Latest / Omni Talk Retail / How The Sak Is Winning on Marketplaces with Mirakl | Max Tepper at Mirakl Summit 2025

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How The Sak Is Winning on Marketplaces with Mirakl | Max Tepper at Mirakl Summit 2025 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:02
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  once
• 0:05
  again
• 0:05
  from
• 0:05
  the
• 0:05
  Miracle
• 0:06
  Summit
• 0:06
  in
• 0:07
  Brookfield
• 0:07
  Place
• 0:08
  in
• 0:08
  New
• 0:08
  York
• 0:09
  City.
• 0:09
  And
• 0:10
  we've
• 0:10
  got
• 0:10
  a
• 0:10
  fabulous
• 0:11
  guest
• 0:11
  with
• 0:11
  us
• 0:11
  today.
• 0:12
  It's
• 0:12
  a
• 0:12
  Marketplace
• 0:13
  seller,
• 0:14
  I
• 0:14
  believe,
• 0:15
  our
• 0:15
  first
• 0:15
  one
• 0:15
  of
• 0:15
  the
• 0:15
  day.
• 0:16
  And
• 0:16
  I'm
• 0:16
  proud
• 0:17
  to
• 0:17
  introduce
• 0:17
  to
• 0:17
  you
• 0:18
  Max
• 0:18
  Tepper,
• 0:18
  the
• 0:19
  senior
• 0:19
  brand
• 0:19
  manager
• 0:20
  at
• 0:20
  the
• 0:20
  Sack.
• 0:21
  Max,
• 0:21
  thanks
• 0:21
  for
• 0:21
  joining
• 0:22
  us.
• 0:22
  Thank
• 0:22
  you
• 0:23
  all
• 0:23
  for
• 0:23
  having
• 0:23
  me.
• 0:23
  Appreciate
• 0:24
  it.
• 0:24
  Tell
• 0:25
  our
• 0:25
  audience
• 0:25
  who
• 0:26
  might
• 0:26
  not
• 0:26
  be
• 0:26
  familiar
• 0:26
  yet
• 0:28
  about
• 0:28
  the
• 0:28
  company,
• 0:29
  the
• 0:29
  Sack,
• 0:29
  and
• 0:29
  what
• 0:30
  you
• 0:30
  sell.
• 0:30
  Definitely.
• 0:31
  So
• 0:32
  the
• 0:32
  Sack
• 0:32
  is
• 0:32
  a
• 0:33
  women's
• 0:33
  handbag
• 0:33
  and
• 0:34
  accessories
• 0:34
  brand.
• 0:34
  Okay.
• 0:35
  We
• 0:36
  were
• 0:36
  founded
• 0:36
  in
• 0:37
  1989,
• 0:38
  so
• 0:38
  we've
• 0:38
  been
• 0:38
  around
• 0:39
  for
• 0:39
  quite
• 0:39
  a
• 0:39
  few
• 0:40
  years.
• 0:41
  We
• 0:41
  specialize
• 0:42
  in
• 0:42
  crochet
• 0:43
  and
• 0:43
  leather
• 0:44
  handbags
• 0:44
  and
• 0:45
  also
• 0:45
  footwear.
• 0:46
  So
• 0:46
  crochet,
• 0:47
  leather,
• 0:47
  suede
• 0:47
  are
• 0:48
  our
• 0:48
  primary
• 0:48
  three
• 0:48
  materials
• 0:49
  that
• 0:49
  we
• 0:49
  sell.
• 0:51
  And
• 0:51
  we
• 0:51
  were
• 0:51
  historically
• 0:52
  a
• 0:52
  brick
• 0:52
  and
• 0:53
  mortar
• 0:53
  brand,
• 0:53
  so
• 0:54
  we
• 0:54
  really
• 0:54
  only
• 0:54
  sold
• 0:55
  in
• 0:55
  brick
• 0:55
  and
• 0:55
  mortar
• 0:55
  stores
• 0:56
  before
• 0:56
  COVID
• 0:57
  But
• 0:57
  I
• 0:58
  think
• 0:58
  this
• 0:58
  is
• 0:58
  going
• 0:58
  to
• 0:58
  be
• 0:58
  a
• 0:58
  similar
• 0:59
  story
• 0:59
  to
• 0:59
  a
• 0:59
  lot
• 0:59
  of
• 1:00
  other
• 1:00
  brands,
• 1:00
  maybe
• 1:00
  brands
• 1:01
  that
• 1:01
  you've
• 1:01
  interviewed
• 1:01
  or
• 1:02
  will
• 1:02
  interview.
