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Buc-ee's Expands Where It Feels Supported | US News
Buc-ee’s is expanding into “conservative, business-friendly” states, with CEO Arch Aplin III saying success hinges on finding communities that value your business—because life’s too short to build where people don’t. But this strategy clashes with their recent legal battles: they’ve sued smaller local businesses over logo similarities, drawing backlash—including from Ohio’s governor—who called the moves “ridiculous.” With trademark disputes popping up in Florida and South Carolina, Buc-ee’s is fiercely protecting its brand while strategically choosing locations where it feels welcomed and…
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