The search mistakes costing dealers sales (and how to fix them)
Recorded live from BrightonSEO, this episode of Drivetime features one of the most recognisable voices in search: Greg Gifford.
With a career rooted in automotive and SEO, Greg shares unfiltered insight into how digital marketing is evolving – and where dealerships are still getting it wrong.
From breaking down the myths around AI and search, to explaining why traffic and rankings don’t equal results, this is a no-nonsense conversation about what really drives performance in aftersales and vehicle sales today.
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The skinny
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