• 1:02
  Right.
• 1:02
  When
• 1:03
  Covid
• 1:03
  hit,
• 1:03
  you
• 1:03
  know,
• 1:04
  our
• 1:04
  orders
• 1:04
  were
• 1:04
  canceled,
• 1:05
  stores
• 1:05
  were
• 1:05
  closing
• 1:06
  down,
• 1:07
  but
• 1:07
  we
• 1:07
  still
• 1:07
  had
• 1:08
  a
• 1:08
  great
• 1:08
  product
• 1:08
  and
• 1:08
  a
• 1:09
  great
• 1:09
  business,
• 1:09
  and
• 1:09
  we
• 1:09
  had
• 1:10
  to
• 1:10
  figure
• 1:10
  out
• 1:10
  how
• 1:10
  to
• 1:10
  keep
• 1:10
  it
• 1:10
  alive.
• 1:11
  So
• 1:11
  that's
• 1:12
  when
• 1:12
  we
• 1:12
  transitioned
• 1:12
  into
• 1:13
  E
• 1:13
  commerce.
• 1:14
  So
• 1:15
  we
• 1:15
  started
• 1:15
  by
• 1:15
  investing
• 1:16
  a
• 1:16
  lot
• 1:16
  of
• 1:16
  money
• 1:16
  into
• 1:17
  our
• 1:17
  DTC
• 1:18
  website
• 1:18
  and
• 1:19
  then
• 1:19
  Amazon.
• 1:20
  Once
• 1:20
  we
• 1:20
  saw
• 1:21
  the
• 1:21
  potential
• 1:21
  there
• 1:21
  and
• 1:22
  the
• 1:22
  growth
• 1:22
  and
• 1:22
  the
• 1:22
  scale
• 1:23
  that
• 1:23
  those
• 1:23
  platforms
• 1:24
  were
• 1:24
  experiencing,
• 1:26
  we
• 1:26
  realized,
• 1:26
  you
• 1:26
  know,
• 1:27
  what,
• 1:27
  we
• 1:27
  need
• 1:27
  to
• 1:27
  get
• 1:27
  on
• 1:27
  every
• 1:27
  marketplace
• 1:28
  we
• 1:28
  can
• 1:28
  that
• 1:29
  has
• 1:29
  the
• 1:29
  right
• 1:29
  customer
• 1:30
  for
• 1:30
  our
• 1:30
  brand.
• 1:30
  So
• 1:31
  that's
• 1:31
  why
• 1:31
  I'm
• 1:32
  here
• 1:32
  today.
• 1:32
  That's
• 1:32
  why
• 1:32
  I
• 1:32
  have
• 1:32
  a
• 1:33
  job.
• 1:33
  I
• 1:34
  basically
• 1:34
  came
• 1:34
  in
• 1:35
  to
• 1:36
  scale
• 1:36
  all
• 1:36
  of
• 1:37
  these
• 1:37
  new
• 1:37
  marketplaces
• 1:37
  that
• 1:38
  we're
• 1:38
  growing
• 1:38
  on.
• 1:38
  Right,
• 1:38
  right.
• 1:39
  And
• 1:39
  that's
• 1:39
  why
• 1:39
  you're
• 1:39
  here,
• 1:39
  because
• 1:40
  essentially
• 1:40
  you're
• 1:40
  what
• 1:40
  they
• 1:40
  call
• 1:40
  a
• 1:41
  connect
• 1:41
  seller.
• 1:42
  Miracle
• 1:42
  connect
• 1:42
  seller.
• 1:43
  So
• 1:43
  what
• 1:44
  all.
• 1:44
  I
• 1:44
  mean,
• 1:44
  you
• 1:45
  said
• 1:45
  you've
• 1:45
  grown
• 1:45
  the
• 1:45
  marketplaces
• 1:46
  extensively.
• 1:46
  What
• 1:47
  marketplaces
• 1:47
  do
• 1:48
  you
• 1:48
  sell
• 1:48
  on
• 1:48
  currently?
• 1:49
  Sure.
• 1:50
  So
• 1:50
  our
• 1:51
  biggest
• 1:51
  marketplace
• 1:51
  is
• 1:51
  Amazon
• 1:52
  outside
• 1:52
  of
• 1:53
  our
• 1:53
  direct
• 1:53
  to
• 1:53
  consumer
• 1:54
  website.
