Latest / #WisdomOfWomen Show / Building a Legacy: Intellectual Property Insights for Women Leaders with Lauren Bercuson

Transcript

Building a Legacy: Intellectual Property Insights for Women Leaders with Lauren Bercuson · #WisdomOfWomen Show

0:00
Welcome
0:00
to
0:01
the
0:01
Wisdom
0:01
of
0:01
Women
0:02
Show.
0:02
We
0:02
are
0:03
dedicated
0:03
to
0:04
amplifying
0:04
the
0:05
voice
0:06
of
0:06
women
0:07
in
0:07
business.
0:08
A
0:08
new
0:08
model
0:09
of
0:09
leadership
0:09
is
0:10
emerging
0:10
and
0:10
we
0:10
are
0:11
here
0:11
to
0:11
amplify
0:12
the
0:12
voices
0:12
of
0:13
women
0:13
leading
0:13
the
0:14
way.
0:14
I
0:15
am
0:15
your
0:16
host,
0:16
Coco
0:16
Salman,
0:17
five
0:17
time
0:17
founder,
0:18
impact
0:18
investor
0:19
and
0:19
creator
0:20
of
0:20
the
0:20
Force
0:21
for
0:21
Good
0:21
System.
0:22
Thank
0:23
you
0:23
for
0:23
joining
0:24
us
0:24
today
0:24
as
0:24
we
0:25
illuminate
0:25
the
0:25
path
0:26
to
0:26
unlocking
0:26
opportunities
0:27
and
0:28
prosperity
0:28
for
0:29
women
0:29
led
0:30
enterprises
0:31
by
0:31
amplifying
0:32
the
0:33
voice
0:33
and
0:33
wisdom
0:34
of
0:34
women.
0:35
Today,
0:36
we
0:36
have
0:36
an
0:37
expert
0:37
who
0:37
can
0:38
help
0:38
us
0:38
make
0:38
sure
0:39
that
0:39
we
0:40
can
0:40
protect
0:41
our
0:41
valuable
0:42
trade
0:42
secrets
0:43
and
0:44
that
0:44
we
0:44
are
0:45
thinking
0:45
smart
0:46
about
0:47
how
0:47
we
0:48
proceed
0:48
in
0:48
business.
0:49
So
0:49
today
0:50
we
0:50
have
0:50
Lauren
0:51
Berkusen,
0:52
founder
0:53
and
0:53
CEO
0:54
of
0:54
StoryLock
0:55
Legal.
0:57
She's
0:57
a
0:57
distinguished
0:58
trademark
0:59
and
1:00
copyright
1:00
attorney
1:01
committed
1:02
to
1:02
empowering
1:03
women
1:04
entrepreneurs
1:04
and
1:05
innovators
1:05
to
1:06
safeguard
1:06
their
1:07
creative
1:07
and
1:08
business
1:09
assets.
1:10
With
1:10
a
1:10
Juris
1:11
Doctor
1:11
from
1:12
the
1:12
University
1:13
of
1:13
Miami
1:13
School
1:14
of
1:14
Law
1:14
and
1:14
a
1:14
robust
1:15
background
1:16
in
1:16
intellectual
1:17
property
1:17
law,
1:18
Lauren
1:19
has
1:19
excelled
1:20
in
1:20
providing
1:21
comprehensive
1:22
legal
1:23
services
1:23
tailored
1:24
to
1:24
the
1:24
unique
1:24
needs
1:25
of
1:25
students,
1:25
startups
1:26
and
1:26
established
1:27
businesses
1:28
alike.
1:28
Her
1:29
approach
1:29
combines
1:30
legal
1:31
expertise
1:32
with
1:32
a
1:32
personal
1:33
passion
1:34
for
1:34
children's
1:35
literature,
1:36
evidenced
1:37
by
1:37
her
1:37
award
1:38
winning
1:38
blog,
1:39
Happily
1:39
Ever
1:39
Elephants
1:41
and
1:41
the
1:41
Dawn
1:42
Society,
1:42
a
1:43
virtual
1:43
book
1:43
club
1:44
for
1:44
young
1:44
readers.
1:45
I
1:45
love
1:45
that
1:46
Lauren's
1:47
dedication
1:47
extends
1:48
beyond
1:48
legal
1:49
protection.
1:49
She
1:50
is
1:50
a
1:50
champion
1:50
for
1:51
storytellers
1:51
of
1:52
all
1:52
types
1:52
and
1:53
ensuring
1:53
their
1:54
business
1:54
dreams
1:55
and
1:55
legacies
1:56
are
1:56
secured
1:57
for
1:57
future
1:57
generations.
1:59
Recognized
2:00
in
2:00
prominent
2:00
publications
2:01
like
2:01
Parents
2:02
Magazine
2:03
and
2:03
Good
2:04
Housekeeping,
2:04
Lauren
2:05
brings
2:06
a
2:06
blend
2:06
of
2:07
professionalism,
2:08
warmth
2:09
and
2:10
innovative
2:11
legal
2:11
solutions
2:12
to
2:12
her
2:13
clients.
2:14
Welcome
2:14
Lauren.
2:16
Thank
2:16
you.
2:17
It
2:17
is
2:17
such
2:17
an
2:17
honor
2:18
to
2:18
be
2:18
here.
2:18
And
2:18
my
2:18
goodness,
2:19
thank
2:19
you
2:19
for
2:19
making
2:19
me
2:20
sound
2:20
so
2:20
fabulous
2:21
in
2:21
that
2:21
bio.
2:23
You
2:23
are
2:23
fabulous.
2:24
We're
2:24
in
2:25
a
2:25
similar
2:25
community,
2:25
the
2:26
entrepreneurista
2:26
community,
2:27
and
2:27
everybody
2:28
sings
2:28
your
2:28
praises.
2:29
I
2:29
was
2:29
just
2:30
so
2:30
excited
2:30
when
2:31
I
2:31
put
2:31
out
2:31
the
2:31
invitation
2:32
for
2:32
you
2:32
to
2:32
come
2:33
and
2:33
you
2:33
said
2:33
yes.
2:34
So
2:34
I'm
2:34
so
2:34
happy
2:35
you're
2:35
here.
2:36
Thank
2:36
you.
2:36
It's
2:37
an
2:37
honor.
2:37
I'm
2:37
thrilled
2:38
to
2:38
be
2:38
here.
2:39
Tell
2:39
us,
2:40
what
2:40
is
2:41
a
2:41
book
2:42
written
2:42
by
2:42
a
2:43
woman
2:43
that
2:44
has
2:44
significantly
2:45
influenced
2:45
your
2:46
life?
2:47
All
2:47
right,
2:47
so
2:48
I
2:48
am
2:49
a
2:49
huge
2:49
reader.
2:50
Avid
2:51
reader.
2:51
The
2:51
only
2:51
way
2:52
my
2:52
parents
2:52
could
2:53
punish
2:53
me
2:53
when
2:53
I
2:54
was
2:54
a
2:54
child
2:54
if
2:55
I
2:55
did
2:55
something
2:55
wrong
2:55
was
2:56
by
2:56
taking
2:56
away
2:56
my
2:56
books.
2:57
It
2:57
was
2:57
the
2:57
only
2:57
thing
2:58
I
2:58
cared
2:58
about.
2:59
So
2:59
asking
2:59
me
2:59
to
3:00
pick
3:00
a
3:00
favorite
3:00
book
3:01
is
3:01
almost
3:01
like
3:01
asking
3:02
me
3:02
to
3:02
tell
3:02
you
3:02
which
3:02
of
3:02
my
3:03
children
3:03
I
3:03
like
3:03
better.
3:04
So
3:04
I'm
3:04
going
3:04
to
3:04
go
3:05
a
3:05
totally
3:05
different
3:06
route.
3:06
As
3:06
you
3:07
said,
3:07
I
3:07
was
3:07
a
3:07
children's
3:08
book
3:08
reviewer
3:08
for
3:09
many
3:09
years.
3:09
There
3:10
is
3:10
a
3:10
children's
3:11
book
3:11
that
3:12
I
3:12
love
3:13
that
3:13
I
3:14
read
3:14
with
3:14
my
3:14
children
3:15
all
3:15
the
3:15
time
3:16
that
3:16
I've
3:16
gifted
3:17
to
3:18
many
3:18
a
3:18
mom
3:18
who
3:19
has
3:19
a
3:19
new
3:19
baby.
3:20
And
3:20
it's
3:20
called
3:21
a
3:21
hat
3:21
for
3:21
Mrs.
3:22
Goldman.
3:23
The
3:24
book
3:24
is
3:24
about
3:24
a
3:25
little
3:25
girl
3:26
who
3:27
wants
3:27
to
3:27
do
3:28
a
3:28
mitzvah,
3:29
which
3:29
in
3:30
Judaism
3:30
means
3:30
a
3:31
good
3:31
deed,
3:32
wants
3:32
to
3:32
do
3:32
a
3:32
mitzvah
3:33
for
3:33
her
3:33
neighbor,
3:34
and
3:35
her
3:35
neighbor
3:35
makes
3:36
hats
3:36
for
3:36
everyone
3:37
to
3:37
keep
3:37
them
3:38
warm
3:38
when
3:39
it's
3:39
cold
3:39
outside.
3:40
Then
3:40
she
3:40
starts
3:41
giving
3:41
away
3:41
her
3:42
yarn
3:42
and
3:42
her
3:42
hats,
3:42
and
3:43
she
3:43
doesn't
3:43
have
3:43
one
3:43
herself.
3:44
So
3:44
the
3:45
little
3:45
girl
3:45
learns
3:46
how
3:46
to
3:46
knit
3:47
a
3:47
cap
3:47
and
3:47
makes
3:48
a
3:48
hat
3:48
for
3:48
Mrs.
3:49
Goldman.
3:50
It
3:50
is
3:50
the
3:51
simplest,
3:51
most
3:52
beautiful
3:53
example
3:53
of
3:54
being
3:54
kind
3:55
to
3:55
others.
3:57
And
3:57
it's
3:58
not,
3:58
you
3:58
know,
3:58
trite.
3:59
It's
3:59
not
3:59
didactic.
4:00
It's
4:00
just
4:01
a
4:01
lovely
4:02
story
4:02
about
4:03
how
4:03
the
4:03
smallest
4:04
acts
4:04
of
4:04
kindness
4:05
can
4:05
truly
4:06
change
4:07
a
4:07
life.
4:08
In
4:08
my
4:08
business,
4:09
in
4:09
my
4:10
life
4:10
with
4:10
my
4:10
children,
4:11
kindness
4:12
to
4:12
me
4:12
is
4:12
everything.
4:13
And
4:13
I
4:13
think
4:13
when
4:13
people
4:14
hear
4:15
law
4:15
or
4:16
legal,
4:17
they
4:17
get
4:17
terrified,
4:18
especially
4:18
female
4:19
founders.
4:19
It's
4:19
not
4:20
a
4:20
place
4:20
people
4:20
want
4:20
to
4:21
venture.
4:21
I
4:22
just
4:22
love
4:22
this
4:22
book.
4:23
For
4:23
the
4:23
last
4:23
seven
4:24
years
4:24
or
4:24
so,
4:25
it's
4:25
always
4:25
stuck
4:26
in
4:26
my
4:26
mind
4:26
as
4:27
a
4:27
beautiful
4:27
way
4:29
to
4:29
remember
4:29
that
4:30
kindness
4:30
is
4:31
everything,
4:31
whether
4:32
it's
4:32
in
4:32
your
4:32
personal
4:33
life
4:33
or
4:33
in
4:33
business.
4:34
When
4:34
you
4:34
are
4:34
kind,
4:36
that's
4:36
all
4:36
that
4:36
matters.
4:37
It's
4:37
just
4:37
the
4:37
way
4:38
to
4:38
lead.
4:39
I
4:39
love
4:40
this.
4:40
This
4:40
is
4:40
such
4:40
a
4:40
wonderful
4:41
recommendation,
4:42
and
4:42
I
4:42
can't
4:42
wait
4:42
to
4:43
go
4:43
get
4:43
this.
4:44
Book
4:45
for
4:45
anyone
4:45
with
4:46
children
4:46
or
4:46
grandchildren.
4:47
It's.
4:47
It's
4:48
truly
4:48
a
4:48
wonderful
4:49
little
4:49
story.
4:50
I've
4:50
done
4:50
this
4:50
with
4:51
teams
4:51
in
4:51
the
4:51
past
4:52
where
4:52
I've
4:52
bought
4:53
memorable
4:53
ch
4:53
children's
4:54
books
4:55
as
4:55
gifts
4:56
for
4:56
my
4:56
team.
4:57
Right.
4:58
They
4:58
can
4:58
be
4:58
lovely
4:58
parables,
4:59
and
4:59
this
4:59
sounds
4:59
like
5:00
one
5:00
of
5:00
those
5:00
that
5:00
you
5:01
might
5:01
pick
5:01
up,
5:01
and
5:01
it
5:01
might
5:02
become
5:02
a
5:03
conversation
5:03
piece
5:03
for
5:04
the
5:04
beginning
5:04
of
5:04
a
5:05
meeting
5:05
and
5:05
a
5:05
nice
5:06
way
5:06
to
5:06
elevate
5:06
the
5:06
conversation
5:08
about
5:08
your
5:08
company,
5:08
too.
5:09
So
5:09
a
5:10
hat
5:10
for
5:10
Mrs.
