  some
• 22:11
  time
• 22:11
  and
• 22:11
  energy
• 22:11
  and
• 22:11
  then
• 22:12
  you
• 22:12
  have
• 22:12
  to
• 22:12
  give
• 22:12
  things
• 22:13
  time
• 22:13
  to
• 22:13
  work.
• 22:14
  Especially
• 22:14
  if
• 22:14
  we're
• 22:15
  talking
• 22:15
  about
• 22:15
  SEO,
• 22:16
  that
• 22:16
  does
• 22:16
  not
• 22:16
  happen
• 22:17
  overnight.
• 22:17
  If
• 22:17
  you
• 22:18
  have
• 22:18
  hire
• 22:19
  someone
• 22:19
  to
• 22:19
  do
• 22:19
  a
• 22:19
  website,
• 22:20
  if
• 22:21
  you
• 22:21
  have
• 22:21
  someone
• 22:21
  do
• 22:21
  blogging,
• 22:22
  it
• 22:22
  is
• 22:22
  you
• 22:23
  are
• 22:23
  laying
• 22:23
  the
• 22:23
  foundations
• 22:24
  for
• 22:24
  the
• 22:24
  future.
• 22:24
  It's
• 22:24
  super
• 22:25
  important.
• 22:26
  But
• 22:26
  chances
• 22:26
  are
• 22:27
  you're
• 22:27
  probably
• 22:27
  not
• 22:28
  going
• 22:28
  to
• 22:28
  get
• 22:28
  five
• 22:29
  times
• 22:29
  the
• 22:29
  traffic
• 22:29
  the
• 22:29
  next
• 22:30
  week
• 22:30
  after
• 22:30
  you
• 22:30
  launch
• 22:31
  your
• 22:31
  website.
• 22:31
  And
• 22:32
  sometimes
• 22:32
  this
• 22:32
  stuff
• 22:32
  is
• 22:33
  actually
• 22:33
  quite
• 22:33
  intangible.
• 22:34
  So,
• 22:35
  for
• 22:35
  example,
• 22:35
  let's
• 22:36
  talk
• 22:36
  about
• 22:36
  website
• 22:37
  design.
• 22:37
  Website
• 22:37
  copy.
• 22:38
  It's
• 22:39
  not
• 22:39
  that
• 22:39
  you
• 22:39
  suddenly
• 22:40
  update
• 22:40
  your
• 22:40
  copy
• 22:40
  and
• 22:40
  all
• 22:41
  of
• 22:41
  a
• 22:41
  sudden
• 22:41
  your
• 22:41
  ideal
• 22:42
  clients
• 22:42
  are
• 22:42
  flocking
• 22:43
  to
• 22:43
  you.
• 22:44
  Actually,
• 22:44
  it
• 22:45
  could
• 22:45
  just
• 22:45
  be
• 22:46
  that
• 22:46
  more
• 22:46
  of
• 22:46
  the
• 22:46
  people
• 22:46
  that
• 22:47
  were
• 22:47
  coming
• 22:47
  in
• 22:47
  the
• 22:47
  first
• 22:48
  place
• 22:48
  are
• 22:48
  now
• 22:48
  sticking
• 22:49
  around
• 22:49
  for
• 22:49
  longer
• 22:50
  or
• 22:50
  actually
• 22:50
  filling
• 22:51
  out
• 22:51
  the
• 22:51
  inquiry
• 22:51
  form.
• 22:52
  And
• 22:52
  so
• 22:53
  if
• 22:53
  people
• 22:53
  are
• 22:53
  trying
• 22:53
  to
• 22:54
  do
• 22:54
  this
• 22:54
  stuff
• 22:54
  for
• 22:54
  a
• 22:54
  quick
• 22:55
  fix
• 22:55
  or
• 22:55
  an
• 22:56
  instant
• 22:56
  result,
• 22:57
  then
• 22:57
  they
• 22:57
  again,
• 22:57
  they
• 22:58
  get
• 22:58
  frustrated.
• 22:58
  It's
• 22:59
  actually
• 22:59
  such
• 22:59
  a
• 23:00
  bigger
• 23:00
  picture
• 23:01
  thing
• 23:01
  that
• 23:01
  they
• 23:01
  need
• 23:01
  to
• 23:02
  look
• 23:02
  at.
• 23:02
  And
• 23:02
  you're
• 23:02
  right,
• 23:02
  is
• 23:03
  laying
• 23:03
  that
• 23:03
  groundwork
• 23:04
  and
• 23:04
  then
• 23:05
  letting
• 23:05
  it
• 23:05
  grow
• 23:05
  over
• 23:06
  time.
• 23:06
  And
• 23:06
  yes,
• 23:07
  revisiting.
• 23:07
  And
• 23:07
  yes,
• 23:08
  looking
• 23:08
  at,
• 23:09
  okay,
• 23:09
  have
• 23:09
  my
• 23:10
  conversions
• 23:10
  gone
• 23:10
  up
• 23:11
  since
• 23:11
  I
• 23:11
  updated
• 23:12
  the
• 23:12
  copy,
• 23:12
  but
• 23:12
  that's
• 23:13
  not
• 23:13
  going
• 23:13
  to
• 23:13
  happen
• 23:13
  immediately.
• 23:13
  That's
• 23:14
  like
• 23:14
  in
• 23:14
  a
• 23:14
  year's
• 23:15
  time.
• 23:15
  Look
• 23:15
  back
• 23:15
  and
• 23:16
  then
• 23:16
  compare
• 23:16
  the
• 23:17
  data.
• 23:17
  So,
• 23:17
  yeah,
• 23:18
  totally
• 23:18
  agree.
• 23:19
  We
• 23:19
  mentioned
• 23:20
  a
• 23:20
  little
• 23:20
  bit
• 23:20
  earlier
• 23:20
  about
• 23:21
  SEO
• 23:21
  and
• 23:22
  AI,
• 23:23
  and
• 23:23
  I
• 23:23
  guess
• 23:24
  particularly
• 23:24
  AI,
• 23:25
  now
• 23:25
  it's
• 23:25
  starting
• 23:26
  to
• 23:26
  change
• 23:26
  the
• 23:27
  game.
• 23:27
  Over
• 23:27
  the
• 23:28
  last
• 23:28
  12
• 23:28
  months,
• 23:28
  we're
• 23:29
  hearing
• 23:29
  it
• 23:29
  talked
• 23:29
  about
• 23:29
  more
• 23:30
  and
• 23:30
  more
• 23:30
  and
• 23:30
  more.
• 23:30
  We're
• 23:31
  all
• 23:31
  using
• 23:31
  it
• 23:31
  more.
• 23:32
  The
• 23:32
  robots
• 23:32
  are
• 23:33
  taking
• 23:33
  over
• 23:33
  and
• 23:34
  we're
• 23:35
  using
• 23:35
  it
• 23:35
  in
• 23:35
  a
• 23:36
  variety
• 23:36
  of
• 23:36
  ways.
• 23:37
  So
• 23:37
  some
• 23:37
  people
• 23:37
  may
• 23:38
  be
• 23:38
  using
• 23:38
  it
• 23:38
  to
• 23:38
  come
• 23:39
  up
• 23:39
  with
• 23:39
  their
• 23:39
  own
• 23:39
  copy,
• 23:40
  other
• 23:40
  people
• 23:41
  are
• 23:41
  using
• 23:41
  it
• 23:41
  to
• 23:42
  search
• 23:42
  for
• 23:42
  their
• 23:42
  vendors.
• 23:43
  So
• 23:43
  therefore
• 23:44
  you
• 23:44
  want
• 23:44
  to
• 23:44
  show
• 23:44
  up
• 23:44
  in
• 23:45
  the
• 23:45
  search.
• 23:45
  There's
• 23:45
  lots
• 23:46
  of
• 23:46
  different
• 23:46
  use
• 23:46
  cases
• 23:47
  for
• 23:47
  AI.
• 23:48
  Do
• 23:48
  you
• 23:48
  think
• 23:48
  the
• 23:49
  rise
• 23:49
  of
• 23:49
  AI
• 23:50
  is
• 23:51
  impacting
• 23:51
  the
• 23:51
  way
• 23:52
  you
• 23:52
  are
• 23:52
  now
• 23:53
  writing
• 23:53
  copy
• 23:53
  for
• 23:53
  websites?
• 23:54
  Absolutely.
• 23:55
  And
• 23:55
  the
• 23:55
  advice
• 23:56
  I'm
• 23:56
  giving
• 23:56
  people,
• 23:57
  and
• 23:57
  I'm
• 23:57
  someone
• 23:58
  who
• 23:58
  doesn't
• 23:58
  use
• 23:58
  AI
• 23:59
  much
• 23:59
  in
• 23:59
  my
• 24:00
  own
• 24:00
  work,
• 24:00
  but
• 24:00
  I
• 24:01
  will
• 24:01
  say
• 24:01
  that
• 24:02
  I
• 24:02
  have
• 24:02
  to
• 24:03
  adapt
• 24:03
  to
• 24:03
  what
• 24:03
  couples
• 24:03
  are
• 24:04
  doing
• 24:04
  when
• 24:04
  they're
• 24:04
  searching.
• 24:05
  And
• 24:05
  so
• 24:05
  we
• 24:05
  are
• 24:06
  definitely
• 24:06
  taking
• 24:06
  into
• 24:07
  account
• 24:08
  what
• 24:08
  AI
• 24:09
  is
• 24:09
  looking
• 24:09
  for.
• 24:10
  You
• 24:10
  mentioned
• 24:10
  earlier,
• 24:10
  it's
• 24:11
  looking
• 24:11
  for
• 24:11
  pricing
• 24:12
  to
• 24:12
  put
• 24:12
  it
• 24:12
  into
• 24:12
  tables.
• 24:13
  And
• 24:13
  I'm
• 24:13
  telling
• 24:13
  people
• 24:13
  all
• 24:14
  the
• 24:14
  time,
• 24:15
  it's
• 24:15
  not
• 24:15
  just
• 24:15
  pricing,
• 24:16
  it's
• 24:16
  your
• 24:16
  years
• 24:16
  of
• 24:16
  experience.
• 24:17
  It's
• 24:17
  a
• 24:17
  few
• 24:18
  other
• 24:18
  things
• 24:18
  that
• 24:18
  they
• 24:19
  really
• 24:19
  want
• 24:19
  to
• 24:19
  make
• 24:20
  those
• 24:20
  little
• 24:20
  tables.
• 24:21
  And
• 24:21
  then
• 24:21
  sometimes
• 24:22
  even
• 24:22
  getting
• 24:22
  outside
• 24:22
  of
• 24:23
  the
• 24:23
  box
• 24:23
  advice
• 24:24
  like,
• 24:24
  hey,
• 24:24
  if
• 24:24
  you
• 24:24
  have
• 24:25
  a
• 24:25
  profile
• 24:25
  on
• 24:25
  the
• 24:25
  knot,
• 24:26
  you
• 24:26
  need
• 24:26
  to
• 24:26
  keep
• 24:26
  it
• 24:27
  updated.
• 24:27
  Not
• 24:28
  because
• 24:29
  you
• 24:29
  want
• 24:30
  leads
• 24:30
  to
• 24:30
  come
• 24:30
  through
• 24:30
  there.
• 24:31
  I
• 24:31
  mean,
• 24:31
  great
• 24:31
  if
• 24:32
  you
• 24:32
  do,
• 24:32
  if
• 24:32
  that's
• 24:32
  part
• 24:32
  of
• 24:32
  your
• 24:33
  strategy.
• 24:33
  But
• 24:34
  whether
• 24:34
  or
• 24:34
  not
• 24:34
  you're
• 24:35
  spending
• 24:35
  time
• 24:35
  and
• 24:35
  money
• 24:35
  on
• 24:36
  the
• 24:36
  knot,
• 24:36
  chat
• 24:37
  GPT
• 24:37
  is
• 24:37
  looking
• 24:37
  at
• 24:38
  it
• 24:38
  to
• 24:38
  try
• 24:38
  and
• 24:38
  pull
• 24:39
  information
• 24:39
  for
• 24:39
  your
• 24:39
  business.
• 24:40
  So
• 24:40
  we
• 24:40
  do
• 24:40
  have
• 24:41
  to
• 24:41
  take
• 24:41
  into
• 24:41
  account
• 24:42
  changes
• 24:42
  in
• 24:42
  strategy.
• 24:43
  That
• 24:43
  being
• 24:44
  said,
• 24:44
  the
• 24:44
  thing
• 24:45
  is,
• 24:45
  people
• 24:45
  will
• 24:46
  see
• 24:46
  you
• 24:46
  in
• 24:46
  certain
• 24:46
  search
• 24:47
  and
• 24:47
  then
• 24:47
  they
• 24:47
  will
• 24:47
  click
• 24:47
  over
• 24:48
  to
• 24:48
  your
• 24:48
  website.
• 24:48
  So
• 24:49
  you
• 24:49
  still
• 24:49
  want
• 24:49
  to
• 24:49
  have
• 24:49
  that
• 24:49
  personable
• 24:50
  copy,
• 24:51
  you
• 24:51
  still
• 24:51
  want
• 24:51
  to
• 24:51
  have
• 24:51
  clear
• 24:51
  descriptors.
• 24:52
  Chances
• 24:53
  are
• 24:53
  someone's
• 24:53
  not
• 24:54
  going
• 24:54
  to
• 24:54
  see
• 24:54
  you
• 24:54
  come
• 24:54
  up.
• 24:55
  Especially
• 24:55
  if
• 24:55
  you're
• 24:55
  a
• 24:55
  more
• 24:56
  expensive
• 24:56
  vendor
• 24:57
  in
• 24:57
  a
• 24:57
  chat
• 24:57
  GPT
• 24:58
  search
• 24:58
  and
• 24:58
  be
• 24:58
  like,
• 24:58
  great
• 24:58
  booked.
• 24:59
  I'm
• 24:59
  not
• 24:59
  even
• 24:59
  looking
• 24:59
  at
• 25:00
  their
• 25:00
  website.
• 25:00
  Like,
• 25:00
  that's
• 25:01
  not
• 25:01
  what
• 25:01
  happens.
• 25:01
  It's
• 25:02
  all
• 25:02
  a
• 25:02
  funnel,
• 25:02
  it's
• 25:03
  a
• 25:03
  process.
• 25:03
  And
• 25:03
  you
• 25:04
  still
• 25:04
  want
• 25:04
  them
• 25:04
  to
• 25:04
  go
• 25:04
  to
• 25:05
  a
• 25:05
  website
• 25:05
  that
• 25:05
  feels
• 25:06
  like
• 25:06
  you.
• 25:06
  Yeah,
• 25:06
  but
• 25:07
  if
• 25:07
  we
• 25:07
  don't
• 25:07
  show
• 25:07
  up,
• 25:08
  then
• 25:08
  the
• 25:08
  chance
• 25:08
  of
• 25:08
  us
• 25:09
  then
• 25:09
  coming
• 25:09
  to
• 25:09
  our
• 25:09
  website
• 25:09
  is
• 25:10
  lower.
• 25:10
  So
• 25:10
  it's
• 25:10
  always
• 25:11
  that
• 25:11
  balance,
• 25:11
  isn't
• 25:12
  it?
• 25:12
  And
• 25:12
  again,
• 25:12
  it's
• 25:13
  not
• 25:13
  a
• 25:13
  quick
• 25:13
  fix.
• 25:13
  Right?