• 1:55
  And
• 1:55
  then
• 1:55
  we
• 1:55
  also
• 1:55
  sell
• 1:56
  on
• 1:56
  Nordstrom,
• 1:57
  Macy's,
• 1:58
  Kohl's,
• 1:59
  Walmart,
• 2:01
  qvc,
• 2:02
  the
• 2:02
  list
• 2:02
  goes
• 2:02
  on.
• 2:03
  Right,
• 2:03
  right.
• 2:03
  But
• 2:03
  those
• 2:03
  are
• 2:04
  the
• 2:04
  big
• 2:04
  ones.
• 2:04
  Long
• 2:04
  tail.
• 2:05
  Yeah.
• 2:06
  But
• 2:07
  for
• 2:07
  my
• 2:07
  job
• 2:07
  personally,
• 2:08
  I've
• 2:08
  had
• 2:08
  the
• 2:08
  pleasure
• 2:09
  of
• 2:09
  leading
• 2:09
  our
• 2:10
  launch
• 2:10
  on
• 2:10
  Nordstrom,
• 2:11
  and
• 2:12
  that's
• 2:12
  been
• 2:13
  really
• 2:13
  instrumental
• 2:14
  in
• 2:14
  our.
• 2:14
  In
• 2:14
  our
• 2:14
  growth
• 2:15
  plan
• 2:15
  for
• 2:15
  the
• 2:15
  next
• 2:15
  year
• 2:16
  and
• 2:16
  beyond
• 2:16
  at
• 2:16
  the
• 2:17
  sacs.
• 2:17
  So
• 2:18
  their
• 2:18
  customer
• 2:18
  really
• 2:19
  aligns
• 2:19
  with
• 2:19
  our
• 2:20
  brand
• 2:20
  and
• 2:20
  our
• 2:20
  products.
• 2:21
  Max,
• 2:22
  you've
• 2:22
  been
• 2:22
  in
• 2:23
  the
• 2:23
  industry
• 2:24
  for
• 2:25
  a
• 2:25
  while
• 2:25
  now.
• 2:26
  What
• 2:27
  would
• 2:27
  you
• 2:27
  say
• 2:28
  is
• 2:29
  the
• 2:29
  challenge
• 2:30
  that
• 2:30
  Miracle
• 2:31
  has
• 2:31
  helped
• 2:31
  you
• 2:31
  solve
• 2:32
  at
• 2:32
  the
• 2:32
  sack
• 2:32
  and
• 2:33
  that
• 2:33
  you
• 2:33
  can
• 2:33
  see
• 2:34
  the
• 2:34
  potential
• 2:34
  for,
• 2:35
  for
• 2:35
  other
• 2:35
  brands?
• 2:36
  Sure,
• 2:37
  I
• 2:37
  can
• 2:37
  definitely
• 2:37
  speak
• 2:37
  to
• 2:38
  that.
• 2:38
  So
• 2:38
  I
• 2:39
  think
• 2:39
  Miracle
• 2:40
  has
• 2:40
  really
• 2:40
  helped
• 2:41
  us
• 2:42
  basically
• 2:43
  grow
• 2:44
  a
• 2:44
  lot
• 2:44
  of
• 2:45
  marketplaces
• 2:45
  at
• 2:45
  the
• 2:46
  same
• 2:46
  time
• 2:46
  at
• 2:46
  scale.
• 2:47
  So
• 2:48
  having
• 2:48
  everything
• 2:49
  integrated
• 2:49
  into
• 2:50
  one
• 2:51
  kind
• 2:51
  of
• 2:51
  simple
• 2:51
  API
• 2:52
  is
• 2:53
  really,
• 2:53
  really
• 2:53
  helpful.
• 2:54
  Of
• 2:54
  course,
• 2:54
  it's
• 2:55
  also
• 2:55
  on
• 2:55
  the
• 2:55
  marketplaces
• 2:56
  themselves
• 2:57
  to
• 2:58
  have
• 2:58
  a
• 2:58
  good
• 2:58
  backend,
• 2:59
  have
• 2:59
  a
• 3:00
  clean
• 3:00
  catalog
• 3:01
  system
• 3:01
  that
• 3:02
  makes
• 3:02
  updating
• 3:02
  and
• 3:02
  publishing
• 3:03
  listings
• 3:03
  easier.
• 3:04
  But
• 3:04
  on
• 3:04
  my
• 3:04
  end,
• 3:04
  my
• 3:05
  experience
• 3:05
  actually
• 3:05
  comes
• 3:05
  from
• 3:06
  working
• 3:06
  mostly
• 3:06
  with
• 3:06
  Amazon
• 3:07
  brands.