5:10
Goldman,
5:11
and
5:11
certainly
5:11
for
5:12
our
5:12
children
5:12
as
5:12
well.
5:13
So,
5:13
Lauren,
5:14
tell
5:14
us
5:15
what
5:15
led
5:16
you
5:16
to
5:17
become
5:18
an
5:18
intellectual
5:19
property
5:19
attorney.
5:20
Trace
5:20
back
5:21
for
5:21
us
5:21
the
5:21
moments
5:22
that
5:22
shaped
5:22
your
5:22
path
5:23
to
5:23
becoming
5:23
a
5:24
star
5:24
in
5:25
this
5:25
space.
5:26
Oh,
5:26
thank
5:26
you.
5:27
Well,
5:27
I
5:28
always
5:28
wanted
5:29
to
5:29
be
5:29
a
5:29
writer.
5:30
I'm
5:30
a
5:30
bit
5:30
more
5:31
of
5:31
a
5:31
creative,
5:32
but
5:32
of
5:32
course,
5:33
growing
5:33
up,
5:33
my
5:33
parents
5:34
or
5:34
my
5:35
dad
5:35
really
5:35
was
5:35
like,
5:36
do
5:36
you
5:36
want
5:36
to
5:36
be
5:36
a
5:36
writer,
5:37
or
5:37
do
5:37
you
5:37
want
5:37
to
5:38
have
5:38
a
5:38
career
5:38
that
5:38
can
5:39
make
5:39
you
5:39
some
5:39
money?
5:40
So
5:40
I
5:40
was
5:40
like,
5:40
okay,
5:41
well,
5:41
maybe
5:41
that's
5:42
what
5:42
I
5:42
should
5:42
focus
5:43
on
5:43
instead.
5:43
So
5:44
my
5:44
dad's
5:44
an
5:44
entertainment
5:45
lawyer,
5:45
and
5:45
I
5:45
always
5:45
thought
5:46
that
5:46
what
5:46
he
5:46
did
5:46
was
5:46
very
5:47
cool,
5:47
but
5:48
it
5:48
wasn't
5:49
the
5:49
right
5:49
field
5:50
for
5:50
me.
5:51
But
5:51
I
5:51
knew
5:51
that
5:52
as
5:52
a
5:52
lawyer,
5:52
I
5:52
could
5:53
do
5:53
a
5:53
lot
5:53
of
5:53
writing.
5:53
Not
5:54
necessarily
5:54
creative
5:55
writing,
5:55
but
5:55
writing
5:56
nonetheless.
5:56
So
5:56
I
5:57
was
5:57
like,
5:57
okay,
5:57
I'll
5:57
go
5:57
to
5:57
law
5:57
school.
5:58
And
5:59
from
5:59
the
5:59
moment
6:00
I
6:00
took
6:00
my
6:00
first
6:00
trademark
6:01
class,
6:01
I
6:02
just
6:02
fell
6:02
in
6:02
love.
6:03
And
6:04
to
6:04
me,
6:04
it's
6:05
a
6:05
really
6:06
great
6:06
blend
6:07
of
6:07
creativity
6:09
and
6:09
logic.
6:10
And
6:11
so
6:11
I
6:11
always
6:11
say
6:12
that
6:12
every
6:12
good
6:13
trademark
6:14
tells
6:14
a
6:14
story.
6:15
You
6:15
know,
6:15
you
6:15
hear
6:16
the
6:16
word
6:17
Huggies
6:17
and
6:17
you
6:18
immediately
6:18
think
6:18
of
6:19
the
6:19
best
6:19
in
6:19
quality
6:20
for
6:20
your
6:21
baby.
6:21
And
6:21
you
6:21
can
6:22
see,
6:22
you
6:22
know,
6:23
these
6:23
beautiful
6:24
angel
6:24
looking
6:24
little
6:25
babies
6:25
in
6:25
their
6:26
commercials,
6:27
or
6:27
you
6:27
hear
6:27
Nike
6:28
and
6:28
you
6:28
immediately
6:29
think
6:29
athletic
6:30
prowess,
6:30
not
6:30
giving
6:31
up.
6:31
You
6:31
know,
6:31
you
6:32
have
6:32
the
6:32
whole
6:32
vision
6:33
behind
6:33
that
6:34
brand.
6:35
I
6:35
always
6:35
tell
6:36
founders
6:36
that
6:37
every
6:37
good
6:37
story
6:38
deserves
6:39
to
6:39
be
6:39
protected.
6:39
I
6:40
help
6:40
you
6:40
protect
6:41
the
6:41
story
6:42
behind
6:42
all
6:42
of
6:42
your
6:43
business
6:43
assets,
6:43
your
6:43
name,
6:44
everything.
6:44
And
6:45
then
6:45
we
6:45
lock
6:45
in
6:46
that
6:46
legacy
6:46
for
6:46
years
6:47
to
6:47
come.
6:47
When
6:48
I
6:48
took
6:48
my
6:48
first
6:48
trademark
6:49
class,
6:49
I
6:50
loved
6:50
it
6:51
and
6:51
I
6:51
instantly
6:52
knew
6:52
that
6:52
that
6:52
was
6:52
what
6:52
I
6:53
want
6:53
to
6:53
practice.
6:54
So
6:54
after
6:55
law
6:55
school,
6:55
I
6:56
started
6:56
to
6:56
work
6:57
at
6:57
a
6:57
prominent
6:57
IP
6:58
firm
6:58
here
6:58
in
6:58
Miami,
6:59
and
6:59
the
7:00
rest
7:00
is
7:00
history.
7:01
Amazing.
7:02
I
7:02
love
7:02
your
7:03
devotion
7:03
to
7:04
the
7:04
craft.
7:05
Right.
7:05
It's
7:05
the
7:06
storytelling.
7:06
It's
7:07
so,
7:07
it's
7:07
the,
7:08
the
7:08
whole,
7:09
the
7:09
whole
7:09
story
7:10
of
7:10
you
7:11
in
7:11
your
7:11
inception
7:12
story
7:12
for
7:12
why
7:12
you
7:12
do
7:13
what
7:13
you
7:13
do.
7:13
It's
7:14
so
7:14
honest,
7:15
I
7:15
feel
7:15
like,
7:15
and
7:15
congruent.
7:17
I,
7:17
I
7:17
just
7:17
want
7:17
to
7:18
reflect
7:18
back
7:18
because
7:18
every
7:19
good
7:19
trademark
7:20
tells
7:20
a
7:21
story.
7:21
And
7:21
I
7:22
just
7:22
think
7:22
that's
7:23
not
7:23
what
7:23
I
7:23
would
7:23
expect
7:24
from
7:24
an
7:24
attorney.
7:25
Right.
7:26
I
7:26
think
7:26
that's
7:27
part
7:27
of
7:27
what
7:27
makes
7:28
you
7:28
so
7:29
wonderful
7:30
in
7:31
this
7:31
field
7:32
of
7:32
trademarks
7:33
and
7:33
copyrights
7:34
with
7:35
women
7:36
founders
7:37
in
7:37
particular.
7:38
Right.
7:38
Because,
7:39
because
7:39
it's.
7:41
Otherwise
7:41
it
7:41
just
7:41
feels
7:42
very
7:42
dry
7:43
and
7:43
not
7:43
like,
7:44
you
7:44
know,
7:45
it
7:45
is
7:45
part
7:45
of
7:45
the
7:46
goodness
7:46
you're
7:46
bringing
7:47
to
7:47
the
7:47
world.
7:48
It's
7:48
part
7:48
of
7:48
how
7:49
you
7:49
make
7:49
sure
7:49
that
7:49
you
7:50
emphasize
7:51
what
7:51
your
7:51
impact
7:52
is
7:52
and
7:52
what
7:52
your
7:52
story
7:53
is.
7:53
I
7:53
think
7:54
there's
7:54
something
7:54
really
7:54
powerful
7:55
to
7:55
that.
7:56
Thank
7:56
you.
7:56
And
7:57
yes,
7:57
I
7:57
do
7:57
say
7:58
to
7:58
founders
7:59
that
8:00
your
8:00
trademark
8:01
becomes
8:01
part
8:01
of
8:02
you.
8:02
If
8:02
you
8:02
lose
8:03
that
8:04
trademark
8:04
because
8:05
you've
8:05
unintentionally
8:06
infringed
8:07
on
8:07
somebody
8:08
else
8:08
or
8:08
for
8:08
whatever
8:09
reason,
8:10
it's
8:10
like
8:10
you're
8:10
losing
8:11
a
8:11
part
8:11
of
8:11
yourself.
8:12
So
8:12
I
8:12
always
8:13
say
8:13
that's
8:13
why
8:13
we
8:13
want
8:14
to
8:14
lock
8:14
it
8:14
down.
8:14
It
8:15
becomes
8:15
a
8:15
part
8:15
of
8:15
you.
8:16
I
8:16
know
8:17
you
8:17
have
8:17
stories
8:17
like
8:17
this.
8:17
I
8:18
have
8:18
worked
8:18
with
8:18
founders
8:19
who've
8:19
had
8:19
this
8:20
happen
8:20
where
8:20
they
8:21
named
8:21
their
8:22
company
8:22
or
8:22
created
8:23
a
8:23
brand
8:23
and
8:23
they've
8:24
gone
8:24
down
8:24
a
8:24
particular
8:25
path.
8:25
They've
8:25
already
8:26
invested
8:26
and
8:27
they
8:27
have
8:27
customers
8:27
and
8:28
brand
8:28
recognition.
8:29
And
8:29
then,
8:30
oh,
8:30
you
8:30
can't
8:31
use
8:32
that
8:32
name.
8:33
Exactly.
8:34
And,
8:34
you
8:34
know,
8:34
I
8:34
saw
8:34
it
8:35
on
8:35
your
8:35
website.
8:35
It's
8:36
like,
8:36
for
8:36
a
8:36
little
8:36
money,
8:36
you
8:37
can.
8:37
Or
8:37
you
8:37
didn't
8:38
put
8:38
it
8:38
this
8:38
way,
8:38
but
8:39
I'm
8:39
using
8:39
my
8:39
own
8:40
language.
8:40
For
8:40
a
8:40
little
8:40
bit
8:41
of
8:41
money,
8:41
you
8:41
can
8:41
protect
8:42
yourself.
8:42
For
8:43
$30,000
8:44
or
8:44
even
8:44
more,
8:45
it
8:45
could
8:45
cost
8:46
you.
8:46
Not
8:46
to
8:46
mention,
8:47
like,
8:48
that
8:48
you
8:48
might
8:48
have
8:49
real
8:50
impact
8:51
to
8:51
your
8:51
traction
8:52
in
8:52
your
8:52
company.
8:54
Could
8:54
you
8:54
share
8:55
why
8:56
intellectual
8:56
property
8:57
protection
8:57
is
8:57
crucial
8:58
for
8:58
women
8:58
founders
8:59
and
8:59
how
8:59
it
8:59
can
8:59
impact
9:00
their
9:00
business
9:01
growth
9:01
and
9:02
legacy?
9:03
Absolutely.
9:04
I
9:04
always
9:04
say,
9:05
my
9:05
first
9:05
boss
9:06
actually
9:06
said
9:06
this
9:06
to
9:06
me
9:07
20
9:07
years
9:07
ago.
9:08
We
9:08
were
9:08
in
9:09
a
9:09
meeting,
9:09
and
9:09
she
9:09
explained
9:10
to
9:10
the
9:10
new
9:10
associates,
9:11
you
9:11
would
9:11
never
9:11
buy
9:12
a
9:13
house
9:13
on
9:14
land
9:14
that
9:14
you
9:14
don't
9:15
own.
9:15
It's
9:15
way
9:16
too
9:16
risky.
9:17
You
9:17
haven't
9:17
vetted
9:18
it.
9:18
You
9:18
don't
9:18
know
9:18
if
9:18
it's
9:19
in
9:19
a
9:19
flood
9:19
zone.
9:19
You
9:20
don't
9:20
know
9:20
if
9:20
you
9:20
can
9:20
actually
9:20
build
9:21
a
9:21
home
9:21
there.
9:21
Just
9:22
like
9:23
with
9:23
your
9:23
business
9:23
name,
9:24
you
9:24
shouldn't
9:24
build
9:25
a
9:25
brand
9:26
and
9:26
an
9:26
entire
9:27
business
9:28
on
9:28
a
9:28
name
9:28
you
9:28
haven't
9:29
vetted
9:29
and
9:29
cleared
9:30
for
9:30
use.
9:30
It
9:31
is
9:31
just
9:31
too
9:31
risky.
9:32
Protecting
9:33
your
9:34
name,
9:34
your
9:35
logo,
9:35
your
9:36
slogan,
9:37
your
9:37
colors,
9:38
whatever
9:38
it
9:39
may
9:39
be,
9:40
is
9:40
the
9:41
only
9:41
way
9:41
to
9:41
be
9:42
sure
9:42
that
9:43
you
9:43
actually
9:44
own
9:44
your
9:44
brand
9:45
in
9:45
and
9:45
around
9:46
the
9:46
United
9:46
States.
9:47
The
9:47
only
9:47
way
9:48
that
9:48
you
9:48
can
9:49
own
9:49
your
9:49
brand
9:49
is
9:49
with
9:50
a
9:50
federal
9:50
trademark
9:51
registration.
