How Lore, DIY Music Scenes & The Cure Inspired This Viral Tiktokker (And What Musicians Can Learn)
Nirvana, TikTok, analogue aesthetics, and virality don't usually go together. Meet the creator who is bucking all the trends.
How do you build genuine community around music in an attention economy designed for extraction? What happens when Nirvana's DIY punk ethics meets TikTok algorithms? Can analog aesthetics and primary source research create alternatives to clickbait culture?
This week, Drowned in Sound founder Sean Adams talks with Royce aka ShoshinBoy - the TikTok creator behind viral music history videos that blend VHS cameras, rotary phones, and deep cultural excavation. From viral…
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