Takeaways: The Savory Protein Bar the World Needed | Ash Baxter
She spent six years evaluating CPG founders from the other side of the table, sitting in boardrooms at TRUFF and Erewhon-backing growth firms while secretly thinking she would never be the one to jump. And then she ate one too many chocolate flavored protein bars at midnight in a finance office and finally said enough.
Ash Baxter is the founder of Takeaways, a savory puffed protein snack bar that she spent two and a half years developing, launched for pre-order on June 10th, started shipping June 24th, and has already sold 45,000 bars in its first month. She is a former investor at Stripes…
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