• 3:07
  And
• 3:08
  for
• 3:08
  anyone
• 3:08
  who
• 3:08
  hasn't
• 3:09
  sold
• 3:09
  on
• 3:09
  Amazon,
• 3:10
  it's
• 3:11
  a
• 3:11
  mess.
• 3:12
  No
• 3:12
  one
• 3:12
  enjoys
• 3:14
  listing
• 3:14
  and
• 3:14
  managing
• 3:15
  products
• 3:15
  on
• 3:15
  Amazon.
• 3:16
  Even
• 3:17
  though
• 3:17
  the
• 3:17
  dollars
• 3:17
  are
• 3:18
  there,
• 3:18
  the
• 3:18
  demand
• 3:18
  is
• 3:18
  there.
• 3:18
  It's
• 3:19
  kind
• 3:19
  of
• 3:19
  a
• 3:19
  no
• 3:19
  brainer.
• 3:20
  But
• 3:20
  it's
• 3:20
  so
• 3:20
  complicated
• 3:21
  and
• 3:21
  so
• 3:21
  messy.
• 3:22
  So
• 3:22
  like
• 3:22
  a
• 3:22
  lot
• 3:22
  of
• 3:22
  grunt
• 3:22
  work.
• 3:23
  So
• 3:23
  much
• 3:23
  grunt
• 3:23
  work,
• 3:24
  error
• 3:25
  checking
• 3:25
  and
• 3:25
  not
• 3:25
  having
• 3:26
  the,
• 3:26
  you
• 3:26
  know,
• 3:26
  the
• 3:26
  resolutions
• 3:27
  that
• 3:27
  you
• 3:27
  want
• 3:27
  to
• 3:27
  come
• 3:28
  to.
• 3:28
  So
• 3:28
  for
• 3:28
  me
• 3:29
  coming
• 3:29
  off
• 3:29
  of
• 3:29
  Amazon
• 3:30
  and
• 3:30
  now
• 3:30
  I'm
• 3:30
  working
• 3:30
  through
• 3:31
  Miracle,
• 3:31
  it's
• 3:31
  like
• 3:31
  so
• 3:32
  much
• 3:32
  simpler,
• 3:32
  it's
• 3:32
  a
• 3:32
  breath
• 3:33
  of
• 3:33
  fresh
• 3:33
  air.
• 3:34
  And
• 3:34
  it
• 3:35
  just
• 3:35
  makes
• 3:35
  managing
• 3:36
  multiple
• 3:37
  listings,
• 3:37
  prices
• 3:38
  across
• 3:38
  marketplaces
• 3:39
  just
• 3:39
  so
• 3:40
  much
• 3:40
  easier.
• 3:40
  Kind
• 3:40
  of
• 3:40
  like
• 3:40
  streamlines
• 3:41
  everything
• 3:41
  into
• 3:41
  one
• 3:41
  platform.
• 3:42
  Yeah,
• 3:43
  that
• 3:43
  makes
• 3:43
  sense.
• 3:44
  So
• 3:44
  Max,
• 3:45
  how's
• 3:45
  your
• 3:45
  marketplace
• 3:46
  strategy
• 3:47
  impacted
• 3:47
  your
• 3:47
  growth?
• 3:48
  Like,
• 3:48
  have
• 3:48
  you
• 3:48
  been
• 3:48
  able
• 3:48
  to
• 3:49
  scale
• 3:49
  growth
• 3:50
  exponentially
• 3:51
  because
• 3:51
  of
• 3:51
  it?
• 3:52
  Oh,
• 3:52
  we
• 3:53
  definitely
• 3:53
  have,
• 3:53
  yeah.
• 3:54
  So
• 3:55
  I
• 3:55
  think
• 3:55
  the
• 3:55
  biggest
• 3:56
  reason
• 3:57
  that
• 3:57
  marketplaces
• 3:58
  are
• 3:58
  so
• 3:58
  important
• 3:59
  in
• 3:59
  the
• 3:59
  growth
• 3:59
  of
• 4:00
  our
• 4:00
  company
• 4:00
  is
• 4:01
  just
• 4:01
  different
• 4:02
  distribution,
• 4:02
  getting
• 4:02
  in
• 4:03
  front
• 4:03
  of
• 4:03
  new
• 4:03
  customers.
