Proudly Serving Matthew McIvor - Lox of Laughs
On this episode of Lox of Laughs, host Ashley sits down with Matthew McIvor, the owner of Proudly Serving, a beloved burger joint in Hermosa Beach. They chat about Matthew’s unexpected journey into the restaurant industry, which kicked off during the COVID-19 pandemic. He shares how he navigated the challenges of running a business during this time by hosting pop-ups and maintaining a strong focus on quality ingredients.
Matthew also discusses his expansion plans, highlighting the importance of staying engaged with the local community. His background in PR helped him strategically grow…
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