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Leveraging Thought Leadership | Michael F. Schein | 311
Today's guest is Michael F. Schein, the author of The Hype Handbook, founder and CEO of MicroFame Media a company that turns consultants into celebrities.
Very few people ever become worldwide famous, but is that really what you need to be a known entity in your field? Michael shares why micro fame is a better goal to seek when you are selling ideas.
Michael and Peter discuss how hype is can be more effective than traditional marketing by relying on centuries-old psychological principles you can create a highly emotional reaction that will allow you to move people and create a sense of…
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