• 25:14
  You
• 25:14
  can't
• 25:14
  just
• 25:14
  suddenly
• 25:14
  do
• 25:14
  something
• 25:15
  on
• 25:15
  your
• 25:15
  website
• 25:15
  and
• 25:15
  suddenly
• 25:16
  AI
• 25:16
  is
• 25:16
  telling
• 25:17
  everyone
• 25:17
  that
• 25:17
  you're
• 25:18
  the
• 25:18
  in
• 25:18
  the
• 25:18
  whole
• 25:19
  world.
• 25:19
  It's
• 25:19
  the
• 25:20
  little
• 25:20
  things.
• 25:20
  It's
• 25:20
  the
• 25:21
  foundations.
• 25:21
  Are
• 25:22
  you
• 25:22
  doing
• 25:22
  anything
• 25:22
  with
• 25:23
  any
• 25:23
  of
• 25:23
  your
• 25:23
  clients
• 25:24
  around
• 25:24
  adding
• 25:24
  FAQs
• 25:25
  to
• 25:25
  the
• 25:26
  bottom
• 25:26
  of
• 25:26
  pages?
• 25:26
  Because
• 25:26
  I
• 25:26
  know
• 25:27
  at
• 25:27
  one
• 25:27
  point
• 25:27
  that
• 25:27
  was
• 25:27
  something
• 25:28
  that
• 25:28
  was
• 25:28
  being
• 25:29
  talked
• 25:29
  about
• 25:29
  a
• 25:29
  lot
• 25:29
  as
• 25:30
  something
• 25:30
  that
• 25:30
  I
• 25:30
  liked.
• 25:31
  Yep,
• 25:31
  absolutely.
• 25:32
  Either.
• 25:32
  Occasionally
• 25:33
  we'll
• 25:33
  do
• 25:33
  an
• 25:33
  FAQ
• 25:34
  page
• 25:34
  separate
• 25:35
  if
• 25:35
  we
• 25:35
  have
• 25:35
  a
• 25:36
  ton
• 25:36
  of
• 25:36
  questions.
• 25:37
  That's
• 25:37
  common
• 25:38
  for
• 25:38
  my
• 25:38
  elopement
• 25:38
  photographer
• 25:39
  clients,
• 25:39
  but
• 25:39
  for
• 25:40
  most
• 25:40
  clients,
• 25:40
  it's
• 25:40
  a
• 25:41
  section
• 25:41
  on
• 25:41
  your
• 25:41
  services
• 25:42
  page
• 25:42
  or
• 25:43
  individual
• 25:43
  service
• 25:44
  pages
• 25:44
  with
• 25:44
  questions
• 25:45
  100%.
• 25:46
  And
• 25:46
  I
• 25:46
  was
• 25:46
  recommending
• 25:46
  that
• 25:47
  even
• 25:47
  before
• 25:47
  AI
• 25:48
  because
• 25:48
  for
• 25:48
  SEO,
• 25:49
  it's
• 25:49
  also
• 25:49
  really
• 25:49
  good.
• 25:49
  It's
• 25:49
  a
• 25:50
  great
• 25:50
  way
• 25:50
  to
• 25:50
  fit
• 25:50
  in
• 25:50
  more
• 25:51
  keywords,
• 25:51
  and
• 25:52
  you
• 25:52
  have
• 25:53
  your
• 25:53
  close
• 25:53
  readers
• 25:54
  and
• 25:54
  your
• 25:54
  skimmers.
• 25:55
  And
• 25:55
  I
• 25:55
  am
• 25:55
  a
• 25:56
  skimmer.
• 25:56
  I
• 25:56
  like
• 25:56
  to
• 25:57
  go
• 25:57
  through
• 25:57
  a
• 25:57
  page
• 25:57
  quickly.
• 25:58
  I
• 25:58
  like
• 25:58
  to
• 25:58
  read
• 25:58
  the
• 25:59
  headlines,
• 25:59
  see
• 25:59
  the
• 25:59
  price,
• 26:00
  but
• 26:00
  I
• 26:00
  love
• 26:00
  to
• 26:01
  read
• 26:01
  a
• 26:01
  Frequently
• 26:01
  Asked
• 26:02
  Questions
• 26:02
  section.
• 26:02
  And
• 26:03
  I
• 26:03
  think
• 26:03
  a
• 26:03
  lot
• 26:04
  of
• 26:04
  quick
• 26:04
  readers
• 26:05
  are
• 26:05
  like
• 26:05
  that.
• 26:05
  That
• 26:06
  we
• 26:06
  will
• 26:06
  tab,
• 26:06
  tab,
• 26:07
  tab.
• 26:07
  And
• 26:07
  find
• 26:07
  that
• 26:08
  Frequently
• 26:08
  Asked
• 26:08
  Questions
• 26:09
  section
• 26:09
  and
• 26:09
  go
• 26:09
  through
• 26:09
  it.
• 26:10
  So
• 26:10
  it's
• 26:10
  really
• 26:10
  important
• 26:11
  to
• 26:11
  have
• 26:11
  on
• 26:11
  there
• 26:11
  for
• 26:12
  a
• 26:12
  number
• 26:12
  of
• 26:12
  different
• 26:12
  readers
• 26:13
  and
• 26:13
  buyer
• 26:13
  types,
• 26:13
  too.
• 26:14
  You
• 26:14
  know,
• 26:14
  something
• 26:14
  I've
• 26:14
  been
• 26:14
  doing
• 26:15
  recently
• 26:15
  with
• 26:15
  AI,
• 26:16
  which
• 26:16
  is
• 26:16
  incredibly
• 26:17
  lazy.
• 26:17
  But
• 26:18
  if
• 26:18
  I
• 26:18
  see
• 26:18
  a
• 26:18
  page
• 26:18
  and
• 26:19
  it's
• 26:19
  got
• 26:19
  a
• 26:19
  lot
• 26:19
  of
• 26:19
  information,
• 26:20
  sometimes
• 26:20
  I'm
• 26:20
  just
• 26:20
  copying
• 26:21
  and
• 26:21
  pasting
• 26:21
  it
• 26:21
  into
• 26:22
  AI,
• 26:22
  going,
• 26:22
  can
• 26:23
  you
• 26:23
  just
• 26:23
  summarize
• 26:23
  this
• 26:23
  for
• 26:24
  me
• 26:24
  in
• 26:24
  two
• 26:24
  sentences?
• 26:25
  Which
• 26:25
  is
• 26:26
  terrible,
• 26:26
  but
• 26:27
  it's
• 26:27
  because
• 26:27
  I'm
• 26:27
  thinking,
• 26:27
  I
• 26:28
  haven't
• 26:28
  got
• 26:28
  time
• 26:28
  to
• 26:28
  read
• 26:28
  all
• 26:28
  this.
• 26:29
  I
• 26:29
  just
• 26:29
  want
• 26:29
  to
• 26:29
  know
• 26:29
  the
• 26:29
  key
• 26:30
  information.
• 26:30
  So
• 26:31
  you're
• 26:31
  right.
• 26:31
  Like,
• 26:32
  we.
• 26:32
  We
• 26:32
  want
• 26:33
  everything
• 26:33
  and
• 26:33
  we
• 26:33
  want
• 26:33
  it
• 26:34
  quick,
• 26:34
  and
• 26:34
  we
• 26:34
  need
• 26:34
  it
• 26:35
  to
• 26:35
  be
• 26:35
  easy
• 26:36
  to
• 26:36
  digest
• 26:37
  because
• 26:37
  we're
• 26:37
  in
• 26:37
  busy
• 26:38
  lives.
• 26:38
  So,
• 26:38
  yeah,
• 26:39
  it's
• 26:39
  interesting
• 26:39
  to
• 26:39
  see
• 26:40
  that.
• 26:40
  Okay,
• 26:40
  on
• 26:40
  the
• 26:41
  other
• 26:41
  side,
• 26:41
  then.
• 26:41
  So
• 26:42
  maybe
• 26:42
  there's
• 26:42
  wedding
• 26:42
  pros
• 26:43
  who
• 26:43
  are
• 26:43
  listening
• 26:43
  to
• 26:44
  this
• 26:44
  who
• 26:44
  are
• 26:44
  using
• 26:44
  AI
• 26:45
  themselves
• 26:46
  to
• 26:46
  write
• 26:46
  copy.
• 26:47
  Maybe
• 26:47
  they're
• 26:47
  trying
• 26:47
  to
• 26:48
  write
• 26:48
  their
• 26:48
  captions
• 26:48
  with
• 26:49
  it.
• 26:49
  Maybe
• 26:49
  they're
• 26:49
  trying
• 26:49
  to
• 26:50
  write
• 26:50
  their
• 26:50
  websites
• 26:51
  with
• 26:51
  it.
• 26:51
  I
• 26:51
  don't
• 26:51
  know
• 26:51
  what
• 26:51
  they're
• 26:52
  using
• 26:52
  it
• 26:52
  for.
• 26:53
  But
• 26:53
  how,
• 26:54
  as
• 26:54
  wedding
• 26:55
  professionals
• 26:55
  do
• 26:55
  we
• 26:56
  maintain
• 26:57
  our
• 26:57
  unique
• 26:58
  voice
• 26:58
  when
• 26:58
  we're
• 26:59
  living
• 26:59
  in
• 26:59
  this
• 26:59
  AI
• 27:00
  bland
• 27:00
  world?
• 27:01
  Because
• 27:01
  I
• 27:01
  find
• 27:02
  a
• 27:02
  lot
• 27:02
  of
• 27:02
  the
• 27:02
  time
• 27:02
  when
• 27:02
  we
• 27:03
  use
• 27:03
  AI
• 27:03
  to
• 27:03
  spit
• 27:03
  out
• 27:04
  copy,
• 27:04
  it
• 27:04
  makes
• 27:04
  us
• 27:05
  all
• 27:05
  sound
• 27:05
  the
• 27:05
  same.
• 27:05
  And
• 27:06
  so
• 27:06
  what
• 27:06
  we're
• 27:06
  seeing
• 27:07
  is
• 27:07
  everyone's
• 27:07
  captions
• 27:08
  are
• 27:08
  kind
• 27:08
  of
• 27:08
  looking
• 27:09
  the
• 27:09
  same.
• 27:09
  Everyone's
• 27:09
  websites
• 27:10
  are
• 27:10
  kind
• 27:10
  of
• 27:10
  looking
• 27:10
  the
• 27:11
  same.
• 27:11
  So
• 27:11
  how
• 27:11
  do
• 27:11
  we
• 27:12
  keep
• 27:12
  that
• 27:12
  unique
• 27:13
  voice?
• 27:13
  So
• 27:14
  I
• 27:14
  would
• 27:14
  say
• 27:14
  that
• 27:15
  obviously
• 27:15
  edit
• 27:16
  any
• 27:16
  copy
• 27:16
  that
• 27:17
  you
• 27:17
  produce
• 27:17
  through
• 27:17
  AI,
• 27:18
  But
• 27:18
  I
• 27:18
  would
• 27:18
  also
• 27:18
  recommend
• 27:19
  people
• 27:19
  stay
• 27:20
  informed
• 27:20
  on,
• 27:21
  like,
• 27:21
  the
• 27:21
  Tropes
• 27:21
  that
• 27:22
  AI
• 27:22
  is
• 27:22
  kind
• 27:23
  of
• 27:23
  pumping
• 27:23
  out.
• 27:23
  There's
• 27:24
  a
• 27:24
  lot
• 27:24
  of.
• 27:25
  And
• 27:25
  they
• 27:25
  come
• 27:26
  from
• 27:26
  real
• 27:26
  human
• 27:27
  writers.
• 27:27
  This
• 27:28
  is
• 27:28
  all
• 27:28
  based
• 27:28
  on
• 27:28
  what
• 27:28
  real
• 27:29
  human
• 27:29
  writers
• 27:29
  did.
• 27:29
  But
• 27:29
  AI
• 27:30
  will
• 27:30
  latch
• 27:30
  onto
• 27:30
  one
• 27:31
  thing
• 27:31
  and
• 27:31
  use
• 27:31
  it
• 27:31
  in
• 27:32
  everyone's
• 27:32
  copy.
• 27:33
  So
• 27:33
  the
• 27:33
  one
• 27:33
  I
• 27:33
  hear
• 27:34
  about
• 27:34
  a
• 27:34
  lot
• 27:34
  right
• 27:34
  now
• 27:35
  is
• 27:35
  it's
• 27:35
  not
• 27:35
  X,
• 27:36
  it's
• 27:36
  Y.
• 27:37
  And
• 27:37
  everyone's
• 27:38
  using,
• 27:38
  like,
• 27:39
  formats
• 27:39
  of
• 27:39
  that.
• 27:39
  You
• 27:40
  want
• 27:40
  to
• 27:40
  stay
• 27:40
  up
• 27:40
  to
• 27:41
  date
• 27:41
  on
• 27:41
  what
• 27:41
  those
• 27:41
  things
• 27:42
  are
• 27:42
  so
• 27:42
  that
• 27:42
  you
• 27:43
  know
• 27:43
  when
• 27:44
  there
• 27:44
  are
• 27:44
  these
• 27:44
  AI
• 27:44
  tells
• 27:45
  showing
• 27:45
  up
• 27:45
  in
• 27:45
  your
• 27:46
  writing.
• 27:46
  And
• 27:46
  you
• 27:46
  can
• 27:47
  kind
• 27:47
  of
• 27:47
  eliminate
• 27:48
  those,
• 27:48
  rewrite
• 27:49
  them,
• 27:49
  and
• 27:49
  make
• 27:49
  sure
• 27:49
  you
• 27:50
  sound
• 27:50
  a
• 27:50
  little
• 27:50
  bit
• 27:50
  more
• 27:51
  human.
• 27:51
  Read
• 27:51
  it
• 27:51
  aloud
• 27:52
  to
• 27:52
  yourself.
• 27:52
  If
• 27:52
  it
• 27:53
  doesn't
• 27:53
  sound
• 27:53
  like
• 27:53
  something
• 27:54
  you
• 27:54
  would
• 27:54
  say,
• 27:55
  maybe
• 27:55
  it's
• 27:55
  not
• 27:55
  the
• 27:56
  right
• 27:56
  copy
• 27:56
  for
• 27:56
  your
• 27:56
  website.
• 27:57
  Because
• 27:57
  ultimately
• 27:58
  you
• 27:58
  don't
• 27:58
  want
• 27:58
  to
• 27:58
  mismatch
• 27:59
  between
• 27:59
  the
• 27:59
  way
• 28:00
  you
• 28:00
  show
• 28:00
  up
• 28:00
  at
• 28:00
  a
• 28:00
  consultation
• 28:01
  and
• 28:01
  the
• 28:01
  way
• 28:02
  your
• 28:02
  website
• 28:02
  sounds.
• 28:02
  You
• 28:03
  don't
• 28:03
  want
• 28:03
  to
• 28:03
  catfish
• 28:04
  people.
• 28:04
  You
• 28:05
  want
• 28:05
  them
• 28:05
  to
• 28:05
  feel
• 28:05
  like
• 28:06
  they've
• 28:06
  got
• 28:06
  the
• 28:06
  real
• 28:06
  you
• 28:07
  on
• 28:07
  your
• 28:07
  website.
