What resilience means for brands right now
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with astute crisis planning. Hosted by WARC's Catherine Driscoll.
Guests:
Wade Eagar, Chief Strategy Officer, FAST Ventures
Catherine Driscoll, EMEA Commissioning Editor, WARC
Chapters:
00:00 – Intro: How to navigate crisis - a four step framework
01:38 – Why stopping advertising in a crisis is a strategic mistake
03:37 – The hidden cost of going dark on market share and brand salience
05:22 – Why crisis marketing in the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.