Embeddings for Marketers: Mapping Topic Space and Finding Gaps

Marketing Automation in 2026 · Jun 13, 2026 · 11m · transcript

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Introduction

Modern content marketing is about more than just choosing the right keywords. Marketers are using embeddings – numerical vector representations of text – to map the meaning of all their articles and topics. In simple terms, an embedding turns each sentence or document into a list of numbers that machines can compare. This lets us “see” which articles are similar in topic or intent, even if they don’t use the same words. For example, in…