Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
Why Your Marketing Automation Ignores Real Human Behavior
Most marketing automation platforms are built on a fundamental lie: that human behavior is linear. In this episode, Lucas and Luna dissect why rule-based workflows consistently fail to capture the messy reality of customer decision-making. They examine the specific mechanics of conditional branching in HubSpot and Marketo, comparing rigid trigger-action logic against more fluid, intent-driven models. The discussion centers on a concrete example of how a mid-market SaaS company reduced churn by twenty-three percent not by adding more emails, but by removing automated sequences for users who…
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