EP 41 / Lisa McCracken / Senior living researcher and expert on industry trends
Data tells a much bigger story than occupancy rates alone. In this episode of Varsity's Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the trends shaping the future of senior living. Lisa explores why demand is outpacing supply, why demographics alone won't guarantee success and how providers can use data to better understand their markets, demonstrate value and prepare for the next generation of older adults.
The skinny
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