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Canadian Radio Revenue Drop, Winning Strategies, and Myriad's Split Voice Tracking · RedTech daily podcast - Powered by AI

• 0:00
  Hello and welcome to the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest insights and updates from the world of radio
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  broadcast and digital audio industries.
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  Today, we'll dive into a report on the long-term decline in Canadian radio
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  advertising, explore a strategy lesson on memorable wins, and discuss Broadcast Radio's
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  new addition for Myriad.
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  Let's get started!
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  A recent report titled "Broadcasting in Canada 2025" reveals that Canada's commercial radio
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  sector faces a structural shift with declining advertising revenue.
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  Once dominating the audio market, radio now holds only 47.2% of the share, down from 94.4%
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  in 2005.
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  The rise of digital audio and internet advertising has intensified competition, with
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  digital audio generating $1.5 billion in revenue in 2024.
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  The report highlights a major redistribution of advertising investment, with private radio's
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  market share dropping from 13.7% in 2005 to 4.6% in 2024.
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  In Ken Benson's "Good to Great" series, lesson five emphasizes creating memorable wins in
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  radio programming.
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  Benson, founder of P1 Media Group, argues that in a crowded audio landscape, simply being
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  adequate isn't enough.
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  Memorable content, which evokes emotions or curiosity, stands out and generates
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  conversation.
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  This enhances a station's identity and brand reputation, fostering listener loyalty and
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  word-of-mouth growth.
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  The takeaway?
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  Radio stations succeed by crafting moments that audiences remember and talk about.
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  Broadcast Radio has introduced Split Voice Tracking to its Myriad automation platform, a
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  feature making its debut at the NAB Show.
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  Sales Director Billy Billany emphasizes that this tool enhances local relevance while
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  keeping production workflows efficient.
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  Presenters can craft tailored voice links for different regions without slowing down show
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  prep.
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  Split Voice Tracking integrates seamlessly with Myriad, offering tools like placeholders and
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  quick navigation to streamline production.
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  A demo is available at Booth C2030 and online.
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  Thanks for joining us on this episode of the RedTech Daily Podcast.
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  For more details on these stories and to stay updated with the latest in radio broadcast and
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  digital audio industries, visit our website at redtech.pro.
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  I'm Marguerite Clark, and I'll catch you next time.