Cannes 2026: Scale Sports Marketing Partnerships into Long-Term Brand Value | Alex Charkham, Ignite, Lead Strategist
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Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore.
Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth.
He shares his operational playbook for analyzing Formula 1’s massive shift to digital-first demographics, managing intellectual property protections…
The skinny
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