Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
How Restaurant Menu Fonts Affect Your Per-Head Revenue
Episode 95 of Restaurant Business with Fexingo dives into the surprising impact of typography on dining behavior. Lucas and Luna explore how font choices on menus influence order value, item selection, and perceived taste. They discuss a 2025 Cornell study showing that restaurants using heavier, serif fonts for prices saw a 6% increase in average check size, while script fonts for dish descriptions boosted premium-item orders by 12%. The episode also covers real-world examples from chains like Sweetgreen and fine-dining spots in New York, plus practical tips for operators to test their own…
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