Ep. 2397 Barbara Fitzgerald interviews Andrea Eby of Wine Scholar Guild | Masterclass US Wine Market
Welcome to Episode 2397 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Andrea Eby of the Wine Scholar Guild.
Key takeaways:
Understanding the rising interest in wine education while consumption is in decline.
How to empower trade professionals to educate customers confidently, without overwhelming them.
Tips for translating Italian wine stories into language that resonates with American consumers.
More about the guest: Andrea Eby
Andrea Eby is the Italian programs director at the Wine Scholar Guild and a stage two Masters of Wine student with over a decade of…
The skinny
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