• 28:08
  And
• 28:08
  so
• 28:08
  if
• 28:09
  your
• 28:09
  website's
• 28:10
  copy
• 28:10
  is
• 28:10
  AI
• 28:10
  written
• 28:11
  and
• 28:11
  it's
• 28:11
  super
• 28:12
  formal
• 28:12
  and
• 28:12
  you
• 28:12
  show
• 28:13
  up
• 28:13
  and
• 28:13
  you're
• 28:13
  really
• 28:13
  casual
• 28:14
  and
• 28:14
  relaxed
• 28:15
  and
• 28:15
  have
• 28:15
  a
• 28:15
  totally
• 28:15
  different
• 28:16
  vocabulary,
• 28:16
  people
• 28:17
  are
• 28:17
  going
• 28:17
  to
• 28:17
  be
• 28:17
  like,
• 28:17
  huh,
• 28:18
  that's
• 28:18
  a
• 28:18
  little
• 28:18
  weird.
• 28:19
  So,
• 28:19
  yeah,
• 28:20
  you
• 28:20
  want
• 28:20
  to
• 28:20
  make
• 28:20
  sure
• 28:20
  it's
• 28:21
  a
• 28:21
  match
• 28:21
  for
• 28:21
  how
• 28:22
  you
• 28:22
  sound.
• 28:22
  Reading
• 28:23
  it
• 28:23
  aloud
• 28:23
  is
• 28:23
  one
• 28:23
  of
• 28:24
  the
• 28:24
  best
• 28:24
  tricks
• 28:24
  in
• 28:24
  the
• 28:24
  book.
• 28:25
  Yeah.
• 28:25
  Because
• 28:25
  then
• 28:25
  when
• 28:26
  you
• 28:26
  read
• 28:26
  it,
• 28:26
  you
• 28:26
  think,
• 28:27
  that
• 28:27
  definitely
• 28:27
  doesn't
• 28:28
  sound
• 28:28
  like
• 28:28
  something
• 28:28
  I
• 28:29
  would
• 28:29
  say.
• 28:29
  Right.
• 28:30
  You
• 28:30
  cringe
• 28:30
  and
• 28:30
  you're
• 28:31
  like,
• 28:31
  oh.
• 28:32
  And
• 28:32
  it's
• 28:33
  like,
• 28:33
  okay,
• 28:33
  well,
• 28:33
  you
• 28:34
  know,
• 28:34
  if
• 28:34
  you're
• 28:34
  cringing,
• 28:35
  you
• 28:35
  know
• 28:35
  that
• 28:35
  you
• 28:35
  shouldn't
• 28:36
  be,
• 28:36
  you
• 28:37
  know,
• 28:37
  you
• 28:37
  shouldn't
• 28:37
  be
• 28:37
  including
• 28:37
  that.
• 28:38
  And
• 28:38
  presumably
• 28:38
  we
• 28:39
  should
• 28:39
  really
• 28:39
  be
• 28:39
  doing
• 28:39
  that
• 28:40
  even
• 28:40
  if
• 28:40
  we're
• 28:40
  getting
• 28:40
  a
• 28:41
  copywriter
• 28:41
  to
• 28:41
  write
• 28:42
  our
• 28:42
  work
• 28:42
  for
• 28:42
  us.
• 28:43
  So
• 28:43
  if
• 28:43
  you
• 28:43
  were
• 28:43
  to
• 28:43
  write
• 28:43
  a
• 28:44
  page
• 28:44
  on
• 28:44
  my
• 28:44
  website,
• 28:45
  even
• 28:45
  though
• 28:45
  you're
• 28:45
  not
• 28:45
  AI,
• 28:46
  I
• 28:46
  should
• 28:46
  still
• 28:46
  be
• 28:47
  doing
• 28:47
  that
• 28:47
  to
• 28:47
  go,
• 28:48
  oh,
• 28:48
  actually,
• 28:48
  I
• 28:48
  wouldn't
• 28:49
  say
• 28:49
  it
• 28:49
  like
• 28:49
  that.
• 28:49
  I
• 28:50
  would
• 28:50
  say
• 28:50
  it
• 28:50
  like
• 28:50
  this.
• 28:50
  Can
• 28:50
  we
• 28:51
  tweak
• 28:51
  it
• 28:51
  slightly
• 28:51
  so
• 28:52
  it's
• 28:52
  not
• 28:52
  just
• 28:52
  about
• 28:52
  handing
• 28:53
  it
• 28:53
  over
• 28:53
  and
• 28:53
  giving
• 28:53
  it
• 28:53
  to
• 28:54
  someone
• 28:54
  else
• 28:54
  in
• 28:54
  any
• 28:54
  capacity.
• 28:55
  We
• 28:55
  still
• 28:55
  gotta
• 28:56
  be
• 28:56
  part
• 28:56
  of
• 28:56
  the
• 28:56
  process.
• 28:56
  Yes,
• 28:57
  100%.
• 28:57
  And
• 28:58
  I
• 28:58
  feel
• 28:58
  like
• 28:58
  there's
• 28:58
  sometimes
• 28:59
  this
• 28:59
  idea
• 28:59
  that,
• 28:59
  like,
• 29:00
  you
• 29:00
  should
• 29:00
  give.
• 29:00
  You
• 29:01
  should
• 29:01
  do
• 29:01
  a
• 29:01
  questionnaire
• 29:01
  and
• 29:02
  a
• 29:02
  call
• 29:02
  with
• 29:02
  copywriter,
• 29:03
  and
• 29:03
  they're
• 29:03
  gonna
• 29:03
  spit
• 29:03
  out
• 29:03
  copy
• 29:04
  that
• 29:04
  sounds
• 29:04
  exactly
• 29:05
  like
• 29:05
  you,
• 29:05
  100%.
• 29:06
  And
• 29:06
  you're
• 29:06
  never
• 29:07
  gonna
• 29:07
  need
• 29:07
  to
• 29:07
  edit
• 29:07
  it.
• 29:08
  It's
• 29:08
  usually
• 29:08
  more
• 29:08
  collaborative
• 29:09
  than
• 29:09
  that
• 29:10
  because
• 29:10
  is
• 29:11
  you'll
• 29:11
  realize
• 29:11
  in
• 29:12
  the
• 29:12
  process
• 29:12
  that,
• 29:12
  oh,
• 29:13
  she
• 29:13
  wrote
• 29:13
  that.
• 29:13
  That's
• 29:14
  not
• 29:14
  actually
• 29:14
  how
• 29:15
  I
• 29:15
  would
• 29:15
  say
• 29:15
  it.
• 29:15
  I'd
• 29:16
  say
• 29:16
  it
• 29:16
  a
• 29:16
  little
• 29:16
  bit
• 29:16
  differently.
• 29:17
  And
• 29:17
  you
• 29:18
  bounce
• 29:18
  that
• 29:18
  back
• 29:18
  to
• 29:18
  me
• 29:18
  and
• 29:18
  I'm
• 29:19
  like,
• 29:19
  great,
• 29:19
  thanks
• 29:19
  for
• 29:19
  telling
• 29:19
  me.
• 29:20
  We'll
• 29:20
  rewrite
• 29:20
  it
• 29:20
  from
• 29:21
  there.
• 29:21
  Yeah,
• 29:21
  really
• 29:22
  interesting.
• 29:22
  Okay,
• 29:22
  let's
• 29:23
  talk
• 29:23
  mistakes.
• 29:23
  One
• 29:23
  of
• 29:24
  the
• 29:24
  favorite
• 29:24
  things
• 29:25
  I
• 29:25
  love
• 29:25
  to
• 29:25
  talk
• 29:25
  about
• 29:25
  is
• 29:26
  mistakes
• 29:26
  we're
• 29:26
  seeing
• 29:26
  people
• 29:27
  making.
• 29:27
  So
• 29:27
  when
• 29:28
  you
• 29:28
  look
• 29:28
  out
• 29:28
  at
• 29:29
  the
• 29:29
  industry
• 29:29
  as
• 29:29
  a
• 29:30
  whole
• 29:30
  and
• 29:30
  you
• 29:30
  see
• 29:30
  people
• 29:31
  with
• 29:31
  their
• 29:31
  websites
• 29:32
  and
• 29:32
  their
• 29:32
  social
• 29:33
  copy
• 29:33
  and
• 29:33
  their
• 29:34
  email
• 29:34
  copy,
• 29:34
  where
• 29:35
  do
• 29:35
  you
• 29:35
  think
• 29:35
  they're
• 29:36
  making
• 29:36
  mistakes?
• 29:36
  What
• 29:36
  are
• 29:37
  some
• 29:37
  of
• 29:37
  the
• 29:37
  common
• 29:37
  mistakes?
• 29:37
  Mistakes
• 29:38
  you
• 29:38
  see
• 29:38
  people
• 29:38
  doing.
• 29:39
  The
• 29:39
  number
• 29:39
  one
• 29:39
  mistake
• 29:40
  I
• 29:40
  see
• 29:41
  is
• 29:42
  too
• 29:42
  much.
• 29:42
  I
• 29:42
  not
• 29:43
  enough.
• 29:43
  You,
• 29:43
  you
• 29:44
  readers
• 29:45
  are
• 29:45
  self
• 29:45
  interested.
• 29:46
  We're
• 29:46
  all
• 29:46
  selfish.
• 29:47
  Like
• 29:47
  whether
• 29:47
  we
• 29:47
  acknowledge
• 29:48
  it
• 29:48
  or
• 29:48
  not,
• 29:48
  we're
• 29:48
  all
• 29:49
  focused
• 29:49
  on
• 29:49
  us
• 29:49
  and
• 29:50
  what
• 29:50
  this
• 29:50
  person
• 29:51
  can
• 29:51
  do
• 29:51
  for
• 29:51
  us
• 29:52
  and
• 29:52
  we
• 29:52
  don't
• 29:53
  necessarily
• 29:53
  want
• 29:53
  to
• 29:53
  hear
• 29:54
  I,
• 29:54
  I,
• 29:54
  I,
• 29:55
  I
• 29:55
  really
• 29:55
  encourage
• 29:56
  people
• 29:56
  to
• 29:56
  look
• 29:56
  critically
• 29:57
  at
• 29:57
  their
• 29:57
  copy
• 29:58
  and
• 29:58
  think
• 29:58
  about
• 29:59
  where
• 29:59
  you
• 29:59
  can
• 29:59
  change
• 29:59
  your
• 30:00
  I
• 30:00
  sentences
• 30:00
  to
• 30:01
  you
• 30:01
  sentences
• 30:01
  and
• 30:02
  really
• 30:02
  focus
• 30:02
  on
• 30:02
  your
• 30:03
  reader.
• 30:03
  That
• 30:03
  alone
• 30:04
  will
• 30:04
  make
• 30:04
  such
• 30:04
  a
• 30:04
  huge
• 30:05
  difference.
• 30:05
  The
• 30:06
  other
• 30:06
  thing
• 30:06
  I
• 30:06
  find
• 30:06
  is
• 30:06
  that
• 30:06
  people
• 30:07
  are
• 30:07
  often
• 30:07
  too
• 30:07
  wordy
• 30:08
  and
• 30:09
  there's
• 30:09
  a
• 30:09
  lot
• 30:09
  of
• 30:09
  room
• 30:09
  for
• 30:10
  trimming.
• 30:10
  And
• 30:10
  also
• 30:10
  if
• 30:10
  you're
• 30:11
  using
• 30:11
  ChatGPT,
• 30:12
  that's
• 30:12
  one
• 30:12
  of
• 30:12
  the
• 30:12
  things
• 30:13
  that
• 30:13
  I
• 30:13
  think
• 30:13
  it
• 30:13
  does.
• 30:14
  There's
• 30:14
  a
• 30:14
  lot
• 30:14
  of
• 30:14
  fluff
• 30:15
  in
• 30:15
  the
• 30:15
  copy
• 30:16
  and
• 30:16
  you
• 30:16
  really
• 30:16
  want
• 30:16
  to
• 30:17
  trim
• 30:17
  it
• 30:17
  out.
• 30:18
  It's
• 30:18
  tricky.
• 30:19
  You
• 30:19
  want
• 30:19
  to
• 30:20
  find
• 30:20
  a
• 30:20
  balance
• 30:20
  because
• 30:21
  Google
• 30:21
  does
• 30:21
  want
• 30:21
  a
• 30:22
  certain
• 30:22
  number
• 30:22
  of
• 30:22
  words
• 30:22
  per
• 30:22
  page
• 30:23
  for
• 30:23
  SEO
• 30:23
  purposes.
• 30:24
  But
• 30:24
  at
• 30:24
  the
• 30:24
  same
• 30:25
  time,
• 30:25
  you
• 30:25
  don't
• 30:26
  want,
• 30:26
  we
• 30:26
  don't
• 30:27
  want.
• 30:27
  Like
• 30:27
  you
• 30:27
  said,
• 30:27
  you're
• 30:28
  summarizing
• 30:28
  pages.
• 30:29
  You
• 30:29
  don't
• 30:29
  want
• 30:29
  to
• 30:29
  read
• 30:30
  seven
• 30:30
  paragraphs
• 30:31
  about
• 30:31
  the
• 30:31
  first
• 30:32
  time
• 30:32
  somebody
• 30:32
  turns
• 30:32
  took
• 30:32
  wedding
• 30:33
  photos
• 30:33
  or
• 30:33
  something
• 30:34
  like
• 30:34
  that.
• 30:34
  It's
• 30:34
  just
• 30:34
  too
• 30:35
  much.
• 30:35
  We
• 30:35
  need
• 30:35
  to
• 30:35
  trim
• 30:36
  a
• 30:36
  little
• 30:36
  bit.
• 30:36
  That's
• 30:36
  one
• 30:37
  of
• 30:37
  the
• 30:37
  other
• 30:37
  mistakes
• 30:37
  that
• 30:37
  I
• 30:38
  see
• 30:38
  people
• 30:38
  do.
• 30:39
  Oh,
• 30:39
  and
• 30:39
  one
• 30:39
  more.
• 30:40
  You're
• 30:40
  not
• 30:40
  putting
• 30:40
  enough
• 30:41
  call
• 30:41
  to
• 30:41
  action
• 30:41
  buttons
• 30:42
  on
• 30:42
  your
• 30:42
  webpages.
• 30:44
  Especially
• 30:45
  because
• 30:45
  people
• 30:46
  are
• 30:46
  using
• 30:46
  their
• 30:47
  phones
• 30:47
  to
• 30:48
  look
• 30:48
  at
• 30:48
  your
• 30:48
  website
• 30:49
  and
• 30:49
  they
• 30:49
  don't
• 30:49
  want
• 30:49
  to
• 30:50
  scroll
• 30:50
  super
• 30:50
  far
• 30:51
  for
• 30:51
  a
• 30:51
  call
• 30:51
  to
• 30:51
  action
• 30:52
  button.
• 30:52
  Almost
• 30:52
  always
• 30:53
  you're
• 30:53
  not
• 30:54
  putting
• 30:54
  enough
• 30:54
  on
• 30:54
  your
• 30:55
  website
• 30:55
  and
• 30:55
  you
• 30:55
  need,
• 30:56
  you
• 30:56
  need
• 30:56
  one
• 30:56
  more,
• 30:57
  you
• 30:57
  need
• 30:57
  two
• 30:57
  more.
• 30:57
  Like
• 30:58
  people,
• 30:58
  we
• 30:58
  people
• 30:59
  are
• 30:59
  so
• 30:59
  lazy.
• 31:00
  You're
• 31:00
  so
• 31:00
  lazy.
• 31:01
  And
• 31:01
  people
• 31:01
  want
• 31:01
  just
• 31:02
  the
• 31:02
  button
• 31:02
  to
• 31:02
  be
• 31:02
  easier
• 31:03
  to
• 31:03
  click.