9:52
It's
9:52
almost
9:52
as
9:53
if,
9:53
if
9:53
you
9:53
don't
9:54
have
9:54
a
9:54
federal
9:54
registration,
9:55
you're
9:55
kind
9:56
of
9:56
just
9:56
renting
9:56
it.
9:57
Right?
9:57
So
9:57
if
9:58
you
9:58
think
9:58
about
9:58
that.
9:59
So
10:00
it's
10:00
the
10:00
only
10:01
way
10:01
to
10:01
be
10:01
sure
10:02
that
10:03
what
10:03
you
10:03
are
10:03
building
10:04
is
10:04
safe.
10:05
It's
10:05
as
10:06
simple
10:06
as
10:06
that.
10:06
It's
10:07
a
10:07
huge
10:07
vulnerability
10:08
if
10:09
it's
10:09
not
10:09
tapped
10:10
up.
10:11
So
10:11
what
10:11
are
10:11
some
10:12
of
10:12
the
10:12
most
10:12
common
10:13
legal
10:13
pitfalls
10:14
that
10:14
women
10:14
entrepreneurs
10:15
face
10:15
in
10:16
your
10:16
experience,
10:16
and
10:17
how
10:17
can
10:17
they
10:17
navigate
10:18
these
10:18
challenges
10:20
effectively?
10:22
So
10:23
this
10:23
is
10:23
a
10:23
great
10:23
question
10:24
because
10:25
people
10:25
always
10:26
come
10:26
to
10:26
me
10:26
and
10:26
say,
10:27
I
10:27
got
10:27
the
10:27
URL,
10:28
I
10:28
bought
10:28
the
10:29
URL,
10:29
so
10:29
my
10:29
name's
10:30
available.
10:30
Or
10:31
they'll
10:31
say,
10:31
well,
10:31
I
10:32
incorporated
10:32
my
10:33
entity
10:33
in
10:33
my
10:34
state,
10:34
so
10:34
the
10:34
name
10:35
is
10:35
available.
10:35
Or
10:36
I'm
10:36
using
10:36
the
10:36
social
10:36
media
10:37
handle
10:37
so
10:38
the
10:38
name
10:38
is
10:38
available.
10:39
None
10:40
of
10:40
those
10:40
things.
10:41
And
10:41
I
10:41
know
10:41
this
10:41
sounds
10:42
harsh,
10:42
but
10:42
it's.
10:43
It's
10:43
the
10:43
truth.
10:44
None
10:44
of
10:44
those
10:44
things
10:45
mean
10:45
that
10:45
you
10:45
have
10:46
a
10:46
registered
10:46
trademark
10:47
or
10:47
that
10:47
you
10:48
own
10:48
your
10:48
trademark
10:49
and.
10:49
Right.
10:49
Not
10:50
even
10:50
close.
10:51
The
10:51
only
10:51
way
10:52
to
10:52
make
10:53
sure
10:53
that
10:53
your
10:53
mark
10:53
is
10:54
clear
10:54
to
10:54
use
10:55
is
10:55
to
10:55
do
10:55
a
10:56
full,
10:56
comprehensive
10:57
trademark
10:57
search
10:57
and
10:58
then
10:58
to
10:58
register
10:59
an
10:59
actual
10:59
trademark
11:00
with
11:00
the
11:00
Patent
11:01
and
11:01
Trademark
11:01
Office,
11:02
the
11:02
uspto.
11:03
If
11:03
you
11:03
do
11:04
not
11:04
have
11:04
that
11:05
registration,
11:06
you
11:06
don't
11:07
own
11:07
your
11:07
mark.
11:07
It's
11:08
that
11:08
simple,
11:09
that
11:09
just
11:09
having
11:09
a
11:10
registered
11:10
entity
11:11
means
11:11
nothing.
11:13
Well,
11:13
that's
11:14
a
11:14
dangerous
11:14
place
11:14
to
11:15
be,
11:15
right?
11:15
So
11:16
let's
11:16
break
11:16
it
11:16
down
11:16
a
11:17
little
11:17
bit.
11:17
Help
11:17
us,
11:18
educate
11:19
us
11:20
in
11:21
what
11:21
is
11:22
trademarking
11:23
and
11:23
what
11:23
is
11:24
copyright
11:25
protection.
11:25
Maybe
11:26
walk
11:27
us
11:27
through
11:28
each
11:28
of
11:28
these
11:29
and
11:29
talk
11:29
to
11:30
us
11:30
about
11:30
what
11:31
they
11:31
are,
11:32
the
11:32
risks,
11:32
the
11:33
benefits
11:33
of
11:34
not
11:34
doing
11:34
anything
11:35
versus
11:37
doing
11:38
something.
11:39
All
11:39
right,
11:39
absolutely.
11:40
So
11:41
trademark
11:41
and
11:42
copyright,
11:43
both
11:43
very
11:43
important,
11:44
both
11:45
very
11:45
different.
11:46
So
11:46
the
11:46
way
11:46
that
11:47
I
11:47
always
11:47
tell
11:47
people
11:48
to
11:48
think
11:48
about
11:49
it
11:49
is
11:49
trademarks
11:50
identify
11:51
the
11:51
source
11:52
of
11:53
where
11:53
a
11:53
particular
11:54
good
11:54
or
11:54
service
11:54
is
11:55
coming
11:55
from.
11:55
So
11:56
anything
11:56
that
11:56
is
11:56
a
11:57
source
11:57
identifier.
11:58
So
11:58
let's
11:58
think
11:58
Nike
11:59
for
11:59
a
11:59
minute.
12:00
Nike.
12:00
You
12:01
know
12:01
what
12:01
you're
12:02
getting.
12:02
You
12:02
see
12:03
the
12:03
Swoosh
12:03
logo,
12:04
you
12:04
know
12:04
where
12:04
your
12:05
product
12:05
is
12:05
coming
12:05
from.
12:06
You
12:06
hear
12:06
the
12:07
slogan,
12:07
just
12:07
do
12:08
it.
12:08
You
12:09
know
12:09
that
12:09
that's
12:09
a
12:09
Nike
12:10
product.
12:10
All
12:10
of
12:11
those
12:11
individual
12:11
elements
12:13
identify
12:13
the
12:14
source
12:14
of
12:14
the
12:15
good
12:15
or
12:15
the
12:15
service,
12:15
which
12:16
is
12:16
Nike.
12:17
Even
12:17
things
12:18
like
12:18
colors.
12:18
So
12:19
think
12:19
about
12:19
the
12:19
Tiffany
12:20
blue
12:20
box.
12:21
That
12:21
blue
12:22
box
12:23
is
12:23
a
12:23
trademarked
12:24
element
12:24
that
12:25
Tiffany
12:25
owns.
12:26
If
12:26
some
12:26
other
12:27
jeweler
12:27
tried
12:27
to
12:28
use
12:28
that
12:28
same
12:29
color
12:29
blue
12:30
in
12:30
their
12:30
own
12:31
product
12:31
packaging.
12:33
So
12:33
another
12:34
thing
12:34
is
12:35
sounds.
12:36
Anytime
12:36
you
12:37
hear
12:37
that
12:37
chime,
12:38
that
12:39
sound
12:39
is
12:40
a
12:40
trademark
12:40
of
12:41
NBC.
12:42
Trademarks
12:42
identify
12:43
the
12:43
source
12:44
of
12:44
goods
12:44
and
12:44
services.
12:46
Copyright
12:46
is
12:47
very
12:47
different.
12:48
Copyright
12:48
protects
12:49
your
12:49
creative
12:49
works.
12:50
If
12:50
you
12:51
are
12:52
a
12:52
writer,
12:53
your
12:53
book
12:53
is
12:54
the
12:54
subject
12:54
to
12:55
copyright.
12:55
The
12:56
title
12:56
of
12:56
your
12:57
book,
12:58
interestingly,
12:59
is
12:59
not
13:00
subject
13:00
to
13:01
a
13:01
trademark
13:02
unless
13:02
it
13:03
is
13:03
part
13:03
of
13:03
a
13:03
whole
13:03
series
13:04
of
13:04
books.
13:05
So
13:05
think
13:06
about
13:06
a
13:06
huge
13:07
series.
13:07
When
13:07
I
13:07
was
13:07
popular
13:08
and
13:08
is
13:08
actually
13:08
back
13:09
again
13:09
and
13:09
still
13:09
popular
13:10
today
13:10
with
13:10
the
13:11
young
13:11
girls
13:11
is
13:11
the
13:12
Babysitters
13:12
club.
13:13
Right,
13:14
The
13:14
Babysitters
13:14
Club,
13:15
the
13:15
series
13:16
that
13:16
is
13:17
trademarkable,
13:18
but
13:18
just
13:19
one
13:19
title
13:20
of
13:20
one
13:20
standalone
13:21
book
13:21
is
13:22
not.
13:23
So
13:23
copyright
13:23
protects
13:24
all
13:24
of
13:24
your
13:24
creative
13:25
works.
13:25
Your
13:26
novels,
13:26
your
13:27
paintings,
13:27
your
13:27
artwork,
13:28
your
13:29
podcast
13:29
recordings,
13:31
your
13:31
core
13:32
materials.
13:32
If
13:33
you
13:33
have
13:33
a
13:33
course,
13:33
if
13:34
you're
13:34
a
13:34
course
13:34
creator,
13:35
your
13:35
workbooks,
13:36
your
13:36
module
13:37
recordings,
13:37
all
13:38
of
13:38
those
13:38
things
13:38
are
13:39
subject
13:39
to
13:39
copyright
13:40
protection.
13:41
Now,
13:42
what
13:42
people
13:42
don't
13:43
realize
13:43
is
13:43
that
13:43
copyright
13:44
protection
13:45
does
13:45
attach
13:46
from
13:46
the
13:46
second
13:47
that
13:47
the
13:47
creative
13:48
work
13:48
is
13:49
created.
13:50
If
13:50
you
13:50
write
13:50
a
13:51
novel,
13:51
you
13:51
have
13:52
copyright
13:52
protection
13:53
in
13:53
that
13:53
novel.
13:54
However,
13:54
if
13:55
somebody
13:56
takes
13:56
your
13:57
novel
13:57
and
13:58
tries
13:58
to
13:58
pass
13:58
off
13:59
parts
13:59
of
13:59
it
13:59
as
13:59
their
14:00
own,
14:01
you
14:01
cannot
14:02
take
14:02
action
14:03
against
14:04
that
14:04
third
14:04
party
14:05
infringer
14:06
without
14:07
having
14:07
a
14:07
copyright
14:08
registration,
14:09
even
14:09
though
14:10
copyright
14:11
attaches
14:11
immediately.
14:12
It's
14:13
always
14:13
beneficial
14:14
for
14:15
business
14:15
owners
14:16
to
14:16
be
14:17
proactive.
14:17
I'm
14:18
all
14:18
about
14:18
being
14:19
proactive,
14:19
not
14:19
reactive.
14:20
But
14:21
file
14:21
your
14:21
copyright
14:22
applications
14:22
with
14:23
the
14:23
U.S.
14:23
copyright
14:24
Office
14:25
for
14:25
your
14:25
core
14:25
materials.
14:26
Anything
14:26
that's
14:27
truly
14:27
important
14:27
to
14:27
your
14:28
business.
14:28
It's
14:29
really
14:29
easy
14:29
to
14:29
do.
14:30
It's
14:30
very
14:30
inexpensive.
14:32
It's
14:32
one
14:32
of
14:32
those
14:32
areas
14:33
where
14:33
I
14:33
tell
14:34
my
14:34
clients,
14:35
I
14:36
don't
14:36
want
14:36
to
14:36
take
14:36
your
14:36
money
14:36
for
14:37
this.
14:37
It's
14:37
really
14:38
something
14:38
that
14:38
you
14:38
can
14:39
do
14:39
yourself.
14:40
If
14:40
someone
14:40
has
14:40
a
14:41
whole
14:41
slew
14:42
of
14:42
things
14:42
that
14:42
they
14:42
want
14:43
to
14:43
copyright,
14:43
then
14:43
sometimes
14:44
I'll
14:44
sit,
14:45
you
14:45
know,
14:45
we'll
14:45
do
14:45
like
14:45
an
14:45
hour,
14:46
and
14:46
I'll
14:46
walk
14:46
them
14:47
through
14:47
the
14:47
process
14:48
on
14:48
Zoom.
14:48
Otherwise,
14:49
it's
14:49
a
14:49
simple
14:50
thing
14:50
to
14:50
do
14:50
by
14:50
yourself.
14:51
So
14:51
that's
14:52
the
14:52
difference.
14:53
Creative
14:54
copyright
14:54
is
14:54
for
14:55
your
14:55
Creative
14:55
Works
14:56
trademark
14:57
is
14:57
for
14:57
your
14:57
names,
14:58
logos,
14:59
anything
14:59
that
14:59
identifies
15:00
the
15:00
source
15:00
of
15:00
a
15:00
good
15:01
or
15:01
service.
15:02
Amazing.
15:02
It
15:03
does.
15:03
No,
15:03
it
15:03
actually
15:04
makes
15:04
a
15:04
huge
15:04
difference.
15:05
You
15:05
broke
15:05
it
15:06
down.
