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Wes Whitlock: Discipline After the Military & How to Build a Purpose-Driven Brand
In this episode of The Judd Lienhard Podcast, Judd sits down with Wes Whitlock — Marine Corps veteran, entrepreneur, and founder of Rogue American Apparel. From carrying classified intel through combat zones to building a multi-million dollar brand, Wes has lived every chapter of the warrior’s path.
This isn’t just strategy — it’s a full-on mindset shift. Wes breaks down how his military past forged his business discipline, what modern men are missing, and how to reclaim direction in a distracted world.
Whether you’re a veteran, athlete, or driven man looking to reclaim grit, this…
The skinny
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