Latest / Futureproof Founder Podcast
Marketing to Developers in 2026: PLG, AI Discovery, and Building Developer Trust | Michael Ferranti | 363
In this episode, Jeff Mains sits down with Michael Ferranti, a veteran of developer tools and cloud-native infrastructure with over a decade of experience at companies like PortWorks, Teleport, and Unleash. Michael shares insights on feature management, the critical role of feature flags in modern software delivery, and how to effectively market to developers.
The conversation explores why "friends don't let friends build their own feature flag system," the evolving landscape of product-led growth, and how AI is reshaping go-to-market strategies for developer tools.
Key Takeaways
[5:27] - The…
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