• 31:03
  And
• 31:04
  you
• 31:04
  might
• 31:04
  be
• 31:04
  listening
• 31:04
  and
• 31:05
  being
• 31:05
  like,
• 31:05
  yeah,
• 31:05
  but
• 31:05
  I
• 31:05
  mean
• 31:06
  if
• 31:06
  they
• 31:06
  really
• 31:06
  want
• 31:06
  a
• 31:06
  book
• 31:06
  being
• 31:07
  bail
• 31:07
  scroll
• 31:07
  maybe,
• 31:08
  but
• 31:08
  why
• 31:08
  not
• 31:09
  make
• 31:09
  it
• 31:09
  just
• 31:09
  a
• 31:09
  little
• 31:09
  easier
• 31:10
  on
• 31:10
  them?
• 31:10
  Yeah.
• 31:10
  100
• 31:11
  we
• 31:11
  should
• 31:11
  make
• 31:12
  it
• 31:12
  easier
• 31:12
  on
• 31:12
  them.
• 31:12
  I
• 31:13
  think
• 31:13
  people
• 31:13
  should
• 31:13
  have
• 31:14
  way
• 31:14
  more
• 31:14
  buttons
• 31:15
  on
• 31:15
  their
• 31:15
  website.
• 31:16
  I'm
• 31:16
  always
• 31:16
  saying
• 31:16
  to
• 31:17
  people
• 31:17
  the
• 31:17
  things
• 31:17
  that
• 31:18
  you're
• 31:18
  saying.
• 31:19
  Why
• 31:19
  is
• 31:19
  the
• 31:19
  first
• 31:19
  sentence
• 31:20
  on
• 31:20
  your
• 31:20
  website?
• 31:21
  I'm
• 31:21
  so
• 31:21
  and
• 31:22
  so.
• 31:22
  And
• 31:22
  here's
• 31:22
  what
• 31:22
  I
• 31:22
  do.
• 31:23
  Like,
• 31:23
  why
• 31:23
  are
• 31:23
  we
• 31:23
  not
• 31:24
  talking
• 31:24
  to
• 31:24
  you?
• 31:25
  Why.
• 31:25
  Why
• 31:26
  are
• 31:26
  you
• 31:26
  making
• 31:26
  me
• 31:26
  scroll
• 31:27
  20,000
• 31:28
  miles
• 31:28
  down
• 31:28
  this
• 31:28
  page
• 31:29
  until
• 31:29
  I
• 31:29
  get
• 31:29
  a
• 31:29
  button?
• 31:30
  And
• 31:30
  I
• 31:30
  think
• 31:30
  the
• 31:30
  other
• 31:30
  thing
• 31:31
  that's
• 31:31
  interesting
• 31:31
  about
• 31:31
  what
• 31:31
  you're
• 31:32
  saying,
• 31:32
  yes,
• 31:32
  we
• 31:32
  need
• 31:32
  to
• 31:33
  balance
• 31:33
  the
• 31:33
  copy,
• 31:34
  but
• 31:34
  also
• 31:34
  it's
• 31:35
  that
• 31:35
  part
• 31:35
  that
• 31:35
  comes
• 31:36
  with
• 31:36
  the
• 31:36
  design
• 31:36
  because
• 31:37
  you
• 31:37
  can
• 31:37
  get
• 31:37
  away
• 31:37
  with
• 31:38
  seven
• 31:38
  paragraphs
• 31:39
  of
• 31:39
  text
• 31:39
  if
• 31:39
  the
• 31:39
  actual
• 31:40
  design
• 31:40
  of
• 31:40
  the
• 31:41
  page
• 31:41
  works
• 31:41
  and
• 31:42
  it's
• 31:42
  broken
• 31:42
  up
• 31:42
  and
• 31:42
  it's
• 31:43
  interesting
• 31:43
  and
• 31:43
  it's
• 31:43
  fun
• 31:44
  and,
• 31:44
  you
• 31:44
  know,
• 31:44
  and
• 31:44
  it's
• 31:45
  got
• 31:45
  headings.
• 31:46
  So
• 31:46
  again,
• 31:47
  so
• 31:47
  much
• 31:47
  of
• 31:47
  what
• 31:48
  you're
• 31:48
  doing,
• 31:48
  the
• 31:48
  wording
• 31:49
  still
• 31:50
  only
• 31:50
  works
• 31:50
  well
• 31:50
  if
• 31:51
  it
• 31:51
  fits
• 31:51
  nicely
• 31:52
  with
• 31:52
  the
• 31:52
  design
• 31:53
  element.
• 31:53
  Yep.
• 31:54
  It's
• 31:54
  complimented
• 31:54
  by
• 31:55
  the
• 31:55
  work
• 31:55
  a
• 31:55
  designer
• 31:55
  does.
• 31:56
  Like,
• 31:56
  a
• 31:56
  really
• 31:56
  good
• 31:56
  designer
• 31:57
  can't
• 31:57
  take
• 31:58
  the
• 31:58
  copy
• 31:58
  and
• 31:58
  make
• 31:59
  it.
• 31:59
  There's
• 31:59
  so
• 31:59
  many
• 31:59
  fun
• 32:00
  things
• 32:00
  you
• 32:00
  can
• 32:00
  do
• 32:00
  with
• 32:01
  websites
• 32:01
  nowadays.
• 32:02
  A
• 32:02
  bullet
• 32:03
  point
• 32:03
  list
• 32:03
  doesn't
• 32:04
  actually
• 32:04
  have
• 32:04
  to
• 32:04
  be
• 32:05
  actual
• 32:05
  bullet
• 32:05
  points
• 32:06
  on
• 32:06
  a
• 32:06
  page.
• 32:06
  It
• 32:06
  can
• 32:06
  be
• 32:07
  cute
• 32:07
  little
• 32:08
  squares
• 32:08
  or
• 32:09
  whatever
• 32:09
  that
• 32:09
  like,
• 32:10
  pop
• 32:10
  up
• 32:10
  as
• 32:11
  people
• 32:11
  are
• 32:11
  scrolling.
• 32:12
  But
• 32:12
  there's
• 32:12
  lots
• 32:13
  of
• 32:13
  creative
• 32:13
  ways
• 32:13
  to
• 32:13
  display
• 32:14
  information.
• 32:14
  A
• 32:14
  good
• 32:15
  designer
• 32:15
  is
• 32:16
  incredible.
• 32:16
  I'd
• 32:17
  say
• 32:17
  have
• 32:17
  your
• 32:17
  copy.
• 32:18
  If
• 32:18
  you're
• 32:18
  looking
• 32:18
  to
• 32:18
  hire
• 32:19
  people
• 32:19
  to
• 32:19
  do
• 32:19
  both,
• 32:20
  have
• 32:20
  someone
• 32:20
  write
• 32:20
  your
• 32:21
  copy
• 32:21
  first
• 32:21
  so
• 32:21
  they
• 32:21
  can
• 32:22
  hand
• 32:22
  it
• 32:22
  off
• 32:22
  to
• 32:22
  the
• 32:22
  designer
• 32:23
  and
• 32:23
  then
• 32:23
  the
• 32:23
  designer
• 32:24
  can
• 32:24
  make
• 32:24
  the
• 32:25
  most
• 32:25
  of
• 32:25
  laying
• 32:25
  out
• 32:26
  that
• 32:26
  copy
• 32:26
  to
• 32:26
  make
• 32:26
  it
• 32:27
  effective.
• 32:27
  So
• 32:28
  it
• 32:28
  works
• 32:28
  perfectly
• 32:29
  when
• 32:29
  you
• 32:29
  do
• 32:29
  both
• 32:29
  things
• 32:30
  together.
• 32:30
  Because
• 32:30
  you
• 32:30
  can
• 32:30
  have
• 32:31
  great
• 32:31
  copy
• 32:31
  and
• 32:31
  a
• 32:31
  terrible
• 32:32
  design,
• 32:32
  or
• 32:32
  great
• 32:32
  design
• 32:33
  and
• 32:33
  terrible
• 32:33
  coffee,
• 32:34
  but
• 32:34
  actually
• 32:34
  you
• 32:34
  need
• 32:34
  both
• 32:35
  of
• 32:35
  the
• 32:35
  things
• 32:35
  to
• 32:35
  make
• 32:36
  the
• 32:36
  magic
• 32:36
  work.
• 32:37
  Yes.
• 32:37
  Okay,
• 32:38
  let's
• 32:38
  talk
• 32:38
  briefly
• 32:39
  about
• 32:39
  email
• 32:39
  marketing.
• 32:40
  So
• 32:40
  I'm
• 32:41
  going
• 32:41
  into
• 32:41
  2026.
• 32:42
  We're,
• 32:43
  you
• 32:43
  know,
• 32:43
  quarter
• 32:43
  one,
• 32:44
  2026,
• 32:45
  considering
• 32:45
  email
• 32:46
  marketing
• 32:46
  more
• 32:46
  deeply.
• 32:47
  I've
• 32:47
  always
• 32:47
  loved
• 32:47
  email
• 32:48
  marketing.
• 32:48
  I
• 32:48
  do
• 32:48
  think
• 32:49
  it
• 32:49
  still
• 32:49
  works,
• 32:50
  but
• 32:50
  I
• 32:50
  also
• 32:50
  feel
• 32:50
  like
• 32:51
  a
• 32:51
  lot
• 32:51
  of
• 32:51
  people
• 32:51
  are
• 32:51
  falling
• 32:52
  out
• 32:52
  of
• 32:52
  love
• 32:52
  with
• 32:52
  it
• 32:52
  in
• 32:53
  terms
• 32:53
  of
• 32:53
  from
• 32:54
  a
• 32:54
  consumer
• 32:54
  point
• 32:54
  of
• 32:55
  view.
• 32:55
  I
• 32:55
  feel
• 32:56
  like
• 32:56
  there's
• 32:56
  too.
• 32:57
  People
• 32:57
  are
• 32:57
  getting
• 32:57
  wise
• 32:58
  to
• 32:58
  the
• 32:58
  tricks
• 32:59
  of
• 32:59
  the
• 32:59
  trade
• 32:59
  and
• 32:59
  you
• 32:59
  get
• 33:00
  these
• 33:00
  emails,
• 33:00
  you
• 33:00
  think,
• 33:00
  oh,
• 33:01
  I
• 33:01
  know
• 33:01
  why
• 33:01
  you're
• 33:01
  sending
• 33:01
  me
• 33:01
  that
• 33:01
  email.
• 33:02
  Have
• 33:03
  you
• 33:03
  got
• 33:03
  any
• 33:03
  thoughts
• 33:03
  about
• 33:04
  email
• 33:04
  copy?
• 33:05
  What's
• 33:05
  working
• 33:06
  this
• 33:06
  year?
• 33:06
  If
• 33:06
  you've
• 33:07
  got
• 33:07
  any
• 33:07
  clients
• 33:07
  or
• 33:08
  even
• 33:08
  newsletters
• 33:09
  that
• 33:09
  you're
• 33:09
  subscribed
• 33:10
  to
• 33:10
  that
• 33:10
  work
• 33:10
  really
• 33:11
  well
• 33:11
  and
• 33:11
  you
• 33:11
  think,
• 33:11
  yeah,
• 33:12
  this
• 33:12
  is
• 33:12
  still
• 33:12
  working
• 33:12
  in
• 33:12
  2026.
• 33:14
  So
• 33:14
  I
• 33:14
  think
• 33:14
  there's
• 33:15
  a
• 33:15
  couple
• 33:15
  different
• 33:15
  groups
• 33:16
  of
• 33:16
  people
• 33:16
  who
• 33:16
  use
• 33:16
  email
• 33:17
  marketing
• 33:17
  differently.
• 33:18
  So
• 33:18
  educators
• 33:19
  like
• 33:19
  you,
• 33:20
  newsletters
• 33:20
  are
• 33:20
  great.
• 33:21
  Storytelling
• 33:21
  based
• 33:22
  newsletters
• 33:22
  are
• 33:22
  great.
• 33:22
  People
• 33:23
  should
• 33:23
  enjoy
• 33:23
  reading
• 33:24
  them.
• 33:24
  They
• 33:25
  should
• 33:25
  be
• 33:25
  just,
• 33:26
  you
• 33:26
  know,
• 33:26
  fun
• 33:27
  with
• 33:27
  a
• 33:27
  story
• 33:27
  that
• 33:28
  kind
• 33:28
  of
• 33:28
  pivots
• 33:28
  into
• 33:29
  explaining
• 33:29
  something
• 33:30
  or
• 33:30
  maybe
• 33:30
  selling
• 33:30
  something,
• 33:31
  depending
• 33:31
  on
• 33:31
  the
• 33:32
  goal
• 33:32
  of
• 33:32
  your
• 33:32
  email.
• 33:33
  And
• 33:33
  I
• 33:33
  think
• 33:33
  that's
• 33:34
  really
• 33:34
  beneficial
• 33:35
  for
• 33:35
  wedding
• 33:36
  pros.
• 33:36
  It
• 33:36
  doesn't
• 33:37
  always
• 33:37
  work
• 33:37
  as
• 33:37
  well
• 33:37
  because
• 33:38
  your
• 33:38
  sales
• 33:38
  cycle
• 33:39
  isn't
• 33:39
  that
• 33:39
  long.
• 33:40
  You
• 33:40
  know,
• 33:40
  you
• 33:40
  have
• 33:40
  a
• 33:40
  couple
• 33:40
  months
• 33:41
  to
• 33:41
  get
• 33:41
  people
• 33:41
  to
• 33:41
  hire
• 33:41
  you
• 33:42
  and
• 33:42
  if
• 33:42
  they
• 33:42
  don't,
• 33:43
  it's
• 33:43
  because,
• 33:44
  you
• 33:44
  know
• 33:44
  they're
• 33:44
  not
• 33:44
  going
• 33:44
  to
• 33:44
  come
• 33:45
  back,
• 33:45
  they're
• 33:45
  getting
• 33:45
  married.
• 33:47
  So
• 33:47
  I
• 33:48
  feel
• 33:48
  like
• 33:48
  what
• 33:48
  people
• 33:48
  can
• 33:49
  be
• 33:49
  doing
• 33:49
  is
• 33:50
  sending
• 33:50
  a
• 33:50
  couple
• 33:51
  emails.
• 33:51
  If
• 33:51
  inquiries
• 33:52
  don't
• 33:52
  book
• 33:52
  a
• 33:53
  call
• 33:53
  or
• 33:53
  a
• 33:53
  consultation
• 33:54
  or
• 33:54
  something
• 33:54
  right
• 33:55
  away.
• 33:55
  I'm
• 33:56
  also
• 33:56
  seeing
• 33:56
  a
• 33:57
  lot
• 33:57
  of
• 33:57
  people
• 33:57
  trying
• 33:58
  text
• 33:58
  messaging
• 33:58
  for
• 33:59
  that
• 33:59
  purpose
• 33:59
  too.
• 34:00
  There's
• 34:00
  a
• 34:00
  lot
• 34:00
  of
• 34:01
  of
• 34:02
  push
• 34:02
  towards
• 34:02
  trying
• 34:03
  texting
• 34:04
  inquiries
• 34:05
  just
• 34:05
  to
• 34:06
  set
• 34:06
  up
• 34:06
  a
• 34:06
  more
• 34:06
  casual
• 34:07
  conversation.