15:06
It's
15:07
also,
15:07
you
15:07
know,
15:07
you
15:08
talk
15:08
about
15:09
trademarking,
15:09
but
15:10
then
15:10
you
15:10
talk
15:10
about
15:10
copyright
15:11
protection
15:12
because
15:13
you
15:13
have
15:14
the
15:14
copyright,
15:14
but
15:15
you
15:15
can't
15:15
protect
15:15
yourself
15:16
if
15:16
it
15:16
isn't
15:17
registered.
15:18
Exactly.
15:19
That's
15:19
interesting.
15:20
That's
15:20
very,
15:21
very
15:21
interesting.
15:22
And
15:22
I
15:22
don't.
15:22
I
15:23
haven't
15:23
gone
15:23
to
15:24
have
15:25
any
15:25
of
15:25
my
15:25
items,
15:26
you
15:26
know,
15:27
and
15:27
I
15:27
have
15:27
lots
15:27
of
15:28
tools,
15:29
and
15:29
I
15:29
have
15:30
a
15:30
lot
15:30
of
15:30
things
15:30
I've
15:30
written
15:31
in
15:31
a
15:31
lot
15:31
of
15:31
tools
15:31
and
15:33
workbooks
15:33
that
15:34
I
15:34
have
15:34
not
15:34
copyrighted.
15:35
So
15:35
I'll
15:36
definitely
15:37
tell
15:37
me
15:37
more
15:37
about
15:38
that
15:38
and
15:38
then
15:38
I
15:38
want
15:39
to
15:39
run
15:39
back
15:40
to
15:40
the
15:40
trademarking
15:41
and
15:41
more
15:41
about
15:41
that.
15:42
Yeah,
15:42
I
15:43
mean,
15:43
as
15:43
I
15:43
said,
15:43
a
15:44
lot
15:44
of
15:44
times,
15:44
if
15:44
people
15:45
are
15:45
really
15:45
interested
15:46
in
15:46
copywriting,
15:47
getting
15:47
distributions
15:48
for
15:48
their
15:48
works,
15:49
if
15:49
it's
15:49
someone
15:50
who
15:50
does
15:50
have
15:51
a
15:51
lot
15:51
of
15:52
work
15:52
that
15:52
they
15:52
want
15:53
to
15:53
protect,
15:54
sometimes
15:54
they'll
15:55
just
15:55
spend,
15:55
like,
15:55
I
15:55
have
15:56
something
15:56
easy
15:56
on
15:56
my
15:56
website.
15:57
It's
15:57
my
15:57
legal
15:57
office
15:58
hours
15:58
and
15:59
a
16:00
legal
16:00
office
16:00
hour
16:00
with
16:01
me,
16:01
and
16:02
we
16:02
can
16:02
sit
16:02
on
16:03
the
16:03
phone
16:03
together
16:04
on
16:04
Zoom
16:04
and
16:05
go
16:05
to
16:05
the
16:05
site
16:06
and
16:06
I'll
16:06
show
16:06
you
16:06
how
16:07
to
16:07
protect
16:08
your
16:09
work
16:09
from
16:09
there.
16:10
You
16:10
can
16:10
do
16:10
it
16:11
on
16:11
your
16:11
own.
16:11
Some
16:11
people
16:12
like
16:12
that
16:12
if
16:12
they
16:12
have
16:12
a
16:13
lot
16:13
of
16:13
stuff
16:13
that
16:13
they
16:13
want
16:14
to
16:14
do
16:14
and
16:14
they
16:14
want
16:14
to
16:14
make
16:14
sure
16:15
that
16:15
they're
16:15
doing
16:15
it
16:15
properly.
16:16
Other
16:17
times
16:17
I
16:18
steer
16:19
people
16:19
just
16:20
to
16:20
the
16:20
website
16:20
and
16:21
say,
16:22
do
16:22
your
16:22
best.
16:23
It's.
16:23
It's
16:23
really
16:24
pretty
16:24
simple.
16:24
It's
16:25
pretty.
16:25
And
16:26
I
16:26
think
16:26
it's
16:26
like
16:27
35
16:28
to
16:29
75
16:30
for
16:30
one
16:30
registration,
16:31
depending
16:31
on
16:32
what
16:32
you're
16:32
protecting.
16:33
So
16:33
it's
16:34
really.
16:34
That's
16:34
why
16:34
I
16:35
always
16:35
feel
16:35
bad,
16:35
like,
16:36
I
16:36
don't
16:36
want
16:36
to
16:36
take
16:36
someone's
16:37
money
16:37
when
16:37
you
16:37
can
16:37
really
16:37
do
16:38
it
16:38
yourself
16:38
for
16:39
not
16:39
that
16:39
much.
16:40
Right.
16:40
And
16:40
it
16:40
sounds
16:41
like
16:41
even
16:41
something
16:41
you
16:42
could
16:42
train
16:42
an
16:42
assistant
16:43
to
16:43
do
16:44
perhaps
16:44
on
16:45
some
16:45
of
16:45
these,
16:45
like
16:46
just
16:46
the
16:47
language
16:47
on
16:47
the
16:48
important
16:48
fields
16:49
to
16:49
fill
16:49
out.
16:50
So
16:50
tell
16:51
us
16:51
more
16:51
about
16:51
trademarking
16:52
then.
16:53
And
16:53
what
16:53
are
16:53
the
16:54
things
16:54
that
16:54
you
16:55
see
16:55
that
16:55
women,
16:56
founders,
16:56
founders
16:57
in
16:57
general,
16:58
aren't
16:58
trademarking
17:00
and
17:00
should?
17:01
And
17:01
what
17:02
happens?
17:02
How
17:02
do
17:02
you
17:03
do
17:03
it?
17:03
What
17:03
is
17:03
the
17:03
process
17:04
of
17:04
working
17:04
with
17:04
you
17:05
to
17:05
create
17:06
the
17:06
trademark?
17:06
So,
17:07
yeah,
17:07
typically
17:08
when
17:08
my
17:08
clients
17:08
come
17:09
to
17:09
me,
17:10
most
17:10
start
17:11
with
17:11
my
17:11
trust
17:12
your
17:12
trademark
17:12
package,
17:13
because
17:13
we
17:13
all
17:14
want
17:14
to
17:14
trust
17:14
that
17:15
our
17:15
trademarks
17:15
are
17:15
going
17:16
to
17:16
be,
17:16
you
17:16
know,
17:16
safe
17:16
and
17:17
perfect.
17:18
What
17:18
that
17:18
is
17:19
is
17:19
a
17:19
package
17:20
that
17:20
includes
17:20
a
17:21
full
17:21
comprehensive
17:22
trademark
17:22
search.
17:23
All
17:23
of
17:23
our
17:24
conferencing,
17:24
emailing,
17:25
discussing
17:26
the
17:26
results,
17:27
usually
17:28
our
17:28
call
17:28
after
17:29
I
17:29
send
17:29
you
17:29
the
17:30
opinion
17:30
letter
17:30
and
17:30
my
17:31
recommendation,
17:32
then
17:32
prepping
17:33
and
17:33
drafting
17:33
the
17:33
application
17:34
if
17:34
the
17:34
mark
17:35
is
17:35
available,
17:35
and
17:35
then
17:36
walking
17:36
that
17:36
through
17:36
to,
17:37
hopefully
17:37
the
17:38
end
17:38
goal,
17:38
which
17:38
is
17:38
getting
17:39
a
17:39
registration.
17:40
The
17:40
comprehensive
17:41
search
17:41
is
17:42
arguably
17:42
one
17:42
of
17:42
the
17:43
most
17:43
important
17:44
pieces
17:45
of
17:45
starting
17:45
a
17:46
business.
17:46
It's
17:46
something
17:47
that
17:47
is
17:47
often
17:48
overlooked
17:48
because
17:49
business
17:49
owners
17:50
say,
17:50
oh,
17:50
well,
17:50
I
17:51
googled
17:51
the
17:51
mark
17:51
and
17:51
I
17:51
didn't
17:52
see
17:52
anything.
17:53
Right.
17:53
Problem
17:54
with
17:54
that
17:54
approach
17:55
is
17:55
that
17:55
as
17:56
a
17:56
trademark
17:57
expert,
17:58
we
17:58
are
17:58
trained
18:00
to
18:00
identify
18:01
all
18:01
of
18:01
the
18:01
different
18:02
nuances
18:03
that
18:04
could
18:04
derail
18:05
your
18:05
trademark
18:06
application
18:07
or
18:07
your
18:07
business.
18:08
So
18:09
things
18:10
that
18:10
people
18:10
don't
18:10
realize.
18:11
If
18:11
your
18:12
mark
18:12
is
18:13
bluebird,
18:13
let's
18:14
say
18:14
your
18:14
mark
18:14
is
18:14
bluebird
18:15
for
18:15
a
18:15
cookie
18:15
shop
18:16
and
18:17
someone
18:17
else,
18:18
you
18:18
spell
18:18
it
18:18
the
18:18
traditional
18:19
way.
18:19
And
18:20
then
18:20
someone
18:20
else
18:20
is
18:21
trying
18:21
to
18:21
register
18:22
Bluebird
18:23
blu
18:24
space
18:25
by
18:26
R
18:26
D
18:27
for
18:27
a
18:28
cupcake
18:28
shop,
18:29
the
18:29
Patent
18:30
and
18:30
Trademark
18:30
office
18:30
is
18:31
going
18:31
to
18:31
consider
18:32
those
18:32
marks
18:33
confusingly
18:33
similar,
18:35
even
18:35
though
18:35
they're
18:36
spelled
18:36
differently.
18:37
You
18:37
ask
18:38
me,
18:38
coco,
18:38
oh,
18:38
hey,
18:39
Lauren,
18:39
where
18:39
did
18:39
you
18:39
get
18:39
those
18:40
cookies?
18:40
And
18:41
I
18:41
say
18:41
bluebird.
18:43
They're
18:43
going
18:43
to
18:43
be
18:43
like,
18:43
well,
18:44
wait,
18:44
which
18:45
bluebird?
18:45
One's
18:46
a
18:46
cookie
18:46
shop
18:46
and
18:46
one's
18:47
a
18:47
cupcake
18:47
shop.
18:47
But
18:48
the
18:48
cupcake
18:48
shop
18:48
also
18:48
has
18:49
cookies.
18:49
So
18:49
I'm
18:50
not
18:50
going
18:50
to
18:50
say,
18:50
oh,
18:50
bluebird,
18:51
B
18:51
L,
18:51
U,
18:52
B
18:52
Y,
18:52
R.
18:54
People
18:54
do.
18:55
So
18:55
the
18:55
PTO
18:56
is
18:56
looking
18:57
at
18:57
things
18:57
that
18:57
cause
18:58
confusion.
18:58
We
18:59
look
18:59
at,
18:59
you
19:00
know,
19:00
different
19:00
spellings,
19:01
the
19:01
way
19:01
the
19:02
different
19:02
variations
19:03
express.
19:04
Could
19:04
be
19:04
X
19:05
P,
19:05
R
19:05
E
19:05
S.
19:06
It
19:06
could
19:06
be
19:07
X
19:07
P,
19:07
R
19:08
E
19:08
S.
19:09
Something
19:09
that's,
19:10
you
19:10
know,
19:10
for
19:10
you
19:11
could
19:11
be
19:11
the
19:11
number
19:12
four.
19:12
It
19:12
could
19:12
be
19:13
fo
19:13
you
19:13
are.
19:13
It
19:14
could
19:14
be
19:14
the,
19:14
you
19:15
know,
19:15
F
19:15
O,
19:15
R
19:16
E.
19:16
Like,
19:16
there's
19:17
all
19:17
these
19:17
different
19:17
variations
19:18
that
19:18
need
19:18
to
19:19
be
19:19
taken
19:19
into
19:20
account.
19:21
So
19:21
we
19:21
look
19:21
at
19:22
phonetic
19:22
equivalence,
19:23
we
19:23
look
19:23
at
19:23
foreign
19:24
equivalence.
19:25
So
19:25
I
19:25
have
19:25
a
19:26
cookie
19:26
store
19:26
called,
19:27
for
19:27
instance,
19:27
Red
19:28
House,
19:29
and
19:29
somebody
19:29
else
19:30
wants
19:30
to
19:30
start
19:30
a
19:30
cookie
19:31
store,
19:31
and
19:31
they're
19:31
like,
19:31
oh,
19:32
I'm
19:32
going
19:32
to
19:32
call
19:32
it
19:33
Casa
19:33
Roja.
19:34
Guess
19:34
what?
19:35
You
19:35
might
19:35
think
19:36
you're
19:36
being
19:36
clever
19:36
because
19:37
your
19:37
mark
19:37
is
19:37
in
19:37
Spanish,
19:38
but
19:38
the
19:39
PTO
19:39
is
19:39
going
19:39
to
19:40
look
19:40
at
19:40
the
19:40
equivalent
19:41
of
19:41
that,
19:42
which
19:42
is
19:42
red
19:42
house,
19:43
and
19:43
then
19:43
you're
19:44
out.
19:44
So
19:44
we're
19:44
looking
19:44
at
19:45
phonetic
19:45
equivalents,
19:46
foreign
19:46
equivalence.
19:48
If
19:48
I
19:49
am,
19:49
you
19:49
know,
19:50
if
19:50
you're
19:51
Bluebird
19:51
cookies
19:51
and
19:52
I'm
19:52
the
19:52
Bluebird
19:53
cookie
19:53
shop,
19:54
those
19:55
are
19:55
still
19:55
confusingly
19:56
similar
19:56
because
19:57
the
19:57
distinct
19:58
part
19:58
of
19:58
that
19:58
mark
19:59
is
19:59
bluebird.
