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Reseller, MSP, Services Merged: Structural Risks and Rewards in Barracuda’s Program – Michelle Hodges
Barracuda’s recent unification of its reseller, MSP, and services programs into a single partner success structure highlights a continuing trend toward channel consolidation and streamlined partner management among technology vendors. This realignment is designed to provide partners with a unified interface and consistent experience, moving away from segmented, product-specific engagement and instead centralizing processes, portals, and incentives under one program.
The most consequential operational development is the consolidation of partner access points, reducing from seven disparate…
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