• 34:08
  And
• 34:08
  I
• 34:09
  don't
• 34:09
  know
• 34:09
  what
• 34:10
  that
• 34:10
  looks
• 34:10
  like
• 34:10
  in
• 34:10
  the
• 34:11
  UK
• 34:11
  as
• 34:11
  much,
• 34:12
  whether
• 34:12
  people
• 34:12
  are
• 34:12
  open
• 34:13
  to
• 34:13
  receiving
• 34:13
  text
• 34:14
  messages
• 34:14
  or
• 34:15
  going
• 34:15
  via
• 34:16
  WhatsApp
• 34:16
  channels.
• 34:18
  But
• 34:18
  in
• 34:18
  the
• 34:19
  States
• 34:19
  a
• 34:19
  lot
• 34:19
  of
• 34:19
  wedding
• 34:20
  vendors
• 34:20
  are
• 34:20
  trying
• 34:20
  that
• 34:21
  now.
• 34:21
  Yeah.
• 34:21
  So
• 34:21
  here
• 34:22
  in
• 34:22
  the
• 34:22
  UK,
• 34:22
  the
• 34:22
  text
• 34:23
  messaging
• 34:23
  itself,
• 34:24
  not
• 34:24
  so
• 34:24
  much.
• 34:24
  WhatsApp
• 34:25
  is
• 34:25
  definitely
• 34:25
  a
• 34:26
  bigger
• 34:26
  channel
• 34:26
  here
• 34:27
  and
• 34:27
  I've
• 34:28
  definitely
• 34:28
  been
• 34:28
  encouraging
• 34:29
  people
• 34:29
  to
• 34:29
  use
• 34:30
  it
• 34:30
  as
• 34:30
  a
• 34:30
  source
• 34:31
  of
• 34:32
  contact.
• 34:32
  So
• 34:32
  having
• 34:33
  a
• 34:33
  button
• 34:33
  on
• 34:33
  their
• 34:33
  website
• 34:34
  page
• 34:34
  where
• 34:35
  someone
• 34:35
  can
• 34:35
  directly
• 34:36
  inquire
• 34:36
  via
• 34:37
  WhatsApp
• 34:37
  and
• 34:37
  then
• 34:37
  have
• 34:38
  that
• 34:38
  back
• 34:38
  and
• 34:38
  forth
• 34:38
  conversation.
• 34:39
  But
• 34:39
  I
• 34:40
  also
• 34:40
  say
• 34:40
  if
• 34:40
  they
• 34:40
  have
• 34:40
  left
• 34:41
  their
• 34:41
  phone
• 34:41
  number,
• 34:42
  that
• 34:42
  is
• 34:42
  kind
• 34:42
  of
• 34:43
  a
• 34:43
  maybe
• 34:43
  not
• 34:44
  a
• 34:44
  first
• 34:44
  resort.
• 34:44
  But
• 34:45
  if
• 34:45
  you're
• 34:45
  two
• 34:45
  or
• 34:45
  three
• 34:45
  down
• 34:46
  and
• 34:46
  you're
• 34:46
  not
• 34:46
  sure
• 34:46
  if
• 34:46
  they've
• 34:46
  even
• 34:47
  got
• 34:47
  your
• 34:47
  email
• 34:47
  or
• 34:47
  if
• 34:48
  they're
• 34:48
  even
• 34:48
  reading
• 34:48
  emails,
• 34:49
  a
• 34:50
  quick
• 34:50
  WhatsApp
• 34:50
  message
• 34:51
  isn't
• 34:51
  a
• 34:51
  bad
• 34:51
  thing.
• 34:52
  But.
• 34:52
  But
• 34:52
  again,
• 34:52
  there's
• 34:53
  lots
• 34:53
  of
• 34:53
  warnings
• 34:53
  with
• 34:53
  that.
• 34:54
  I'm
• 34:54
  suggesting
• 34:54
  people
• 34:55
  use
• 34:55
  a
• 34:55
  business
• 34:55
  WhatsApp
• 34:56
  rather
• 34:56
  than
• 34:56
  integrating
• 34:57
  it
• 34:57
  with
• 34:57
  your
• 34:57
  personal
• 34:57
  WhatsApp
• 34:59
  have
• 35:00
  boundaries,
• 35:00
  all
• 35:00
  of
• 35:01
  the
• 35:01
  stuff
• 35:01
  that
• 35:01
  comes
• 35:02
  with
• 35:02
  that.
• 35:02
  But
• 35:03
  yes,
• 35:03
  I
• 35:03
  wouldn't
• 35:03
  say
• 35:04
  that
• 35:04
  we're
• 35:04
  first
• 35:04
  to
• 35:05
  jump
• 35:05
  to
• 35:05
  a
• 35:05
  text.
• 35:05
  Definitely
• 35:06
  not
• 35:06
  a
• 35:06
  text
• 35:06
  or
• 35:06
  even
• 35:07
  a
• 35:07
  WhatsApp.
• 35:07
  If
• 35:08
  they
• 35:08
  inquire,
• 35:09
  then
• 35:09
  yes,
• 35:09
  we
• 35:09
  want
• 35:09
  to
• 35:09
  chat
• 35:10
  to
• 35:10
  them
• 35:10
  in
• 35:10
  that
• 35:10
  way.
• 35:10
  But
• 35:11
  we
• 35:11
  are
• 35:11
  seeing
• 35:11
  a
• 35:11
  push
• 35:12
  towards
• 35:12
  people
• 35:12
  wanting
• 35:13
  that
• 35:13
  more
• 35:13
  informal
• 35:14
  conversation.
• 35:14
  I'm
• 35:15
  sure
• 35:15
  you're
• 35:15
  seeing
• 35:15
  that
• 35:15
  too.
• 35:15
  Like
• 35:16
  people
• 35:16
  would
• 35:16
  rather
• 35:16
  just
• 35:17
  send
• 35:17
  a
• 35:17
  couple
• 35:17
  of
• 35:17
  texts
• 35:18
  rather
• 35:18
  than
• 35:19
  read
• 35:19
  a
• 35:20
  big
• 35:20
  long
• 35:20
  email.
• 35:20
  And
• 35:21
  even
• 35:21
  I
• 35:21
  do
• 35:21
  that
• 35:21
  sometimes.
• 35:22
  Sometimes
• 35:22
  I
• 35:22
  think,
• 35:22
  oh,
• 35:22
  I
• 35:22
  could
• 35:23
  email
• 35:23
  Andrea
• 35:24
  about
• 35:24
  moving
• 35:24
  this
• 35:25
  appointment,
• 35:25
  but
• 35:26
  instead
• 35:26
  I'd
• 35:26
  rather
• 35:26
  just
• 35:27
  voice
• 35:27
  note
• 35:27
  her
• 35:27
  or
• 35:27
  I'd
• 35:28
  rather
• 35:28
  just
• 35:28
  send
• 35:28
  her
• 35:28
  a
• 35:28
  quick
• 35:29
  message
• 35:29
  on
• 35:29
  Instagram
• 35:29
  because
• 35:30
  it's
• 35:30
  quicker
• 35:30
  for
• 35:30
  me,
• 35:31
  it's
• 35:31
  quicker
• 35:31
  for
• 35:31
  her
• 35:31
  and
• 35:32
  otherwise
• 35:32
  it's
• 35:32
  going
• 35:32
  to
• 35:32
  get
• 35:33
  lost
• 35:33
  in
• 35:33
  email.
• 35:33
  I
• 35:34
  think,
• 35:34
  well,
• 35:34
  if
• 35:34
  I'm
• 35:34
  doing
• 35:34
  that,
• 35:35
  then
• 35:35
  consumers
• 35:36
  who
• 35:36
  are
• 35:36
  younger
• 35:37
  than
• 35:37
  me
• 35:37
  and
• 35:37
  planning
• 35:38
  their
• 35:38
  wedding
• 35:38
  and
• 35:38
  are
• 35:38
  overwhelmed
• 35:39
  and
• 35:39
  working
• 35:39
  full
• 35:39
  time
• 35:39
  jobs
• 35:40
  are
• 35:40
  probably
• 35:41
  thinking
• 35:41
  the
• 35:41
  same
• 35:41
  thing.
• 35:42
  And
• 35:42
  I
• 35:42
  think
• 35:42
  voice
• 35:43
  notes
• 35:43
  are
• 35:43
  a
• 35:43
  really
• 35:43
  clever
• 35:44
  thing
• 35:44
  too
• 35:44
  because
• 35:45
  I
• 35:45
  think
• 35:45
  about
• 35:45
  when
• 35:46
  I
• 35:46
  was
• 35:46
  planning
• 35:46
  my
• 35:46
  wedding
• 35:47
  and
• 35:47
  I
• 35:47
  was
• 35:47
  also
• 35:47
  working
• 35:48
  a
• 35:48
  very
• 35:48
  traditional
• 35:49
  hours
• 35:50
  office
• 35:50
  job,
• 35:50
  I
• 35:51
  didn't
• 35:51
  have
• 35:51
  the
• 35:51
  time
• 35:52
  or
• 35:52
  the
• 35:52
  freedom
• 35:53
  to
• 35:53
  get
• 35:53
  on
• 35:53
  calls
• 35:54
  outside
• 35:54
  of
• 35:54
  my
• 35:54
  lunch
• 35:55
  hour.
• 35:55
  But
• 35:55
  it
• 35:56
  would
• 35:56
  have
• 35:56
  been
• 35:56
  super
• 35:56
  easy
• 35:57
  to
• 35:57
  walk
• 35:58
  out
• 35:58
  to
• 35:58
  the
• 35:58
  parking
• 35:58
  lot
• 35:59
  for
• 35:59
  five
• 35:59
  minutes
• 36:00
  and
• 36:00
  leave
• 36:00
  someone
• 36:01
  a
• 36:01
  short
• 36:01
  voice
• 36:01
  note
• 36:02
  saying,
• 36:02
  yes,
• 36:02
  we're
• 36:02
  having
• 36:03
  a
• 36:03
  wedding
• 36:03
  on
• 36:03
  these
• 36:03
  dates.
• 36:04
  It's
• 36:05
  this
• 36:05
  number
• 36:05
  of
• 36:05
  guests
• 36:06
  we're
• 36:06
  really
• 36:06
  interested
• 36:07
  in
• 36:07
  booking
• 36:07
  with
• 36:07
  you.
• 36:08
  I
• 36:08
  think
• 36:08
  that
• 36:09
  sometimes
• 36:10
  we
• 36:10
  get
• 36:11
  so
• 36:11
  hung
• 36:11
  up
• 36:11
  on
• 36:11
  our
• 36:11
  own
• 36:11
  boundaries
• 36:12
  that
• 36:12
  we
• 36:12
  resist
• 36:13
  communicating
• 36:14
  with
• 36:14
  our
• 36:14
  clients
• 36:15
  the
• 36:15
  way
• 36:15
  they
• 36:15
  want
• 36:15
  to
• 36:16
  communicate
• 36:16
  with
• 36:16
  us.
• 36:17
  And
• 36:17
  I
• 36:17
  think
• 36:17
  you
• 36:18
  have
• 36:18
  to
• 36:18
  find
• 36:18
  a
• 36:18
  balance.
• 36:19
  Obviously
• 36:20
  you
• 36:20
  don't
• 36:20
  want
• 36:20
  to
• 36:20
  be
• 36:20
  texting
• 36:21
  people
• 36:21
  at
• 36:21
  three
• 36:21
  in
• 36:21
  the
• 36:21
  morning
• 36:21
  or
• 36:22
  anything
• 36:22
  like
• 36:22
  that.
• 36:22
  What
• 36:22
  you
• 36:23
  said
• 36:23
  about
• 36:23
  having
• 36:23
  a
• 36:23
  business
• 36:24
  WhatsApp,
• 36:24
  so
• 36:24
  there's
• 36:25
  some
• 36:25
  separation
• 36:25
  is
• 36:26
  really
• 36:26
  important.
• 36:27
  But
• 36:27
  I
• 36:27
  do
• 36:27
  think
• 36:28
  sometimes
• 36:28
  as
• 36:29
  we,
• 36:29
  especially
• 36:29
  as
• 36:29
  we
• 36:30
  get
• 36:30
  older,
• 36:30
  I'm
• 36:31
  not
• 36:31
  as
• 36:31
  young
• 36:31
  as
• 36:31
  I
• 36:31
  used
• 36:31
  to
• 36:32
  be,
• 36:32
  we
• 36:32
  resist
• 36:33
  like
• 36:33
  new
• 36:33
  forms
• 36:34
  of
• 36:34
  communication
• 36:35
  or
• 36:35
  we'll
• 36:35
  be
• 36:36
  like,
• 36:36
  why
• 36:36
  don't
• 36:36
  they
• 36:36
  just
• 36:36
  pick
• 36:37
  up
• 36:37
  the
• 36:37
  phone
• 36:37
  and
• 36:37
  call
• 36:37
  us?
• 36:38
  That's
• 36:38
  not
• 36:38
  the
• 36:39
  way
• 36:39
  they
• 36:39
  work.
• 36:39
  And
• 36:40
  if
• 36:40
  you
• 36:41
  have
• 36:42
  all
• 36:42
  the
• 36:42
  leads
• 36:42
  you
• 36:42
  can
• 36:43
  handle
• 36:43
  without
• 36:43
  trying
• 36:44
  new
• 36:44
  things,
• 36:45
  then
• 36:45
  keep
• 36:45
  on
• 36:45
  keeping
• 36:46
  on.
• 36:46
  Don't
• 36:46
  feel
• 36:47
  like
• 36:47
  you
• 36:47
  have
• 36:47
  to
• 36:47
  change
• 36:47
  things.
• 36:48
  But
• 36:48
  if
• 36:48
  you
• 36:48
  are
• 36:49
  sitting
• 36:49
  here
• 36:49
  listening
• 36:50
  and
• 36:50
  you're
• 36:50
  thinking,
• 36:50
  I
• 36:51
  don't
• 36:51
  get
• 36:51
  as
• 36:51
  many
• 36:51
  leads
• 36:52
  or
• 36:52
  people
• 36:52
  are
• 36:52
  ghosting,
• 36:53
  then
• 36:53
  I
• 36:53
  encourage
• 36:54
  you
• 36:54
  to
• 36:55
  open
• 36:55
  your
• 36:55
  mind
• 36:55
  a
• 36:56
  little
• 36:56
  bit
• 36:56
  to
• 36:56
  different
• 36:56
  ways
• 36:56
  of
• 36:57
  communication
• 36:57
  and
• 36:58
  see
• 36:58
  if
• 36:58
  having
• 36:59
  people
• 36:59
  send
• 36:59
  you
• 37:00
  voice
• 37:00
  notes
• 37:00
  or
• 37:00
  WhatsApp
• 37:01
  you
• 37:01
  is
• 37:02
  going
• 37:02
  to
• 37:02
  turn
• 37:02
  into
• 37:03
  more
• 37:03
  like
• 37:03
  consultation
• 37:04
  calls
• 37:04
  or
• 37:04
  more
• 37:05
  bookings
• 37:05
  because
• 37:06
  you'd
• 37:06
  be.
• 37:06
  Surprised
• 37:07
  and
• 37:07
  to
• 37:07
  follow
• 37:07
  on
• 37:08
  from
• 37:08
  that.
• 37:08
  Actually,
• 37:08
  even
• 37:09
  if
• 37:09
  you
• 37:09
  are
• 37:09
  someone
• 37:10
  that's
• 37:10
  got
• 37:10
  a
• 37:10
  lot
• 37:10
  of
• 37:10
  leads
• 37:11
  coming
• 37:11
  in
• 37:11
  right
• 37:11
  now,
• 37:12
  you
• 37:12
  also
• 37:12
  don't
• 37:12
  want
• 37:13
  to
• 37:13
  be
• 37:13
  the
• 37:13
  person
• 37:13
  that
• 37:13
  then
• 37:14
  suddenly
• 37:14
  gets
• 37:15
  left
• 37:15
  behind.
