Episode 47: $100 Million. No Playbook: Brendan Cawley on Building Righteous Felon, His Way
What happens when a middle-school jerky hustle, a Kmart dehydrator, a few hundred bucks from friends and family, and a suspicious-looking baggie turn into a brand crossing $100 million in retail sales?
You get Righteous Felon.
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Brendan Cawley, Founder & CEO of Righteous Felon, for a founder story that is equal parts accidental, audacious, scrappy—and refreshingly devoid of the usual startup theater.
There was no giant funding round.
No polished 50-page business plan.
No army of employees.
And definitely no traditional playbook…
The skinny
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