20:00
So
20:00
people
20:01
don't
20:01
realize
20:01
that
20:02
just
20:02
adding
20:02
an
20:03
S,
20:03
adding
20:04
the
20:04
word,
20:04
the
20:05
things
20:05
like
20:06
that
20:06
don't
20:06
make
20:07
a
20:07
difference.
20:07
So
20:07
that
20:08
comprehensive
20:08
search
20:09
is
20:09
really
20:09
important
20:10
in
20:10
the
20:10
beginning
20:11
because
20:11
it
20:11
gives
20:11
us
20:11
the
20:12
whole
20:12
landscape.
20:13
We're
20:13
looking
20:14
in
20:14
the
20:14
Patent
20:14
and
20:14
Trademark
20:15
Office
20:15
at
20:15
all
20:16
applications
20:16
and
20:16
registrations.
20:18
We're
20:18
looking
20:18
at
20:18
marks
20:19
that
20:19
are
20:19
in
20:19
use
20:19
but
20:20
not
20:20
registered
20:21
because
20:21
those
20:21
could
20:22
come
20:22
back
20:22
to
20:22
haunt
20:22
you.
20:23
Because
20:24
in
20:24
the
20:24
US
20:24
trademark
20:25
rights
20:26
accrue
20:26
based
20:26
on
20:27
the
20:27
first
20:27
person
20:27
to
20:28
use
20:28
the
20:28
mark.
20:29
So
20:30
there's
20:30
all
20:30
these
20:31
different
20:31
things
20:31
that
20:32
we
20:32
look
20:32
at
20:32
because
20:33
we
20:33
want
20:33
to
20:33
make
20:33
sure
20:34
that
20:34
when
20:34
we're
20:34
filing
20:35
your
20:35
application,
20:36
not
20:36
only
20:36
is
20:36
it
20:37
clear
20:37
to
20:37
use,
20:38
but
20:38
you're
20:38
not
20:39
going
20:39
to
20:39
get
20:39
an
20:39
outsider
20:40
that
20:40
hasn't
20:40
filed
20:41
their
20:41
mark
20:41
yet
20:42
come
20:42
after
20:43
you
20:43
because
20:43
they
20:43
were
20:43
using
20:44
the
20:44
mark
20:44
before
20:44
you.
20:45
Really
20:45
gives
20:46
us
20:46
the
20:46
most
20:47
informed
20:48
way
20:48
to
20:49
strategically
20:49
proceed
20:50
with
20:50
your
20:50
brand
20:50
name.
20:51
Amazing.
20:52
So
20:52
that's
20:53
like
20:53
your
20:53
name.
20:54
What
20:54
about
20:55
things
20:55
like
20:56
taglines
20:57
or
20:57
secret
20:58
recipes
20:59
and
20:59
stuff?
21:00
Same
21:00
process
21:01
for
21:01
a
21:01
logo,
21:02
a
21:02
color,
21:03
a
21:03
tagline,
21:04
all
21:04
of
21:04
that.
21:04
We
21:05
want
21:05
to
21:05
do
21:05
a
21:05
search
21:06
first
21:07
and,
21:07
and
21:08
then
21:08
we
21:08
go
21:08
from
21:08
there.
21:08
Now,
21:09
recipe
21:09
is
21:09
not
21:10
trademarkable.
21:11
Could
21:11
be
21:11
copyrightable,
21:13
but
21:13
the
21:13
title
21:14
might
21:14
be
21:14
depending
21:15
on
21:15
how
21:16
you're,
21:16
you
21:17
know,
21:17
it
21:17
depends
21:17
on
21:17
how
21:18
you're
21:18
using
21:18
and
21:18
you
21:19
have
21:19
to
21:19
be
21:19
using
21:19
it
21:19
in
21:19
commerce.
21:20
It
21:20
can't
21:20
just
21:20
be
21:20
a
21:21
recipe
21:21
that
21:21
you
21:21
post
21:21
on
21:22
a
21:22
blog.
21:22
That's
21:23
something,
21:23
you
21:23
know,
21:24
that
21:24
use
21:24
in
21:24
commerce,
21:25
what
21:25
actually
21:26
constitutes
21:27
use
21:27
in
21:27
commerce
21:27
is
21:28
another
21:28
hang
21:28
up.
21:29
So
21:29
I
21:29
just,
21:30
I'm
21:30
thinking
21:30
about
21:30
my
21:31
own
21:31
things
21:31
right
21:31
here
21:31
and
21:32
hopefully
21:33
other
21:33
founders
21:33
are
21:34
thinking
21:34
about
21:34
their
21:34
own
21:35
things.
21:35
Is
21:36
something
21:37
like
21:37
a
21:38
tool
21:38
I
21:38
use
21:38
all
21:39
the
21:39
time
21:39
called
21:39
the
21:40
four
21:40
page
21:40
growth
21:40
plan.
21:42
And
21:42
is
21:43
it
21:43
covered
21:43
as
21:43
a
21:44
copyright.
21:44
If
21:45
I
21:45
just
21:45
get
21:45
copyright
21:46
written
21:46
or.
21:46
If
21:47
I,
21:48
if
21:48
it's
21:48
a
21:49
framework
21:49
and
21:49
an
21:49
actual,
21:50
you
21:50
know,
21:51
detailed
21:51
piece
21:52
of,
21:52
of
21:53
work,
21:53
then
21:53
yes,
21:54
you
21:54
can
21:54
get
21:54
that
21:55
protected
21:55
via
21:56
a
21:56
copyright
21:57
registration.
21:58
Now
21:58
interestingly,
22:00
the
22:00
name
22:01
and
22:01
depending
22:02
on,
22:02
let's
22:02
say
22:02
your
22:02
whole
22:03
business
22:03
was
22:03
around
22:04
this,
22:04
the
22:04
four.
22:04
What
22:05
do
22:05
you
22:05
say
22:05
it
22:05
again?
22:05
The
22:05
four
22:05
page
22:06
growth
22:06
plan.
22:07
Growth
22:07
plan.
22:08
Let's.
22:08
That
22:08
was
22:08
the
22:08
name
22:09
of
22:09
your
22:09
business
22:09
and
22:10
it's
22:10
all
22:10
around
22:11
your
22:11
four
22:11
page
22:12
growth
22:12
plan.
22:13
That's
22:13
a
22:13
descriptive
22:14
name
22:14
that
22:14
would
22:14
be
22:15
very
22:15
hard
22:15
to
22:15
protect.
22:16
There
22:17
is
22:17
a
22:17
trademark
22:18
spectrum
22:18
of
22:18
distinctiveness
22:19
where
22:19
you
22:19
have
22:20
generic
22:20
and
22:21
descriptive
22:21
marks
22:22
on
22:22
the
22:22
weak
22:22
side
22:23
and
22:23
then
22:23
suggestive,
22:24
arbitrary,
22:25
and
22:25
fanciful
22:26
marks
22:26
on
22:26
the
22:27
really
22:27
distinctive
22:27
side.
22:28
So
22:28
you
22:28
always
22:28
want
22:28
to
22:29
be
22:29
as
22:29
distinct
22:29
and
22:30
unique
22:30
as
22:30
possible.
22:31
That
22:31
is
22:32
good
22:32
advice,
22:32
right?
22:33
There
22:34
might
22:34
be
22:34
situations
22:35
where
22:35
you
22:35
have
22:36
something
22:36
you
22:36
want
22:37
to
22:37
trademark.
22:37
So
22:37
I'm
22:38
inviting
22:38
founders
22:38
to
22:39
think
22:39
about
22:39
just
22:39
however
22:40
you
22:40
might
22:41
think
22:41
of
22:41
your.
22:42
Your
22:42
business
22:42
and
22:42
what,
22:43
what
22:43
you
22:43
want
22:43
to.
22:44
What
22:44
you
22:44
want
22:44
to
22:44
protect
22:45
and
22:46
where
22:46
you
22:46
might
22:46
also
22:47
be
22:48
open
22:49
to
22:49
risk
22:49
from
22:50
others.
22:50
So
22:51
talk
22:51
to
22:51
us
22:51
about
22:52
the
22:52
risk.
22:52
These
22:53
are
22:53
the
22:53
things
22:53
we
22:53
can
22:53
do
22:54
to
22:54
protect
22:54
ourselves.
22:55
But
22:55
paint
22:56
some
22:56
stories
22:57
about
22:59
things
22:59
that
22:59
happen
23:01
when
23:01
we
23:01
don't
23:02
have
23:03
proper
23:03
trademarking
23:04
or
23:05
copyright
23:05
protection.
23:06
All
23:07
right,
23:07
so
23:08
perfect
23:08
example
23:09
happened
23:10
a
23:10
few
23:10
weeks
23:10
ago.
23:11
I
23:12
worked
23:12
with
23:12
a
23:12
client
23:13
on
23:14
clearing
23:14
and
23:14
protecting
23:15
her
23:15
name.
23:17
So
23:18
we
23:19
did
23:19
all
23:19
the
23:19
work.
23:20
We
23:20
saw
23:20
her
23:20
name
23:21
was
23:21
clear.
23:21
We
23:21
filed
23:22
an
23:22
application
23:23
in
23:24
December
23:25
in
23:25
a
23:25
community
23:26
group.
23:26
I
23:26
see
23:27
someone
23:27
introduce
23:27
themselves
23:28
with
23:28
the
23:29
same
23:29
name
23:29
as
23:29
my
23:29
client.
23:30
I
23:30
text
23:31
my
23:31
client,
23:32
send
23:32
her
23:32
a
23:32
message,
23:32
and
23:32
I
23:33
was
23:33
like,
23:33
oh,
23:33
my
23:33
gosh,
23:34
is
23:34
this,
23:35
I
23:35
assume
23:35
this
23:35
is
23:36
working.
23:36
She's
23:36
working
23:36
with
23:37
you.
23:37
This
23:37
is
23:37
so
23:37
cool.
23:38
Tell
23:38
me
23:38
about
23:38
this
23:38
part.
23:39
Also
23:39
thinking
23:39
like,
23:40
oh,
23:40
God,
23:40
did
23:40
we
23:40
not
23:41
include
23:41
this
23:42
particular
23:43
service?
23:43
She
23:43
writes
23:44
back,
23:44
she's
23:44
like,
23:44
that's
23:45
not
23:45
my
23:46
business.
23:47
My
23:47
client
23:48
hadn't
23:48
launched
23:48
yet,
23:49
but
23:49
we
23:49
filed
23:49
an
23:50
intent
23:50
to
23:50
use
23:51
application,
23:52
meaning
23:52
she
23:53
has
23:53
an
23:53
intent
23:53
to
23:54
use
23:54
the
23:54
mark.
23:54
She's
23:55
working
23:55
on
23:55
getting
23:56
her
23:56
stuff
23:56
off
23:57
the
23:57
ground.
23:57
And
23:58
we
23:58
filed
23:58
that
23:58
application.
23:59
It's
23:59
the
23:59
only
24:00
way
24:00
you
24:00
can
24:01
get
24:02
rights
24:02
to
24:02
a
24:02
mark
24:03
that
24:03
you
24:03
haven't
24:03
begun
24:04
to
24:04
use
24:04
is
24:04
by
24:05
filing
24:05
this
24:05
application.
24:06
Didn't
24:07
want
24:07
to
24:07
get
24:07
lawyers
24:07
involved
24:08
yet
24:08
because
24:08
we
24:08
always
24:08
try
24:09
to
24:09
go
24:09
like
24:10
the,
24:10
you
24:10
know,
24:10
kindest,
24:11
easiest,
24:12
lowest
24:12
cost
24:13
amount
24:13
first.
24:13
So
24:14
she
24:14
reached
24:14
out
24:14
to
24:15
this
24:15
other
24:15
business
24:15
owner
24:16
and
24:16
said,
24:17
I
24:17
already
24:18
filed
24:18
an
24:18
intent
24:18
to
24:19
use
24:19
application
24:19
for
24:20
this
24:20
mark.
24:21
The
24:21
girl
24:21
didn't
24:22
respond.
24:23
But
24:23
three
24:24
weeks
24:24
later,
24:25
all
24:25
of
24:25
a
24:25
sudden,
24:26
all
24:26
of
24:26
her
24:26
branding
24:26
has
24:27
changed.
24:27
She
24:27
has
24:28
a
24:28
new
24:28
name
24:29
because
24:29
she
24:29
knew
24:30
that
24:30
because
24:31
my
24:31
client
24:32
filed
24:32
that
24:32
intent
24:33
to
24:33
use
24:33
application,
24:34
she
24:35
would
24:35
have
24:36
won,
24:37
even
24:37
though
24:37
this
24:37
other
24:38
person
24:38
launched
24:39
first.
24:39
Because
24:40
that
24:40
intent
24:41
to
24:41
use
24:41
application
24:42
help
24:42
it's
24:43
called,
24:43
it's
24:43
deemed
24:44
constructive
24:44
use.
24:44
So
24:45
it
24:45
basically
24:45
gave
24:46
my
24:46
client
24:46
the
24:46
upper
24:47
hand.
24:47
Filing
24:48
those
24:48
early
24:48
applications
24:49
is
24:50
huge.