• 4:04
  So
• 4:04
  like
• 4:04
  I
• 4:05
  mentioned
• 4:05
  before,
• 4:05
  we
• 4:05
  have
• 4:05
  our
• 4:05
  D2C
• 4:06
  website.
• 4:07
  We
• 4:07
  do
• 4:07
  a
• 4:08
  lot
• 4:08
  of
• 4:08
  advertising
• 4:08
  for
• 4:08
  the
• 4:09
  website.
• 4:09
  We
• 4:09
  do
• 4:10
  meta,
• 4:10
  we
• 4:10
  do
• 4:11
  email
• 4:11
  marketing,
• 4:12
  SMS
• 4:12
  campaigns.
• 4:13
  We're
• 4:13
  reaching
• 4:14
  a
• 4:14
  lot
• 4:14
  of
• 4:14
  people,
• 4:14
  but
• 4:15
  a
• 4:15
  lot
• 4:15
  of
• 4:15
  those
• 4:15
  people
• 4:16
  are
• 4:16
  repeat
• 4:16
  customers.
• 4:17
  They've
• 4:17
  already
• 4:17
  heard
• 4:17
  of
• 4:17
  the
• 4:18
  brand
• 4:19
  or
• 4:19
  they're
• 4:19
  on
• 4:20
  social
• 4:20
  media
• 4:20
  platforms
• 4:21
  like
• 4:21
  Facebook
• 4:21
  or
• 4:21
  Instagram.
• 4:22
  So
• 4:22
  then
• 4:23
  Amazon
• 4:24
  was
• 4:24
  new
• 4:24
  to
• 4:24
  us
• 4:24
  and
• 4:24
  that
• 4:25
  was
• 4:25
  basically
• 4:25
  people
• 4:25
  that
• 4:25
  are
• 4:26
  already
• 4:26
  on
• 4:26
  Amazon
• 4:26
  or
• 4:26
  they
• 4:27
  know
• 4:27
  the
• 4:27
  brand,
• 4:27
  but
• 4:27
  they
• 4:27
  want
• 4:27
  to
• 4:28
  get
• 4:28
  in
• 4:28
  two
• 4:28
  days
• 4:28
  versus
• 4:29
  the
• 4:29
  longer
• 4:30
  shipping
• 4:30
  times
• 4:30
  we
• 4:30
  have
• 4:30
  on
• 4:31
  the
• 4:31
  website.
• 4:32
  And
• 4:32
  then
• 4:32
  for
• 4:32
  me,
• 4:33
  looking
• 4:33
  at
• 4:33
  these
• 4:33
  new
• 4:33
  marketplaces,
• 4:34
  there's
• 4:35
  customers
• 4:35
  on
• 4:36
  websites
• 4:36
  like
• 4:36
  Nordstrom
• 4:37
  that
• 4:37
  might
• 4:38
  not
• 4:38
  even
• 4:38
  know
• 4:38
  about
• 4:38
  this
• 4:38
  app
• 4:39
  or
• 4:39
  might
• 4:39
  have
• 4:39
  never
• 4:39
  seen
• 4:40
  it
• 4:40
  to
• 4:40
  begin
• 4:40
  with.
• 4:41
  But
• 4:41
  now
• 4:41
  we're
• 4:41
  there
• 4:42
  with
• 4:42
  a
• 4:42
  good
• 4:43
  product
• 4:43
  at
• 4:43
  a
• 4:43
  good
• 4:43
  price
• 4:44
  point,
• 4:44
  it's
• 4:44
  high
• 4:44
  quality,
• 4:45
  it
• 4:45
  competes
• 4:45
  well
• 4:46
  within
• 4:46
  the
• 4:46
  other
• 4:47
  listings
• 4:47
  on
• 4:47
  the
• 4:47
  marketplace.
• 4:48
  And
• 4:48
  suddenly
• 4:49
  we're
• 4:49
  acquiring
• 4:49
  a
• 4:50
  new
• 4:50
  customer
• 4:50
  that
• 4:50
  we
• 4:50
  would
• 4:50
  have
• 4:51
  never
• 4:51
  had
• 4:51
  before.
• 4:51
  So
• 4:52
  it's
• 4:52
  really
• 4:52
  about
• 4:53
  matching
• 4:53
  the
• 4:54
  product
• 4:54
  assortment
• 4:55
  to
• 4:55
  the
• 4:55
  given
• 4:56
  marketplace.
• 4:56
  Right.
