Selling Your Value Through Story & Alignment w/Stephen Bergeron
Putting the "value" in value-added reseller is about more than product mix, low prices, and taking customers out to dinner. To survive in a hyper-competitive market where every customer has just as much access to "speeds & feeds" spec sheets as you do, the difference is aligning your business with customers and defining what truly sets you apart. This week, Mountain Ties founder Stephen Bergeron brings 30+ years of channel sales experience to the show. What's changed in that time, for the better or worse? How does Mind Mapping & Story Selling help you win more deals? How should you change…
The skinny
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