PodChats for FutureCIO: CMO strategies that deliver value and trust

CXOInsights by CXOCIETY · Feb 5, 2023 · 13m

“Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands,” said Andrew Frank, Distinguished VP Analyst in the Gartner Marketing practice.

Gartner says in the years to come marketers will face greater scrutiny over their operations. What strategies should marketers incorporate into their 2023 plans to drive results and regain the confidence of business leaders?

In this PodChats for FutureCIO, we are joined by Lawrence Yip, a seasoned marketing…