• 4:57
  So
• 4:57
  we
• 4:57
  don't
• 4:57
  have
• 4:57
  all
• 4:58
  of
• 4:58
  our
• 4:58
  products
• 4:58
  on
• 4:58
  Nordstrom,
• 4:59
  only
• 4:59
  the
• 5:00
  products
• 5:00
  that
• 5:00
  we
• 5:00
  think
• 5:01
  are
• 5:01
  the
• 5:01
  most
• 5:01
  aligned
• 5:02
  with
• 5:02
  the
• 5:02
  Nordstrom
• 5:02
  customer.
• 5:03
  And
• 5:03
  then
• 5:03
  once
• 5:03
  you
• 5:04
  have
• 5:04
  that
• 5:04
  right
• 5:04
  product
• 5:04
  assortment,
• 5:05
  just
• 5:05
  get
• 5:05
  it
• 5:05
  in
• 5:05
  front
• 5:05
  of
• 5:05
  the
• 5:05
  eyes
• 5:06
  of
• 5:06
  those
• 5:06
  new
• 5:06
  customers.
• 5:07
  Which
• 5:07
  is
• 5:07
  something
• 5:07
  Ana
• 5:08
  Luisa
• 5:08
  said
• 5:08
  to
• 5:08
  me
• 5:08
  on
• 5:09
  stage
• 5:09
  today
• 5:09
  too,
• 5:10
  that
• 5:11
  the
• 5:11
  marketplaces,
• 5:12
  in
• 5:12
  and
• 5:12
  of
• 5:12
  themselves,
• 5:13
  depending
• 5:13
  on
• 5:13
  how
• 5:13
  many
• 5:13
  you're
• 5:14
  on,
• 5:14
  many
• 5:14
  of
• 5:14
  them
• 5:15
  are
• 5:15
  all
• 5:15
  incremental
• 5:15
  to
• 5:16
  each
• 5:16
  other,
• 5:16
  Correct?
• 5:17
  Correct.
• 5:17
  So
• 5:18
  I
• 5:18
  like
• 5:18
  to
• 5:18
  think
• 5:19
  that
• 5:19
  hopefully
• 5:19
  I'm
• 5:19
  not
• 5:20
  cannibalizing
• 5:21
  our
• 5:21
  website
• 5:21
  or
• 5:22
  Amazon
• 5:22
  sales,
• 5:23
  but
• 5:23
  actually
• 5:23
  just
• 5:24
  adding
• 5:25
  to
• 5:25
  the
• 5:25
  growth
• 5:26
  of
• 5:26
  the
• 5:26
  overall
• 5:26
  business.
• 5:27
  So
• 5:27
  that's
• 5:27
  really
• 5:28
  what
• 5:28
  I
• 5:28
  think
• 5:28
  is
• 5:29
  most
• 5:29
  important,
• 5:30
  and
• 5:30
  I
• 5:30
  think
• 5:30
  that's
• 5:30
  what
• 5:31
  we're
• 5:31
  doing
• 5:31
  by
• 5:31
  reaching
• 5:32
  all
• 5:32
  these
• 5:32
  different
• 5:32
  customers.
• 5:33
  Well,
• 5:34
  Max,
• 5:34
  you've
• 5:35
  given
• 5:35
  us
• 5:36
  so
• 5:36
  much
• 5:36
  to
• 5:37
  digest,
• 5:37
  our
• 5:38
  audience,
• 5:38
  so
• 5:38
  much
• 5:39
  insight
• 5:40
  as
• 5:40
  we
• 5:40
  close
• 5:40
  out.
• 5:41
  The
• 5:41
  theme
• 5:42
  at
• 5:42
  the
• 5:43
  summit
• 5:43
  is
• 5:43
  accelerate.
• 5:45
  What
• 5:45
  advice
• 5:46
  do
• 5:46
  you
• 5:46
  have
• 5:47
  for
• 5:47
  those
• 5:47
  listening
• 5:49
  brands
• 5:50
  who
• 5:50
  are.
• 5:50
  Are
• 5:51
  in
• 5:51
  this
• 5:51
  marketplace
• 5:52
  space?
• 5:52
  What
• 5:52
  advice
• 5:52
  do
• 5:52
  you
• 5:53
  have
• 5:53
  for
• 5:53
  them
• 5:53
  to
• 5:53
  really
• 5:54
  scale
• 5:54
  their
• 5:54
  marketplace
• 5:55
  business
• 5:55
  successfully,
• 5:56
  as
• 5:56
  successfully
• 5:57
  as
• 5:57
  you
• 5:57
  have
• 5:58
  at
• 5:58
  the
• 5:58
  stack?
