Embedded Finance Special Series: Embedded Accounting, the Next Big Fintech Product with Justin Meretab, Layer | Episode 527
QuickBooks and spreadsheets aren’t failing because small business owners don’t care. They fail because owners are busy running the business, and “keeping the books” becomes a second job with high stakes. I sit down with Justin Meretab, co-founder and CEO of Layer, to dig into why embedded accounting is emerging as one of the most practical, high-ROI moves in embedded finance for vertical SaaS platforms.
We unpack the difference between accounting software and bookkeeping, then get specific about why accounting belongs in the embedded finance roadmap right alongside payments, banking, and…
The skinny
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