24:51
Another
24:52
problem
24:52
that
24:52
I
24:53
saw
24:53
was
24:53
a
24:54
client
24:54
came
24:54
to
24:54
me
24:55
after
24:55
she
24:55
did
24:55
all
24:56
of
24:56
her
24:56
own
24:56
work
24:57
and
24:58
filed
24:58
her
24:58
trademark
24:59
application
25:00
and
25:01
gets
25:01
a
25:02
refusal
25:03
because
25:04
her
25:04
mark,
25:05
kind
25:05
of
25:05
like
25:05
the
25:05
Bluebird
25:06
situation,
25:06
I
25:07
explained,
25:07
had
25:08
an
25:08
I
25:08
and
25:09
the
25:09
other
25:09
mark
25:09
had
25:10
a
25:10
Y
25:10
for
25:11
similar
25:11
services,
25:12
she
25:12
had
25:13
to
25:13
change
25:13
everything
25:14
because
25:14
she
25:14
needed
25:15
to
25:15
find
25:15
a
25:15
mark
25:15
that
25:15
wasn't
25:16
as
25:16
confusingly
25:17
similar
25:18
as
25:18
this
25:19
one
25:19
that
25:19
was
25:19
already
25:19
on
25:20
file.
25:21
So
25:21
really
25:22
saving,
25:23
doing
25:23
that
25:23
search
25:24
in
25:24
the
25:24
beginning
25:26
saves
25:27
so
25:27
much
25:27
time,
25:28
energy
25:28
and
25:28
money
25:29
down
25:30
the
25:30
road.
25:30
Spending
25:31
2500,
25:31
we're
25:32
all
25:32
about
25:32
the
25:32
same
25:32
price.
25:33
But
25:33
to
25:33
work
25:34
with
25:34
an
25:34
attorney
25:34
to
25:34
clear
25:35
your
25:35
mark,
25:35
to
25:35
get
25:35
everything
25:36
on
25:36
file
25:37
can
25:38
literally
25:38
save
25:39
you
25:39
$5,000
25:40
down
25:40
the
25:41
road.
25:41
Because
25:41
think
25:41
about
25:41
it,
25:42
if
25:42
you
25:42
have
25:42
to
25:42
rebrand,
25:43
if
25:43
you're
25:43
a
25:43
service
25:44
based
25:44
business,
25:44
it's
25:45
bad
25:45
enough.
25:45
But
25:46
if
25:46
you're
25:46
a
25:46
product
25:46
based
25:47
business,
25:47
you're
25:47
looking
25:48
at
25:48
your
25:49
product,
25:49
your
25:49
packaging,
25:50
your
25:50
bottles,
25:51
your
25:51
boxes,
25:52
your
25:52
shipping
25:53
materials,
25:54
everything.
25:55
And
25:55
it's
25:55
a
25:55
really
25:55
big
25:56
headache.
25:56
So
25:57
I
25:57
always
25:57
say
25:58
starting
25:58
smart
25:59
is
25:59
the
25:59
way
25:59
to
26:00
go.
26:00
Let's
26:00
be
26:00
proactive
26:01
and
26:01
not
26:01
reactive.
26:06
Thank
26:06
you.
26:06
One
26:07
of
26:07
you
26:07
started
26:08
to
26:08
answer
26:08
one
26:09
of
26:09
the
26:09
questions
26:09
that
26:09
I
26:10
have.
26:10
Which
26:10
is
26:10
which,
26:11
which
26:12
types
26:12
of
26:12
companies,
26:13
you
26:13
know,
26:14
are
26:14
there
26:14
particular
26:14
types
26:15
of
26:15
companies
26:16
that
26:16
are
26:16
at
26:16
the
26:16
biggest
26:17
risk
26:17
where
26:17
the,
26:18
where
26:18
the
26:19
vulnerability
26:19
is
26:20
so
26:21
much
26:21
worse?
26:21
And
26:22
of
26:22
course
26:22
it's
26:22
vulnerable
26:23
for
26:23
any
26:23
brand.
26:24
But
26:24
you
26:24
just
26:25
talked
26:25
about
26:25
like
26:25
retail
26:26
types
26:26
of
26:27
brands,
26:27
any
26:28
types
26:28
of
26:28
brands.
26:29
Where
26:30
product
26:30
based
26:31
businesses,
26:31
I
26:32
mean
26:32
you
26:32
want
26:32
to
26:32
be
26:32
so
26:33
careful.
26:34
Service
26:34
based
26:34
businesses
26:35
too.
26:35
I
26:36
mean
26:36
it's
26:36
one
26:36
thing
26:37
if
26:37
you're
26:37
using
26:37
your
26:38
own
26:38
personal
26:38
name,
26:38
which
26:39
I
26:39
don't
26:39
love,
26:40
to
26:40
be
26:40
honest.
26:41
That's
26:41
why
26:41
I
26:41
have
26:42
a
26:42
brand
26:42
name
26:42
lock,
26:43
Legal
26:43
and
26:43
I
26:43
don't
26:43
go
26:43
by
26:44
Lauren
26:44
Berkerson.
26:45
But
26:46
if
26:46
you're
26:46
a
26:47
product
26:47
based
26:47
business,
26:47
you're
26:48
especially
26:48
vulnerable
26:49
because
26:49
there's
26:50
so
26:50
much
26:50
you
26:50
would
26:51
have
26:51
to
26:51
change
26:51
in
26:51
the
26:51
way
26:52
of
26:52
your
26:52
actual
26:53
products,
26:53
even
26:54
service
26:54
based
26:54
businesses,
26:55
especially
26:56
if
26:56
you
26:56
are
26:56
looking
26:56
to
26:57
grow
26:57
and
26:57
scale
26:58
no
26:59
matter
26:59
what
26:59
kind
26:59
of
27:00
business
27:00
you
27:00
are.
27:02
The
27:02
second
27:02
you
27:03
put
27:03
all
27:03
of
27:03
these
27:04
marketing
27:04
plans
27:05
behind
27:05
you,
27:05
if
27:05
you
27:05
start
27:06
getting
27:06
big
27:07
and
27:07
somebody
27:08
else
27:08
sees
27:08
what
27:09
you're
27:09
doing
27:09
and
27:09
runs
27:10
to
27:10
the
27:10
PTO
27:10
to
27:11
file
27:11
a
27:12
mark
27:12
that
27:12
you
27:13
rightfully
27:14
own
27:14
because
27:14
you've
27:14
been
27:15
using
27:15
it
27:15
before
27:15
them,
27:16
guess
27:16
what?
27:17
You
27:17
might
27:17
still
27:17
be
27:18
able
27:18
to
27:18
get
27:18
your
27:18
registration
27:19
back
27:19
because
27:19
you
27:20
are
27:20
the
27:20
rightful
27:20
owner
27:21
of,
27:21
but
27:21
you're
27:21
going
27:22
to
27:22
end
27:22
up
27:22
in
27:22
litigation
27:23
before
27:23
the
27:23
trademark
27:24
trial
27:24
and
27:24
appeal
27:24
board
27:25
and
27:25
spend
27:26
tens
27:26
of
27:26
thousands
27:27
of
27:27
dollars,
27:27
if
27:27
not
27:27
more
27:28
to
27:28
fight
27:28
for
27:28
a
27:29
mark
27:30
that
27:30
would
27:30
have
27:31
been
27:31
yours
27:31
had
27:31
you
27:31
just
27:32
spent
27:32
a
27:32
little
27:32
money
27:32
to
27:32
file
27:33
your
27:33
application.
27:34
So
27:34
that's
27:34
why
27:34
I'm
27:34
all
27:35
about
27:35
being
27:35
proactive
27:36
because
27:36
it
27:37
really
27:37
can
27:37
save
27:38
such
27:38
heartache
27:39
and
27:39
so
27:39
much
27:40
money.
27:41
No,
27:41
that
27:41
is
27:42
such
27:42
a
27:42
great
27:43
story
27:43
because
27:43
it
27:44
really
27:44
illustrates
27:45
what
27:45
can
27:45
happen
27:46
and
27:47
not
27:47
necessarily
27:48
that
27:48
every
27:48
single
27:49
time
27:50
you
27:50
couldn't
27:51
be
27:51
able
27:51
to
27:51
keep
27:52
your
27:52
name,
27:53
but
27:53
that
27:53
it's
27:54
just
27:54
a
27:54
huge
27:55
distraction
27:56
and
27:56
waste
27:56
of
27:56
time.
27:58
Exactly.
27:59
Beautiful.
27:59
So
28:00
how
28:01
should
28:02
visionary
28:02
women
28:03
founders
28:04
incorporate
28:05
legal
28:05
planning
28:05
into
28:06
their
28:06
business
28:06
strategies
28:07
to
28:07
ensure
28:08
long
28:08
term
28:08
protection
28:09
and
28:10
business
28:10
growth
28:10
and
28:11
success?
28:11
What
28:11
should
28:11
we
28:12
all
28:12
be
28:12
thinking
28:12
about?
28:12
And
28:13
I
28:13
know
28:13
you
28:13
focus
28:13
on
28:14
trademarking
28:15
and
28:15
copywriting,
28:15
but
28:16
I
28:16
know
28:16
you
28:16
also
28:16
do
28:17
contracts
28:17
and
28:18
various
28:18
other
28:18
things.
28:18
So
28:19
talk
28:19
to
28:19
us
28:20
about
28:20
what
28:20
you
28:21
think
28:21
we
28:21
should
28:21
all
28:22
be
28:22
thinking
28:22
about
28:23
and
28:24
make
28:24
sure
28:24
that
28:24
we're
28:25
strategic
28:25
about
28:26
our
28:27
legal
28:27
support.
28:28
Absolutely.
28:29
Always
28:29
be
28:30
thinking
28:30
about
28:31
clearing
28:31
your
28:32
name
28:32
and
28:32
the
28:32
foundation
28:33
you're
28:33
going
28:33
to
28:33
build
28:33
your
28:34
business
28:34
on.
28:34
That's
28:34
number
28:35
one.
28:35
You
28:36
do
28:36
not
28:36
mean
28:36
that's
28:36
the
28:37
easiest
28:37
thing
28:37
you
28:37
can
28:38
do.
28:38
Right?
28:38
It's
28:38
very,
28:39
very
28:39
simple.
28:40
Do
28:40
that.
28:40
Maybe
28:41
not
28:41
step
28:41
one,
28:41
but
28:42
you
28:42
know,
28:42
it
28:42
should
28:42
be
28:42
in
28:42
the
28:43
very,
28:43
very
28:43
beginning.
28:44
Obviously,
28:44
you
28:45
want
28:45
to
28:45
incorporate
28:45
your
28:45
business
28:46
so
28:46
that
28:46
you
28:46
don't
28:47
have
28:47
personal
28:47
liability.
28:48
You
28:49
want
28:49
to
28:50
protect
28:50
all
28:51
of
28:51
your
28:51
core
28:51
materials,
28:52
and
28:52
you
28:53
want
28:53
to
28:53
make
28:53
sure
28:53
that
28:54
all
28:54
of
28:54
your
28:55
contracts
28:55
are
28:56
in
28:56
place
28:56
for
28:57
employees,
28:58
partnership,
28:58
whatever
28:59
it
28:59
is.
29:00
And
29:00
do
29:01
not
29:02
sign
29:02
anything
29:03
that
29:03
you
29:03
do
29:03
not
29:04
understand.
29:05
When
29:05
I
29:05
am
29:05
working
29:06
with
29:06
my
29:06
clients
29:06
on
29:07
contracts,
29:07
I
29:08
tell
29:08
them
29:09
75
29:10
times
29:10
throughout
29:10
the
29:10
process
29:11
as
29:11
they're
29:12
reviewing,
29:12
my
29:13
first
29:13
draft
29:13
is
29:13
a
29:13
working
29:14
draft.
29:14
And
29:14
I'll
29:14
go
29:14
back
29:14
to
29:15
the
29:15
client
29:15
and
29:15
say,
29:15
how
29:15
did
29:16
this
29:16
feel?
29:16
Do
29:17
you
29:17
need
29:17
like,
29:17
what
29:17
else
29:18
do
29:18
you
29:18
not
29:18
understand?
29:19
What
29:19
doesn't
29:19
fit?
29:20
We
29:20
talk
29:20
about
29:20
everything,
29:21
but
29:21
I
29:22
say
29:22
all
29:22
the
29:23
time,
29:23
make
29:24
sure
29:25
that
29:25
you
29:25
understand
29:26
every
29:27
single
29:27
clause
29:28
in
29:28
this
29:29
contract.
29:29
Because
29:30
you
29:30
should
29:30
not
29:30
be
29:31
giving
29:31
out
29:32
anything
29:32
that
29:32
you
29:33
don't
29:33
fully
29:33
understand.
29:34
You
29:34
should
29:34
never
29:35
sign
29:35
anything
29:36
that
29:36
you
29:36
don't
29:36
fully
29:36
understand.
29:37
And
29:37
especially
29:38
when
29:38
it
29:38
comes
29:38
to
29:39
your
29:39
ip,
29:40
you
29:40
don't
29:40
want
29:40
to
29:40
inadvertently
29:41
be
29:41
signing
29:42
away
29:42
rights
29:43
to
29:43
something
29:43
that
29:43
you
29:44
own.
29:44
So
29:45
really,
29:45
I
29:46
can't
29:46
stress
29:46
enough.
29:46
If
29:47
you
29:47
do
29:47
not
29:48
understand
29:48
something,
29:50
get
29:50
help
29:51
to
29:51
understand
29:51
it.