• 37:15
  So
• 37:16
  although
• 37:16
  you
• 37:16
  may
• 37:16
  not
• 37:16
  need
• 37:16
  to
• 37:16
  make
• 37:17
  changes
• 37:17
  immediately,
• 37:18
  you
• 37:19
  may
• 37:19
  want
• 37:19
  to
• 37:19
  start
• 37:19
  investigating
• 37:20
  and
• 37:20
  adding
• 37:21
  on
• 37:21
  little
• 37:21
  things
• 37:22
  because
• 37:22
  otherwise
• 37:22
  what
• 37:22
  you
• 37:22
  see
• 37:23
  is
• 37:23
  someone's
• 37:23
  really
• 37:24
  successful
• 37:24
  and
• 37:25
  then
• 37:25
  for
• 37:25
  the
• 37:25
  next
• 37:25
  two,
• 37:25
  three
• 37:26
  years
• 37:26
  Everyone
• 37:26
  else
• 37:26
  has
• 37:26
  moved
• 37:27
  on,
• 37:27
  they're
• 37:27
  still
• 37:27
  really
• 37:28
  successful.
• 37:28
  They
• 37:28
  keep
• 37:28
  doing
• 37:28
  the
• 37:29
  same
• 37:29
  things
• 37:29
  and
• 37:29
  then
• 37:29
  suddenly
• 37:30
  they
• 37:31
  hit
• 37:31
  a
• 37:31
  wall
• 37:31
  and
• 37:31
  they're
• 37:32
  so
• 37:32
  far
• 37:32
  behind
• 37:32
  and
• 37:33
  their
• 37:33
  inquiries
• 37:33
  drop
• 37:34
  off.
• 37:34
  So
• 37:34
  whether
• 37:35
  you've
• 37:35
  got
• 37:35
  loads
• 37:35
  of
• 37:35
  inquiries
• 37:36
  right
• 37:36
  now
• 37:36
  or
• 37:37
  none,
• 37:38
  like,
• 37:38
  keep
• 37:38
  on
• 37:39
  top
• 37:39
  of
• 37:39
  what's
• 37:39
  going
• 37:40
  on,
• 37:40
  even
• 37:40
  if
• 37:40
  you
• 37:40
  don't
• 37:40
  need
• 37:41
  to
• 37:41
  make
• 37:41
  drastic
• 37:41
  changes,
• 37:42
  at
• 37:42
  least
• 37:42
  pay
• 37:43
  attention.
• 37:43
  Keep
• 37:43
  in
• 37:44
  the
• 37:44
  know,
• 37:44
  go
• 37:44
  to
• 37:44
  the
• 37:44
  conferences,
• 37:45
  listen
• 37:45
  to
• 37:45
  the
• 37:45
  podcast,
• 37:46
  podcast,
• 37:46
  keep
• 37:46
  notes
• 37:47
  for
• 37:47
  later.
• 37:47
  Because
• 37:48
  especially
• 37:49
  in
• 37:49
  this
• 37:49
  industry
• 37:49
  when
• 37:50
  it
• 37:50
  is
• 37:50
  so
• 37:50
  cyclical,
• 37:51
  you
• 37:51
  know,
• 37:52
  you
• 37:52
  need
• 37:52
  to
• 37:52
  know
• 37:52
  that
• 37:53
  you'll
• 37:53
  keep
• 37:53
  on
• 37:53
  getting
• 37:53
  new
• 37:54
  clients
• 37:54
  and
• 37:54
  that
• 37:54
  can
• 37:55
  just
• 37:55
  stop
• 37:56
  if
• 37:56
  the
• 37:57
  stuff
• 37:57
  you're
• 37:57
  doing
• 37:57
  is
• 37:58
  drying
• 37:58
  up.
• 37:59
  So,
• 37:59
  yeah,
• 37:59
  keep.
• 37:59
  Keep
• 38:00
  on
• 38:00
  top
• 38:00
  of
• 38:00
  the
• 38:01
  game
• 38:01
  wherever
• 38:01
  you're.
• 38:02
  You
• 38:02
  are.
• 38:02
  And
• 38:02
  I
• 38:02
  think,
• 38:03
  going
• 38:03
  back
• 38:03
  to
• 38:03
  my
• 38:03
  question
• 38:04
  earlier
• 38:04
  about
• 38:04
  who
• 38:05
  are
• 38:05
  the
• 38:05
  most
• 38:05
  successful
• 38:05
  pros
• 38:06
  that
• 38:06
  we
• 38:06
  work
• 38:06
  with,
• 38:07
  in
• 38:07
  my
• 38:07
  mind,
• 38:07
  when
• 38:07
  I
• 38:07
  work
• 38:08
  with
• 38:08
  really
• 38:08
  successful
• 38:09
  people,
• 38:09
  they're
• 38:10
  just
• 38:10
  because
• 38:10
  they're
• 38:10
  successful,
• 38:11
  they
• 38:11
  haven't
• 38:11
  stopped
• 38:12
  doing
• 38:12
  stuff.
• 38:12
  Stuff.
• 38:12
  So
• 38:13
  they're
• 38:13
  successful
• 38:13
  because
• 38:14
  they're
• 38:14
  always
• 38:14
  keen
• 38:15
  to
• 38:15
  learn.
• 38:15
  They're
• 38:16
  always
• 38:16
  putting
• 38:16
  themselves
• 38:16
  in
• 38:17
  rooms
• 38:17
  with
• 38:17
  other
• 38:18
  people
• 38:18
  even
• 38:18
  though
• 38:18
  they've
• 38:19
  already
• 38:19
  got
• 38:19
  a
• 38:19
  big
• 38:19
  network.
• 38:20
  They're
• 38:20
  always
• 38:20
  trying
• 38:20
  to
• 38:20
  grow
• 38:21
  that
• 38:21
  network
• 38:21
  or
• 38:22
  increase
• 38:22
  that
• 38:22
  network
• 38:23
  or,
• 38:23
  you
• 38:23
  know,
• 38:23
  make
• 38:24
  that
• 38:24
  network
• 38:24
  better.
• 38:25
  It's
• 38:25
  actually
• 38:26
  often
• 38:26
  the
• 38:26
  businesses
• 38:27
  that
• 38:27
  aren't
• 38:27
  as
• 38:27
  successful
• 38:28
  that
• 38:28
  aren't
• 38:28
  doing
• 38:28
  the
• 38:29
  things
• 38:29
  they
• 38:29
  need
• 38:29
  to
• 38:29
  be
• 38:29
  doing
• 38:30
  that.
• 38:30
  And
• 38:31
  I
• 38:31
  would
• 38:31
  also
• 38:31
  say
• 38:31
  that
• 38:31
  the
• 38:32
  most
• 38:32
  successful
• 38:32
  people
• 38:32
  we
• 38:33
  know
• 38:33
  don't
• 38:33
  just
• 38:34
  have
• 38:34
  one
• 38:34
  channel
• 38:34
  for
• 38:34
  their
• 38:35
  marketing.
• 38:35
  They
• 38:35
  are
• 38:35
  always
• 38:36
  across
• 38:37
  a
• 38:37
  couple
• 38:37
  of
• 38:37
  channels
• 38:38
  and
• 38:38
  they're
• 38:38
  different.
• 38:38
  Like,
• 38:39
  you
• 38:39
  talk
• 38:39
  about
• 38:39
  someone
• 38:39
  like
• 38:40
  Elizabeth,
• 38:40
  who
• 38:41
  is
• 38:42
  on
• 38:42
  TikTok
• 38:43
  all
• 38:43
  the
• 38:43
  time.
• 38:43
  I
• 38:44
  have
• 38:44
  other
• 38:44
  clients
• 38:44
  who
• 38:45
  are
• 38:45
  hugely
• 38:45
  successful
• 38:45
  who
• 38:46
  don't
• 38:46
  touch
• 38:46
  TikTok,
• 38:47
  but
• 38:47
  they've
• 38:48
  got
• 38:48
  a
• 38:48
  wait
• 38:48
  list,
• 38:49
  they've
• 38:49
  got
• 38:49
  a
• 38:49
  website,
• 38:50
  they're
• 38:50
  really
• 38:50
  invested
• 38:51
  in
• 38:51
  blogging,
• 38:51
  they're
• 38:52
  on
• 38:52
  Instagram
• 38:52
  five
• 38:53
  times
• 38:53
  a
• 38:53
  week.
• 38:54
  You've
• 38:54
  got
• 38:54
  other
• 38:54
  people
• 38:55
  who
• 38:55
  maybe
• 38:56
  they
• 38:56
  don't
• 38:56
  do
• 38:57
  social
• 38:57
  as
• 38:57
  much,
• 38:57
  but
• 38:58
  they
• 38:58
  are
• 38:58
  at
• 38:58
  every
• 38:59
  conference
• 38:59
  and
• 39:00
  they
• 39:00
  are
• 39:00
  building
• 39:00
  a
• 39:00
  referral
• 39:01
  network
• 39:01
  that's
• 39:02
  really
• 39:02
  great.
• 39:02
  Everyone
• 39:03
  needs
• 39:03
  at
• 39:03
  least
• 39:03
  two
• 39:04
  or
• 39:04
  three.
• 39:05
  We've
• 39:05
  seen
• 39:05
  here
• 39:05
  in
• 39:05
  the
• 39:06
  States,
• 39:06
  they're
• 39:06
  always
• 39:06
  like
• 39:06
  going
• 39:07
  back
• 39:07
  and
• 39:07
  forth
• 39:07
  on
• 39:07
  whether
• 39:08
  or
• 39:08
  not
• 39:08
  to
• 39:08
  shut
• 39:08
  down
• 39:08
  TikTok.
• 39:09
  And
• 39:09
  it's
• 39:09
  like
• 39:09
  if
• 39:10
  you
• 39:10
  put
• 39:10
  all
• 39:10
  your
• 39:10
  eggs
• 39:11
  in
• 39:11
  the
• 39:11
  TikTok
• 39:11
  basket
• 39:12
  or
• 39:12
  you
• 39:12
  put
• 39:12
  all
• 39:12
  your
• 39:12
  EG
• 39:13
  in
• 39:13
  the
• 39:13
  Instagram
• 39:14
  basket,
• 39:14
  things
• 39:15
  can
• 39:15
  change.
• 39:16
  I
• 39:16
  strongly
• 39:17
  encourage
• 39:17
  you
• 39:17
  to
• 39:18
  have
• 39:18
  more
• 39:18
  than
• 39:19
  one
• 39:19
  channel
• 39:20
  so
• 39:20
  that
• 39:21
  if
• 39:21
  one
• 39:21
  drops
• 39:22
  out
• 39:22
  for
• 39:22
  whatever
• 39:22
  reason
• 39:23
  beyond
• 39:23
  your
• 39:23
  control,
• 39:24
  you're
• 39:25
  still
• 39:25
  not
• 39:25
  at
• 39:26
  zero.
• 39:26
  You
• 39:26
  know,
• 39:26
  you
• 39:26
  can
• 39:27
  always
• 39:27
  build
• 39:27
  Back
• 39:27
  up
• 39:28
  on
• 39:28
  social
• 39:28
  and
• 39:28
  whatever.
• 39:29
  But
• 39:29
  I
• 39:29
  really
• 39:29
  encourage
• 39:30
  people
• 39:30
  to
• 39:30
  have
• 39:30
  a
• 39:30
  couple
• 39:31
  avenues
• 39:31
  of
• 39:31
  getting
• 39:32
  clients
• 39:32
  to.
• 39:32
  You
• 39:33
  and
• 39:33
  always
• 39:33
  have
• 39:34
  that
• 39:34
  strong
• 39:34
  website
• 39:34
  to
• 39:35
  fall
• 39:35
  back
• 39:35
  on
• 39:35
  because
• 39:35
  that
• 39:36
  is
• 39:36
  your.
• 39:37
  That
• 39:37
  stays
• 39:37
  there
• 39:38
  and
• 39:38
  it
• 39:39
  suddenly
• 39:40
  that's
• 39:40
  your
• 39:40
  account
• 39:41
  down.
• 39:41
  Like
• 39:41
  we
• 39:42
  had
• 39:42
  a
• 39:42
  client
• 39:42
  that
• 39:42
  we
• 39:42
  were
• 39:42
  working
• 39:43
  with
• 39:43
  with
• 39:44
  a
• 39:44
  lot
• 39:44
  like
• 39:45
  a
• 39:45
  huge
• 39:45
  TikTok
• 39:46
  following
• 39:46
  and
• 39:46
  they
• 39:46
  woke
• 39:47
  up
• 39:47
  one
• 39:47
  morning
• 39:47
  and
• 39:47
  TikTok
• 39:48
  had
• 39:48
  banned
• 39:49
  them.
• 39:49
  And
• 39:49
  so
• 39:50
  they're
• 39:50
  now
• 39:50
  having
• 39:50
  to
• 39:50
  fight
• 39:51
  to
• 39:51
  get
• 39:51
  that
• 39:51
  back
• 39:51
  open.
• 39:51
  But
• 39:52
  it's
• 39:52
  scary.
• 39:52
  It
• 39:52
  can
• 39:52
  just
• 39:53
  happen
• 39:53
  overnight.
• 39:53
  That
• 39:54
  doesn't
• 39:54
  mean
• 39:54
  we
• 39:54
  shouldn't
• 39:54
  do
• 39:54
  it,
• 39:55
  but
• 39:55
  we
• 39:55
  need
• 39:56
  that
• 39:56
  presence
• 39:56
  elsewhere
• 39:57
  so
• 39:57
  that
• 39:57
  it
• 39:57
  can.
• 39:58
  We've
• 39:58
  got
• 39:58
  it
• 39:59
  there
• 39:59
  in
• 39:59
  the
• 39:59
  background
• 40:00
  if
• 40:00
  we
• 40:00
  need
• 40:00
  it.
• 40:01
  So
• 40:02
  what
• 40:02
  do
• 40:02
  you
• 40:02
  think's
• 40:03
  next
• 40:03
  for
• 40:03
  our
• 40:04
  industry
• 40:04
  then,
• 40:04
  Andrew,
• 40:05
  as
• 40:05
  we
• 40:05
  go
• 40:05
  through
• 40:05
  26
• 40:06
  into
• 40:06
  2027,
• 40:07
  do
• 40:08
  you
• 40:08
  see
• 40:08
  foresee
• 40:09
  anything
• 40:09
  coming
• 40:09
  in
• 40:10
  the
• 40:10
  world
• 40:10
  of
• 40:10
  copy?
• 40:11
  Do
• 40:11
  you
• 40:11
  think,
• 40:11
  think
• 40:11
  there's
• 40:12
  going
• 40:12
  to
• 40:12
  be
• 40:12
  any
• 40:12
  big
• 40:12
  changes?
• 40:13
  Or
• 40:13
  do
• 40:13
  you
• 40:13
  think
• 40:13
  it's
• 40:14
  more
• 40:14
  about
• 40:14
  just
• 40:14
  keeping
• 40:15
  on
• 40:15
  doing
• 40:15
  what
• 40:16
  we're
• 40:16
  doing?
