Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From Ai4: Big Spaceship's CEO Taryn Crouthers on prioritizing human judgment while moving fast
When a brand says it "used AI," that could mean anything from a tool speeding up a human's first draft to a system generating and shipping work on its own — and almost all of the real risk lives in the difference. So as AI moves deeper into creative work, which decisions are you certain still belong to a human?
Real agility here isn't being quick with the latest tools. It's moving fast without losing the through-line that makes a brand recognizable — the ability to know exactly where human judgment stays non-negotiable.
Today we're recording live at Ai4 2026 in Las Vegas at the Venetian, and…
The skinny
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