Latest / Online Reputation Management Podcast / Manage Your Brand Reputation in Dubai
Transcript
- James Dooley: I think it's crucial nowadays for people who want to improve their online reputation and build a brand—especially larger brands. New content about your brand gets published every single day. Today, we're going to be talking about brand monitoring services in Dubai. I'm joined by James. Kasra Dash: For anyone who doesn’t know what brand monitoring services in Dubai are, what exactly is it? James Dooley: It’s monitoring your brand online—across social media, websites, mentions, backlinks, and unlinked mentions. We use multiple tools like Aario, Google Alerts, and Ahrefs because no single software catches everything. We look for things like negative SEO attacks, harmful anchor text like “buy Viagra online,” and disavow them quickly. We also track searches with negative stigma—things like “scam” or “arrested”—and our system flags an alert when your brand is mentioned alongside negative terms. We use AI agents to monitor everything now. It’s crucial to know exactly what’s being said online. Kasra Dash: It’s really important for bigger brands especially—there’s new content being published daily. Negative things can slip through. You need someone essentially on call 24/7 monitoring everything and counteracting negativity with positive content. If one website publishes something negative, you counter it with 10 positive guest posts, articles, or power posts. It’s like a digital shop window: if positive content dominates, more people naturally publish positive things. If negativity dominates, more negative content spreads. James Dooley: When we launched brand monitoring in the FatRank Dubai office, I originally thought it would mainly be used to detect harmful or negative content. But many clients in Dubai now also use it for positive amplification—sharing every positive mention across social media. It also helps with link reclamation. If a site mentions your brand but doesn’t link to you, you can reach out and ask for the link. That’s another reason brand monitoring services at FatRank.com are so important. Kasra Dash: That’s our overview of brand monitoring services. If you have questions, head over to FatRank.com, fill out the contact form, and our team will get in touch.