Latest / Destination Discourse
66: Are DMOs Forgetting Why People Travel? (Amir Eylon)
Stuart Butler and Adam Stoker are joined by Amir Eylon (Longwoods International) broadcasting from “Snowmageddon Aftermath” in Ohio to talk about what matters beyond the AI headlines. Yes, they still touch AI, including early chatter about ads inside ChatGPT and what that could mean for destinations. But the heart of the conversation is a 2026 reset: get back to basics, remember why people travel, and build marketing (and stakeholder comms) that makes people feel something.
Amir shares fresh readouts from Longwoods’ American Travel Sentiment Tracker: demand is still strong, but uncertainty is…
The skinny
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