Latest / Early Edition with Ryan Bridge / Bernie Sugrue: Baking Industry Association President on the price of bread rising 60%

Transcript

Bernie Sugrue: Baking Industry Association President on the price of bread rising 60% · Early Edition with Ryan Bridge

• 0:00
  Speaker 1: So food prices jumped four point six percent in the
• 0:02
  Speaker 1: year to January. That's the biggest monthly rise in four years.
• 0:05
  Speaker 1: But I mean the monthly rise is not much to
• 0:07
  Speaker 1: write home about. White bread though, I was leading the
• 0:09
  Speaker 1: charge up nearly sixty percent. So what cost you a
• 0:12
  Speaker 1: dollar forty last year will now set you back about
• 0:14
  Speaker 1: two bucks twenty. Bernie sagru is the Baking Industry Association president.
• 0:19
  Speaker 1: He's a baker and he's with us this morning.
• 0:21
  Speaker 2: Hey Bernie, how are you today?
• 0:24
  Speaker 1: Very well? Thank you? So what are we Is this
• 0:26
  Speaker 1: the cost of wheat?
• 0:27
  Speaker 2: Right? Oh? Okay, look, baking New Zealand represents the smaller
• 0:32
  Speaker 2: bakeries on New Zealand, the hard working mum and Dad's
• 0:36
  Speaker 2: got the smaller bakeries. So I'm not really sort of
• 0:39
  Speaker 2: the big bread baron game to comment about the dollar
• 0:44
  Speaker 2: forty loaf of bread that's gone to to twenty. But gee,
• 0:50
  Speaker 2: in nineteen ninety loads of bread had a were two
• 0:54
  Speaker 2: dollars and then they had a price work ninety nine cent.
• 0:56
  Speaker 2: So for a loaf of bread still to be only
• 0:58
  Speaker 2: two twenty one is three?
• 1:01
  Speaker 1: That are they lost?
• 1:03
  Speaker 2: Leaders?
• 1:03
  Speaker 1: Would they be making a loss on that stuff? The supermarkets.
• 1:06
  Speaker 2: Do you reckon, Look, someone's making a loss. I don't
• 1:11
  Speaker 2: think it's a supermarket, I said, the poor manufacturer. Assure
• 1:13
  Speaker 2: that you're getting hounded. Look, it's even if it did
• 1:18
  Speaker 2: go up sixty percent, it's ten cents of sandwich. You know,
• 1:21
  Speaker 2: you get fourteen loads to sorry, fourteen slices to a loaf,
• 1:25
  Speaker 2: seven sandwiches, so it's gone up ten cents of sandwich
• 1:28
  Speaker 2: if you're making a sandwich at home. Look, the supermarkets
• 1:33
  Speaker 2: or the manufacturers aren't winning in this game. I know
• 1:37
  Speaker 2: we need to have some low prices for the consumer
• 1:39
  Speaker 2: because that's what light it's all about. The bread is
• 1:41
  Speaker 2: still quite cheap commodity. Really at the end of the day,
• 1:45
  Speaker 2: when you when you look at parking a car in Aukland,
• 1:48
  Speaker 2: or you know, buying a bottle of water, bottle of
• 1:52
  Speaker 2: water to petrol they w were you winn't about paying
• 1:55
  Speaker 2: three hours for down they're a leader of petrol. But
• 1:59
  Speaker 2: if you buy a six hundred mid of water for
• 2:01
  Speaker 2: four sixty that's like seven dollars a liter. Bernie.
• 2:04
  Speaker 1: It's it's strange because the price of bread really hasn't
• 2:08
  Speaker 1: shifted all that much in the last few decades. Why
• 2:11
  Speaker 1: do you why is it going up now? Like is
• 2:13
  Speaker 1: this to do with the price of the you know,
• 2:16
  Speaker 1: the wheat increase?
• 2:18
  Speaker 2: Now, I think actually the focusing one loaf of're focusing
• 2:21
  Speaker 2: on this one cheap loaf that's around for a dollar
• 2:23
  Speaker 2: forty now gone to two twenty one. So I don't think.
• 2:26
  Speaker 2: I don't think bread in general has gone up a lot.
• 2:27
  Speaker 2: That one loaf that is in the market might have
• 2:30
  Speaker 2: gone up, but I don't think in general bread's gone
• 2:33
  Speaker 2: up a lot. But yes, it has been a lot
• 2:35
  Speaker 2: of increases for bakeries out there, wheat, transport, wages, compliance,
• 2:42
  Speaker 2: you know. But I think, please don't focus on sixty
• 2:46
  Speaker 2: percent in general that bread's gone up, because it hasn't.
• 2:48
  Speaker 2: That one loaf that was forty that's now maybe two
• 2:52
  Speaker 2: twenty one. Okay, cool, that's fine. That's in its own
• 2:55
  Speaker 2: little area. But bread in general has not gone up
• 2:58
  Speaker 2: six percent.
• 2:59
  Speaker 1: I know that you're but for more focused on your
• 3:01
  Speaker 1: higher quality, locally made stuff. Bernie, you mentioned that will
• 3:04
  Speaker 1: I get more full eating one of your pieces of
• 3:07
  Speaker 1: bread than I would five of these?
• 3:11
  Speaker 2: Hey, without a doubt. If you'd buy you know, like
• 3:14
  Speaker 2: a sourdough bread that's like one kil which is reasonably dense.
• 3:19
  Speaker 2: Each slice is going to be a lot more than
• 3:20
  Speaker 2: that six hundred gram loafs that you know we're concentrating
• 3:25
  Speaker 2: on now that's gone up sixty percent. Normal bakeries in
• 3:31
  Speaker 2: the smaller industry would have like a square white loaf
• 3:33
  Speaker 2: of bread that you like taking home would be around
• 3:36
  Speaker 2: seven hundred and fifty gram when the statistics that I
• 3:40
  Speaker 2: believe that I got sent from you guys was a
• 3:42
  Speaker 2: six hundred gram loaf of bread. So yeah, yeah, there's
• 3:46
  Speaker 2: more weight in a more adds and loaf for sure.
• 3:50
  Speaker 1: Yeah all right, well I'll keep buying that then, Bernie
• 3:54
  Speaker 1: appreciate you. Hey, how's China going, by the.
• 3:55
  Speaker 2: Way, fantastic. Look, I've been over here for Chinese New Year.
• 4:01
  Speaker 2: They love celebrating for sure, and great people. Look, it's
• 4:05
  Speaker 2: lovely to be over here. I've got what we saw,
• 4:08
  Speaker 2: the fur and baking New Zealand shirt on, and they
• 4:10
  Speaker 2: all give me the thumbs up and that they love
• 4:12
  Speaker 2: New Zealanders. We don't sort of bomb too many people.
• 4:15
  Speaker 1: I appreciate your time, Bernie enjoy and hopefully he can
• 4:18
  Speaker 1: get some good sales over there. That's Bernie Sagar, who's
• 4:20
  Speaker 1: a baking Industry Association President.
• 4:23
  Speaker 2: For more from Early Edition with Ryan Bridge, Listen live
• 4:26
  Speaker 2: to news talks it Be from five am weekdays, or
• 4:29
  Speaker 2: follow the podcast on iHeartRadio