694: Specific and Time-bound, Aggressive yet Realistic | Ana Sirbu, CFO, Nitro
Not unlike other finance leaders, Nitro CFO Ana Sirbu wants you to know that she’s a “prioritizer.” Both personally and professionally, Sirbu has created a list of objectives that never strays far from her mind’s eye.
Meanwhile, she undoubtedly keeps a second list—a listing of key results.
“Effective key results are specific and time-bound, aggressive yet realistic,” wrote John Doerr, the Silicon Valley venture capitalist, in his ode to OKRs (Objectives and Key Results) Measure What Matters (Penguin Random House, 2018).
Learning how items move from the first list to the second is one of our…
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