Latest / The Brandinc PR Podcast
Stop Chasing Attention — Build Infrastructure Instead ft. Edward James
What does it actually take to use an artist or cultural figure to move a brand — or a cause — in today's market?
In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Edward James, Founder and President of CHQ Media and a 20-year veteran of lifestyle, entertainment, and brand communications. Ed has built campaigns for major brands including Toyota, Guitar Center, Bowers & Wilkins, and AllianceBernstein, and has done cause-driven work spanning music education, mental health, and gun violence prevention.
This conversation goes deep on what most PR pros never get taught: how…
The skinny
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