Latest / The Unified Brand - Branding Podcast
Why Meaning Is the Most Valuable IP Your Brand Owns With Oana Leonte
What makes a brand impossible to copy?
In Episode 249 of The Unified Brand Podcast, Chris Outlaw sits down with brand strategist, entrepreneur and Unmtchd. founder Oana Leonte to explore the relationship between brand meaning, intellectual property (IP), and long-term business value.
Drawing on over 20 years of experience working with global brands including Disney and PUMA, Oana explains why the world's most successful brands aren't built on logos, trademarks, or marketing campaigns alone—they're built on meaning.
Together they discuss:
• Why meaning is the true source of brand value
• The…
The skinny
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