• 40:16
  I
• 40:17
  think
• 40:17
  where
• 40:17
  there's
• 40:17
  room
• 40:18
  for
• 40:18
  a
• 40:18
  lot
• 40:19
  of
• 40:19
  change
• 40:19
  is
• 40:20
  educating
• 40:20
  people
• 40:21
  about
• 40:21
  what
• 40:21
  things
• 40:22
  cost.
• 40:22
  Because
• 40:22
  one
• 40:23
  thing
• 40:23
  I've
• 40:23
  been
• 40:23
  noticing
• 40:24
  is
• 40:25
  that
• 40:25
  clients
• 40:26
  are
• 40:26
  frustrated.
• 40:27
  They
• 40:28
  have
• 40:28
  an
• 40:28
  Instagram
• 40:29
  feed
• 40:29
  or
• 40:29
  a
• 40:29
  TikTok
• 40:30
  for
• 40:30
  you
• 40:30
  page
• 40:31
  full
• 40:31
  of
• 40:31
  gorgeous
• 40:32
  weddings
• 40:33
  and
• 40:33
  they're
• 40:34
  like,
• 40:34
  oh,
• 40:34
  yeah,
• 40:34
  I
• 40:34
  want
• 40:35
  that,
• 40:35
  I
• 40:35
  want
• 40:35
  that.
• 40:35
  And
• 40:36
  they
• 40:36
  have
• 40:36
  no
• 40:36
  idea
• 40:36
  how
• 40:37
  much
• 40:37
  any
• 40:37
  of
• 40:37
  it
• 40:37
  costs.
• 40:38
  And
• 40:38
  when
• 40:39
  some
• 40:39
  influencer
• 40:40
  has
• 40:40
  a
• 40:40
  big
• 40:40
  wedding,
• 40:41
  there's
• 40:41
  not
• 40:41
  a
• 40:41
  price
• 40:42
  tag
• 40:42
  attached.
• 40:42
  Nobody's
• 40:43
  telling
• 40:43
  you
• 40:43
  that
• 40:43
  that
• 40:43
  floral
• 40:44
  installation
• 40:44
  you
• 40:44
  like,
• 40:45
  costs
• 40:45
  $60,000
• 40:46
  or
• 40:47
  whatever.
• 40:47
  And
• 40:47
  I
• 40:48
  think
• 40:48
  where
• 40:48
  I'm
• 40:48
  seeing
• 40:49
  people
• 40:49
  go
• 40:49
  is
• 40:49
  on
• 40:49
  their
• 40:50
  websites,
• 40:50
  on
• 40:50
  their
• 40:50
  socials,
• 40:51
  educating
• 40:51
  people
• 40:52
  a
• 40:52
  little
• 40:52
  bit
• 40:52
  more
• 40:53
  about
• 40:53
  what
• 40:53
  these
• 40:53
  things
• 40:54
  cost
• 40:55
  so
• 40:55
  there's
• 40:55
  not
• 40:55
  this,
• 40:55
  like,
• 40:56
  major
• 40:56
  disappointment.
• 40:57
  Instead,
• 40:57
  we
• 40:58
  should
• 40:58
  have
• 40:58
  a
• 40:58
  rough
• 40:58
  idea
• 40:59
  that
• 40:59
  like,
• 40:59
  yeah,
• 41:00
  that
• 41:00
  wedding
• 41:01
  costs
• 41:01
  $2
• 41:01
  million
• 41:03
  and
• 41:03
  you're
• 41:03
  not
• 41:04
  going
• 41:04
  to
• 41:04
  be
• 41:04
  able
• 41:04
  to
• 41:04
  pull
• 41:05
  off
• 41:05
  the
• 41:05
  exact
• 41:05
  same
• 41:06
  thing
• 41:06
  with
• 41:06
  even
• 41:07
  a
• 41:07
  tenth
• 41:07
  that
• 41:07
  budget,
• 41:08
  you
• 41:08
  know,
• 41:09
  because
• 41:09
  people
• 41:09
  are
• 41:10
  really
• 41:10
  frustrated.
• 41:10
  They
• 41:11
  feel
• 41:11
  like
• 41:11
  they
• 41:11
  see
• 41:11
  all
• 41:12
  these
• 41:12
  beautiful
• 41:12
  things.
• 41:12
  They
• 41:13
  also
• 41:13
  see
• 41:13
  AI
• 41:13
  mockups
• 41:14
  and
• 41:15
  of
• 41:15
  things
• 41:15
  that
• 41:15
  are
• 41:16
  like,
• 41:16
  practically
• 41:16
  unachievable.
• 41:17
  And
• 41:19
  there's
• 41:19
  a
• 41:19
  little
• 41:19
  bit
• 41:19
  of
• 41:19
  frustration
• 41:20
  right
• 41:20
  now.
• 41:21
  And
• 41:21
  I
• 41:21
  think
• 41:21
  there's
• 41:22
  room
• 41:22
  for
• 41:22
  a
• 41:22
  lot
• 41:23
  of
• 41:23
  wedding
• 41:23
  pros
• 41:23
  to
• 41:24
  step
• 41:24
  into
• 41:24
  that
• 41:24
  gap
• 41:24
  and
• 41:25
  educate
• 41:25
  people
• 41:25
  a
• 41:26
  little
• 41:26
  bit
• 41:26
  without
• 41:26
  being
• 41:26
  too
• 41:26
  didactic.
• 41:28
  Educate
• 41:28
  people
• 41:29
  and
• 41:29
  say,
• 41:29
  you
• 41:29
  know
• 41:29
  what,
• 41:30
  like,
• 41:30
  let's
• 41:31
  break
• 41:31
  down,
• 41:31
  let's
• 41:32
  take
• 41:32
  a
• 41:32
  celebrity
• 41:32
  wedding
• 41:33
  and
• 41:33
  break
• 41:33
  down
• 41:33
  what
• 41:33
  I
• 41:33
  think
• 41:33
  their
• 41:34
  florals
• 41:34
  cost
• 41:34
  or
• 41:35
  whatever
• 41:35
  and
• 41:35
  play
• 41:35
  around
• 41:36
  with
• 41:36
  that
• 41:36
  content
• 41:36
  a
• 41:37
  little
• 41:37
  bit.
• 41:37
  It
• 41:37
  would
• 41:38
  be
• 41:38
  a
• 41:38
  really
• 41:38
  good
• 41:39
  way
• 41:39
  to,
• 41:40
  to
• 41:40
  get
• 41:40
  yourself
• 41:41
  seen
• 41:41
  and
• 41:42
  to
• 41:42
  position
• 41:42
  yourself
• 41:43
  like
• 41:43
  you're
• 41:43
  on
• 41:43
  their
• 41:43
  side.
• 41:44
  Because
• 41:44
  I
• 41:44
  do
• 41:45
  think
• 41:45
  that
• 41:45
  a
• 41:45
  lot
• 41:45
  of
• 41:45
  people
• 41:46
  feel
• 41:46
  like
• 41:46
  the
• 41:46
  wedding
• 41:47
  industry
• 41:48
  here
• 41:48
  is
• 41:49
  their
• 41:49
  enemy.
• 41:50
  And,
• 41:50
  you
• 41:50
  know,
• 41:51
  it's
• 41:51
  a
• 41:51
  scam.
• 41:51
  They're
• 41:52
  just
• 41:52
  trying
• 41:52
  to.
• 41:52
  I'm
• 41:53
  like,
• 41:53
  I
• 41:53
  know
• 41:54
  that
• 41:54
  a
• 41:54
  wedding
• 41:55
  photographer
• 41:55
  who
• 41:55
  charges
• 41:56
  X
• 41:56
  amount
• 41:56
  of
• 41:57
  money
• 41:57
  for
• 41:57
  a
• 41:57
  wedding
• 41:57
  isn't
• 41:58
  taking
• 41:58
  all
• 41:58
  of
• 41:58
  that
• 41:58
  money
• 41:59
  home.
• 41:59
  And
• 42:00
  when
• 42:00
  you
• 42:00
  divide
• 42:00
  that
• 42:00
  take
• 42:01
  home
• 42:01
  pay
• 42:01
  over
• 42:02
  so
• 42:02
  many
• 42:03
  hours
• 42:03
  of
• 42:03
  editing
• 42:03
  and
• 42:04
  marketing
• 42:04
  and
• 42:06
  photographing,
• 42:06
  it
• 42:06
  doesn't
• 42:07
  actually.
• 42:07
  They're
• 42:07
  not
• 42:08
  making
• 42:08
  300
• 42:09
  an
• 42:09
  hour
• 42:09
  like
• 42:10
  clients
• 42:10
  often
• 42:10
  think,
• 42:11
  but
• 42:11
  they
• 42:12
  don't
• 42:12
  know
• 42:12
  that.
• 42:13
  And
• 42:13
  so
• 42:13
  I
• 42:14
  think
• 42:14
  there's
• 42:14
  a
• 42:14
  lot
• 42:15
  of
• 42:15
  room
• 42:15
  for
• 42:15
  people
• 42:15
  to
• 42:15
  step
• 42:16
  in
• 42:16
  and
• 42:16
  educate.
• 42:16
  Yeah,
• 42:17
  there's
• 42:17
  some
• 42:17
  great
• 42:17
  content
• 42:17
  ideas
• 42:18
  in
• 42:18
  there,
• 42:18
  even
• 42:18
  with
• 42:19
  your
• 42:19
  own
• 42:19
  works.
• 42:19
  If
• 42:19
  you're
• 42:20
  a
• 42:20
  cake
• 42:20
  maker,
• 42:20
  a
• 42:20
  florist
• 42:21
  like
• 42:21
  you
• 42:21
  could
• 42:21
  pull
• 42:22
  up
• 42:22
  on
• 42:22
  TikTok
• 42:23
  particularly,
• 42:23
  this
• 42:23
  would
• 42:23
  do
• 42:23
  well,
• 42:24
  like
• 42:24
  a
• 42:24
  picture
• 42:24
  of
• 42:25
  one
• 42:25
  of
• 42:25
  your
• 42:25
  own
• 42:25
  cakes,
• 42:26
  even
• 42:26
  from
• 42:26
  Instagram.
• 42:27
  And
• 42:27
  do
• 42:27
  a
• 42:27
  little
• 42:27
  green
• 42:28
  screen
• 42:28
  and
• 42:28
  be
• 42:28
  like,
• 42:29
  want
• 42:29
  to
• 42:29
  know
• 42:29
  how
• 42:29
  much
• 42:29
  this
• 42:30
  cake
• 42:30
  costs?
• 42:30
  I'm
• 42:31
  going
• 42:31
  to
• 42:31
  tell
• 42:31
  you
• 42:31
  and
• 42:32
  just
• 42:32
  literally
• 42:33
  say,
• 42:33
  this
• 42:33
  is
• 42:33
  what
• 42:33
  it
• 42:33
  is.
• 42:34
  This
• 42:34
  is
• 42:34
  why
• 42:34
  it
• 42:34
  costs
• 42:34
  this
• 42:35
  much.
• 42:35
  This
• 42:35
  is
• 42:35
  how
• 42:35
  long
• 42:36
  it
• 42:36
  took
• 42:36
  me
• 42:36
  to
• 42:36
  make
• 42:36
  it.
• 42:36
  This
• 42:37
  how
• 42:37
  long
• 42:37
  it
• 42:37
  took
• 42:37
  me
• 42:37
  to
• 42:37
  ice
• 42:38
  it.
• 42:38
  It
• 42:38
  would
• 42:38
  have
• 42:38
  been
• 42:38
  cheaper
• 42:39
  if
• 42:39
  they'd
• 42:39
  have
• 42:39
  only
• 42:39
  had
• 42:39
  two
• 42:39
  layers
• 42:40
  and
• 42:40
  it
• 42:40
  would
• 42:40
  have
• 42:40
  only
• 42:40
  cost
• 42:40
  this
• 42:41
  much.
• 42:41
  Like,
• 42:41
  people
• 42:41
  love
• 42:42
  that.
• 42:42
  Because
• 42:42
  I
• 42:42
  also
• 42:43
  am
• 42:43
  seeing
• 42:43
  a
• 42:43
  lot
• 42:43
  of
• 42:43
  ranty
• 42:44
  content
• 42:45
  from
• 42:45
  brides
• 42:45
  and
• 42:46
  grooms
• 42:46
  right
• 42:46
  now
• 42:46
  going,
• 42:47
  why
• 42:47
  do
• 42:47
  vendors
• 42:47
  not
• 42:48
  put
• 42:48
  their
• 42:48
  prices
• 42:48
  on
• 42:49
  their
• 42:49
  website?
• 42:49
  It's
• 42:50
  definitely
• 42:50
  out
• 42:50
  there,
• 42:50
  so
• 42:51
  if
• 42:51
  you
• 42:51
  can
• 42:51
  be
• 42:51
  the
• 42:51
  antidote
• 42:52
  to
• 42:52
  it,
• 42:52
  I
• 42:53
  love
• 42:53
  it.
• 42:53
  Andrea,
• 42:54
  this
• 42:54
  has
• 42:54
  been
• 42:54
  a
• 42:54
  great
• 42:54
  conversation
• 42:55
  as
• 42:56
  always.
• 42:56
  Now
• 42:57
  I'm
• 42:57
  going
• 42:57
  to
• 42:57
  end
• 42:57
  the
• 42:57
  podcast
• 42:58
  like
• 42:58
  I
• 42:58
  always
• 42:58
  do,
• 42:59
  asking
• 43:00
  you
• 43:00
  this
• 43:00
  question.
• 43:00
  What's
• 43:01
  one
• 43:01
  thing
• 43:01
  you
• 43:02
  personally
• 43:02
  wish
• 43:02
  you'd
• 43:03
  known
• 43:03
  sooner
• 43:03
  in
• 43:03
  your
• 43:04
  own
• 43:04
  business?
• 43:05
  Set
• 43:05
  aside
• 43:06
  time
• 43:06
  for
• 43:06
  your
• 43:06
  marketing.
• 43:07
  Don't
• 43:07
  just
• 43:07
  say
• 43:08
  you're
• 43:08
  going
• 43:08
  to
• 43:08
  do
• 43:08
  it.
• 43:09
  Set
• 43:09
  aside
• 43:10
  a
• 43:10
  time
• 43:10
  block
• 43:10
  in
• 43:11
  your
• 43:11
  week.
• 43:11
  Make
• 43:12
  it
• 43:12
  fun,
• 43:12
  too.
• 43:13
  Don't,
• 43:14
  like,
• 43:14
  treat
• 43:14
  yourself
• 43:14
  to
• 43:15
  your
• 43:15
  favorite
• 43:15
  coffee
• 43:15
  or
• 43:16
  light
• 43:16
  a
• 43:16
  candle,
• 43:17
  your
• 43:17
  favorite
• 43:17
  snack,
• 43:18
  whatever.
• 43:18
  Make
• 43:18
  a
• 43:18
  little
• 43:19
  ritual
• 43:19
  out
• 43:19
  of
• 43:19
  it.
• 43:19
  Little
• 43:20
  treats
• 43:20
  are
• 43:20
  great
• 43:21
  here
• 43:21
  and
• 43:21
  make
• 43:21
  it
• 43:22
  something
• 43:22
  you
• 43:22
  look
• 43:22
  forward
• 43:22
  to.
