Episode 20: Revolutionizing Pharma: How AI & PSP are Enhancing Patient Care
In this episode, host Jas Kaur sits down with David Manetti, a pharma industry veteran, to discuss the evolution of PSPs. David shares insights from his 20+ years of experience in pharma, highlighting how PSPs have expanded to include not just medication adherence but also emotional and financial support for chronic condition patients.
The conversation explores the transformative role of AI in personalizing care, predicting risks, and optimizing treatment plans. David explains how AI enhances marketing strategies, patient segmentation, and communication. The episode also covers the challenges…
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