Nancy Lough and Andrea N. Geurin, "Routledge Handbook of the Business of Women's Sport" (Routledge, 2019)

New Books in Sociology · Aug 21, 2019 · 1h 17m

Shortly after the conclusion of the Women's World Cup earlier this summer, a friend suggested to me that it signaled the long-awaited arrival of soccer as a mainstream sport in the U.S. I thought a second, remembering the commercials around the game and the way the television cameras shot the crowd. Then I responded that I thought it wasn't really the long-awaited arrival of soccer, but the emergence of women's sports into the mainstream of American culture. This is something of an exaggeration. But the summer of the World Cup is perhaps a perfect time to think through the position of women's…