29:52
That's
29:52
what
29:52
we're
29:52
here
29:52
for.
29:53
And
29:54
any
29:54
good
29:55
lawyer
29:55
is
29:56
not
29:56
going
29:56
to
29:57
make
29:57
you
29:57
feel
29:58
small,
29:59
put
30:00
you
30:00
down,
30:00
and
30:01
if
30:01
they
30:01
do,
30:01
that's
30:02
a
30:02
lawyer
30:02
you
30:02
want
30:02
to
30:02
run
30:02
away
30:03
from.
30:03
Because
30:04
our
30:04
job
30:05
is
30:05
to
30:05
partner
30:06
with
30:06
you
30:06
to
30:06
make
30:06
you
30:07
feel
30:07
confident
30:07
and
30:07
empowered
30:08
and
30:08
secure.
30:09
We
30:09
want
30:10
you
30:10
to
30:10
understand
30:10
everything
30:11
you're
30:11
signing
30:11
because
30:12
your
30:12
contracts
30:12
are
30:13
your
30:13
foundation.
30:14
All
30:14
of
30:14
these
30:14
foundational
30:15
pieces
30:15
are
30:16
really
30:16
important
30:17
and
30:17
it's
30:17
important
30:18
that
30:18
you
30:18
truly
30:19
review
30:19
and
30:20
understand.
30:20
I
30:21
cannot
30:21
tell
30:21
you
30:22
how
30:22
many
30:22
people
30:23
just
30:23
sign
30:23
things
30:23
willy
30:24
nilly
30:24
and
30:25
it
30:25
comes
30:25
back
30:25
to
30:26
haunt
30:26
them.
30:26
Oh
30:27
my
30:27
goodness.
30:27
I
30:27
can
30:28
tell
30:28
you
30:28
this.
30:29
A
30:29
Force
30:29
for
30:29
Good
30:29
is
30:30
my
30:30
sixth
30:30
business.
30:31
Early
30:31
on
30:32
I
30:32
was
30:32
like,
30:32
oh,
30:33
I
30:33
Don't
30:33
want
30:33
to
30:33
spend
30:33
the
30:34
money
30:34
on
30:34
legal
30:35
and
30:35
this
30:36
and
30:36
that.
30:37
I
30:37
have
30:37
learned
30:38
that
30:39
good
30:39
attorneys,
30:40
good
30:41
accountants,
30:42
good
30:42
HR
30:43
experts.
30:44
If
30:44
you
30:44
don't
30:45
have
30:45
in
30:45
house
30:45
hr,
30:46
having
30:47
those
30:47
pieces
30:48
is
30:49
critical.
30:50
I've
30:51
experienced
30:52
every
30:52
rookie
30:52
move
30:53
and
30:53
most.
30:53
Of
30:54
us
30:54
have,
30:54
right?
30:55
I
30:55
mean,
30:55
I
30:56
mean,
30:56
I
30:56
mean,
30:57
I
30:57
mean,
30:59
right.
30:59
I
30:59
had
31:00
a
31:00
1099
31:01
employee,
31:02
you
31:02
know,
31:02
inappropriately
31:03
classified
31:05
and
31:05
had
31:05
to
31:05
pay
31:05
a
31:06
ton
31:06
of
31:06
fines.
31:06
I
31:07
worked
31:07
with
31:07
an
31:08
attorney
31:08
on
31:09
a
31:09
lease,
31:10
and
31:10
when
31:10
we
31:10
revised
31:11
the
31:11
lease,
31:11
like
31:12
when
31:12
I
31:12
re
31:12
upped
31:13
it,
31:13
I
31:13
didn't
31:13
have
31:13
the
31:13
attorney
31:14
look
31:14
at
31:14
it
31:15
and
31:15
thought
31:15
it
31:15
was
31:15
the
31:15
same
31:16
thing.
31:16
It
31:16
wasn't
31:17
terrible.
31:17
Now,
31:18
you
31:18
know,
31:18
I
31:18
just
31:19
went
31:19
through
31:19
a
31:19
merger
31:20
and
31:20
then
31:20
an
31:20
acquisition.
31:21
You
31:21
get
31:21
really
31:21
serious
31:22
and
31:22
dirty
31:23
with
31:23
your
31:23
lawyers
31:24
when
31:24
that
31:24
comes
31:24
up.
31:25
I've
31:25
learned
31:25
that
31:26
you
31:26
have
31:26
to
31:27
work
31:27
with
31:27
attorneys
31:28
and
31:28
find
31:28
one.
31:29
Not
31:30
all
31:30
attorneys
31:30
are
31:30
the
31:31
same.
31:31
The
31:32
other
31:32
thing
31:32
I
31:32
would
31:32
say
31:33
is,
31:33
like,
31:35
there's
31:35
a
31:35
lot
31:35
of
31:35
you
31:36
might
31:36
you,
31:37
you
31:37
founders
31:38
listening
31:38
today.
31:38
You
31:39
might
31:39
have
31:39
an
31:39
attorney
31:40
that
31:40
you
31:40
work
31:40
with
31:41
for
31:41
a
31:41
variety
31:42
of
31:42
things,
31:43
but
31:44
trademarking
31:45
and
31:45
copywriting,
31:47
intellectual
31:48
property
31:48
is
31:48
a
31:48
specialty.
31:49
It's
31:49
the
31:50
same
31:50
way
31:50
that
31:51
you
31:51
wouldn't
31:51
go
31:52
to
31:53
a
31:53
GI
31:54
when
31:55
you're
31:55
having
31:56
a
31:56
problem
31:56
with
31:56
your
31:57
ears
31:57
or
31:58
if
31:58
you
31:58
are
31:58
needing
31:59
knee
32:00
surgery,
32:00
you're
32:01
not
32:01
going
32:01
to
32:01
go
32:01
to
32:02
a
32:02
dentist.
32:03
They're
32:03
all
32:04
different
32:04
types
32:05
of
32:05
practices.
32:06
And,
32:07
you
32:07
know,
32:07
trademark
32:08
lawyers
32:09
are
32:10
experts
32:11
in
32:11
trademark
32:12
law.
32:12
I'm
32:12
not
32:12
going
32:12
to
32:13
pretend
32:13
to
32:13
tell
32:13
you
32:14
that
32:14
I
32:14
could
32:14
do
32:14
your,
32:14
you
32:15
know,
32:15
your
32:15
incorporation
32:16
agreement
32:16
or
32:17
your
32:17
partnership
32:17
agreement.
32:18
That's
32:18
not
32:18
my
32:19
domain.
32:19
That's
32:19
not
32:19
my
32:19
expertise.
32:21
We
32:21
understand
32:22
things
32:22
that
32:23
a
32:23
normal
32:23
attorney
32:24
who
32:24
doesn't
32:24
practice
32:25
trademark
32:25
law
32:25
but
32:26
has
32:26
a
32:26
different
32:26
expertise
32:27
might
32:27
not
32:27
understand.
32:28
It's
32:28
not
32:28
a
32:28
ding
32:29
to
32:29
those
32:29
attorneys.
32:30
They
32:30
do
32:30
what
32:30
they
32:30
do,
32:31
we
32:31
do
32:31
what
32:31
we
32:31
do.
32:31
And
32:32
we
32:32
all
32:33
work
32:33
together
32:33
to
32:34
achieve
32:34
results
32:34
for
32:35
our
32:35
client.
32:35
We
32:36
all
32:36
have
32:36
different
32:36
expertise.
32:37
I
32:37
liken
32:37
it
32:37
to
32:38
doctors.
32:38
You
32:38
go
32:39
to,
32:39
you
32:39
know,
32:40
an
32:40
eye
32:41
doctor
32:41
when
32:41
you
32:41
have
32:42
a
32:42
problem
32:42
with
32:42
your
32:42
eyes.
32:42
You
32:43
wouldn't
32:43
go
32:43
to
32:43
a
32:43
dermatologist
32:44
for
32:44
that
32:45
same
32:45
thing.
32:46
Yes,
32:46
exactly.
32:47
I
32:47
mean,
32:47
even
32:48
when
32:48
we
32:48
closed
32:49
on
32:49
our
32:49
health
32:49
care
32:49
deal,
32:50
we
32:50
had
32:51
so
32:51
many
32:52
different
32:53
attorneys
32:53
with
32:54
different
32:54
expertise,
32:55
right?
32:55
We
32:56
had
32:56
a
32:57
state
32:58
Medicaid
32:59
attorney,
33:00
federal
33:01
Medicare
33:02
attorney,
33:02
a
33:02
tax
33:02
attorney.
33:03
It's
33:03
just
33:03
what
33:04
you
33:04
do.
33:04
Especially
33:05
as
33:05
we're
33:06
starting
33:06
and
33:06
growing
33:06
our
33:06
businesses,
33:07
we're
33:07
creating
33:08
a
33:08
company
33:08
that
33:09
hopefully
33:09
has
33:10
intrinsic
33:10
value
33:11
and
33:11
you
33:12
want,
33:12
you
33:12
want
33:13
to,
33:13
you
33:13
want
33:13
to
33:13
protect
33:14
that.
33:14
And
33:14
Lauren
33:15
is
33:15
certainly
33:15
here
33:15
to
33:16
help
33:16
you
33:16
do
33:16
that.
33:17
So
33:17
I
33:17
have
33:18
one
33:18
more
33:18
question
33:18
to
33:19
ask
33:19
you
33:19
about
33:19
the
33:20
future
33:21
of
33:22
business
33:22
as
33:23
it
33:23
relates.
33:23
In
33:24
particular,
33:24
to
33:26
where
33:26
is
33:26
intellectual
33:27
property
33:27
going
33:28
in
33:29
the
33:29
world
33:29
of
33:29
AI?
33:30
And
33:31
as
33:31
things
33:32
are
33:32
changing
33:32
and
33:33
people
33:33
are
33:33
creating
33:34
things
33:34
in
33:34
partnership
33:35
with
33:35
AI,
33:36
what
33:36
do
33:36
you
33:36
think
33:37
about
33:37
all
33:37
this,
33:38
Coco?
33:39
Your
33:39
guess
33:40
is
33:40
as
33:40
good
33:41
as
33:41
anybody's
33:42
right
33:42
now.
33:42
The
33:43
law
33:43
is
33:44
constantly
33:45
evolving.
33:46
Copyright
33:47
typically
33:48
has
33:48
to
33:49
be
33:49
created
33:49
by
33:49
a
33:50
human.
33:51
So
33:51
it'll
33:52
be
33:52
very
33:52
interesting
33:53
to
33:53
see
33:54
what
33:54
happens
33:54
when
33:55
AI
33:55
comes
33:55
in.
33:56
There's
33:56
starting
33:56
to
33:57
be
33:57
some
33:57
case
33:57
law
33:58
on
33:58
it.
33:58
There's
33:58
been
33:59
some
33:59
areas
34:00
where
34:00
small
34:01
amounts
34:01
of
34:01
AI
34:02
have
34:02
been
34:02
deemed
34:02
still
34:03
protectable.
34:04
But
34:04
it's
34:05
evolving
34:05
and
34:06
changing
34:06
every
34:06
day.
34:07
People
34:08
are
34:08
asking,
34:08
what
34:09
if
34:09
AI
34:09
helps
34:10
you
34:10
come
34:10
up
34:10
with
34:10
your
34:10
trademark
34:11
name
34:11
or
34:11
logo?
34:12
It'll
34:12
be
34:12
a
34:13
very
34:13
interesting
34:14
hot
34:15
field.
34:16
I
34:16
just
34:16
took
34:17
a
34:17
continuing
34:17
legal
34:18
education
34:18
course
34:18
last
34:19
week
34:19
and
34:20
my
34:20
friends
34:20
and
34:20
I
34:20
were
34:21
talking.
34:21
This
34:21
is
34:21
what
34:21
we
34:21
need
34:22
to
34:22
keep
34:22
doing
34:22
because
34:23
it's.
34:23
It's
34:23
constantly
34:24
evolving
34:25
and
34:25
there's
34:25
no
34:25
there's
34:26
set
34:26
in
34:26
stone
34:27
yet
34:27
because
34:27
it's
34:27
such
34:27
a
34:27
new
34:28
area.
34:29
Right.
34:30
I
34:30
keep
34:30
hearing.
34:30
I'm
34:31
in
34:31
a
34:31
couple
34:31
of
34:32
entrepreneur
34:32
groups
34:33
and
34:33
I
34:33
was
34:33
with
34:34
them
34:34
last
34:34
week.
34:35
Some
34:35
of
34:35
them
34:35
were
34:36
talking
34:36
about
34:36
getting
34:37
their
34:37
content
34:38
and
34:38
intellectual,
34:40
all
34:40
of
34:40
their
34:40
IP
34:41
out
34:41
into
34:42
the
34:42
world.
34:42
And
34:42
I
34:43
go,
34:43
well,
34:43
just
34:44
work
34:44
with
34:44
your
34:45
AI
34:45
and
34:46
then
34:46
you
34:46
can
34:46
create
34:46
this
34:47
and
34:47
it'll
34:47
go
34:47
out
34:47
into
34:47
the
34:48
world.
34:48
It
34:48
may
34:48
not
34:49
be
34:49
that
34:49
simple
34:49
to
34:50
protect
34:50
yourself
34:50
with
34:51
that.
