Retail Media's $100B Question: Can You Prove It?
Every number in retail media right now comes from someone grading their own homework. Retailers measure their own campaigns, and platforms measure their own inventory. Lindsay Pullins (Circana) says the fix is independent, standardized measurement that every retailer and platform gets held to, not just their own. On this episode of our Media in Retail podcast, host Jeremy Goldman sits down with Pullins to unpack what she's learned from sitting on the retailer side at Kroger Precision Marketing, the platform side at Roku, and now the independent measurement side at Circana. RETAIL MEDIA HAS A…
The skinny
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