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Hot Sheep , Marketing Disasters & Reputation Management | The Systems of Business Podcast - Episode 10
Welcome to Episode Ten of the Systems of Business Podcast.
This week, Damon & Tony discuss:
Marketing campaigns that go spectacularly wrong
The Streisand effect and the danger of trying to suppress attention
Evidence-based marketing and value propositions that actually hold up
When provocative creative works and when it becomes a liability
Reputation management in the age of AI
How LLMs decide what to believe about people and businesses
Marketing mistakes do not always start with bad creative. Sometimes the real problem is a claim nobody bothered to verify, a client refusing to listen to the…
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