34:51
That
34:51
may
34:51
not
34:51
be
34:52
an
34:52
asset
34:52
that
34:52
you
34:53
can
34:53
actually,
34:54
you
34:54
know,
34:54
hold
34:55
on
34:55
to.
34:55
I
34:56
felt
34:56
really
34:56
fortunate
34:57
that
34:57
when
34:57
I
34:57
was
34:58
writing
34:58
A
34:58
Force
34:58
for
34:59
Good
35:00
Chap,
35:01
GPD
35:01
didn't
35:02
exist.
35:03
Right,
35:03
Exactly.
35:05
It's
35:05
like
35:06
when
35:06
my.
35:06
When
35:06
my.
35:06
My
35:07
son,
35:07
who's
35:07
in
35:07
sixth
35:08
grade,
35:08
he's
35:08
like,
35:08
but
35:09
I
35:09
don't
35:09
understand.
35:09
What
35:09
did
35:10
you,
35:10
you
35:10
know,
35:10
how
35:10
did
35:10
you
35:11
do
35:11
research
35:11
when
35:12
you
35:12
were
35:12
my
35:12
age?
35:13
Microfish.
35:15
Microfiche.
35:16
Right.
35:16
He's
35:17
like,
35:17
what
35:17
is
35:17
that?
35:17
I'm
35:18
like,
35:18
I
35:18
don't
35:18
even
35:18
know
35:19
how
35:19
to
35:19
begin
35:19
to
35:19
explain
35:20
that
35:20
to
35:20
you.
35:20
But
35:20
he's
35:21
like,
35:21
what
35:21
do
35:21
you
35:21
mean
35:21
you
35:21
didn't
35:22
have
35:22
the
35:22
Internet?
35:22
I'm
35:23
like,
35:23
we
35:23
just
35:23
didn't
35:24
have
35:24
the
35:24
Internet.
35:24
Like
35:24
there's
35:25
nothing
35:25
to
35:25
understand.
35:26
Like
35:26
it
35:26
didn't
35:26
exist.
35:27
It
35:27
was
35:27
like
35:27
the
35:27
same
35:28
thing
35:28
that
35:29
my
35:29
parents
35:29
would
35:29
talk
35:30
about.
35:30
Oh,
35:30
they
35:30
would
35:30
sit
35:31
around
35:31
the
35:31
radio
35:31
and
35:32
listen
35:32
to
35:32
like
35:32
the
35:32
one
35:33
radio
35:33
show.
35:34
Like
35:34
it's
35:35
the
35:35
same
35:35
thing.
35:35
Like
35:35
we
35:35
just
35:36
didn't
35:36
have
35:36
it.
35:36
And.
35:37
Yeah,
35:37
yeah.
35:38
Right
35:38
over
35:39
the
35:39
head.
35:39
Well,
35:39
it's
35:40
going
35:40
to
35:40
be
35:40
an
35:40
exciting
35:41
time.
35:41
I
35:41
hope
35:41
everybody
35:42
is
35:42
prepared
35:43
to
35:44
go
35:44
through
35:44
the
35:45
ups
35:45
and
35:45
downs
35:45
of
35:45
it.
35:46
We
35:47
all
35:47
are
35:47
going
35:47
to
35:47
need
35:48
brilliant
35:49
experts
35:49
and
35:50
advisors
35:50
like
35:51
you,
35:51
Lauren.
35:52
So
35:53
what
35:53
is
35:53
the
35:53
final
35:54
word
35:54
of
35:54
wisdom
35:55
that
35:55
you
35:55
would
35:55
like
35:55
to
35:56
offer
35:56
to
35:57
women
35:57
founders,
35:59
visionary
35:59
women
35:59
who
36:00
are
36:00
creating
36:01
amazing
36:01
companies
36:02
that
36:03
are
36:03
scaling
36:04
and
36:05
hope
36:05
to
36:06
be
36:06
the
36:06
next
36:06
unicorns.
36:08
I
36:09
would
36:09
say
36:09
two
36:09
things.
36:09
Number
36:10
one,
36:10
do
36:11
it
36:11
scared.
36:12
That's
36:12
what
36:12
a
36:13
year
36:13
in
36:13
entrepreneurista.
36:14
Stephanie
36:14
Carton,
36:14
who's
36:15
the
36:15
leader
36:15
of
36:15
entrepreneurista,
36:17
always
36:17
said,
36:17
and
36:18
that
36:18
really
36:18
helped
36:19
me
36:19
get
36:19
started.
36:20
You're
36:20
always
36:20
going
36:20
to
36:21
be
36:21
scared.
36:21
Don't
36:21
wait
36:22
until
36:22
you
36:22
feel
36:23
better
36:23
or
36:23
more
36:23
comfortable.
36:24
There's
36:24
never
36:24
a
36:25
good
36:25
time,
36:25
so
36:26
do
36:26
it
36:26
scared
36:26
and
36:27
jump
36:27
in.
36:28
The
36:28
other
36:28
thing
36:28
I
36:29
would
36:29
say
36:29
is
36:30
to
36:30
always
36:31
be
36:31
proactive
36:32
rather
36:32
than
36:32
reactive.
36:33
If
36:34
you
36:34
are
36:34
proactive
36:35
and
36:36
you
36:36
know
36:37
now
36:37
you've
36:37
listened
36:37
to
36:37
this
36:38
podcast,
36:38
right?
36:39
The
36:39
more
36:39
you
36:39
learn
36:40
when
36:40
you
36:40
educate
36:40
yourself,
36:41
don't
36:42
delay.
36:42
Just
36:43
take
36:43
action
36:43
to
36:44
protect
36:44
yourself
36:45
and
36:46
spend
36:46
a
36:46
little
36:47
bit
36:47
upfront
36:47
to
36:48
save
36:48
a
36:49
ton
36:49
of
36:49
money
36:50
and
36:50
heartache
36:50
down
36:50
the
36:51
road.
36:51
So
36:51
it's
36:51
worth
36:52
its
36:52
weight
36:52
in
36:52
gold.
36:53
Take
36:53
steps
36:54
to
36:54
protect
36:54
yourself
36:55
right
36:55
away.
36:56
So
36:56
tell
36:57
us,
36:57
I
36:57
love
36:58
that.
36:58
And
36:58
do
36:58
it
36:59
scared
36:59
and
37:00
just,
37:01
you
37:01
know,
37:01
be
37:02
able
37:02
to
37:02
take
37:02
that
37:02
action.
37:03
How,
37:03
how
37:03
can
37:04
listeners
37:05
learn
37:05
more
37:06
about
37:06
you
37:07
and
37:07
your
37:07
services?
37:08
You
37:08
have
37:09
a
37:09
great
37:10
online
37:11
six
37:11
day
37:12
program,
37:13
right?
37:13
Tell
37:14
us
37:14
about
37:14
that.
37:14
Yeah,
37:15
I
37:15
have
37:16
a
37:16
six
37:17
day
37:17
email
37:18
guide
37:18
on
37:18
getting
37:19
trademark
37:19
smart
37:20
free
37:21
simple.
37:22
I
37:22
take
37:22
out
37:23
the
37:23
legal
37:23
jargon.
37:24
I
37:24
just
37:24
explain
37:25
everything,
37:25
soup
37:25
to
37:26
nuts
37:26
about
37:27
why
37:27
you
37:27
need
37:28
a
37:28
trademark,
37:29
how
37:29
you
37:29
know
37:29
we
37:29
want
37:30
to
37:30
clear
37:30
a
37:30
treatment,
37:30
how
37:30
you
37:31
can
37:31
pick
37:31
a
37:31
name
37:32
for
37:32
a
37:33
new
37:33
service,
37:33
product
37:34
line,
37:35
podcast,
37:35
whatever.
37:36
It
37:36
may
37:36
be
37:36
really
37:37
easy
37:38
to
37:38
understand.
37:39
It's
37:39
just
37:39
an
37:40
email
37:40
series.
37:41
So
37:42
that
37:42
is
37:43
a
37:43
great,
37:43
valuable
37:44
place
37:44
to
37:44
start.
37:45
I
37:45
also
37:45
offer
37:46
free
37:46
consults.
37:47
We
37:47
can
37:47
talk
37:48
about
37:48
what
37:48
packages
37:49
might
37:49
be
37:49
most
37:49
applicable.
37:50
But
37:51
yeah,
37:51
you
37:51
could
37:51
find
37:52
me
37:52
on
37:52
my
37:52
website
37:53
storylocklegal.com
37:55
or
37:55
on
37:55
LinkedIn
37:56
under
37:56
Lauren
37:57
Berkerson.
37:58
And
37:58
I'm
37:58
sure
37:58
you'll
37:58
put
37:59
it
37:59
in
37:59
the
37:59
show
37:59
notes
38:00
or
38:00
something.
38:01
Yes,
38:02
indeed.
38:02
Great.
38:03
So
38:03
storylock
38:04
legal.com
38:05
and
38:05
when
38:06
you
38:06
go
38:06
to
38:06
that
38:07
page
38:07
you're
38:07
going
38:07
to
38:08
find,
38:08
when
38:08
you
38:08
move
38:08
down
38:09
the
38:09
page
38:09
you're
38:09
going
38:09
to
38:10
see
38:10
this
38:11
six
38:11
day
38:11
email
38:12
guide
38:12
to
38:12
get
38:12
trademark
38:13
smart.
38:14
So
38:14
be
38:14
sure
38:14
to
38:15
go
38:15
there
38:15
and
38:16
get
38:16
that.
38:17
And
38:17
then
38:17
you'll
38:17
see
38:18
when
38:18
you
38:18
go
38:18
to
38:19
Lauren's
38:20
website,
38:20
storylock
38:21
legal.com
38:22
you're
38:23
going
38:23
to
38:23
see
38:24
that
38:24
there
38:24
are
38:25
different
38:26
ways,
38:26
there's
38:27
different
38:27
packages.
38:28
So
38:29
it's
38:29
very
38:29
transparent.
38:31
I
38:31
love
38:31
this
38:31
idea
38:32
of
38:32
the
38:32
office
38:32
hours
38:33
too.
38:33
How
38:34
do
38:34
people
38:34
do
38:34
the
38:34
office
38:35
hours?
38:36
You
38:36
can
38:36
sign
38:36
up
38:37
right
38:37
on
38:37
my
38:37
website
38:38
I
38:38
do
38:38
offer
38:39
free
38:39
consults,
38:40
as
38:40
I
38:40
said,
38:40
but
38:41
that's
38:41
not
38:41
really
38:42
an
38:42
attorney
38:42
client
38:43
relationship.
38:44
I
38:44
can't
38:44
truly
38:45
provide
38:45
legal
38:45
advice.
38:46
Sometimes
38:47
people
38:47
will
38:47
meet
38:47
with
38:48
me
38:48
and
38:48
if
38:48
they
38:48
want
38:48
more
38:49
advice
38:49
then
38:50
they'll
38:50
go
38:50
into
38:50
an
38:50
office
38:51
hour
38:51
or
38:51
sometimes
38:52
people
38:52
will
38:52
just
38:53
start
38:53
with
38:53
an
38:53
office
38:54
hour
38:54
and
38:54
say
38:55
this
38:55
is
38:55
what
38:55
I
38:56
have
38:56
and
38:56
I
38:56
need
38:57
help.
38:57
I
38:58
love
38:58
it.
38:58
I
38:59
love
38:59
it.
38:59
This
38:59
is
39:00
great
39:00
and
39:01
so
39:01
accessible
39:02
for
39:03
women
39:03
founders
39:04
and
39:04
you
39:04
know,
39:05
thank
39:05
you.
39:05
Thank
39:05
you,
39:05
Lauren.
39:06
You've
39:07
certainly
39:07
educated
39:08
me
39:08
today
39:08
and
39:09
I'm
39:09
sure
39:09
everybody
39:10
listening
39:10
has
39:10
also
39:11
learned
39:11
a
39:12
great
39:12
deal
39:12
from
39:13
you.
39:13
Thank
39:14
you
39:14
everyone
39:14
for
39:15
joining
39:15
us
39:15
on
39:15
the
39:16
Wisdom
39:16
of
39:16
Women
39:16
show.
39:17
Thank
39:17
you
39:18
Lauren
39:19
for
39:19
illuminating
39:19
the
39:20
path
39:20
to
39:20
unlocking
39:21
opportunities
39:21
for
39:21
growth
39:22
and
39:22
prosperity
39:22
for
39:23
women
39:23
led
39:23
enterprises.
39:25
We
39:25
value
39:26
your
39:26
experience
39:27
and
39:27
your
39:28
wisdom.
39:29
Thank
39:29
you
39:30
so
39:30
much.
39:30
It
39:30
was
39:31
wonderful
39:31
to
39:31
be
39:31
here.
39:32
It
39:32
was
39:32
so
39:32
nice
39:32
to
39:33
speak
39:33
with
39:33
you
39:33
after
39:34
times
39:35
of
39:35
having
39:35
to
39:35
cancel.
39:36
Exactly.
39:36
And
39:36
so
39:37
thank
39:37
you
39:37
everybody
39:38
for
39:38
being
39:38
here.
39:39
Just
39:39
remember
39:40
the
39:40
world
39:40
is
39:40
made
39:41
better
39:41
by
39:42
women
39:42
led
39:43
business.
39:43
So
39:44
let's
39:44
all
39:44
go
39:45
make
39:45
the
39:45
world
39:45
a
39:46
better
39:46
place.