• 5:58
  Yeah,
• 5:59
  it's
• 5:59
  a
• 5:59
  great
• 5:59
  question.
• 6:00
  I
• 6:00
  would
• 6:00
  say
• 6:01
  don't
• 6:02
  be
• 6:02
  afraid
• 6:02
  to
• 6:02
  just
• 6:03
  try.
• 6:03
  Right.
• 6:04
  There's
• 6:04
  a
• 6:04
  lot
• 6:05
  of,
• 6:05
  I
• 6:05
  think
• 6:05
  you
• 6:06
  can
• 6:06
  find
• 6:06
  that
• 6:07
  you
• 6:07
  wind
• 6:07
  up
• 6:07
  in
• 6:08
  analysis
• 6:08
  paralysis,
• 6:09
  where
• 6:09
  you're
• 6:09
  like,
• 6:09
  should
• 6:09
  we
• 6:09
  go
• 6:09
  to
• 6:09
  this
• 6:09
  marketplace?
• 6:10
  Should
• 6:10
  we
• 6:10
  give
• 6:10
  them
• 6:10
  this
• 6:11
  product?
• 6:11
  Should
• 6:11
  we
• 6:11
  give
• 6:11
  them
• 6:11
  that
• 6:11
  product?
• 6:12
  You
• 6:12
  just
• 6:13
  gotta
• 6:13
  go
• 6:13
  do
• 6:13
  it.
• 6:13
  Right.
• 6:14
  So
• 6:15
  I'm
• 6:15
  not
• 6:15
  gonna
• 6:15
  say
• 6:15
  which
• 6:16
  marketplaces.
• 6:16
  I've
• 6:17
  tested
• 6:17
  some
• 6:17
  marketplaces
• 6:17
  recently
• 6:18
  that
• 6:18
  haven't
• 6:18
  worked
• 6:18
  so
• 6:19
  well.
• 6:19
  Sure.
• 6:19
  But
• 6:19
  there's
• 6:20
  no
• 6:20
  way
• 6:20
  that
• 6:20
  I
• 6:20
  would.
• 6:20
  Have
• 6:20
  known
• 6:21
  if
• 6:21
  you
• 6:21
  hadn't
• 6:21
  tried.
• 6:21
  If
• 6:21
  I
• 6:22
  hadn't
• 6:22
  tried.
• 6:22
  So
• 6:23
  don't
• 6:23
  be
• 6:23
  afraid
• 6:23
  to
• 6:23
  allocate
• 6:24
  some
• 6:24
  resources
• 6:24
  and
• 6:24
  time
• 6:25
  to
• 6:25
  just
• 6:25
  try
• 6:26
  and
• 6:26
  then
• 6:26
  see
• 6:27
  what
• 6:27
  works.
• 6:27
  If
• 6:27
  you
• 6:27
  see
• 6:28
  a
• 6:28
  big
• 6:28
  marketplace
• 6:28
  is
• 6:28
  working,
• 6:29
  for
• 6:29
  example,
• 6:29
  Nordstrom
• 6:30
  is
• 6:30
  flying
• 6:30
  along
• 6:31
  and
• 6:31
  working
• 6:31
  well
• 6:31
  for
• 6:31
  us,
• 6:32
  that's
• 6:32
  when
• 6:32
  you
• 6:33
  start
• 6:33
  pouring
• 6:33
  in
• 6:33
  more
• 6:33
  resources
• 6:35
  and
• 6:36
  really
• 6:36
  focusing
• 6:36
  more
• 6:36
  of
• 6:37
  your
• 6:37
  time.
• 6:37
  But
• 6:37
  don't
• 6:37
  be
• 6:37
  afraid
• 6:38
  to
• 6:38
  just
• 6:38
  try,
• 6:39
  go
• 6:39
  fast,
• 6:40
  allocate
• 6:40
  some
• 6:40
  time,
• 6:41
  allocate
• 6:41
  some
• 6:41
  resources.
• 6:42
  If
• 6:42
  it's
• 6:42
  really
• 6:43
  working
• 6:43
  well,
• 6:43
  maybe
• 6:44
  spend
• 6:44
  a
• 6:44
  little
• 6:44
  bit
• 6:45
  of
• 6:45
  marketing
• 6:45
  dollars
• 6:45
  if
• 6:46
  you
• 6:46
  got
• 6:46
  it,
• 6:46
  because
• 6:46
  that's
• 6:47
  also
• 6:47
  really
• 6:47
  helped
• 6:47
  us.