• 43:22
  But
• 43:23
  set
• 43:23
  aside
• 43:23
  time
• 43:23
  every
• 43:24
  week
• 43:24
  because
• 43:24
  it's
• 43:25
  so
• 43:25
  easy,
• 43:26
  especially
• 43:26
  when
• 43:27
  your
• 43:27
  business
• 43:27
  is
• 43:27
  going
• 43:27
  well
• 43:28
  and
• 43:28
  you
• 43:28
  have
• 43:28
  enough
• 43:29
  inquiries
• 43:29
  to
• 43:29
  be
• 43:29
  like,
• 43:30
  I
• 43:30
  don't
• 43:30
  need
• 43:30
  to
• 43:30
  market,
• 43:31
  I
• 43:31
  got
• 43:31
  client
• 43:31
  work,
• 43:32
  I've
• 43:32
  got
• 43:32
  all
• 43:32
  this
• 43:33
  stuff
• 43:33
  to
• 43:33
  do.
• 43:33
  I've
• 43:33
  got
• 43:33
  weddings
• 43:34
  to
• 43:34
  plan,
• 43:34
  I've
• 43:34
  got
• 43:35
  photos
• 43:35
  to
• 43:35
  edit,
• 43:35
  I've
• 43:36
  got
• 43:36
  cakes
• 43:36
  to
• 43:36
  bake,
• 43:37
  and
• 43:37
  it
• 43:37
  falls
• 43:37
  to
• 43:38
  the
• 43:38
  wayside.
• 43:38
  And
• 43:38
  then
• 43:38
  you
• 43:39
  can
• 43:39
  come
• 43:39
  up
• 43:39
  with
• 43:39
  a
• 43:40
  really
• 43:40
  big
• 43:40
  dry
• 43:40
  spell
• 43:41
  because
• 43:41
  you
• 43:42
  just
• 43:42
  haven't
• 43:42
  been
• 43:42
  putting
• 43:43
  in
• 43:43
  the
• 43:43
  effort.
• 43:43
  So
• 43:44
  make
• 43:44
  a
• 43:44
  little
• 43:44
  ritual
• 43:45
  out
• 43:45
  of
• 43:45
  it.
• 43:45
  Whether
• 43:46
  it's
• 43:46
  15
• 43:46
  minutes
• 43:47
  a
• 43:47
  day
• 43:47
  or
• 43:48
  two
• 43:48
  hours
• 43:48
  a
• 43:48
  week
• 43:49
  or
• 43:50
  one
• 43:50
  day
• 43:50
  every
• 43:51
  two
• 43:51
  weeks,
• 43:52
  set
• 43:52
  aside
• 43:52
  that
• 43:53
  time,
• 43:53
  block
• 43:53
  it
• 43:53
  off
• 43:53
  on
• 43:54
  your
• 43:54
  calendar
• 43:54
  and
• 43:55
  make
• 43:55
  it
• 43:55
  more
• 43:55
  of
• 43:56
  a
• 43:56
  priority
• 43:56
  than
• 43:56
  anything
• 43:57
  else.
• 43:57
  You
• 43:57
  have
• 43:58
  to
• 43:58
  treat
• 43:58
  your
• 43:58
  business
• 43:59
  like
• 43:59
  it's
• 44:00
  client
• 44:00
  work
• 44:01
  in
• 44:01
  order
• 44:01
  to
• 44:02
  like,
• 44:02
  like
• 44:02
  prioritize
• 44:03
  it.
• 44:03
  We
• 44:04
  all
• 44:04
  fall
• 44:04
  into
• 44:04
  that
• 44:05
  trap.
• 44:05
  I
• 44:05
  am
• 44:05
  not
• 44:06
  saying
• 44:06
  I
• 44:06
  have
• 44:07
  never
• 44:07
  done
• 44:07
  that,
• 44:07
  but
• 44:08
  I
• 44:08
  think
• 44:08
  it's
• 44:08
  a
• 44:08
  really
• 44:09
  good
• 44:09
  idea.
• 44:09
  I.
• 44:09
  I'm
• 44:10
  learning
• 44:10
  to
• 44:10
  do
• 44:10
  that
• 44:10
  myself.
• 44:11
  It's
• 44:11
  an
• 44:11
  ongoing
• 44:11
  process.
• 44:12
  I'm
• 44:12
  all
• 44:12
  about
• 44:13
  the
• 44:13
  treats.
• 44:13
  I
• 44:13
  quite
• 44:13
  often
• 44:14
  say
• 44:14
  that
• 44:14
  to
• 44:14
  my
• 44:14
  clients
• 44:14
  as
• 44:15
  well.
• 44:15
  If
• 44:15
  they've
• 44:15
  got
• 44:15
  a
• 44:15
  piece
• 44:15
  of
• 44:15
  work
• 44:16
  and
• 44:16
  they're
• 44:16
  like,
• 44:16
  I
• 44:16
  don't
• 44:16
  want
• 44:16
  to
• 44:17
  do
• 44:17
  that,
• 44:17
  I
• 44:18
  say
• 44:18
  to
• 44:18
  them,
• 44:18
  right,
• 44:18
  well,
• 44:19
  put
• 44:19
  in
• 44:19
  a
• 44:19
  time
• 44:19
  in
• 44:20
  your
• 44:20
  diary
• 44:20
  for
• 44:20
  half
• 44:20
  a
• 44:21
  day
• 44:21
  next
• 44:21
  week.
• 44:22
  Go
• 44:22
  to
• 44:22
  the
• 44:22
  coffee
• 44:22
  shop
• 44:23
  that
• 44:23
  you
• 44:23
  like,
• 44:23
  order
• 44:23
  the
• 44:24
  piece
• 44:24
  of
• 44:24
  cake
• 44:24
  you
• 44:24
  like
• 44:24
  and
• 44:25
  the
• 44:25
  coffee
• 44:25
  you
• 44:25
  like,
• 44:25
  and
• 44:26
  then
• 44:26
  do
• 44:26
  it
• 44:26
  because
• 44:26
  you'll
• 44:27
  look
• 44:27
  forward
• 44:27
  to
• 44:27
  doing
• 44:27
  it
• 44:27
  because
• 44:28
  you
• 44:28
  know
• 44:28
  you're
• 44:28
  going
• 44:28
  to
• 44:28
  do
• 44:29
  it
• 44:29
  alongside
• 44:29
  something
• 44:29
  nice.
• 44:30
  I
• 44:30
  gamify
• 44:31
  that
• 44:31
  in
• 44:31
  my
• 44:31
  own
• 44:31
  life.
• 44:32
  I
• 44:32
  hate
• 44:32
  doing
• 44:32
  the
• 44:32
  grocery
• 44:33
  shopping
• 44:33
  if
• 44:33
  I
• 44:34
  don't
• 44:34
  want
• 44:34
  to
• 44:34
  do
• 44:34
  the
• 44:34
  grocery
• 44:34
  shopping.
• 44:35
  Sometimes
• 44:35
  I
• 44:35
  say
• 44:36
  to
• 44:36
  myself,
• 44:36
  becca,
• 44:37
  if
• 44:37
  you
• 44:37
  do
• 44:37
  that
• 44:37
  grocery
• 44:38
  shopping
• 44:38
  today,
• 44:38
  you
• 44:39
  can
• 44:39
  treat
• 44:39
  yourself
• 44:40
  for
• 44:40
  a
• 44:40
  drive
• 44:40
  through
• 44:41
  coffee
• 44:41
  on
• 44:41
  the
• 44:41
  way
• 44:42
  back
• 44:42
  to
• 44:42
  your
• 44:42
  desk
• 44:42
  to
• 44:43
  say,
• 44:43
  well
• 44:43
  done
• 44:43
  you
• 44:44
  for
• 44:44
  doing
• 44:44
  the
• 44:44
  grocery
• 44:45
  shopping.
• 44:45
  So
• 44:46
  gamify
• 44:46
  the
• 44:47
  task
• 44:47
  you
• 44:47
  don't
• 44:47
  like.
• 44:47
  Treat
• 44:48
  yourself.
• 44:48
  If
• 44:49
  it
• 44:49
  works
• 44:49
  and
• 44:50
  it
• 44:50
  gets
• 44:50
  it
• 44:50
  done,
• 44:51
  just
• 44:51
  do
• 44:52
  it.
• 44:52
  I'm
• 44:52
  all
• 44:52
  for
• 44:52
  it,
• 44:53
  Andrea.
• 44:53
  It's
• 44:53
  been
• 44:53
  great.
• 44:54
  If
• 44:54
  people
• 44:54
  want
• 44:54
  to
• 44:54
  find
• 44:54
  out
• 44:55
  more
• 44:55
  about
• 44:55
  you,
• 44:55
  about
• 44:55
  your
• 44:56
  copy
• 44:56
  services,
• 44:57
  about
• 44:57
  just
• 44:58
  life
• 44:58
  in
• 44:58
  general
• 44:58
  in
• 44:58
  the
• 44:59
  world
• 44:59
  of
• 44:59
  Andrea,
• 44:59
  where
• 44:59
  are
• 44:59
  the
• 45:00
  best
• 45:00
  places
• 45:00
  for
• 45:00
  them
• 45:01
  to
• 45:01
  find
• 45:01
  you?
• 45:01
  You
• 45:01
  can
• 45:02
  find
• 45:02
  me
• 45:02
  on
• 45:02
  my
• 45:02
  website,
• 45:02
  which
• 45:03
  is
• 45:03
  andrea
• 45:03
  shaw.com
• 45:04
  and
• 45:04
  then
• 45:04
  I'm
• 45:04
  also
• 45:05
  on
• 45:05
  both
• 45:05
  Instagram
• 45:06
  and
• 45:06
  Threads
• 45:06
  all
• 45:06
  the
• 45:06
  time
• 45:07
  as
• 45:07
  Andrea
• 45:07
  Shaw.
• 45:08
  Copy.
• 45:08
  Oh,
• 45:08
  threads.
• 45:09
  I
• 45:09
  haven't
• 45:09
  heard
• 45:09
  anyone
• 45:10
  mention
• 45:10
  Threads
• 45:11
  for
• 45:11
  a
• 45:11
  long
• 45:11
  time.
• 45:11
  You
• 45:12
  still
• 45:12
  enjoying
• 45:12
  it
• 45:12
  over
• 45:12
  there?
• 45:13
  Yeah,
• 45:14
  there's
• 45:14
  a
• 45:14
  lot
• 45:14
  of.
• 45:15
  You
• 45:15
  know
• 45:15
  what?
• 45:15
  Threads
• 45:16
  is
• 45:16
  a
• 45:16
  great
• 45:16
  place
• 45:16
  if
• 45:16
  you
• 45:17
  want
• 45:17
  to
• 45:17
  hang
• 45:17
  out
• 45:17
  and
• 45:18
  get
• 45:18
  insights
• 45:19
  from
• 45:20
  real
• 45:20
  couples
• 45:21
  about
• 45:21
  what
• 45:21
  they're
• 45:21
  thinking
• 45:22
  about
• 45:22
  wedding
• 45:22
  planning.
• 45:23
  They
• 45:23
  will
• 45:23
  put
• 45:23
  it
• 45:24
  all
• 45:24
  out
• 45:24
  there
• 45:25
  and
• 45:25
  it's
• 45:26
  really
• 45:26
  informative
• 45:27
  for
• 45:27
  wedding
• 45:27
  vendors.
• 45:27
  So
• 45:28
  I
• 45:28
  spend
• 45:28
  a
• 45:28
  lot
• 45:28
  of
• 45:28
  time
• 45:29
  kind
• 45:29
  of
• 45:29
  researching,
• 45:29
  peeking,
• 45:30
  lurking,
• 45:31
  listening,
• 45:31
  all
• 45:31
  of
• 45:31
  that
• 45:31
  good
• 45:32
  stuff.
• 45:32
  Love
• 45:32
  that.
• 45:33
  Well,
• 45:33
  maybe
• 45:33
  there's
• 45:33
  something
• 45:33
  that
• 45:34
  people
• 45:34
  need
• 45:34
  to
• 45:34
  do
• 45:34
  and
• 45:34
  go
• 45:35
  and
• 45:35
  have
• 45:35
  a
• 45:35
  little
• 45:35
  browse
• 45:36
  over
• 45:36
  their
• 45:36
  cup
• 45:36
  of
• 45:37
  tea.
• 45:37
  Go
• 45:37
  and
• 45:37
  have
• 45:37
  a
• 45:37
  look
• 45:37
  at
• 45:37
  what
• 45:38
  people
• 45:38
  are
• 45:38
  seeing
• 45:38
  and
• 45:39
  saying
• 45:39
  on
• 45:39
  threads.
• 45:40
  Andrea,
• 45:41
  it's
• 45:41
  been
• 45:41
  so
• 45:41
  much
• 45:41
  fun
• 45:42
  talking
• 45:42
  to
• 45:42
  you.
• 45:42
  I
• 45:43
  hope
• 45:43
  to
• 45:43
  see
• 45:43
  you
• 45:43
  in
• 45:44
  person
• 45:44
  somewhere
• 45:45
  very
• 45:45
  soon,
• 45:46
  but
• 45:46
  thank
• 45:46
  you
• 45:46
  so
• 45:47
  much
• 45:47
  for
• 45:47
  your
• 45:47
  time.
• 45:47
  Thank
• 45:48
  you
• 45:48
  for
• 45:48
  having
• 45:48
  me.
• 45:49
  So
• 45:49
  good
• 45:49
  to
• 45:49
  have
• 45:50
  Andrea
• 45:50
  back
• 45:50
  on
• 45:50
  the
• 45:51
  podcast.
• 45:51
  I
• 45:51
  think
• 45:51
  it's
• 45:51
  really
• 45:52
  interesting
• 45:52
  to
• 45:52
  revisit
• 45:53
  guests
• 45:53
  that
• 45:53
  I've
• 45:54
  had
• 45:54
  on
• 45:54
  the
• 45:54
  podcast
• 45:54
  before
• 45:55
  to
• 45:55
  see
• 45:55
  how
• 45:55
  the
• 45:56
  industry
• 45:56
  has
• 45:56
  shifted,
• 45:56
  to
• 45:57
  see
• 45:57
  how
• 45:57
  what
• 45:57
  they're
• 45:57
  teaching
• 45:58
  has
• 45:58
  changed,
• 45:58
  changed,
• 45:59
  and
• 45:59
  how
• 45:59
  what
• 45:59
  matters
• 46:00
  has
• 46:00
  also
• 46:01
  changed
• 46:01
  over
• 46:01
  the
• 46:02
  last
• 46:02
  few
• 46:02
  years.
• 46:03
  I
• 46:03
  hope
• 46:03
  that
• 46:03
  you've
• 46:03
  taken
• 46:04
  a
• 46:04
  lot
• 46:04
  away
• 46:04
  from
• 46:05
  today.
• 46:05
  Go
• 46:05
  and
• 46:05
  audit
• 46:06
  your
• 46:06
  own
• 46:06
  copy.
• 46:07
  Are
• 46:07
  you
• 46:07
  talking
• 46:08
  too
• 46:08
  much
• 46:08
  about
• 46:08
  yourself?
• 46:09
  Can
• 46:09
  you
• 46:09
  start
• 46:10
  talking
• 46:10
  about
• 46:10
  your
• 46:11
  couple
• 46:11
  more?
• 46:11
  And
• 46:12
  are
• 46:12
  there
• 46:12
  simple
• 46:12
  tweaks
• 46:13
  you
• 46:13
  can
• 46:13
  make,
• 46:13
  like
• 46:13
  the
• 46:13
  name
• 46:14
  of
• 46:14
  your
• 46:14
  pricing
• 46:14
  page?
• 46:15
  I'll
• 46:15
  see
• 46:15
  you
• 46:15
  next
• 46:15
  time.