What resilience means for brands right now
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with astute crisis planning. Hosted by WARC's Catherine Driscoll. Guests: Wade Eagar, Chief Strategy Officer, FAST Ventures Catherine Driscoll, EMEA Commissioning Editor, WARC Chapters: 00:00 – Intro: How to navigate crisis - a four step framework 01:38 – Why stopping advertising in a crisis is a strategic mistake 03:37 – The hidden cost of going dark on market share and brand salience 05:22 – Why crisis marketing in the…
The skinny
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