• 6:49
  But
• 6:49
  basically
• 6:49
  just
• 6:50
  go
• 6:50
  fast.
• 6:50
  There's
• 6:51
  always
• 6:51
  going
• 6:51
  to
• 6:51
  be
• 6:51
  errors,
• 6:51
  there's
• 6:52
  always
• 6:52
  going
• 6:52
  to
• 6:52
  be
• 6:52
  things
• 6:52
  to
• 6:52
  work
• 6:53
  through.
• 6:53
  But
• 6:53
  just
• 6:54
  give
• 6:54
  it
• 6:54
  a
• 6:54
  try,
• 6:54
  see
• 6:55
  if
• 6:55
  it
• 6:55
  works.
• 6:55
  It's
• 6:55
  simpler
• 6:55
  when
• 6:56
  you're
• 6:56
  working
• 6:56
  off
• 6:56
  of
• 6:57
  one
• 6:57
  platform
• 6:57
  that's
• 6:58
  able
• 6:58
  to
• 6:58
  help
• 6:58
  you
• 6:58
  test
• 7:00
  a
• 7:00
  lot
• 7:00
  of
• 7:00
  the.
• 7:01
  Because
• 7:01
  I
• 7:01
  still
• 7:01
  do
• 7:02
  manage
• 7:02
  some
• 7:02
  platforms
• 7:02
  off
• 7:03
  of
• 7:03
  Miracle,
• 7:04
  and
• 7:04
  having
• 7:04
  that
• 7:05
  platform,
• 7:05
  that
• 7:05
  platform
• 7:06
  bouncing
• 7:06
  back
• 7:06
  and
• 7:06
  forth
• 7:07
  can
• 7:07
  get
• 7:07
  a
• 7:07
  little
• 7:07
  bit
• 7:07
  confusing
• 7:08
  and
• 7:08
  tired.
• 7:09
  But
• 7:10
  Net
• 7:10
  Net,
• 7:10
  I
• 7:10
  think
• 7:10
  you
• 7:10
  bring
• 7:11
  up
• 7:11
  a
• 7:11
  good
• 7:11
  point,
• 7:11
  Max,
• 7:11
  because
• 7:11
  it's
• 7:12
  a
• 7:12
  tried
• 7:12
  and
• 7:12
  true
• 7:12
  axiom
• 7:13
  to
• 7:13
  approach
• 7:13
  E
• 7:14
  commerce
• 7:14
  the
• 7:14
  way
• 7:14
  you're
• 7:14
  saying
• 7:15
  just
• 7:15
  go
• 7:15
  and
• 7:15
  do,
• 7:16
  and
• 7:16
  you
• 7:16
  can
• 7:16
  always
• 7:17
  pull
• 7:17
  back,
• 7:17
  but
• 7:18
  if
• 7:18
  you
• 7:18
  don't
• 7:18
  do,
• 7:18
  you
• 7:18
  never
• 7:19
  learn.
• 7:19
  And
• 7:19
  that's
• 7:20
  the
• 7:20
  best
• 7:20
  way
• 7:20
  to
• 7:20
  approach
• 7:20
  ecommerce.
• 7:21
  Correct.
• 7:22
  Awesome,
• 7:22
  man.
• 7:22
  Awesome.
• 7:23
  Well,
• 7:23
  thank
• 7:23
  you
• 7:23
  for
• 7:23
  your
• 7:23
  time
• 7:23
  today.
• 7:24
  Thank
• 7:24
  you.
• 7:24
  It
• 7:24
  was
• 7:24
  really
• 7:25
  great
• 7:25
  interviewing
• 7:26
  you,
• 7:26
  and
• 7:26
  thanks
• 7:26
  for
• 7:26
  spending
• 7:27
  the
• 7:27
  time
• 7:27
  with
• 7:27
  us.
• 7:28
  We're
• 7:28
  going
• 7:28
  to
• 7:28
  be
• 7:28
  back
• 7:28
  in
• 7:29
  a
• 7:29
  few
• 7:29
  hours
• 7:29
  with
• 7:29
  more
• 7:30
  live
• 7:30
  streams.
• 7:30
  And
• 7:30
  until
• 7:31
  then,
• 7:31
  Anne,
• 7:31
  be
• 7:32
  careful
• 7:32
  out
• 7:32
  there.